Since the 80s, Piers Morgan has ridden massive changes in the media industry, jumping from print to cable to, more recently, YouTube. This week on Mixed Signals, the TV star joins Ben and (subbing in for Max) Semafor’s head of comms, Meera Pattni, to discuss how he’s building his Uncensored brand, what he likes about being a YouTuber, and if he misses anything about legacy media. They also talk about how some journalists take themselves too seriously, why having fun is important even in news media, and his views on Trump’s term so far.

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For more from Think with Google, check out ThinkwithGoogle.com and visit their YouTube channel for the latest interview with Vidhya Srinivasan, Google’s VP of Ads and Commerce.

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Nick Denton, the founder of Gawker, more or less disappeared from the Internet in 2017, after a public legal battle with Hulk Hogan (backed by Peter Thiel) resulted in the site being shut down… That is until earlier this month, when Denton suddenly reappeared on X, tweeting over 200 times over the course of days. In his first podcast appearance since his recent return, Ben and Max talk to the former digital media mogul about why he’s come back after almost a decade of relative anonymity and what he makes of this current media moment. They also discuss his new AI venture for journalism, why he’s short Tesla and Elon Musk, long China, and how he looks back on his Gawker days today.

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For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

YouTube is undeniably the dominant media platform of the moment, and it’s increasingly the go-to place for what used to be an audio-only medium: podcasts. Last month, the company announced that podcasts on YouTube rack up 1 billion viewers a month. This week, Ben and Max bring on CEO Neal Mohan to talk about how YouTube has become the epicenter of culture, how the company is thinking about podcasts and TV, and who Neal thinks its biggest competitor is. They also discuss why YouTube’s content policing guidelines have changed since 2020 and how he plans to manage their recent run-in with the FCC. Oh, and also some tips for how Mixed Signals can get our own YouTube numbers up.

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For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

In this moment of media fragmentation and the rise of niche communities, are there still ways to reach mass audiences? This week, Ben and Max bring on legendary marketing executive, Frank Cooper, who’s always been at the center of big cultural shifts from his time at Def Jam in the 90s, AOL in the 2000s, and BuzzFeed in the 2010s. Throughout his career, he’s also been seen as the culture translator for big corporations, as the CMO at PepsiCo and the CMO of Visa. They talk about Frank’s unique career, who and what he thinks still moves people in mass — like Post Malone at the Louvre — and what he makes of this particular moment in the culture. He also shares stories from his time working in hip hop, what he’s learned from LL Cool J, and how Snoop Dogg became the world’s most marketable star.

Also: if you have feedback for the show and want to participate in a casual focus group, please email Ben at ben.smith@semafor.com.

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For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

This week, we get an inside look at the independent creator model of media with a two-part conversation: First, Ben and Max interview Substack co-founder and chief writing officer, Hamish McKenzie, about the platform’s appeal for the resistance on the left, their move into video, and why they turned down Elon Musk’s offer to buy them a few years ago. Then, former Mixed Signals co-host and newly independent creator, Nayeema Raza, joins to talk about her foray into the new media landscape, what she’s learned about the space, and why her show, Smart Girl Dumb Questions, isn’t on Substack.

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Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

Today, we have a special bonus episode: Ben and Max break down the most interesting moments from the Innovating to Restore Trust in News summit held last week in Washington, D.C. They discuss Gallup’s findings on the worsening trust in news media, New York Times executive editor Joe Kahn’s acknowledgment that Donald Trump is good for business, and FCC chair Brendan Carr’s plans to go after liberal media. Plus, Ben responds to Megyn Kelly’s take on what she called a “tense interview.” Is this the start of a heated podcast feud? Maybe, if it helps our ratings.

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Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

The 97th Academy Awards are this weekend, giving us a glimpse into the past and future of Hollywood and the entertainment industry. For an insider’s take on the state of the business and how the Academy works, Ben and Max bring on Matt Belloni, founding partner of Puck and host of The Town podcast. They talk about Netflix’s Oscars strategy with Emilia Pérez, the disconnect between the Academy’s interests and what happens on stage, and why the Oscars still matter in 2025. They also discuss if Hollywood will take a rightward turn with the culture, Matt’s own career from behind the scenes at the Hollywood Reporter to now being recognized for his voice, and his predictions for this weekend’s awards.

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Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

This week, a big story of media consolidation – and one that devoted Mixed Signals listeners would have seen coming: Fox announced that it has acquired Red Seat Ventures, the digital media company that produces and markets the podcasts of several big names in conservative media, including Megyn Kelly, Tucker Carlson, and Bill O’Reilly. Ben and Max bring on Red Seat’s co-founder, Chris Balfe, to talk about the acquisition, how Piers Morgan brokered the deal, how Fox Corp. will deal with empowered creators, and what it all means for the future of media.

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Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

The Super Bowl, the biggest single media event in the US, is upon us. And the Chiefs and the Eagles aren’t the only ones with a lot on the line: advertisers have staked their reputations – and for Instacart’s Laura Jones, her job – on 30 seconds of airtime this Sunday. This week, Ben and Max bring on the Instacart CMO to talk about what it takes to make a Super Bowl ad, the thinking behind their Marvel-style approach, and her high stakes bet in one of the only remaining mass audience moments in media. They also talk about how she got 9 other brands to participate in the ad, why she avoided celebrities, and the vibe shift from “purpose” to escapism in advertising.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

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Kara Swisher has been a reporter, an editor, a founder, and is now one of the most successful podcasters in the world. This week, Ben and Max bring on the host of On with Kara Swisher and co-host of the popular tech podcast Pivot to talk about the business of media in 2025. She talks unabashedly about her own income, and whether other journalists can and should break out of big media companies to build brands like hers. She’s also got unexpectedly kind words for how Rupert Murdoch – “Uncle Satan” as she calls him – is handling the current media moment, and an update on her bid to buy The Washington Post.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

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This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks is coming next. They also talk about how Twitter and social media changed the brains of the people who worked there and how advertisers avoid cringe when chasing memes.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com

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