Want to improve AI output quality so your content, reports, and deliverables don't read like everyone else's? I interview Austin Marchese to discover how to build AI personas and feedback loops that improve the quality of your deliverables before anyone else sees them.

• Setting Up the Feedback System With Projects, Skills, and a Knowledge Base
• Building Your AI Customer Persona From Real Data
• Creating an Internal AI Focus Group With Multiple AI Customer Personas
• Testing the Feedback Loop Until It Matches Reality

Guest: Austin Marchese | Show Notes: socialmediaexaminer.com/a121

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Wondering how to train AI to match your standards and schedule it to work autonomously? I interview Callan Faulkner to learn how to build, train, and schedule AI employees that take manual work off your plate and free you and your team to focus on strategy and creativity

• Three Foundational Concepts for AI Employees
• How to Chat With AI to Build an AI Employee From Scratch 
• Turn Your Chat Into a Reusable Claude Skill to Create Your AI Employee
• How to Train and Text AI Employees to Give You A-Plus Output
• Scheduling AI Employees to Run Autonomously With Claude Co-Work

Guest: Callan Faulkner | Show Notes: socialmediaexaminer.com/a120

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Want to build an AI-powered system in Claude that drafts threads, newsletters, video scripts, and carousels from a single source? I interview Nicky Saunders to discover how to build an AI creative director using Claude that transforms voice journaling into multiple forms of content that match your voice and style.

• Establishing Your Creative Vision and Style Before Building an AI Content System
• Building Two Foundational Skills: The Brand Voice Skill and Social Media Style Skill
• Using the DraftLoop Content Workflow to Go From Voice Journal to Multi-Platform Posts

Guest: Nicky Saunders | Show Notes: socialmediaexaminer.com/a119

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Wondering how to create AI visuals that don’t look like everyone else’s? I interview Lauren deVane to discover a seven-pillar prompt framework for creating original AI images in Magnific with ChatGPT.

• What’s changed with AI-Generated Image Tools
• B2C and B2B Use Cases for AI-Generated Images
• How to Create Professional AI-Generated Images: The 7-Pillar Prompt Framework
• How to Use Magnific to Create Professional AI-Generated Images With Multiple Tools

Guest: Lauren deVane | Show Notes: socialmediaexaminer.com/a118

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Wondering how to start building real automations for your business? I interview Isar Meitis to learn how to use Claude Cowork to plan, build, and deploy AI automations.

• Claude Chat vs. Claude Code vs. Claude Cowork
• When Should You Switch to Claude Cowork?
• 3 Things You Need to Shift from Human Orchestration of AI to Agentic AI Automation
• How to Write Product Requirements Documents with Claude
• Building a Minimum Viable Product Development Plan
• Connecting Claude to Your Tech Stack: Folder Permissions & Connectors
• Using Claude via the Chrome Browser & Mobile App

Guest: Isar Meitis | Show Notes: socialmediaexaminer.com/a117

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Curious whether there's a way to run capable AI models without paying premium subscription fees every month? I interview Chris Penn to learn about open-weight AI models that cut your AI costs while maintaining privacy and capability.

• What Open-Weight Models Are and Why They Matter
• Four Core Benefits of Using Open-Weight Models
• Practical Use Cases for Open-Weight Models in Business
• The Hardware and Software You Need to Run Open-Weight Models Locally
• How to Choose the Right Open-Weight Model
• How to Get Started With Open-Weight Models

Guest: Chris Penn | Show Notes: socialmediaexaminer.com/a116

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Curious whether AI could turn your frameworks and processes into a product that generates recurring revenue? I interview Kelly Sinclair to learn how to productize your expertise with AI.

• Identify What Customer-Facing AI Tools to Build: 4 Questions
• Structure Your AI Tools for Customer Use
• 3 Real-Life Customer-Facing AI Tool Examples
• Three Ways to Build and Sell AI Tools to Clients

Guest: Kelly Sinclair | Show Notes: socialmediaexaminer.com/a115

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Wondering what you need to make AI sound and reason like you instead of a generic robot? I interview Max Bernstein to discover a step-by-step framework to turn your everyday meeting transcripts into a personalized AI profile that replicates how you think, write, and operate.

• Why Use the Cognitive Fingerprint Interview to Train AI
• The Four Layers of Knowledge Inside Every Transcript
• Collecting the Right Transcripts
• Prompting AI to Extract and Build Your Cognitive Fingerprint
• How to Use Your Cognitive Fingerprint File

Guest: Max Bernstein | Show Notes: socialmediaexaminer.com/a114

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Looking for an agentic AI tool that will pass off multi-step processes to other tools without constant input from you? I interview Kate vanderVoort to discover how to get started using Manus to build agentic workflows that delegate complex tasks to other tools with minimal human intervention.

• Choosing Your Manus Subscription Plan
• 4 Ways to Access Manus
• Identify Processes Worth Automating With Manus: 2 Examples
• Prompt Manus for Agentic Workflows
• Use Manus Skills for Reusable Workflows

Guest: Kate vanderVoort | Show Notes: socialmediaexaminer.com/a113

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Want to know how marketers are turning today's AI image and video tools into reliable content systems? I interview Jerrod Lew to discover how to build AI image and video workflows that produce consistent, professional-quality results for marketing content.

• Choosing From Top AI Image and Video Tools
• Establishing Your Brand Foundation
• Creating Product Reference Assets
• Creating Character Sheets for Human Likenesses
• Storyboarding Your Video With Images
• Using Images to Generate the Video

Guest: Jerrod Lew | Show Notes: socialmediaexaminer.com/a112

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Wondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront.

• The Paradigm Shift
• Determine What the Prospect Wants
• Use Deep Research to Profile the Person, the Company, and the Market
• Create a Working Style Guide to Match Your Prospect’s Branding
• Create the Asset Prototype and Presentation Deck

Guest: Etan Polinger | Show Notes: socialmediaexaminer.com/a111

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