In this episode of FP&A Unlocked, hosts Paul Barnhurst and Glenn Snyder are joined by HR leaders Cynthia Kenny and Deborah Hill to discuss the important partnership between HR and FP&A. They explore how aligning goals across departments can drive organizational success, share personal stories about career development, and highlight the importance of trust and collaboration.

Cynthia Kenny is a CHRO and C-suite partner with over 30 years of experience in human resources, focusing on change management and organizational transformation. Deborah Hill is an HR leader with over 10 years of experience leading HR teams in tech-focused and tech-enabled companies. She specializes in building culture and driving talent initiatives, and has managed businesses with revenues ranging from $400M to $5B.

Expect to Learn:

1. How HR and FP&A can partner to drive organizational success
2. The importance of aligning company, team, and individual goals
3. Best practices for goal-setting and performance management
4. Why flexibility is important when managing goals throughout the year
5. How to build trust and collaboration between HR and FP&A

Here are a few relevant quotes from the episode:

1. “Great FP&A is about turning financial data into actionable insights for business leaders.” - Deborah Hill
2. “Real success happens when HR and FP&A work together, understanding each other’s worlds and creating synergy.” - Cynthia Kenny

Cynthia Kenny and Deborah Hill provided valuable insights on the critical partnership between HR and FP&A, emphasizing the importance of aligning goals across departments to drive organizational success. They discussed how clear, actionable goals can lead to better decision-making, stronger collaboration, and improved business outcomes.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Deborah:

LinkedIn: https://www.linkedin.com/in/deborah-hill-8a24771/

Company: https://www.linkedin.com/company/american-tire-distributors/

Follow Cynthia:

LinkedIn: https://www.linkedin.com/in/cynthiakennymaccp/

Company: https://www.linkedin.com/company/sunland-asphalt/

Follow Glenn:

Linkedin: https://www.linkedin.com/in/glenntsnyder

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[05:44] – What Great FP&A Looks Like

[10:07] – COVID Finance & HR Decisions

[16:55] – Hiring, Headcount & Data Issues

[23:49] – HRIS, ERP & Source of Truth

[27:29] – Aligning Corporate & Individual Goals

[36:07] – Flexible Performance Management

[47:56] – Effective Goal-Setting Practices

[59:17] – Final Takeaways & Career Growth

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Rey del Valle to discuss what it really takes to move from reporting the business to steering it. Rey shares lessons from more than 25 years across media, entertainment, ecommerce, and fintech, explaining why curiosity, collaboration, and driver-based modeling are essential to effective finance leadership.

Rey del Valle is a strategic CFO with deep roots in FP&A, having built his career at organizations such as FedEx, Norwegian Cruise Line, MTV Networks, and The Walt Disney Company. He has since served as CFO and advisor for companies including Ticketmaster, AXS, Guitar Center, OpenX, and several entertainment-focused fintech platforms.

Expect to Learn:

1. What great FP&A looks like beyond spreadsheets and reporting
2. The biggest mindset shift required when moving from FP&A to CFO
3. Why curiosity and operational understanding matter in finance
4. How collaboration plays a key role in successful turnarounds
5. How benchmarks and driver-based models uncover opportunities

Here are a few relevant quotes from the episode:

1. “FP&A is about taking data and turning it into actionable insight so the business can actually do something with it.” - Rey del Valle
2. “Our role in finance is not to look at numbers for their own sake, it is to help the company make better decisions.” - Rey del Valle

Rey shares practical insights on how FP&A teams can become stronger strategic partners by understanding business drivers, building models that support decision-making, and working closely with operations. He emphasizes that finance leaders create the most value when they listen first, stay curious, and help teams translate strategy into execution, especially during periods of change.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Rey:

LinkedIn - https://www.linkedin.com/in/reydelvalle/

Company - https://www.linkedin.com/company/everestadvisorsllc/

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[03:12] - What Great FP&A Really Means

[04:56] - Choosing the CFO Path

[07:49] - CFO of the Year Nomination

[10:00] - Architect vs Engineer in Finance

[13:38] - Execution and Overcommunication

[16:41] - Understanding Business Drivers

[21:26] - From Reporting to Steering

[29:03] - Finance Inside Operations

[33:25] - Turning Around a Business

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Aswin Saravanan, VP of Finance at Qualtrics, to explore what it really takes for FP&A teams to move from insight to action. Aswin shares why trust is the foundation of strategic finance, how culture and vision enable better decision making, and why simplicity in financial modeling often delivers the greatest impact

Aswin is a strategic finance leader with over a decade of experience across global technology companies. He specializes in connecting strategy to execution and helping finance drive business outcomes. Currently the VP of Finance at Qualtrics, he brings deep expertise across corporate, product, and go-to-market finance. He has previously held leadership roles at Microsoft and HubSpot.

Expect to Learn

1. What great FP&A looks like as a strategic business partner
2. Why is trust required to move from insight to action
3. How culture and vision shape high-performing FP&A teams
4. The importance of simple financial models over complex ones
5. How FP&A teams create strategic value that influences the future

Here are a few relevant quotes from the episode:

1. “Taking something from insight to action requires trust. Without trust, nothing really moves.” - Aswin Saravanan
2. “Great FP&A is when the team can be a proactive strategic partner and actually change the trajectory of the company.”- Aswin Saravanan

Aswin Saravanan shares practical insights on how FP&A teams can move from reporting to truly influencing business outcomes. By building trust, setting a clear vision, and keeping financial models simple, finance leaders can turn insight into action. The conversation reinforces that strategic value comes from helping the business make better decisions about the future.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Aswin:

LinkedIn - https://www.linkedin.com/in/aswinsaravanan/

Company - https://www.linkedin.com/company/qualtrics/

Earn Your CPE Credit

For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[03:56] - What Great FP&A Looks Like

[05:23] - Why Finance in Tech

[07:20] - Outcome-Based Pricing Risks

[10:49] - Leading Finance at Qualtrics

[13:13] - Culture and Vision in FP&A

[17:16] - Building Team Culture

[22:47] - Trust and Core FP&A Skills

[26:18] - Defining Strategic Value

[32:39] - Driving Operational Excellence

[34:37] - Simple Financial Modeling

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Ned Harding - a true pioneer in the data analytics space - to talk about why most data tools still don’t meet the needs of today’s collaborative teams. From building Alteryx from the ground up to launching a new venture (Enso Analytics), Ned shares his take on what’s broken in data workflows and how FP&A teams can fix it.

Ned Harding is the Chief Product Officer at Enso Analytics, a platform that helped define the self-service analytics category. He started coding at eight years old, taught himself from PDP-11 manuals, and has spent the last two decades creating tools used by hundreds of thousands of analysts worldwide. He’s a product guy through and through, and he’s on a mission to help teams work smarter with their data.

Expect to Learn:

1. Why most data tools fall short when it comes to real team collaboration
2. The importance of repeatability and testing in FP&A workflows
3. How to avoid common pitfalls with AI and overfitting in forecasting
4. Why Excel is both a lifesaver - and a landmine
5. How to build a true “culture of analytics” across your entire org

Here are a few relevant quotes from the episode:

1. “The biggest successes happen when teams collaborate - analytics shouldn’t be a solo act.”- Ned Harding
2. “If your team’s not getting value from your data work, you’re not doing your job.”- Ned Harding

Ned shares practical insights on how FP&A teams can become strategic partners by embracing collaborative, repeatable analytics. He emphasizes the value of integrating data across teams, avoiding AI pitfalls, and applying the scientific method to drive consistent, data-informed decision-making.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Ned:

LinkedIn - https://www.linkedin.com/in/ned-harding-34a57526/

Company - https://www.linkedin.com/company/enso-analytics/

Website - https://ensoanalytics.com

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[02:43] – Meet Ned Harding & His Journey to Enso

[06:04] – Accidental Start in Analytics

[10:59] – Turning Tools into a Business

[14:49] – Why Enso Analytics?

[25:43] – Analytics Across the Org

[29:16] – Context is Everything

[35:51] – The Risk of Overusing AI

[43:56] – Are We in an AI Bubble?

[47:07] – Top Skills for FP&A Pros

[49:54] – The Excel Debate

[53:12] – Fun Final Questions

In this episode of FP&A Unlocked, hosts Paul Barnhurst and Glenn Snyder sit down with Jeffrey Bernstein to explore how finance leaders can better communicate financial insights and influence decision-making across an organization. The conversation focuses on the gap between technical financial knowledge and the ability to clearly explain what the numbers actually mean to non-finance stakeholders.

Jeffrey is a Senior Managing Director and Head of Capital Markets Advisory at Riveron, a leading advisor to the Office of the CFO and Private Equity. Early in his career, Jeff was a Managing Director at Goldman Sachs, where he helped execute IPOs in the technology sector for over a decade. Afterward, he spent more than 15 years as a portfolio manager investing in disruptive public and private companies. For the last eight years, Jeff has served as a trusted strategic advisor to pre-IPO companies, guiding them toward successful public exits.

Expect to Learn:

1. Why finance professionals play a crucial role in the IPO process
2. How to prepare a company financially for a successful public listing
3. The importance of building financial trust with public investors
4. How to evaluate the readiness of your financial systems and team for the IPO process

Here are a few relevant quotes from the episode:

1. “The biggest change from private to public is transitioning from over-promising to under-promising and over-delivering.”- Jeff Bernstein
2. “Financial integrity isn’t just about the numbers; it’s about being transparent, avoiding gimmicks, and sticking to metrics that have real meaning.”- Jeff Bernstein

Jeff shares valuable insights on the complexities of going public, managing quarterly earnings, and maintaining investor trust. He also discusses how FP&A teams can help steer the company through financial reporting, forecasting, and strategic decision-making post-IPO.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Jeffrey:

LinkedIn - https://www.linkedin.com/in/jeff-bernstein-498a23158/

Company - https://www.linkedin.com/company/riveron/

Website - https://riveron.com/

Follow Glenn:

LinkedIn - https://www.linkedin.com/in/glenntsnyder/

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[01:42] – Meet Jeff Bernstein

[04:58] – Transitioning to Public Company

[08:36] – The Role of FP&A in IPO

[12:44] – Investor Trust and Forecasting

[17:10] – Financial Integrity

[21:58] – Preparing for the IPO Process

[26:35] – Stress-Testing Forecasts

[30:42] – Earning Investor Trust

[34:18] – Organizational Behaviour Shift

[37:33] – Key to Success in IPOs and SPACs

In this engaging episode of FP&A Unlocked, host Paul Barnhurst welcomes back Bryan Lapidus, Director of FP&A Practice at the Association for Financial Professionals (AFP), to explore how finance professionals can better prepare for the evolving demands of the industry. They discuss how AFP supports the finance community, the role of technology in shaping FP&A, and why soft skills are critical in today’s collaborative environment.

Bryan Lapidus is the Director of FP&A Practice at AFP, where he serves as a subject matter expert on financial planning and analysis. With more than 20 years in FP&A and treasury at organizations like American Express and Fannie Mae, Bryan brings deep knowledge of corporate finance. At AFP, he develops thought leadership, leads advisory councils, and curates content that helps professionals thrive in a rapidly changing landscape.

Expect to Learn:

1. The two core competencies every great FP&A professional must master
2. Why “getting out from behind the screen” matters for business insight
3. How AFP curates learning and networking experiences for finance professionals
4. What to expect from AFP’s FP&A Forum and Annual Conference
5. How to avoid low-value work and focus on driving business impact

This episode highlights the evolving role of FP&A, emphasizing the need for both strong technical skills and human-centered business insight. Bryan Lapidus reminds us that tools like AI are valuable, but true impact comes from understanding the business and adding strategic value. Continuous learning and community are key to thriving in today’s finance landscape.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Bryan:

LinkedIn - linkedin.com/in/bryan-lapidus-fpac

Company - https://www.linkedin.com/company/association-for-financial-professionals/

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[03:33] – What Is AFP?

[05:38] – What Makes Great FP&A?

[13:34] – Inside the AFP Conference

[18:13] – How AFP Chooses Conference Tracks

[23:12] – AFP FP&A Forum Highlights

[27:30] – How Soft Skills Shape Career Growth

[33:27] – Top Technical Skills

[37:27] – Eliminating Low-Value Work in FP&A

[43:23] – Wrap-Up & Final Thoughts

In this episode of FP&A Unlocked, host Paul Barnhurst talks with Ben Pierce, General Manager of Workday Adaptive Planning, to discuss the evolving landscape of FP&A, the challenges of planning software, and the future of finance in an AI-driven world. Ben shares his career journey, from semiconductor engineering to leadership roles in the FP&A software industry, and dives into his vision for how AI is transforming the way businesses plan and make decisions.

Ben Pierce is an experienced executive with over two decades of experience in the enterprise software industry. Currently, he leads Workday Adaptive Planning’s global strategy, growth, and innovation efforts. Prior to joining Workday, Ben held senior roles in several companies, including River Logic, Tidemark, and IBM, where he honed his expertise in analytics, financial software, and business leadership. His career has been shaped by his passion for leveraging technology to improve business operations and drive impactful change.

Expect to Learn:

1. Why Ben believes the future of FP&A is in AI and analytics
2. The importance of challenging the business with actionable insights
3. How to make FP&A tools work for you, not just as a data repository
4. What to consider when choosing and implementing FP&A software
5. The balance between strategic planning and flexible budgeting processes

Here are a few relevant quotes from the episode:

1. "A great FP&A partner doesn’t just provide data, they come to the table with a point of view and push you to do better." – Ben Pierce
2. "At the end of the day, it’s not about the tool, it’s about the implementation and how you engage with it." – Ben Pierce

Ben Pierce offers invaluable insights into FP&A, emphasizing the need for technology to not only streamline processes but also enhance decision-making capabilities. His advice on selecting the right FP&A tools and the importance of having a supportive implementation partner is essential for any finance team looking to modernize their planning processes.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Free Trial of Workday

Try Workday Adaptive Planning free for 30 days - https://forms.workday.com/en-us/sales/adaptive-planning-free-trial/form.html?locale=enus&aud=ada&stage=ce&size=all&pblr=wd&assettype=oth&productfocus=pl&utm_medium=evnt&utm_source=evlv&step=step1_sales_contact

Follow Ben:

LinkedIn - https://www.linkedin.com/in/benpierce23/

Company - https://www.linkedin.com/company/workday/

Website - https://www.workday.com/

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[02:50] – From Engineering to Software Leadership

[04:56] – What Makes Great FP&A

[09:23] – The Importance of Customer Success

[12:05] – How to Choose the Right FP&A Tool

[13:33] – Advice for Moving to the Vendor Side

[16:03] – The Future of AI and FP&A

[18:12] – Bridging the Gap Between Planning and Analytics

[21:04] – The Role of Zero-Based Budgeting

[25:46] – Best Practices for Annual Budgeting

[28:06] – Handling Headcount Planning Challenges

[32:28] – Getting the Most Out of FP&A Software

[36:52] – Closing Thoughts and Final Advice

In this episode of FP&A Unlocked, host Paul Barnhurst welcomes Noam Sever, Head of Global FP&A at Cellebrite, for a deep and thoughtful conversation on building impactful finance teams, scaling FP&A processes, and the human side of finance leadership. Noam shares his experience driving financial planning in high-growth environments and highlights the value of simplicity, consistency, and communication in finance transformation. This episode is a masterclass in aligning FP&A with business needs and building trust through data, systems, and people.

Noam Sever is a seasoned finance executive with over 15 years of leadership across global tech and manufacturing firms. At Cellebrite, he leads a multinational FP&A team overseeing full P&L ownership, strategic planning, and operational excellence. His expertise includes business modeling, systems implementation, and data-driven decision-making. Known for his structured approach and people-first mindset, Noam is passionate about building agile finance organizations that deliver real business impact.

Expect to Learn:

1. Why “tiny gains” and small process improvements compound to drive big FP&A impact
2. How to scale FP&A processes from startup chaos to structured efficiency
3. The importance of aligning finance with go-to-market and sales operations
4. Why trust, communication, and curiosity are the top soft skills in FP&A
5. The framework Noam uses to evaluate when and how to scale teams, tools, and processes

Here are a few quotes from the episode:

1. As a company scales, FP&A must shift from being reactive to becoming a proactive business partner.” – Noam Sever
2. Start simple, make it repeatable, and always leave room to improve. That’s the foundation of great FP&A.” – Noam Sever

Noam Sever offers a blueprint for building impactful FP&A teams through simplicity, structure, and strategic business partnership. His insights emphasize that real value comes from understanding the business, earning trust, and continuously improving processes to drive meaningful results.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Noam:

LinkedIn - https://www.linkedin.com/in/noamsever/

Company - https://www.linkedin.com/company/cellebrite/

Earn Your CPE Credit

For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A Certificate, take the quiz on Earmark and contact Paul Barnhurst for further details.

In Today’s Episode:

[04:11] – Defining Great FP&A

[07:12] – The Power of Tiny Gains

[10:54] – Favourite Company Stage

[13:18] – FP&A at Scale

[15:59] – Evolving Budget & Forecast

[21:41] – Advice for First-Time Forecast Leads

[25:24] – Scaling Teams & Tools

[33:20] – Traits for Early-Stage FP&A

[36:40] – Rapid-Fire & Final Thoughts

In this episode of FP&A Unlocked, host Paul Barnhurst talks with Andrew Hull, a seasoned finance leader in the consumer packaged goods (CPG) industry. They explore the role of FP&A professionals in driving business results, navigating inflation, and transitioning from traditional budgeting to impactful analytics.

Andrew Hull is a financial executive with over two decades of experience in CPG. Currently the Vice President of Finance at UNFI Canada, Andrew has a proven track record of partnering with business leaders to deliver results through strategic insights and principled financial analysis. With a competitive spirit and passion for team leadership, Andrew shares his unique approach to FP&A, analytics, and the importance of actionable storytelling.

Expect to Learn:

1. The three pillars of great FP&A are technical skills, storytelling, and actionable decisions.
2. Why Andrew advocates for changing FP&A to “FA&P” and focusing more on analytics.
3. Lessons learned from leading finance during the pandemic.
4. Key metrics for success in the distribution industry include variable margin and truck utilization.
5. Practical advice for accelerating budget processes and focusing on analytics that drive results.

Here are a few relevant quotes from the episode:

1. "The most value FP&A can add is when we take complex data and distill it into actionable insights." - Andrew Hull
2. "Variable margin is the backbone of understanding financial performance in a distribution business."- Andrew Hull
3. "A one-page visual with clear recommendations is the best way to communicate with executives."- Andrew Hull

Andrew Hull shared a wealth of knowledge for FP&A professionals, including rethinking the role of analytics to the importance of actionable storytelling. His practical advice on managing inflation, leading during a crisis, and accelerating the budgeting process offers valuable lessons.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Andrew:

LinkedIn - https://www.linkedin.com/in/andrewhull4/

Follow Paul:

Website - https://www.thefpandaguy.com

LinkedIn - https://www.linkedin.com/in/thefpandaguy

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[01:59] - Meet Andrew Hull

[02:50] - Redefining Great FP&A

[06:46] - Career Highlights in CPG

[10:35] - Leading Finance at UNFI Canada

[18:55] - Managing Inflation with Analytics

[22:24] - The Art of Storytelling in FP&A

[35:47] - Revolutionizing the Budget Process

[51:20] - Beyond Work: Hobbies and Passions

[58:07] - Closing Thoughts

In this episode, Paul Barnhurst looks into practical frameworks and leadership strategies for finance professionals with guest Brett Hampson. Brett discusses what he believes constitutes great FP&A and how grassroots finance transformations, rather than top-down technology implementations, can foster a proactive, value-creating FP&A culture.

Brett Hampson has spent over a decade in corporate FP&A, working with some of the world’s largest companies. He is the author of The FP&A Operating System, a book that outlines his approach to establishing a high-functioning FP&A department. Brett is also the founder of Forecasting Performance, a platform that promotes best practices in financial analysis and forecasting.

Expect to Learn

1. What grassroots finance transformation entails and why it’s preferable to technology-centric approaches.
2. How to implement Brett’s FP&A Operating System and FP&A Flywheel framework to drive efficiency and value.
3. The importance of setting a clear vision and objectives for FP&A teams to move from reactive to proactive operations.
4. How to leverage attribution analysis and storytelling to enhance FP&A’s influence on business decisions.

Here are a few relevant quotes from the episode:

1. “Grassroots finance transformation happens when each person on the team has their own vision and works towards solving specific challenges.” - Brett Hampson
2. “Technology alone doesn’t solve problems. It might fix one, but often creates new ones if cultural issues aren’t addressed first.” - Brett Hampson

With insights into creating effective FP&A systems and teams, Brett Hampson provides a refreshing perspective on FP&A transformation. He highlights the importance of people, process, and then technology, in that order, as the foundation for a high-performing FP&A team.

Follow Brett:

Website - https://bretthampson.gumroad.com/l/proactive

LinkedIn - https://www.linkedin.com/in/brett-hampson/

Newsletter - https://blog.forecastingperformance.com/subscribe

Follow Paul:

Website - https://www.thefpandaguy.com

LinkedIn - https://www.linkedin.com/in/thefpandaguy

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[02:12] - Brett’s Background and Introduction

[05:17] - The Creation of The FP&A Operating System

[08:04] - Developing a Proactive FP&A Culture

[13:22] - Grassroots FP&A Transformation

[16:32] - People and Process Before Technology

[29:28] - Building the Right Team and Culture

[35:11] - Establishing Efficient Processes with the FP&A Flywheel

[39:52] - Case Study: Turning Around Forecast Accuracy

[52:16] - Final Advice and Wrap-Up

In this episode of FP&A Unlocked, host Paul Barnhurst welcomes back Jordan Goldmeier, Excel expert, author, and longtime friend of the show, for a wide-ranging and honest conversation about careers, technology, and growth. Jordan reflects on his unconventional career path, from auditing and operations research to becoming a Microsoft MVP, author, and entrepreneur. The discussion covers Excel’s evolution, why many finance professionals underuse powerful tools, and Jordan’s latest projects aimed at modernizing how power users work with spreadsheets.

Jordan is an entrepreneur, event producer, author, and Microsoft Excel MVP based in the Lisbon Metropolitan Area. He is widely known for his work helping professionals master Excel, data analysis, and modern spreadsheet practices. Jordan has authored several well-known books, including Advanced Excel Essentials, Dashboards for Excel, and Becoming a Data Head. In addition to his work in Excel education, he produces global events that bring together leaders across finance, technology, and entrepreneurship.

Expect to Learn:

• How Jordan’s career twists shaped his approach to Excel, data, and problem-solving
• Why most professionals only scratch the surface of Excel’s capabilities
• Jordan’s perspective on why VBA is outdated and what could replace it
• Why vertical learning beats beginner–intermediate–advanced training paths

Here are a few quotes from the episode:

• “Excel isn’t dead, but the way we develop in it needs to change.” – Jordan Goldmeier
• “You don’t become great by learning everything. You become great by going deep where it matters.” – Jordan Goldmeier

Jordan also shares the story behind his latest project: a developer-style environment designed to help Excel power users work faster, cleaner, and more confidently, without relying on outdated tools like VBA. He explains why Excel should be treated as part of a broader finance tech stack and how modern coding concepts could dramatically improve spreadsheet workflows.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Jordan

LinkedIn - https://www.linkedin.com/in/jordangoldmeier/

Earn Your CPE Credit

For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A Certificate, take the quiz on Earmark and contact Paul Barnhurst for further details.

In Today’s Episode:

[02:15] – Jordan’s Career Journey

[08:30] – Setbacks, Resets, and Growth

[15:00] – Writing Books on Excel

[25:59] – How Excel Is Really Used

[29:12] – Why VBA Is Outdated

[33:54] – Building Better Tools for Excel

[42:25] – Advice for FP&A Professionals

[47:16] – Creating Your Own Network

[52:12] – Rapid-Fire & Final Thoughts