As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how — http://info.contrarianthinking.co/msmlbig-deal

You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale.

In this episode, you'll learn:

• The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list

• Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity

• The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson

• How to anchor the conversation around consequence, not cost, so price becomes irrelevant

• The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close

• Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path

• The premium close that gives control back to the buyer and makes them feel smart for saying yes

Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty.

___________

(00:00:00) Introduction: Why Rich People Don't Care About Your Price (00:01:02) The Four Currencies Rich Buyers Protect With Their Lives (00:03:59) The Ego Framework: Earn, Gap, Outcome (00:06:30) Stop Describing, Start Diagnosing: The Authority Shift (00:12:54) The Three Types of Rich Buyers and How to Close Each One (00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step (00:19:42) Say the Number and Shut Up: The Silence After Price (00:23:01) The Three-Piece Follow-Up: Point, Proof, Path (00:26:23) The Prize Is Trust, Not Money: Building Referral Engines (00:26:57) Clear Over Cheap: Selling Like an Operator

___________

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You work harder than half your team. You deliver results. But somehow, the person who talks a good game in meetings just got promoted ahead of you. Here's the truth: hard work doesn't get you promoted. Visibility, advocacy, and understanding the game do.

Ethan Evans is a retired Amazon VP who spent over 15 years building billion dollar businesses inside one of the most demanding companies on earth. He went from getting fired twice early in his career to running Prime Video, Twitch sponsorships, the Amazon Appstore, and a t-shirt printing business that now does over a billion dollars a year. He worked directly with Jeff Bezos, survived public failures, learned how to navigate corporate politics without losing his soul, and retired early to teach others how to do the same.

In this episode, you'll learn:

• The magic loop: how to turn your boss into your biggest advocate by making them successful first

• Why invisible performers lose to visible performers every time and how a weekly status report changes everything

• The exact script to ask for a raise that gets results without threatening to quit

• Good boss versus bad boss: why consistency beats likability and how to tell the difference in an interview

• How to give difficult feedback that actually lands: professionally firm, personally warm

• The career killers nobody talks about
  Jeff Bezos's philosophy: strategically patient, tactically impatient, and why Amazon banned PowerPoint for six page narratives

___________

(00:00:00) Introduction: Why Half Your Talent Wins and You Don't (00:00:56) Corporate Politics: The Game You Didn't Know You Were Playing (00:08:28) The Magic Loop: Turn Your Boss Into Your Biggest Advocate (00:27:20) Invisible vs Visible Performers: Why Hard Work Isn't Enough (00:16:30) How to Actually Ask for a Raise and Get It (00:06:13) Good Boss vs Bad Boss: Consistency Over Likability (00:42:42) Giving Difficult Feedback: Professionally Firm, Personally Warm (00:51:28) Career Killers: Betrayal, Gossip, and Breaking Trust (01:04:51) Jeff Bezos: Strategically Patient, Tactically Impatient (01:11:05) The Six-Page Narrative: Why Amazon Banned PowerPoint (01:18:06) Building Billion-Dollar Businesses: Prime Video to T-Shirt Printing (00:58:22) Burnout Is About Vision Loss, Not Hard Work (01:24:48) Hiring A Players: The Reference Check Hack Nobody Uses (01:32:28) Final Advice: Know What You Want and Make the Deal

___________

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If you've been wanting to buy a business for years, get your ticket to Main Street Millionaire Live. You’ll learn how to find the right business for you, make deals, evaluate them, finance them, and own the upside: https://contrarianthinking.biz/MSML26_BDYT

You've got a product idea. Maybe you've even built the thing. But now you're stuck on the part that actually matters: getting people to give you money before you've spent a fortune building inventory, hiring a team, or raising venture capital that'll own your company before you do.

Everett Taylor is the CEO of Kickstarter, the platform that's helped creators raise over $8 billion and launch everything from billion dollar companies to side hustles that print cash. He came up through the mailroom, got stabbed working a parking lot, and built his career by learning how to sell himself before he had anything to sell. Now he runs one of the most creative funding platforms in the world and he's breaking down exactly how to raise money without giving away equity, how to pitch without sounding desperate, and why most people fail before they even start.

In this episode, you'll learn:

• Why selling yourself is the first skill every founder needs and how to build confidence even when you're starting from zero

• The pre-order pyramid: exclusivity, urgency, value, timeliness, and trust, and why video is the number one thing that makes or breaks a campaign

• How to calculate your real costs so you don't lose money on every sale and why you need a 25 to 30 percent buffer for the things you can't predict

• The biggest mistakes founders make when pitching: not being concise, not building trust, and not understanding the difference between pitching VCs and pitching customers

• Why raising venture capital means giving up control and how pre-orders let you test demand, keep equity, and build a real business on your terms

___________

(00:00:00) Introduction: How to Raise Your First 100K Without Connections (00:00:52) The Self-Selling Framework: Marketing Yourself Before Your Product (00:03:54) Mental Toughness and Emotional Regulation: The Two Traits You Need (00:08:24) Pre-Orders Over Venture Capital: The Kickstarter Advantage (00:10:21) The Pre-Order Pyramid: Exclusivity, Urgency, Value, and Trust (00:13:41) The Video-First Rule: Why Great Campaigns Start With 30 Seconds (00:17:11) The Biggest Pitch Mistakes: Get to the Point or Get Lost (00:20:20) When to Bootstrap vs When to Raise Millions (00:23:02) The Venture Capital Trap: Why a 250M Offer Got Rejected (00:26:29) Cost Management and Buffer Strategy: The 25-30 Percent Rule (00:32:46) Surprising Success Stories: 28M Board Games and Comic Book Empires (00:37:49) The CEO Playbook: Mental Toughness, Humility, and Rolling Up Your Sleeves (00:40:43) Remote Leadership: Trust, Aggressive Goals, and Performance Management (00:43:26) The Kickstarter Turnaround: Rejecting Mediocrity and Rebuilding Culture

___________

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If you've been saying you want to buy a business for years, your next move is here. Get your ticket to Main Street Millionaire Live and learn how to find deals, evaluate them, finance them, and own the upside: https://contrarianthinking.biz/MSML26_BDYT

You've been planning to start that business for months. Maybe years. But you still haven't made the first move. Here's the truth: you're not lazy. You're stuck in a neurological loop that's hijacking your brain before you even realize it. This episode breaks that loop and gives you the exact protocol to rewire your brain for execution instead of avoidance.

In this episode, you'll learn:

• The procrastination equation: why your motivation equals expectancy times value divided by impulsiveness times delay, and how to solve for the variables that are killing your progress

• The four traps that disguise procrastination as productivity: planning theater, research mode, waiting to feel ready, and the future self illusion

• Why your brain's anterior cingulate cortex and dorsolateral prefrontal cortex fire less when you procrastinate and how that becomes your default wiring

• The shrink, specify, stack protocol: how to make tasks so small your brain stops fighting them, anchor them to exact moments, and ride existing habits

• Why Phil Knight sold shoes out of his trunk before he built Nike, and why I launched my newsletter on a random Tuesday with zero plan

• How James Dyson built 5,127 prototypes over 15 years and why refusing to stay stopped is the only skill that matters

___________

(00:00:00) Introduction: You're Not Lazy, You're Stuck in a Neurological Loop (00:01:05) The Procrastination Equation: Why You Don't Start (00:02:48) Your Brain Is Wired to Avoid: The FMRI Study (00:04:19) Trap One: Planning Theater and the Artifact Illusion (00:06:08) Trap Two: Research Mode Is Mental Masturbation (00:08:04) Trap Three: Waiting to Feel Ready Is Biologically Impossible (00:10:10) Trap Four: The Future Self Illusion (00:11:51) The Fix: Shrink, Specify, Stack Protocol (00:11:57) Move One: Shrink the Action Until It Feels Stupid Small (00:13:23) Move Two: Specify With Implementation Intentions (00:14:45) Move Three: Stack It on Something You Already Do (00:15:30) The Real World Example: How One Sentence Became a New York Times Bestseller (00:17:13) The Rule for Missed Days: Don't Make It Bigger (00:17:52) The Dyson Story: 5,127 Prototypes and 15 Years of Failure (00:18:21) The 51 Calls: How Cody Bought Her First Business (00:18:59) Closing: Every Action Is a Vote for Who You Become

___________

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If you want to get ahead of 99% of people, stop doing what 99% of people do. As every great founder will tell you, ownership is what builds real wealth. Come to Main Street Millionaire Live to learn how to buy the right business for you: http://info.contrarianthinking.co/msmlbig-deal

What if everything you've been told about success is backwards? Malcolm Gladwell has spent decades challenging the obvious. He's the bestselling author of The Tipping Point, Outliers, Blink, and David and Goliath, and host of the Revisionist History podcast. In this conversation, he breaks down the counterintuitive strategies that separate the top 1% from everyone else. From why you should be a big fish in a small pond, to why remote work killed his career before it started, to why the best hires don't think anything is hard at all.

In this episode, you'll learn:

• The running partner rule: why your mentor should be one step ahead, not ten

• How constraints build strength and why too much comfort kills resilience

• The feedback framework that works: compliment first, then fix, and why you have to customize criticism person by person

• Choking vs panicking: the two types of leadership failure and why most leaders fail from overconfidence, not incompetence

• Pulling the goalie: why we wait too long to take the risk that could save us and how to lower the cost of failure

• Why ideas are cheap, execution is everything, and the muse doesn't exist

___________

(00:00:00) Introduction: The Big Fish, Small Pond Strategy (00:01:06) The Class Rank Advantage: Why Top Third Beats Bottom Third at Harvard (00:04:00) The Running Analogy: Find Your Training Partner One Step Ahead (00:06:05) The Mentor Myth: Why You Don't Need Malcolm Gladwell's Phone Number (00:07:36) Colleges Are Overrated Status Machines: The You Variable (00:09:37) Desirable Difficulties: The Coddling Problem and Building Resilience (00:12:31) The Interview Question You're Asking Wrong: Hardest Thing vs Happiest Thing (00:15:56) The Pleasure Principle: Why Great Workers Love the Work, Not the Break (00:17:01) Remote Work and The Washington Post: Why Malcolm's Career Wouldn't Exist Without the Office (00:20:12) The Feedback Framework: Compliment First, Then Fix (00:35:45) Choking vs Panicking: The Two Types of Leadership Failure (00:37:28) Leadership Depends on Context: The Air Force vs The Startup (00:42:48) Pulling The Goalie: Cliff Asness and The Risk You're Too Scared to Take (00:57:58) Ron Popeil and The Showtime Rotisserie: Marry Invention with Explanation (01:01:08) The Housing Crisis: Why We're Building Wrong and Zoning Ourselves Into Poverty (00:53:04) Ideas Are Cheap, Execution Is Everything: The Muse Doesn't Exist (01:05:24) Closing: The American Way of Killing and What's Next

___________

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As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how — http://info.contrarianthinking.co/msmlbig-deal

What if the smartest money move you could make wasn't raising venture capital at all? What if taking the wrong check, even a big one, could kill your company before it ever had a chance to win?

Ankur Jain is the billionaire founder and CEO of Bilt Rewards, an $11 billion company that's rewriting the rules of housing, hospitality, and how millions of Americans build wealth. He started by solving a problem everyone ignored: why doesn't paying rent help you buy a home? Then he spent 18 months fighting regulators to change the law. No revenue. No product. Just belief and a refusal to quit. Today, Bilt operates like a network of mini startups inside one platform, caps teams at 25 people, and only raises money from customers who actually want the product to succeed.

In this episode, you'll learn:

• Why raising venture capital too early is the fastest way to lose control of your vision and chase the wrong metrics

• The $10 billion problem rule and why solving massive pain is the only path to a billion dollar solution

• Why most companies die from indigestion, not starvation, and how to stay focused when opportunity is everywhere

• Why hiring your best friends isn't risky, it's the smartest move you can make, and how to build a culture where A players never leave

• The 90 day forcing function that weeds out bad hires before they spread and why managers are a waste of space

• How Ankur spent 18 months fighting to change federal housing law with no revenue and why that patience built the foundation for everything

___________

(00:00:00) Introduction: The Problem You're Solving Better Be Worth It (00:00:47) The Capital Trap: Why Traditional VC Money Will Kill Your Vision (00:04:10) The Customer Is Your First Investor: Kickstarter Over Sequoia (00:09:07) The Immigrant Grind: Watching My Parents Build from Nothing (00:11:03) The Sleep Test: If You Wake Up Happy Without It, Don't Build It (00:12:57) The Crisis Reframe: What Has to Be True for This to Be the Best Thing That Happened? (00:14:25) Build With Your Best Friends or Don't Build At All (00:17:45) The 90-Day Filter and the 25-Person Cap: Keeping the Startup Mentality at Scale (00:26:31) No Managers, Only Owners: The Pod CEO Model (00:28:37) The Hook vs The Platform: How Built Evolved from Rent Rewards to Hospitality Empire (00:52:02) The 18-Month Regulatory Bet: Building Before We Knew It Was Legal (00:46:14) Pessimists Sound Smart, Optimists Make Money: Why Entrepreneurship Should Be Fun (00:59:01) The Partnership Playbook: Solve Their Problem, Not Pitch Your Product (01:01:51) Closing: The One Thing Eight-Year-Old You Needs to Approve

___________

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(Note: we had a technical issue that affected the first 12 minutes of Eric’s camera feed, so you’ll see a bit more wide cam than usual in the beginning. Our apologies!)

Why is it that people with half your talent and twice your luck seem to be winning all the time? Because they understand leverage. And you're still trading hours for dollars.

Eric Jorgenson spent a decade studying Naval Ravikant, one of the most influential entrepreneurs and thinkers in Silicon Valley, and distilled his wisdom into his classic book “The Almanack of Naval Ravikant”. In this episode, we break down the exact frameworks Naval used to build wealth, happiness, and freedom without getting crushed by the game everyone else is playing.

In this episode, you'll learn:

• Why leverage is the only game that matters now and how code, media, and capital separate the rich from everyone else

• "Productize yourself” — the two word formula that unlocks specific knowledge and makes competition irrelevant

• Why hard work is overrated and judgment is the real multiplier that creates 100X outcomes

• The four types of luck, from blind to built, and how to engineer serendipity into your destiny

• Why rising above status is the ultimate form of freedom

If you're an owner and this conversation about leverage resonates with you, learn the profit levers to find hidden cash in your business in my free Masterclass → https://contrarianthinking.biz/4cEHuZI

___________

[FLIGHTCAST_CHAPTERS]

___________

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You think way more than you do… and that's a problem. While you're sitting there planning, researching, and perfecting your strategy, someone less qualified just shipped a worse version of your idea and they're already winning. Because doers beat thinkers every single time.

In this episode, you'll learn:

• The one week method that gets more done in seven days than most people do in 12 months

• Why discipline is a design problem, not a character flaw, and how to engineer ease into your life

• How James Dyson built 5,127 prototypes before his breakthrough and why failed attempts are tuition

• The DOER framework: design the cue, open tiny, engineer reward, repeat until identity catches up

• Why shame keeps you stuck and what happens when you do the thing you're scared to try anyway

The real cost isn't failure. It's the week, the month, the year you spent waiting while your competitor was getting reps. Time is the one resource you can't negotiate your way back. So stop thinking and start doing.

Doers aren't just moving faster, they're moving smarter because they know what's working. That's exactly what Beehiiv gives newsletter operators. Use code CODIE30 at https://beehiiv.link/n3j2vt for 30% off your first 3 months.

See how owners uncover hidden cash without growth or chaos in my upcoming Masterclass → https://contrarianthinking.biz/4cEHuZI

___________

(00:00:00) Introduction: You Think More Than You Do (00:01:26) The Wright Brothers vs Samuel Langley: Action Creates Data (00:03:48) The One Week Method: Wage One War (00:04:57) Engineer Ease: Why Discipline Is a Design Problem (00:07:05) Earn Evidence: What Did You Actually Ship Today? (00:08:13) Kill Escape Routes: Why Most People Leave the Back Door Open (00:10:27) The Cost of Waiting: What Delay Is Already Costing You (00:13:23) The DOER Framework: Design the Cue, Open Tiny, Engineer Reward (00:15:42) Repeat Until Your Identity Catches Up (00:16:10) The Shame That Stops You: Why You're Too Scared to Try

___________

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Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code 'DEAL' to get $350 off the Pod 5 Ultra. If you have an HSA or FSA, the Eight Sleep Pod may qualify as a medical expense through Truemed, and qualified customers save about 30% on average. Stack that with the code above for even more savings. Check your eligibility at https://www.truemed.com/eightsleep before you buy. Truemed is for qualified customers. HSA/FSA tax savings vary.

You've had a decision sitting on your desk for two weeks. You keep telling yourself you're just gathering information. You're not. You're stalling. And while you stall, someone less qualified just did a worse version of your idea and they're about to eat your lunch.

Here's the lesson history keeps screaming at us: speed wins every time. Companies like Instagram and Square have perfect plans; they had faster clocks. They moved while everyone else was still in meetings. And in business, hesitation is just a polite word for losing.

In this episode, you'll learn:

• Why information doesn't age like wine, it ages like milk

• The decay question that will tell you if you're at 70% or just overthinking

• Jeff Bezos's 70% rule and the door test that separates reversible decisions from real risk

• The 24 hour rule that forces clarity and why every meeting should end with a decision or a deletion

• Why perfection is the trap you have to avoid on the way to quality and how Reid Hoffman ships embarrassingly early every time

And if you're an owner, stop procrastinating and learn the exact framework that unlocked $7.6M in hidden cash for other business owners → https://contrarianthinking.biz/4cEHuZI

___________

(00:00:00) Introduction: The Decision You're Stalling On (00:02:55) Decision Decay: The Shelf Life of Opportunity (00:04:42) The Square Story: Three Weeks to a Billion Dollar Company (00:06:37) The 24-Hour Rule: Overwhelming People with Speed (00:08:09) Instagram's Pivot: From Bourbon to Billion in 18 Months (00:09:29) The 70% Rule and The Door Test: Bezos's Speed Framework (00:11:59) The Zeigarnik Effect: Why Unfinished Tasks Drain Your Brain (00:15:49) Quality vs Perfection: The False Dichotomy (00:18:42) The Five Moves to Triple Your Speed (00:21:47) Think Big or Don't Talk to Vendors (00:24:09) Closing: Your Speed Homework and Growth Accelerator Invite

___________

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What if the richest man who ever lived wasn't a tech genius, a Wall Street titan, or a Silicon Valley disruptor? What if he was a 16 year old bookkeeper who studied invoices like scripture and built a $400 billion fortune by doing the opposite of what everyone else thought was smart?

John D. Rockefeller became the wealthiest human being in history not by chasing oil wells, but by controlling the choke points everyone else ignored. He bought boring businesses, borrowed aggressively, moved before windows closed, and built a system so efficient that breaking it apart only made him richer. His playbook wasn't luck. It was discipline, leverage, and ruthless clarity about where real money gets made.

In this episode, you'll learn:

• How Rockefeller became the greatest borrower of his generation and why hesitation is its own kind of risk

• The transportation edge nobody saw that gave him a 10 cent per barrel advantage and $50,000 a year in extra profit

• The Cleveland Massacre and how he bought 23 companies in 28 days using transparency and data instead of aggression

• Why discipline was his real competitive advantage and how his chaotic childhood shaped every habit he built

• Why the next generation of billionaires will be built in boring industries that nobody thinks are glamorous

Rockefeller squeezed EVERY dollar of profit from his businesses. Find profit already inside your business in my live 90-min masterclass → https://contrarianthinking.biz/4cEHuZI

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(00:00:00) Introduction: The Cleveland Massacre (00:02:06) The Bookkeeper: Do the Plumbing (00:04:02) The Greatest Borrower: Opportunity Has a Clock (00:06:18) The Edge Nobody Saw: Control the Choke Point (00:10:06) The Cleveland Massacre: Negotiate with Numbers, Not Opinions (00:12:48) The Monopoly and the Mask: Control What You Can Control (00:15:13) The Reinvention: Build Freedom, Not Just a Business (00:17:43) The Real Playbook: Build the Machine That Buys Companies (00:19:07) Closing: The Framework for Buying Boring Businesses

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What if the skill that changes everything isn't marketing, networking, or even hard work? What if it's just learning how to shut up and listen? Sales isn't manipulation. It's communication with intent. And the people who master it never go broke.

Shelby Sapp went from knocking doors at 18 to training tens of thousands of closers who now pull in $20K to $60K a month. She built her foundation in door to door pest control, got the cops called on her, had water thrown in her face, and came out with skin so thick that internet hate doesn't even register. Now she teaches women how to sell luxury, close rich people, and never discount their worth. In this conversation, she breaks down the exact frameworks, tonality shifts, body language cues, and objection killing strategies that separate amateurs from killers.

You'll learn:

• Why door to door sales builds thicker skin than any other job on the planet

• The 80/20 rule that flips every sales conversation and why you should be talking less

• The three question framework: probing, provoking, and future state questions that close deals

• Why you should never outshine the master and how to dress when selling women vs men

• The door frame reset that removes physical objections in real time

• Why networking is a trap and building yourself beats begging for connections every time

• How to sell luxury clients without dropping your price and why rich people test you

• Live rapid fire objection responses to every no you've ever heard

• The four rules to change your life: delusional goals, work ethic, consistency, and urgency

The best closers aren't chasing new leads, they're compounding on existing relationships. Newsletter growth works the same way: own the relationship, don’t rent attention. That’s why creators are switching to beehiiv → https://beehiiv.link/8e4jqq

Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code ‘DEAL’ to get $350 off the Pod 5 Ultra.

Discover where cash is leaking in your biz and how to stop it at my upcoming Masterclass → https://contrarianthinking.biz/4cEHuZI

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(00:00:00) Introduction (00:00:25) The Thick Skin Factory: Why Door-to-Door Sales Built My Foundation (00:10:51) Shut Up and Listen: The 80-20 Rule That Closes Deals (00:11:52) The Three Question Framework: Probing, Provoking, and Future State (00:13:33) Never Outshine the Master: The Dress Code for Selling Women vs Men (00:25:12) The Door Frame Reset: Removing Physical Objections in Real Time (00:28:42) Networking Is a Trap: Why Building Yourself Beats Begging for Connections (00:33:26) Communication Is Currency: How Sales Makes You Wealthy (01:16:16) Selling Luxury: How to Close Rich People Without Dropping Your Price (01:13:12) The Objection Killing Spree: Live Rapid-Fire Responses to Every No (01:22:19) Four Rules to Change Your Life: Delusional Goals, Work Ethic, Consistency, and Urgency

___________

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