Why do most businesses fail—even when founders are working nonstop and doing “everything right”? In this episode, Paul Alex sits down with Eddie Hartman, co-founder of LegalZoom, to break down why 72% of businesses don’t make it and what separates sustainable companies from the rest.

Eddie explains why pricing is often misunderstood, how entrepreneurs confuse value with revenue, and why relying on a single growth engine eventually stalls most businesses. Drawing from his experience building LegalZoom and advising founders at every stage, he shares practical frameworks around perceived value, customer retention, negotiation, and profitable growth.

If you’re an entrepreneur, business owner, or leader trying to scale without burning out or bleeding profit, this episode will challenge how you think about sales, pricing, and long-term strategy.

Your Network is your NETWORTH!

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High performance doesn’t always equal fulfillment—and for many men, success at work hides chaos at home.

In this episode, Mitchell Osmond breaks down why so many driven, high-achieving men feel disconnected in their marriages, overwhelmed in their personal lives, and silently burned out despite outward success. Mitchell shares his raw journey from financial stress, addiction, and near divorce to rebuilding his mindset, body, marriage, and leadership from the inside out.

We dive deep into radical ownership, identity, unhealed childhood trauma, masculine purpose, and why discipline without inner work eventually collapses. Mitchell explains how men can lead powerfully in business without sacrificing their family, health, or peace of mind—and why true leadership always starts at home.

This conversation is for men who are winning publicly but struggling privately—and are ready to fix the real problem.

🎙 Guest: Mitchell Osmond
📲 Instagram: @dadnationco

Your Network is your NETWORTH!
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Most people don’t fail because of lack of effort, motivation, or discipline — they fail because of a belief they don’t even know they have.

In this episode, Paul Alex sits down with Shelly Lefkoe, co-founder of the Lefkoe Institute and one of the world’s leading experts on eliminating limiting beliefs. With over 35 years of experience, Shelly breaks down how unconscious beliefs are formed, why positive thinking doesn’t work, and how the stories you absorbed early in life may still be controlling your success today.

You’ll hear real examples of how beliefs like “I’m not good enough,” “mistakes are bad,” and “success requires suffering” silently drive procrastination, burnout, fear, and self-sabotage — even in high achievers and entrepreneurs. Shelly also explains the critical difference between behavior patterns and beliefs, and why lasting change only happens when beliefs are eliminated at the root.

If you’ve ever felt stuck repeating the same cycles, pushing harder without real progress, or wondering why you know what to do but still don’t do it — this conversation will hit home.

Connect with Shelly Lefkoe on Instagram: @shellylefkoe
Learn more and access her free resource here:
👉 https://recreateyourlife.com/free/benefits-2025.php

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Innovation doesn’t fail because companies lack ideas—it fails because leadership and culture aren’t built to support change. In this episode, Paul Alex sits down with Bud Caddell, founder of NOBL (nobl.io), to break down what actually stops organizations from executing on bold ideas.

Bud shares real-world lessons from working with global brands and fast-growing companies, explaining how misaligned incentives, poor leadership behaviors, and broken decision-making systems quietly kill innovation. He also reveals what leaders must do differently to build cultures where change doesn’t just start—but actually sticks.

Whether you’re an entrepreneur, a team leader, or building from the ground up, this conversation will reshape how you think about leadership, culture, and execution.

Your Network is your NETWORTH!

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What if mastering a few simple AI skills could completely change your income in 2025? Today, Paul Alex brings on AI powerhouse Alicia Lyttle (@alicialyttle) to break it all down.

Alicia has spent more than 25 years in the online space, built multiple multi-million-dollar businesses, trained governments and universities worldwide, and became one of the top voices in AI literacy. Today, she reveals how anyone—from total beginners to seasoned entrepreneurs—can leverage AI to level up their income, productivity, and opportunities.

From shutting down her digital marketing agency overnight to going all-in on AI, Alicia shares the mindset shifts, tools, and strategies that helped her become one of the most sought-after AI consultants in the world. She explains how entrepreneurs are cutting production time from weeks to hours, why AI literacy is now the #1 skill on LinkedIn, and what you must learn immediately to stay ahead of the coming workforce shift.

Whether you’re building a business, pivoting careers, or simply trying to future-proof your skills… this conversation will change everything you thought you knew about AI.

Your Network Is Your Net Worth!
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What happens when a career-ending injury becomes the catalyst for a completely new life? In today’s episode, Ted Stern (@fitresponder) shares how snapping his ankle on duty pushed him into the online world — and how that single moment transformed him from a frustrated first responder into a multiple 6-figure fitness entrepreneur.

Ted breaks down the exact steps he used to scale from making a few thousand a month to consistently hitting $100K+ months, why niching saved his business, how first responders sabotage their own potential, and what it really takes to build a winning culture and team in 2025.

We also dive deep into limiting beliefs, environment, accountability, and the mindset every first responder needs if they want to level up their health, income, and identity. Whether you're in law enforcement, an entrepreneur, or someone ready for a transformation — this episode is loaded with real, tactical value.

In This Episode You’ll Learn:
🔥 How a broken ankle pushed Ted into online coaching
🔥 The moment he realized he’d never go back to law enforcement
🔥 Why most fitness coaches never break past $10K months
🔥 The mindset shifts that create 6–7 figure entrepreneurs
🔥 How environment and accountability reshape your entire life
🔥 The fitness warning signs every first responder ignores
🔥 Why investing in yourself is the highest ROI decision you’ll ever make

Your Network is Your NETWORTH!
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From sleeping under bridges to building a 9-figure real estate empire, William Fonseca has lived through darkness most people never escape — addiction, homelessness, abuse, and complete loss. But instead of letting his past define him, William transformed his pain into a global mission: saving and educating children around the world through purpose-driven real estate and charitable work.

In this powerful and deeply emotional conversation, William breaks down the moment faith redirected his entire life, how he rebuilt from absolutely nothing, and why serving others became the center of his entrepreneurial success. His story is raw, unfiltered, and a reminder that no matter how far you fall, you can rise even higher.

🌎 Want to connect with William Fonseca?
Email: [email protected]
Website: wynwooddaycare.com

🎧 If you're searching for inspiration, purpose, or proof that your past doesn’t define your destiny — this episode is for you.

Make sure to add me on all social platforms:

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In this episode of The Level Up Podcast w/ Paul Alex, we sit down with Justin Colby (@thejustincolby) — a seasoned entrepreneur who reveals the unfiltered truth behind building wealth, surviving market disasters, and reinventing yourself when everything falls apart. 💥

Justin shares powerful stories from his early days knocking on doors to the multi-million-dollar real estate empire he eventually built. But beyond the highlight reel, he exposes the mental battles, identity crises, and hard resets entrepreneurs must face on the climb to success.

We dive into:
💡 The harsh lessons Justin learned after losing it all
💡 How to build unshakable confidence when your world collapses
💡 Why the coming market shift will create massive opportunity
💡 The difference between entrepreneurs who quit and those who break through
💡 How to rebuild your life with strategy, faith, and relentless consistency

If you’re grinding toward something bigger — or fighting your way back — this conversation will give you the perspective and fire you need to keep going.

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LinkedIn: https://jo.my/inpaulalex2024

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💳 www.CashSwipe.com
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In this powerful episode, Paul Alex sits down with health insurance powerhouse Mara Dorne (@maradorne) — a woman who went from losing six businesses, her home, and every sense of stability… to becoming one of the most respected leaders in the health insurance industry, generating over $1 billion in team production.

Mara breaks down the real truth behind health insurance sales — the part most people never see. She opens up about failing for six straight months, rebuilding her life as a young mother with no options, and the mindset shift that helped her turn everything around.

From navigating a male-dominated field to building elite sales teams across the country, Mara’s story proves that you don’t need experience — you need resilience, ownership, and the courage to go all in.

In this conversation, you’ll learn:

🔥 Why health insurance remains one of the most powerful residual income opportunities
🔥 The internal breakthrough that turned Mara from zero income to $92K in six months
🔥 How to develop unshakeable confidence when everyone doubts you
🔥 The traits every winning sales culture MUST have
🔥 What it takes to rise as a female leader in a competitive industry
🔥 How to build a life you design, not a life you inherit

If you’re an aspiring entrepreneur, a salesperson, or someone rebuilding after hitting rock bottom, this episode will shift your entire perspective.

Your network is your NETWORTH!
Make sure you're tapped in on all platforms:

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Looking to start a business or build another stream of income? Explore resources below:

💳 CashSwipe – Build residual income through payment processing
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What happens when two world-class Latin dancers mix culture, community, and entrepreneurship?
You get Lee Edward Smith (@leeelgringuito) & Katherine Aguilar (@kataguilarsmith) — the power couple behind DCBX (@dcbxevents), Rhythm Investor, and one of the strongest relationship-driven networks in real estate today.

In this episode, we dive deep into how they transformed their passion for dance into a multi-industry empire built on connection, culture, and elite-level networking. 🌎✨

From hosting one of the largest Latin dance festivals in the world…
→ to building bridges with investors, entrepreneurs, and even billionaires…
→ to breaking into commercial real estate without coming from the industry…

Lee & Katherine show you that your greatest advantages are the skills you already have — if you learn to leverage them correctly. 🔑

This conversation is packed with:
🔥 How to pivot industries without starting over
🔥 The power of culture in building communities & brands
🔥 How to attract high-level players into your network
🔥 Lessons from DCBX and Rhythm Investor
🔥 Mindset shifts that help couples build together — not apart
🔥 And the real importance of showing up in the rooms that matter

If you’re an entrepreneur, creator, investor, or anyone looking to scale through relationships — this episode is your blueprint. 🚀

Make sure to add me on all platforms:
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In today’s episode of The Level Up Podcast w/ Paul Alex, I sit down with powerhouse entrepreneurs TereZa Lolli (@terezalolli) and Anthony Lolli (@anthonylolli) — a couple who turned their personal battles, health crises, and parenting challenges into a global blueprint for transformation.

From becoming a multi-millionaire at 22…
To ballooning to 315 lbs and nearly losing his life…
To rebuilding his body, mindset, and mission from the ground up…
Anthony shares the truth behind one of the most inspiring comebacks ever documented. 💥

TereZa opens up about overcoming diastasis recti, closing an 8-finger ab gap, regaining her strength, and becoming a 2x bikini pro — all naturally. Her transformation is a roadmap for every mom looking to reclaim her power. 💪✨

Together, they built Biohack Yourself, released award-winning documentaries, raised high-performance kids, and created an entire movement around health, longevity, and optimal living.

This episode breaks down:
🔥 The mindset shift that saved Anthony’s life
🔥 How TereZa rebuilt her body & confidence without surgery
🔥 Their son’s misdiagnosis journey & the $250K discovery that changed everything
🔥 The debate, discipline & exposure strategy they use to raise confident kids
🔥 The creation of their media empire impacting millions worldwide
🔥 Why biohacking is the future of longevity, energy, and everyday life

If you’re ready to optimize your body, sharpen your mindset, and design a high-performance life—this episode is your blueprint. 🚀

Make sure to add me on all SOCIAL MEDIA PLATFORMS:

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LinkedIn: https://jo.my/inpaulalex2024

Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:

💳 www.CashSwipe.com

FREE Copy of my book “Blue to Digital Gold – The New American Dream”:
📘 www.officialPaulAlex.com

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