Imagine This...

Boston Consulting Group BCG

  • 33 minutes 20 seconds
    When Traditional Advertising Is Dead

    It’s no secret the media business, which has long relied on advertising revenue, is in crisis. It’s not a stretch to imagine that few if any of the major TV networks, newspapers and magazines - the old guard bedrocks of U.S. media - will survive into the next decade. BCG’s Neal Zuckerman imagines a world where every business has a Chief Content Officer. From health insurers to snack-food companies, companies are creating their own content to entertain and educate their customers. Zuckerman also explores the future of on-demand streaming and how the news business could survive and even thrive. 

     

    Learn More: 

    Neal Zuckerman: https://on.bcg.com/4k6uj5i 

    BCG Media and Entertainment Industry: https://on.bcg.com/3QoGKfi 

    Why Video Streamers Need to Rebundle: https://on.bcg.com/415I5fJ 

    Content Creation Is Key to Marketing Success https://www.youtube.com/watch?v=475zs6pf8nI

    19 February 2025, 3:00 am
  • 33 minutes 44 seconds
    Sustainable and Affordable: When Housing Is No Longer in Crisis (First Aired: October 30, 2024)

    How will advances in sustainable materials and modular construction change how homes are designed and built? And how will these innovations address the urgent need for affordable housing? BCG’s Matthias Tauber suggests ways to solve the housing crisis through changes in design, manufacturing, materials, permitting, and financing. Homes of the future will provide more alternatives, often by reimagining shared spaces and resources in flexible ways that allow for custom designs. The one no-regret move? Tauber says: invest in technology.  

    Learn More: 

    Matthias Tauber: https://on.bcg.com/4fh2mo2 

    Building Materials Industry: https://on.bcg.com/3Ultz19 

    GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT 

    CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT 

    CEO Moments of Truth: https://on.bcg.com/ITMoT 

    5 February 2025, 3:00 am
  • 17 minutes 59 seconds
    Bonus Davos Episode: Highlights from BCG’s Global Chair & GENE

    Join BCG’s Global Chair Rich Lesser, and GENE, BCG’s GenAI conversational agent, for the high points from the speaking halls and hallways of the 2025 World Economic Forum meeting in Davos, Switzerland. Rich and GENE spotlight what world and business leaders had to say in conversations about geopolitics, economic growth, the path to AI success for business, and more. To learn more about BCG at Davos, visit https://www.bcg.com/about/partner-ecosystem/world-economic-forum/davos. To hear more of GENE, listen at https://lnk.to/imagine-this-general-show01.

    Today

    28 January 2025, 4:00 am
  • 31 minutes 33 seconds
    When AI Comes for Knowledge Workers (First Aired: May 28, 2024)

    BCG's Matthew Sinclair explores the future working relationship between human and machine. Will a coming generation of AI bots be able to generate and iterate ideas as well as or better than people? Will knowledge workers be replaced by machines? BCG’s Matthew Sinclair imagines a future where technology could replace writers, software engineers, and, yes, consultants – although he’s not convinced that businesses should lose the human touch. There are inherent risks in handing over the most creative elements of your business to bots – including perpetuating what Sinclair calls “the tyranny of the banal.”

    Learn More:

    Matthew Sinclair: https://on.bcg.com/4btUGgN

    AI at Scale: https://on.bcg.com/44Y6pSu

    Matthew Sinclair on Medium: Matthew Sinclair – Medium

    GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT

    CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT

    8 January 2025, 3:00 am
  • 33 minutes 39 seconds
    Seeing the World Through AI Glasses (First Aired: September 17, 2024)

    What becomes possible when your AI-enabled headset is as light and comfortable as an ordinary pair of glasses? BCG’s Kristi Woolsey imagines a world with an AI third eye, where your glasses can instantly provide information, warnings or advice. This new generation of smart glasses could also help you learn new skills, whether cooking at home or mastering technical aspects of your job. But Woolsey also warns that we’ll need to put limits on the technology– these new glasses might also be able to reveal things about other people that are better left private.  

    Learn More: 

    Kristi Woolsey: https://on.bcg.com/4cWZxXK 

    BCG on Augmented and Virtual Reality: https://on.bcg.com/4d3LFva 

    GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT 

    CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT 

    25 December 2024, 3:00 am
  • 32 minutes 38 seconds
    The Restaurant of the Future: Burgers with a Side of AI

    BCG’s Mary Martin imagines a future where restaurants will harness advances in artificial intelligence, data management, and robotics to create a better experience for both customers and staff. This could involve using AI to personalize dining or deploying robots in the kitchen to help the chef with certain repetitive tasks. While these advances will usher in a unique customer experience, restaurants will still need a human touch.   

    Learn More: 

    Mary Martin: https://on.bcg.com/3Bo1mjM 

    Menu for One: GenAI Lets Restaurants Get Personal: https://on.bcg.com/3BbO3mH 

    Where’s the Value in AI?: https://on.bcg.com/3OV7lzD 

    CEO Moments of Truth: https://on.bcg.com/ITMoT 

    GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT 

    CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT 

    11 December 2024, 3:00 am
  • 33 minutes 34 seconds
    Preparing for an Uncertain Future…in the Future

    By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for instance, by more accurately predicting when a hurricane will make landfall. But BCG’s Alan Iny says this does not mean that business leaders will be able to dispense with planning for multiple scenarios. Predictions will never be perfect—and everyone will have access to the same tools—so strategic planning will remain critical even as it evolves in new ways. 

     

    Learn More: 

    Alan Iny: https://on.bcg.com/4fCNDo5 

    Are Leaders as Prepared for Strategic Risks as They Think They Are?: https://on.bcg.com/3AXqw8J 

    BCG on Corporate Finance and Strategy: https://on.bcg.com/496c3Ek 

    CEO Moments of Truth: https://on.bcg.com/ITMoT 

    GenAI on GenAI: https://lnk.to/bcg-genai-on-genai-series-link04

    CEO Digest: https://lnk.to/ceo-digest-general-series-link04

    27 November 2024, 3:00 am
  • 32 minutes 31 seconds
    When Quantum Computing Brings Breakthroughs ... or Chaos

    Quantum computers harness the almost mystical properties of subatomic particles to solve problems that are beyond even the most powerful “classical” computers available today. Will these computers usher in a new generation of custom pharmaceuticals and sustainable materials—or will they be used to crack every password and create global chaos? BCG’s Antoine Gourévitch imagines the coming age of quantum computers and dives deep into ways they could supercharge the discovery of new materials. But the quantum age comes with huge risks as well; governments around the world are already racing to develop quantum-safe passwords that will keep our data secure. 

     

    Learn More: 

    Antoine Gourévitch: https://on.bcg.com/4hMrXaQ

    BCG on Quantum Computing: https://on.bcg.com/3AGK415

    GenAI on GenAI: https://lnk.to/bcg-genai-on-genai-series-link04

    CEO Digest: https://lnk.to/ceo-digest-general-series-link04

    CEO Moments of Truth: https://on.bcg.com/ITMoT 

    13 November 2024, 3:00 am
  • 34 minutes 8 seconds
    Sustainable and Affordable: When Housing Is No Longer in Crisis

    How will advances in sustainable materials and modular construction change how homes are designed and built? And how will these innovations address the urgent need for affordable housing? BCG’s Matthias Tauber suggests ways to solve the housing crisis through changes in design, manufacturing, materials, permitting, and financing. Homes of the future will provide more alternatives, often by reimagining shared spaces and resources in flexible ways that allow for custom designs. The one no-regret move? Tauber says: invest in technology.  

    Learn More: 

    Matthias Tauber: https://on.bcg.com/4fh2mo2 

    Building Materials Industry: https://on.bcg.com/3Ultz19 

    GenAI on GenAI: https://lnk.to/bcg-genai-on-genai-series-link04

    CEO Digest: https://lnk.to/ceo-digest-general-series-link04

    CEO Moments of Truth: https://on.bcg.com/ITMoT 

    30 October 2024, 3:00 am
  • 30 minutes 6 seconds
    Skip the Chips? When AI Meets Your Grocery Cart.

    Imagine walking into an AI-enabled grocery store that knows what you eat, how fit you are, and other personal health data, and can steer you towards healthier choices - and give you discounts on them. BCG’s John Paschkewitz explores a world where governments, insurance companies, and grocery and pharmacy chains join forces to individualize and subsidize products that are better for your health.  We could lead healthier lives, save money, and make environmentally sustainable choices. But we would all need to get comfortable sharing a lot more information about ourselves. 

    Learn More: 

    John Paschkewitz: https://on.bcg.com/3BDpjDs 

    Can Deep Tech Innovation Generate Green Products?: https://on.bcg.com/4dIpDOS 

    BCG on Deep Tech: https://on.bcg.com/4eYpHee 

    CEO Moments of Truth: https://on.bcg.com/ITMoT 

    GenAI on GenAI: https://lnk.to/bcg-genai-on-genai-series-link04

    CEO Digest: https://lnk.to/ceo-digest-general-series-link04

    16 October 2024, 3:00 am
  • 29 minutes 49 seconds
    When Government Knows What You Need Before You Do

    What will it be like to apply for permits, pay taxes, and more when governments embrace artificial intelligence and everyone has a secure digital ID? BCG’s Miguel Carrasco imagines a future where the government moves beyond the traditional brick-and-mortar to bespoke digital assistants that anticipate and streamline everything you need. This could eliminate chronic complaints about government services—that they are slow and cumbersome and don’t facilitate business development. But Miguel also warns that these advantages also come with risk: governments will need to be ever more focused on cybersecurity. 

     

     

    Learn More: 

    Miguel Carrasco: https://on.bcg.com/4duhPjF  

    Digital Government: https://on.bcg.com/3XL48XI 

    GenAI: The Trust Multiplier for Government: https://on.bcg.com/4f37mwP 

    GenAI on GenAI: https://lnk.to/bcg-genai-on-genai-series-link04

    CEO Digest: https://lnk.to/ceo-digest-general-series-link04

    CEO Moments of Truth: https://on.bcg.com/ITMoT  

    2 October 2024, 3:00 am
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