If/Then: Research findings to help us navigate complex issues in business, leadership, and society

Stanford GSB

<p>How do we get people back to the office? How and when can AI be a powerful decision-making tool? How will digital currencies transform payment systems?</p><p>On<em> </em><a href="https://www.gsb.stanford.edu/business-podcasts/if-then"><em>If/Then</em></a> experts from Stanford Graduate School of Business share their research findings on a range of topics that intersect with business, leadership, and society. We’ll tackle practical, cutting-edge insights that will help you manage better, lead more confidently, and understand pressing issues affecting our lives.</p><p>Join GSB senior editor and host Kevin Cool as we hear about the latest research in technology, economics, marketing, politics, and several other areas.</p>

  • 26 minutes 52 seconds
    The Paradox of Masculinity

    “Masculinity is my new frontier,” says Ashley Martin, an associate professor of organizational behavior at Stanford Graduate School of Business. Martin, whose work examines why gender plays such a central role in how we perceive and make sense of others, has been looking at how traits associated with masculinity are simultaneously organizationally rewarded even as they’re personally harmful to men.  

    “We spend a lot of time talking about gender inequality through the lens of women’s disadvantage,” she says. “I think that many of the problems that we’re seeing today… are actually bound up in masculinity.” 

    What impact do you think masculinity and femininity have on our work and our world? Tell us more at [email protected].


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    Chapters:

    00:00 How movies shape our ideas about masculinity

    04:02 Introduction

    05:15 How Ashley Martin got into studying gender

    05:58 When gender is removed from hiring

    07:10 The “pet rock” study

    10:35 The universal use of gender

    13:02 Gendering objects

    15:12 How masculinity affects men

    18:13 The current implications of Martin’s research

    20:41 What healthier models of masculinity might look like

    23:47 Ashley’s next frontier: masculinity, material culture, and social problems

    25:07 Conclusion


    If/Then, from Stanford GSB, features conversations with faculty that explore how their research deepens our understanding of business and leadership.

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    8 April 2026, 7:00 am
  • 25 minutes 56 seconds
    What We Actually Learn From Experience

    Steven Callander has spent years building a mathematical framework to answer the question of how people learn from experience. “Here in Silicon Valley, the expression that you learn from failure is very widespread and very intuitive. But the question is… what do you learn? How do you optimally learn from that experience?”

    In this episode, Callander, the Herbert Hoover Professor of Public and Private Management and Professor of Political Economy at Stanford Graduate School of Business, explains the hidden, deceptively simple logic of correlated learning — and it may change how you think about finding the right job, the right market, or the right strategy. 

    “It fascinates me and I can't stop thinking about it,” he says.  

    Has theory made an impact on your life? Tell us more at [email protected].


    Related Content:


    Chapters:

    00:00 Ann Miura-Ko on learning and the search for patterns in Venture capital

    02:51 Introduction

    05:23 What is correlated learning?

    06:40 Where does this research apply in the real world?

    09:28 Brownian Motion

    12:45 Steven Callander’s Framework

    15:25 Examples of correlated learning when seeking expert advice

    20:53 Applying correlated learning

    23:57 Why correlated learning research?

    24:51 Conclusion


    If/Then, from Stanford GSB, features conversations with faculty that explore how their research deepens our understanding of business and leadership.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    25 March 2026, 7:00 am
  • 25 minutes 19 seconds
    How Dating and Sports Explain the Job Market

    Seemingly unrelated activities — like taking a soccer penalty kick or crafting an online dating profile — involve an embedded economics. 

    “Understanding and applying economic logic can be valuable in pretty much any job or any other endeavor in your life,” says Paul Oyer, a professor of economics at Stanford Graduate School of Business.  

    On this episode, Oyer digs into the shared economic logic of online dating and the labor market, explains why pro athletes and sports fans think like economists, and explores how AI has reduced the beneficial friction that was once a part of job searches. 

    Got a question about the economics of dating, sports, or the job market? Ask us at [email protected].

    Related Content:


    Chapters:

    00:00 Strategic decision-making in air traffic control

    03:06 Introduction

    03:27 Why sports are a useful lens for understanding economics

    09:53 Why economics matters far beyond money

    10:54 Economics & online

    14:36 Applications of game theory

    16:54 How AI is reshaping hiring and the labor market

    22:25 The labor market challenge economists still have not solved

    24:18 Conclusion

    If/Then, from Stanford GSB, features conversations with faculty that explore how their research deepens our understanding of business and leadership.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    11 March 2026, 7:00 am
  • 1 minute 25 seconds
    If/Then Returns: Season Three

    When should we leap instead of take the obvious next step? Why do we instinctively see gender everywhere? When do our opinions begin to feel less like ideas and more like our identity?

    If/Then, from Stanford Graduate School of Business, is back with a new season of sharp, surprising conversations that deepen our understanding of business and leadership.

    Each episode brings you into the room with a Stanford GSB faculty member as they discuss their research and how it challenges conventional wisdom, sharpens judgment, and reframes the way we approach complex decisions. 

    Join us on Wednesdays for a new season of If/Then.

    What do you want to hear on If/Then? Email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 March 2026, 8:00 am
  • 28 minutes 34 seconds
    GSB at 100: "The Moment"

    This week on If/Then we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs as Stanford GSB celebrates its first century and looks around the corner to what the next 100 years may hold.

     

    On this episode of GSB at 100, you’ll experience Centennial Day, hear Dean Sarah A. Soule honor the past, celebrate the present, and look to what the future may hold. GSB at 100 depicts a school defined not only by its innovation and impact, but by its people: curious students, devoted faculty, and accomplished staff — a community of thinkers, dreamers, and doers.


    Learn more about the Stanford GSB Centennial

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    22 December 2025, 8:00 am
  • 29 minutes 1 second
    GSB at 100: "The Experience"

    This week on If/Then we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs as Stanford GSB celebrates its first century and looks around the corner to what the next 100 years may hold.


    On this episode of GSB at 100, you’ll step inside the classrooms where teaching sparks transformation.


    Learn more about the Stanford GSB Centennial

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    26 November 2025, 8:00 am
  • 24 minutes 30 seconds
    GSB at 100: "The Spirit"

    This week on [If/Then or View From The Top] we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs as Stanford GSB celebrates its first century and looks around the corner to what the next 100 years may hold.


    On this episode of GSB at 100, you’ll hear from the dedicated and accomplished staff members who work behind the scenes to make Stanford GSB a community unlike anywhere else in the world.


    Learn more about the Stanford GSB Centennial

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    12 November 2025, 8:00 am
  • 27 minutes 3 seconds
    What's Your Problem: "Teaching Computers to See"

    This week on If/Then, we’re sharing an episode of What’s Your Problem?, a show from Pushkin Industries where entrepreneurs, engineers, and scientists talk about the future they’re trying to build—and the problems they must solve to get there. Hosted by former Planet Money co-host Jacob Goldstein, each conversation explores the challenges and breakthroughs shaping the next wave of innovation.

    In this episode, Goldstein speaks with Fei-Fei Li, Stanford computer scientist, former Chief Scientist of AI and Machine Learning at Google, and one of the most influential figures in the field of computer vision. Li reflects on her pioneering work developing ImageNet, the massive dataset that helped spark the modern AI revolution, and the “north star” questions that have guided her research from neuroscience to machine learning.

    Together, they trace how a single insight about how humans see the world led to a paradigm shift in artificial intelligence—and how Li’s vision continues to shape the way we teach machines to see, learn, and collaborate with us.

    More Resources:

        •  Fei Fei Li

       •  Stanford Institute for Human-Centered Artificial Intelligence (HAI)

        •  ImageNet

        •  What’s Your Problem?

    If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society.


    Chapters: 

    (00:00:00) Introducing “What’s Your Problem?”

    Kevin Cool introduces the Pushkin Industries podcast hosted by Jacob Goldstein.

    00:00:45 — What Is Computer Vision?

    Jacob Goldstein and Fei-Fei Li explain how machines learn to see and interpret images.

    00:03:18 — Real-World Uses of AI Vision

    Li shares examples from healthcare, robotics, and environmental science.

    00:05:06 — Discovering the Science of Seeing

    How human vision research inspired Li’s lifelong “north star” in AI.

    00:09:56 — Creating ImageNet

    Li builds a massive image database that transforms computer vision research.

    00:13:29 — Defining 30,000 Visual Concepts

    How cognitive science helped shape ImageNet’s massive scale.

    00:16:41 — Building the Dataset by Hand

    Li's team uses global crowdsourcing to label millions of images.

    00:19:38 — The 2012 Breakthrough

    Jeff Hinton’s neural network shatters records and sparks the deep learning era.

    00:22:19 — Data Meets Hardware

    Li reflects on how big data and GPUs converged to power modern AI.

    00:24:55 — Lightning Round with Fei-Fei Li

    Quick insights on resilience, mentorship, and the future of human-AI collaboration.


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    29 October 2025, 7:00 am
  • 20 minutes 44 seconds
    GSB at 100: The Magic

    This week on If/Then, we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs, as the GSB celebrates its first century and looks around the corner to what the next hundred years may hold.


    The first episode of the series begins where the GSB begins: in 1925, Herbert Hoover, a Stanford alum and future U.S. president, had an idea. “A graduate School of Business Administration is urgently needed upon the Pacific Coast,” he wrote. 


    One hundred years later, what has Stanford Graduate School of Business accomplished, and what might its future hold? Listen in as professors reflect on founding principles, frontier technologies, and the magic that makes the GSB the place it is — and shapes what it aspires to be.


    If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.

    Learn more about the Stanford GSB Centennial

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    24 September 2025, 7:00 am
  • 56 minutes 14 seconds
    View From The Top: “Lisa Su Is Still Curious About How Things Work”

    This week on If/Then, we’re sharing an episode of View From The Top: The Podcast, an audio series featuring leaders from around the world in conversation with MBA students. Recorded live at the CEMEX Auditorium at Stanford Graduate School of Business, episodes feature insights on effective leadership, the values that guide it, and lessons learned along the way.

    Lisa Su, the chair and CEO of Advanced Micro Devices (AMD), leads one of the world’s most influential technology companies, a pioneer in high-performance computing and designer of chips that power everything from cellphones to supercomputers.

    Su joins Michael Liu, MBA ’25, to talk about what it takes to stay on the cutting edge of technology, the tremendous potential of artificial intelligence, and why her superpower may be her commitment to learning.

    “Careers are very much by chance,” Su says. “The nice thing about my early career is I was lucky enough to have bosses who asked me all the time, ‘What do you want to be when you grow up?’ And I was like, ‘I don't know. Let me think about [it]...what I like to believe is the ability to learn at each step was what really helped me in my career.”

    This conversation was recorded on February 24, 2025. 

    More Resources:

        •  Lisa Su

        •  GSB Insights 

        •  View From The Top 

    If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society.


    Chapters: 

    (00:00:00) Introduction

    Kevin Cool introduces a summer spotlight on other podcasts, featuring View from the Top.

    (00:00:59) Meet Lisa Su

    Michael Liu introduces Lisa Su, AMD CEO, and highlights her career transformation.

    (00:04:13) Growing Up & MIT Years

    Lisa reflects on her immigrant upbringing and her journey through three degrees at MIT.

    (00:05:43) Discovering Semiconductors

    A part-time lab job at MIT ignites Lisa’s passion for chip technology.

    (00:07:21) From Engineer to Leader

    Lisa describes her transition from technical work to managing people and projects.

    (00:11:19) Tackling Hard Problems

    How curiosity and teamwork help Lisa embrace high-stakes technical challenges.

    (00:13:40) Betting on Talent

    Lisa recounts moments when she was given a chance—and how she now pays that forward.

    (00:17:03) Becoming CEO at AMD

    What brought Lisa to AMD and the unexpected call to lead the company.

    (00:21:51) Strategy in a Turnaround

    How AMD focused on high-performance computing and long-term bets.

    (00:25:41) Cultural Shift at AMD

    Lisa outlines how AMD’s culture became collaborative, ambitious, and learning-driven.

    (00:27:19) AI & Global Tech Politics

    The complex intersection of AI innovation and geopolitical regulation.

    (00:32:37) Open vs. Closed AI Platforms

    AMD’s open-source AI approach with NVIDIA’s more vertical model.

    (00:38:54) Future Vision & Final Reflections

    Lisa offers advice to MBAs and shares what she wants her legacy at AMD to be.

     

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    27 August 2025, 7:00 am
  • 16 minutes 25 seconds
    The Joy of Discovery and Why Research Matters

     As we celebrate the conclusion of the second season of the If/Then podcast, we present a bonus episode featuring Deborah H. Gruenfeld, the Joseph McDonald Professor and Professor of Organizational Behavior and a Senior Associate Dean for Academic Affairs at Stanford Graduate School of Business

    Gruenfeld, who appeared on the first season of If/Then in an award-winning episode about hierarchies and the nature of power, returned to the studio to share her thoughts on the value of academic research and its impact on individuals and organizations. 

    “The nice thing about research is that it provides tools and methods and an approach to learn about what’s true in the world, taking into account that what we learn from firsthand experience is not reliable,” she says. “Research helps us build a body of knowledge about what's actually true that we can trust.”


    This episode was recorded on July 16, 2025.


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    If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    13 August 2025, 6:30 pm
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