Today we’re joined by Alexandra Janelli, a leading hypnotherapist and founder of ModrnSanctuary, an alternative beauty and wellness spa and winner of Philadelphia Magazine’s 2024 “Best of Philly.”

She is also the founder of My Burble, a transformative app designed to help users overcome stress, anxiety, sleep issues, and other personal challenges through tailored guided visualizations and meditations.

As one of New York City’s premier hypnotherapists, Alexandra has guided Academy Award-nominated actors, renowned photographers, singers, and executives toward meaningful transformation. Her work has been featured in top publications like The New York Times, Elle, Oprah Magazine, Men’s Fitness, and Forbes.

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I’m trying something new this week by releasing a shortened highlights episode alongside the full one. It’s designed for those of you who may not have time to listen to the whole episode—perfect for a quick commute or a busy day.

To be honest, it’s more work, and my ADD brain isn’t entirely convinced this idea is worth continuing, but I wanted to experiment and see how it goes.

I’d love to hear your thoughts! Do you like and appreciate the highlights version, or should I stick to full-length episodes? Your feedback will help me decide if this format is a keeper. Thanks for being flexible as I try this out!

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In the full-length episode, we discuss why building and scaling a business—and achieving more freedom and free time—starts with the “who” in your business.

Our guest, Dr. Geoff Smart, is the Chairman and Founder of ghSMART, a leadership advisory firm specializing in helping companies make high-impact hiring and leadership decisions. With over $100 million in revenue, ghSMART’s hiring strategies are in high demand because they deliver results.

If you’ve ever wondered, “Who is the world’s expert on hiring?”—just ask ChatGPT, and Geoff Smart’s name will surely come up. He’s the New York Times bestselling author of Who, Leadocracy, and Power Score: Your Formula for Leadership Success.

Geoff’s mission is to help leaders amplify their positive impact on the world. His expertise has been featured in The Wall Street Journal and BusinessWeek, and he’s a regular contributor to Psychology Today.

Subscribe on Apple Podcast , Spotify or YouTube.

Let’s connect!

Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

LinkedIn: https://www.linkedin.com/in/annemcginty

Instagram: https://www.instagram.com/annemcgintyhost

Today we’re diving into why building and scaling a business—and achieving more freedom and free time—starts with the “who” in your business.

Our guest, Dr. Geoff Smart, is the Chairman and Founder of ghSMART, a leadership advisory firm specializing in helping companies make high-impact hiring and leadership decisions. With over $100 million in revenue, ghSMART’s hiring strategies are in high demand because they deliver results.

If you’ve ever wondered, “Who is the world’s expert on hiring?”—just ask ChatGPT, and Geoff Smart’s name will surely come up. He’s the New York Times bestselling author of Who, Leadocracy, and Power Score: Your Formula for Leadership Success.

Geoff’s mission is to help leaders amplify their positive impact on the world. His expertise has been featured in The Wall Street Journal and BusinessWeek, and he’s a regular contributor to Psychology Today.

Subscribe on Apple Podcast , Spotify or YouTube.

Let’s connect!

Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

LinkedIn: https://www.linkedin.com/in/annemcginty

Instagram: https://www.instagram.com/annemcgintyhost

🎉 Season 2 of How I Built My Small Business is Coming January 21!

Get ready for more thought-provoking stories, expert wisdom, and actionable advice to help you grow in both business and life.

This season, I’m sharing conversations with incredible guests, including:

• Ru Hill (Surf Simply Resort): Discover why his impactful business model and unique perspective earned him an invitation to speak at MIT’s Sloan School of Business.
  
  
• Dr. Megan Lyons (The Lyons Share Wellness): A Doctor of Clinical Nutrition specializing in functional medicine and integrative nutrition to discuss combating burnout, optimizing health, and fixing the root causes.
  
  
• Hayes Hitchens (Moondance Adventures): Hear how he creates life-changing adventure travel experiences for over 2,000 teens every summer, spanning 20+ countries across five continents—moments he hopes they'll call “the best days of their lives.”

Our season opener features Geoff Smart, international best-selling author of Who, the #1 book on hiring for over a decade (globally).

I'm incredibly selective about guests. For every hundred or so pitches, I might choose one. The rest? I find them through my own research and life experiences - reaching out directly because I have a sincere interest in learning from them.

🎧 Follow the show now so you don’t miss an episode—and don’t forget to share it with a fellow learner!

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Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

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Welcome to How I Built My Small Business: Bite-Sized! I’m Anne McGinty, host of the show. While full-length guest episodes are on hold for the holidays, I’ve prepared a collection of short, impactful episodes to keep you inspired until Season 2.

Subscribe on Apple Podcast , Spotify or YouTube.

Let’s connect!

Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

LinkedIn: https://www.linkedin.com/in/annemcginty

Instagram: https://www.instagram.com/annemcgintyhost

Welcome to How I Built My Small Business: Bite-Sized!

I’m Anne McGinty, your host. While we take a break from full-length guest episodes for the holidays, I’ve curated a series of short, impactful episodes to keep you inspired.

Each bite-sized episode features a collection of powerful snippets from interviews, organized by topic for easy listening.

Stay tuned for quick insights to fuel your business and personal growth!

Season 2 drops the week of January 25, 2025.

Subscribe on Apple Podcast , Spotify or YouTube.

Let’s connect!

Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

LinkedIn: https://www.linkedin.com/in/annemcginty

Instagram: https://www.instagram.com/annemcgintyhost

Welcome to How I Built My Small Business: Bite-Sized! I’m Anne McGinty, host of the show. While full-length guest episodes are on hold for the holidays, I’ve prepared a collection of short, impactful episodes to keep you inspired until Season 2.

Subscribe on Apple Podcast , Spotify or YouTube.

Let’s connect!

Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

LinkedIn: https://www.linkedin.com/in/annemcginty

Instagram: https://www.instagram.com/annemcgintyhost

Welcome to How I Built My Small Business: Bite-Sized!

I’m Anne McGinty, your host. While we take a break from full-length guest episodes for the holidays, I’ve curated a series of short, impactful episodes to keep you inspired.

Each bite-sized episode features a collection of powerful snippets from interviews, organized by topic for easy listening.

Stay tuned for quick insights to fuel your business and personal growth!

Season 2 drops the week of January 25, 2025.

Subscribe on Apple Podcast , Spotify or YouTube.

Let’s connect!

Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

LinkedIn: https://www.linkedin.com/in/annemcginty

Instagram: https://www.instagram.com/annemcgintyhost

Welcome to How I Built My Small Business: Bite-Sized!

I’m Anne McGinty, your host. While we take a break from full-length guest episodes for the holidays, I’ve curated a series of short, impactful episodes to keep you inspired.

Each bite-sized episode features a collection of powerful snippets from interviews, organized by topic for easy listening.

Stay tuned for quick insights to fuel your business and personal growth!

Season 2 drops the week of January 25, 2025.

Subscribe on Apple Podcast , Spotify or YouTube.

Let’s connect!

Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

LinkedIn: https://www.linkedin.com/in/annemcginty

Instagram: https://www.instagram.com/annemcgintyhost

Welcome to a very merry episode of How I Built My Small Business! I’m Anne McGinty, your host, and I know I said no new episodes, but this is a surprise Christmas special.

Today, we’re diving into the magical world of Santa’s little helpers with Chanda Bell, co-founder and co-CEO of The Lumistella Company, home of The Elf on the Shelf. 

Whether you’re a seasoned elf owner or someone who’s just wondering why these mischievous little elves keep popping up, this episode has a sprinkle of something for everyone—kids, grown-ups, and the young-at-heart. 🎅🏼🎁

Chanda, along with her mom and sister, took a simple family tradition and turned it into a global Christmas phenomenon that has enchanted millions. She’s the creative force behind the storytelling and magic that make the Elf on the Shelf part of so many family holiday traditions. 

Over the years, the elves have been featured on Good Morning America, USA Today, and even appeared in the Macy’s Thanksgiving Day Parade. Her company, The Lumistella Company, continues to innovate with projects like the Santaverse while staying true to the magic of Santa’s mission.

But with great magic comes great responsibility. In today’s conversation, Chanda shares how they keep Santa’s vision alive while addressing everything from sustainability to inclusivity to… yes, even those whispers about “elf surveillance.”

So grab your hot cocoa, cozy up by the fire, and let’s unwrap the story of how one family tradition became a global celebration of joy, generosity, and a little holiday mischief.

https://elfontheshelf.com/

https://lumistella.com/

https://santaverse.com/

Subscribe on Apple Podcast , Spotify or YouTube.

Let’s connect!

Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

LinkedIn: https://www.linkedin.com/in/annemcginty

Instagram: https://www.instagram.com/annemcgintyhost

Welcome to How I Built My Small Business: Bite-Sized! I’m Anne McGinty, host of the show. While full-length guest episodes are on hold for the holidays, I’ve prepared a collection of short, impactful episodes to keep you inspired until Season 2.

Subscribe on Apple Podcast , Spotify or YouTube.

Let’s connect!

Subscribe to my newsletter: Time To Live: Thriving in Business and Beyond

Website: https://www.annemcginty.com/

LinkedIn: https://www.linkedin.com/in/annemcginty

Instagram: https://www.instagram.com/annemcgintyhost