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We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening.
- 31 minutes 22 secondsPMMs and the Art of Juggling Everything: Balancing Work, Life, and Mental Health
Dealing with the chaos of being a PMM while trying to balance the rest of your life? You’re not alone.
In this candid episode of We're Not Marketers, Zach, Eric, and Gab dive into the realities of managing life as a Product Marketing Manager, whether you're in-house or fractional. From overwhelming work expectations to the struggle of balancing personal life, the team discusses how to protect your mental health while handling an always-on work culture. They share personal stories, tips like setting boundaries, removing work apps from phones, and practical advice on how to deal with burnout. If you're feeling the strain of managing your career, relationships, and self-care, this episode is a must-listen.
Key takeaways include:
Strategies to create separation between work and personal time (e.g., daily rituals, setting boundaries, Slack detox).
Real-talk about burnout and why mental health shouldn’t be just a “corporate benefit.”
Practical tips on saying “no” to unrealistic requests and protecting your productivity.
How fractional PMMs handle the pressure of multiple clients while in-house PMMs navigate endless internal demands.
Tune in to hear the team's perspectives on how to reclaim balance and stay sane as a PMM.
Show Notes00:00 Introduction and Sponsor Message
01:02 The Challenges of Being a Product Marketer
02:22 In-House vs. Fractional Product Marketing
04:45 Balancing Work and Personal Life
07:41 Setting Boundaries and Mental Health
22:02 Productivity Tips and Techniques
30:50 Conclusion and Final Thoughts
Hosted by Ausha. See ausha.co/privacy-policy for more information.
10 October 2024, 1:00 pm - 45 minutes 33 secondsAre Product Marketers the Future CMOs? w/ Jeff Chase
In this episode of We're Not Marketers, we sit down with the one and only Jeff Chase, Director of Brand and Product Marketing at Vitally.io, who drops a major hot take—product marketers aren’t marketers (wait, what?!). But Jeff doesn’t stop there. He believes PMMs are the future leaders of marketing, and he’s got the experience and insights to back it up.
Tune in as we dive into the evolving role of product marketers in B2B SaaS. From positioning and messaging to why PMMs have the potential to become CMOs, Jeff shares his journey and unique approach to blending product and brand marketing. We also tackle the age-old question: how can PMMs build better relationships with their brand teams?
Whether you're a PMM ready to shake up your organization or just curious about where this role is headed, this convo is one you don’t want to miss:
PMMs vs. Marketers: Jeff’s surprising take on why product marketers aren’t really marketers.
The Future CMO Pipeline: Why Jeff believes product marketers are primed to become the next generation of marketing leaders.
The Art of Brand Storytelling: How product marketers can elevate their influence by mastering brand marketing collaboration.
Hiring Hacks: Jeff’s refreshing approach to recruitment, and why he believes hiring managers have a deeper responsibility than you think.
Copycats Beware: How to stay a step ahead of competitors who love to swipe your messaging.
Time Stamps
00:00 Introduction and Host Intros
00:56 Special Guest Introduction: Jeff
02:02 Are Product Marketers Actually Marketers?
04:35 The Future of Product Marketing
08:55 Building Cross-Functional Relationships
10:48 The Role of Brand Marketing
14:30 Hiring and Leadership Insights
36:21 Dealing with Competitors
43:46 Conclusion and Sign-Off
Show Notes
Hosted by Ausha. See ausha.co/privacy-policy for more information.
3 October 2024, 1:00 am - 1 hour 28 minutesHow to get mad respect from your colleagues w/ Jarod Greene
In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace.
When you let Jarod cook (#lethimcook) and you’re gonna get…
How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it’s still the hardest job he’s ever done.
The “magician” role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it).
Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content.
Forget the committee—Jarod’s trick to stop internal fights over messaging using the one thing no one can argue with: Data.
“I had no idea what PMM was 10 years ago” – how Jarod went from confused to CMO and why it could be your career roadmap too.
Content without context = chaos. Jarod’s formula for why great content flops (and how to make it land every time).
How to manage up, down, and sideways: Jarod’s guide to becoming a leader before you even get the title.
Time Stamps
00:00 We're Not Marketers (S3) - Jarod Greene
01:00 Welcome to Season Three!
01:46 Introducing Gerard Green
03:01 From Teaching to Marketing
05:15 The Role of Product Marketers
07:15 Becoming a CMO
18:03 Content with Context
22:19 Co-Creating with Sales
28:20 The Content Production Dilemma
29:07 The Importance of Research in Marketing
30:27 Primary vs. Secondary Research
31:22 Leveraging Data for Decision Making
39:43 Integrating AI in Marketing Strategies
43:34 The Reality of Product Market Fit
51:21 Upcoming Projects and Events
Show Notes
UNXPCTD - Explore way AI is revolutionizing B2B Sales
Hosted by Ausha. See ausha.co/privacy-policy for more information.
26 September 2024, 1:00 pm - 1 hour 54 secondsFinding your special sauce as a Fractional PMM w/ Megan Pratt
There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉
The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.
Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.
Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering:
Misconceptions we have about going fractional
How to find your secret sauce as a PMM
How to educate prospects on product marketing
Learn how to say no without saying no
Building your pipeline as a consultant
Common gaps in product marketing
So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no.
Timespan:
00:00 Introduction and Hosts' Banter
01:14 Introducing Special Guest Megan Pratt
06:09 The Value of Product Marketing
21:26 Personal Insights and Career Growth
26:25 Transition to Fractional Work
26:31 Challenges and Misconceptions of Going Fractional
30:48 Messaging Best Practices
31:13 Clarifying Roles and Responsibilities
32:23 Setting Boundaries in Freelancing
33:42 The Importance of Saying No
36:34 Building a Freelance Pipeline
50:56 Common Gaps in Product Marketing
59:42 Conclusion and Final Thoughts
Show Notes:
Hosted by Ausha. See ausha.co/privacy-policy for more information.
19 September 2024, 1:00 pm - 35 minutes 58 secondsWhy being misunderstood in Product Marketing is actually your superpowerAfter 29 episodes, we’re finally closing down our season 2 and we’re taking this opportunity to circle back on why PMMs are misunderstood today in B2B SaaS.
Being misunderstood isn’t the problem, it’s the apathy from colleagues and management regarding our roles and responsibilities. But we should be proud of being misfits because it’s our uniqueness that can have a real impact on our jobs. All we need is more influence and less apathy.
In this episode, we’re going back on why we started the pod, how we’re researching our market, find new episode topics, and a special way on how you can be on the pod for upcoming seasons:
→ The key takeaways from this season that every PMM should know
→ Our thoughts on the future of Product Marketing and what’s on the horizon
→ What is the misfit madness and how can you be a special guest
Tune in for the last time of season 2, and enjoy a monthly break of not hearing us talk about product marketing 🙃Hosted by Ausha. See ausha.co/privacy-policy for more information.
15 August 2024, 1:00 pm - 50 minutes 54 secondsEmbracing the Misfit: Emma Stratton's guide to “smart” product marketing
Timeline:
00:17 - Meet Emma Stratton: Life Coach and Messaging Expert
03:03 - Are Product Marketers Actually Marketers?
06:45 - Embracing the Misfit Identity in Product Marketing
12:15 - Handling Messaging Challenges and CEO Fears
21:05 - Transitioning to Entrepreneurship: When is the Right Time?
26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers
32:35 - Avoiding Company Politics and Aligning Teams
38:15 - Real-life Example: Messaging for an Australian Data Company
45:07 - Emma’s Upcoming Book: Make It Punchy
47:10 - Torture Chamber Game: Cringey Marketing Terms
55:00 - Final Thoughts and Staying Connected with Emma
Show Notes:
Follow Emma Stratton on LinkedIn
Hosted by Ausha. See ausha.co/privacy-policy for more information.
1 August 2024, 1:00 pm - 52 minutes 13 secondsJob Roulette: When PMMs have to “bite the bullet” while job hunting
Timestamps:
01:36 PMM jobs and LinkedIn trends.
03:00 Discussion about job application experiences and interview etiquette.
05:00 Gab shares a story about a go-to-market assignment.
08:00 Eric shares a story about interviewing with a competitor.
12:00 Zach shares a story about a poor recruiting experience.
16:00 Eric discusses a job that ended up being a bad fit.
19:00 Discussion on hiring practices and candidate experiences.
22:00 Importance of clear expectations and roles in hiring.
24:00 The value of specific hiring criteria and trust in the hiring process.
27:00 The benefits of private communities for job searching.
30:00 Gab's experience with irrelevant job postings.
33:00 Eric and Zach discuss the value of consulting and contracting as a career approach.
36:00 Final thoughts on hiring practices and candidate experience.
40:00 Additional anecdotes and reflections on job search experiences.
45:00 Tips for navigating the PMM job market.
50:00 Closing remarks and promotions for the newsletter and sponsors.
52:00 Outro and end of episode.
Show Notes:
Inc Authority (LLC Formation)
Healthy Competition Community
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25 July 2024, 1:00 pm - 41 minutes 8 secondsBoldness—What that should look like in B2B PMM w/ Julien Sauvage
Timestamps
00:43 Introducing of Julien Sauvage
01:57 Are Product Marketers Actually Marketers?
06:41 The Role of Boldness in Marketing
14:06 Event Branding Success at Clari
17:17 The Einstein Smart Speaker Flop
20:24 Reflecting on Dreamforce's Gimmicks
22:38 The Importance of Data in Product Marketing
24:43 Challenges and Realities of PMM
30:31 The Role of Copywriting in PMM
38:59 Final Thoughts and Farewell
Show Notes :
Content That Converts guide (by Devin Reed)
Hosted by Ausha. See ausha.co/privacy-policy for more information.
18 July 2024, 1:00 pm - 35 minutes 14 secondsBuild an internal brand, using CI w/ Patrick Wall
Timestamps
1:00: Introduction of Pat Wall
5:00: Role of product marketers
7:00: CI and product marketing
8:30: Evolution of CI in Pat's career
10:00: Building a CI program
13:00: Effective sales enablement
15:00: Internal branding
17:00: "Torture Chamber" game
20:00: Engaging sales teams
24:00: Impactful enablement sessions
26:00: Leveraging top performers
28:00: Integrating CI and product marketing
30:00: Tips for building a CI program
32:00: Pat’s future projects
34:00: Thank you and closing remarks
Show Notes
Hosted by Ausha. See ausha.co/privacy-policy for more information.
11 July 2024, 1:00 pm - 45 minutes 33 secondsSegmentation: How to deal with "let's get everyone" as a target
Timestamps:
00:52 Discussing Target Audience
01:40 Horror Stories of Target Audience
05:14 Challenges in Messaging and Segmentation
14:23 Examples of Poor Market Segmentation
21:49 Effective Segmentation Strategies
32:15 The Power of Storytelling
34:35 Understanding Your Audience
38:19 Innovative Research Techniques
Show Notes:
Hosted by Ausha. See ausha.co/privacy-policy for more information.
27 June 2024, 1:00 pm - 41 minutes 16 secondsThe one word most miss in “product marketing” w/ Becky Trevino
Timestamps:
0:00 The one word most miss in "product marketing" with Becky Trevino
00:16 Introduction and Hosts Banter
01:08 Introducing Special Guest Becky Trevino
01:55 Becky's Career Journey and Unique Perspective
02:49 Are Product Marketers Actually Marketers?
05:05 Defining Product Market Fit
07:44 Product Marketing Superpowers
10:12 The Art of Storytelling in Product Marketing
15:31 Torture Chamber: Tough Choices in Product Strategy
19:08 Should Product Marketing Live Within Product?
22:38 Building Strong Relationships with Product Managers
23:09 Navigating New Challenges in a New Role
24:50 Leading Commercial Reviews and Gaining Respect
26:03 Balancing Technical and Marketing Perspectives
27:55 The Role of AI in Product Marketing
33:33 Balancing Present Offerings with Future Roadmaps
Show Notes:
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20 June 2024, 1:00 pm - More Episodes? Get the App
About We're Not Marketers
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