- 58 minutes 24 secondsROI on Writing a Book
In this episode, AJ and Mike discuss a question they hear from new authors often: What’s the ROI (return on investment) in writing a book? They each define what they believe the key point is with different points of view on how to achieve that result. Should authors treat their book like a business proposition or a bonus to their business? Tune in to hear it from our dynamic duo to find out!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
World Famous, by David Tyreman
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
30 April 2026, 9:00 am - 57 minutes 44 secondsTwelve Hour Launch Day
In this episode, Mike walks AJ through THE MONEY HABIT’s launch day, a whopping twelve hours of special guests, marketing ideas, and more. Not even technical glitches could stop the show! Well, they did, but they got everything back on track quickly, due to Mike’s intrepid team behind the scenes. Listeners will learn the tech used, how the parade of authors and guests was managed, and ultimately if Mike thought it was worthwhile.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
23 April 2026, 9:00 am - 43 minutes 53 secondsBulk Buys Debrief
In this episode, it’s all the data! Mike breaks down the numbers so far with respect to bulk buys for his new book, The Money Habit. Large and small orders, how the logistics of shipping played out, and more – nothing is left out. Did AJ manage to convince Mike that bulk buys are as important as individual sales, or did Mike finally win a debate? You’ll have to listen to find out!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Path to the Main Stage, with Li Hayes
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
16 April 2026, 9:00 am - 59 minutes 59 secondsInfluencers: How to Ask Other Authors to Support Your Book
In this episode, AJ and Mike answer one of the most common questions they get from first-time authors. How the heck are you supposed to get an endorsement for your book? How do you ask a Big Name someone for a shout-out? This week our duo not only tells you the dos, they give you the absolutely do nots so authors can ask the Big Ask in a way that feels good. They’ll even cover how to follow up on a “no” and why it’s not always a closed door.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
The Coaching Habit, Michael Bungay Stanier
Scale Solo, Pia Silva
Rich Relationships, Selena Soo
Before the Bestseller, Alex Strathdee
The Subtle Art of not Giving a F*ck, Mark Manson
Running with Lions, Julian Winters
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
9 April 2026, 9:00 am - 48 minutes 49 secondsAmy Griffin: A Breakdown and What You Can Learn From It
Trigger Warning: This episode discusses sexual abuse, while not in detail, it may be disturbing and/or triggering to some listeners and viewers.
In this surprise episode, Mike and AJ break down the Amy Griffin controversy and how authors can learn from it. Amy Griffin authored the book The Tell, in which she recounts a repressed memory of alleged sexual abuse. However, Griffin’s classmate, Jane Doe, filed a lawsuit saying that the alleged story of SA was not Griffin’s, but Doe’s. Mike and AJ discuss the issue of authors taking stories that aren’t their own and how to learn from other stories without creating a false narrative.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
6 April 2026, 9:00 am - 58 minutes 44 secondsThe Big Book-Launch Debrief
In this episode, Mike breaks down all the data he’s managed to collect so far since publishing The Money Habit in January 2026. He updates AJ on bulk buys, individual orders, how he ran orders through third-party systems like Porchlight, and how pre-sales added up, and more. He’ll lay out whether they met or missed his team’s expectations. If you’re into juicy data, this is the week you won’t want to miss!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Nir Eyal, Hooked
Mike’s Monday Night Reading (Audio)
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
2 April 2026, 9:00 am - 55 minutes 11 secondsHow to be Profitable as an Author
In this episode, Mike and AJ debunk the weird myth that persists that authors can’t make a profit from writing a must-read. What’s the ROI on writing a prescriptive nonfiction book? Sure, there’s parlaying your book sales into speaking gigs, but this week our duo lays out ways that authors can increase their sales and generate real income. The ideas might surprise you! (And you’ll learn our duo’s desert island books, too.)
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Vickie Lanthier, High Agency Human
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
26 March 2026, 9:00 am - 48 minutes 11 secondsPlanning Your Launch 3 – 6 Months Out
In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Vickie Lanthier, High Agency Human
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
19 March 2026, 9:00 am - 1 hour 1 minutePlanning Your Launch 12 – 18 Months Out
In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
The Dysregulated Kid, Dr. Roseann Capanna-Hodge
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
12 March 2026, 9:00 am - 38 minutes 37 secondsFinishing Your Book when Life Gets in the Way
In this episode, Mike and AJ share times in their authorship careers when life came hard and interrupted their flow. What steps do they take to keep “in the book” and keep it as a priority? Each shares moments that tested them and what concrete actions they took to persevere. AJ includes her “writing prescription” for when you want to walk away.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
My Favorite Murder, Episode 501 (Explicit content warning!)
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
5 March 2026, 10:00 am - 47 minutes 13 secondsNew Publishing Path Decision Points
In this episode, Mike and AJ hold nothing back and give their listeners every question they should ask themselves when deciding their publishing path. And the sooner an author asks themselves some of the biggies, the less wasted time, heartbreak, and struggle down the road. It’s not as simple as you may think, and you may be surprised by the alternatives our duo shares!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Joyspan, Dr. Kerry Burnight
AJ’s Writing Sprint Marathon sign up (Free!)
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
26 February 2026, 10:00 am - More Episodes? Get the App