Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect.

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Best Moments:

(01:45) Left-justified email copy beats center-justified by 12% on click-through

(02:45) Add one reassurance line under a form, and submissions lift by 18%

(03:45) About 1 in 5 email clicks hit your logo, so stop wasting that traffic on the homepage

(04:42) Every extra required form field drops submissions by around 9%

(05:15) Fridays are not dead, webinar attendance is up 75% year over year

(06:45) Remove social buttons from your landing page, and conversions rise by over 8%

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl.

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Best Moments:

(00:30) X is offering $1 million for the best long-form article on the platform this month

(01:50) New data shows Threads is actually beating X in daily mobile usage

(03:10) Using specific football terms in subject lines this week can boost opens by 15%

(03:50) The single emoji that drives a 20% lift in engagement around the Super Bowl

(04:15) You can now use paid boosting to target specific audiences for Facebook Live

(05:45) Lululemon is facing backlash over a major product failure with their new yoga pants

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with Daniel Murray to break down exactly how boring brands can ride the wave of the biggest cultural event of the year without spending a dime on commercials. They share specific keywords that trigger higher open rates during game week and explain why hyper-targeting the cities of the competing teams is the smartest play you can make.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:25) Why Jay eats a "disgusting" salmon salad for lunch every day

(02:24) Daniel's diet while playing D1 college football at Cincinnati

(03:37) Why even the most boring B2B companies need to lean into the Super Bowl

(04:45) How to use X (Twitter) during the game to find relevant memes for your brand

(06:00) The specific subject line keywords like "MVP" and "QB" that spike engagement

(07:15) A clever strategy to target prospects based on which teams make the big game

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today’s quick-hit tactic from Jay Schwedelson, and it can lift conversions fast with a simple two-button rewrite. Then things take a hard left into Jay’s personal dream for turning 50: two days on a farm, hanging with chickens, trying to feel like a functional adult.

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Best Moments:

(00:16) A five-second landing page tweak that can spike conversions without any tech headache

(00:57) The magic move: make the Yes button heroic and the No button painfully self-owning

(01:45) Big brand examples that use it and why it keeps working on us

(03:15) The lift by page type, including a big jump for newsletter signups

(03:42) The psychology behind it: framing effect and loss aversion make “No” feel like a loss

(06:36) Jay’s 50th birthday wish: live on a farm for two days and vibe with the chickens

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Live from IMEX in Las Vegas, the usual “make it more experiential” advice gets flipped on its head. With Jay Schwedelson joined by Ken Holsinger of Freeman and Carina Bauer of IMEX Group, you’ll hear why attendees remember the basics (one great connection, one useful idea) way more than the fancy stuff planners pour money into.

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Download and share the IMEX Group and Freeman experiential trends research, then use it to redesign your next event around learning, networking, and business before you spend on “wow” extras.

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Best Moments:

(01:33) The clearest explanation of what IMEX actually is and who it is really for

(05:42) The big “experience” disconnect between what planners build and what attendees want

(11:45) The stat that stunned me: planners think 78 percent have a memorable moment, attendees say 40

(12:09) If someone meets just one person, retention jumps to 51 percent

(12:31) Peak moments drive 85 percent retention, and “gala” never shows up in 2,100 attendee responses

(18:21) The best swag ever is either a 20-year-old branded card case or unreleased sneakers

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

AI rumors are getting weirdly specific this week, and the ripple effects are already showing up in places you probably are not watching closely enough. Along the way, Jay Schwedelson connects the dots between LinkedIn suddenly becoming an AI citation machine, ChatGPT testing ads, and a major Constant Contact acquisition that hits close to home. Then it takes a sharp turn into a very firm new rule about movie runtimes and the reality show everyone is apparently addicted to.

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Best Moments:

(00:30) The rumor that OpenAI is eyeing Pinterest and why tagged images are the real prize

(01:19) LinkedIn is getting cited by AI tools 5x more and now outranking Wikipedia and YouTube

(02:33) The simple LinkedIn post formula that actually gets pulled into AI citations

(03:45) ChatGPT ads are being tested in the US, and what the rollout might look like

(05:04) Constant Contact acquired Guru Conference, SubjectLine.com, and Certified Gur,u and what changes (and what does not)

(06:42) Marty Supreme review plus the new hard cutoff for movie theater runtime

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

That “big win” moment is supposed to feel chill, right? Instead, the vibe here is more like: congrats, now the pressure triples. Between Jay Schwedelson admitting he’s somehow more anxious after selling subjectline.com and Daniel Murray dropping a ridiculously simple conversion lever most marketers ignore, this one lands as equal parts real talk and immediately usable.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:16) Selling a business sounds relaxing until Jay admits it cranked his anxiety up 10x

(03:13) The uncomfortable reason Jay sometimes turns down small-budget clients, even when they believe in you

(04:48) The easiest conversion lift you can test is not the offer, it’s the name of the offer

(06:37) The “one modifier word” title test that can change conversions fast

(08:12) Why tiny A/B tweaks teach you more than totally different versions

(09:15) Jay starts meditating every morning, and Daniel calls him out for the sun-staring habit

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why Claude is the go-to for persuasive copy and how to set it up so it actually learns your style instead of forgetting everything five minutes later. If you have been fighting custom GPT amnesia, this one will feel like a reset.

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Get $100 off the already discounted AI Business World ticket here:

https://www.socialmediaexaminer.com/dothis

Also check out Michael’s AI Explored podcast for weekly, practical AI tactics.

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Best Moments:

(02:08) Why Claude is the best writer for persuasive marketing copy

(04:05) The simplest explanation of Claude Projects and why they beat custom GPTs

(05:30) The “artifact” trick that turns messy output into clean, usable docs

(06:45) Uploading 1,000 testimonials and letting Claude pull the perfect snippets automatically

(11:38) The ninja prompt move: generate 8 options, then force the AI to pick the best

(16:57) The quick pitch for AI Business World and the $100 listener discount

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Google is quietly trying to become the entire checkout lane, and that changes what marketers should obsess over this week. Jay Schwedelson explains why the Universal Commerce Protocol could shift marketing from driving clicks to earning influence in AI search. Then it takes a hard turn into oddly useful timing for email performance and a very strong opinion on PerfumeTok and scent stacking.

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Best Moments:

(00:30) Universal Commerce Protocol could make buying happen inside an AI search without ever visiting a brand site

(02:32) Why marketing is shifting from chasing clicks to being everywhere at the exact moment of intent

(03:15) January 20 to January 30 is one of the best non-holiday stretches for email performance

(04:31) The vending machine era is getting weird, and Sprinkles cupcakes going under is a bummer

(05:30) A podcast wins at the Golden Globes, plus a spicy take on an annoyingly popular show

(06:34) PerfumeTok and scent stacking are officially too much for civilized society

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Anyone who says marketing is about “big ideas” has never tried to book a demo in late January when everyone feels behind and allergic to time commitments. Jay Schwedelson and Daniel Murray get weirdly tactical about a simple lever that quietly boosts conversions right now: making everything feel shorter, sharper, and more specific. Also, yes, there is a strong plane baby strategy, and it involves apology gift bags, poopy diaper urgency, and an app that basically predicts human needs like a tiny marketing oracle.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:12) Daniel’s move for flying with a newborn: apology, goodie bags with earplugs, and chocolate

(02:10) Jay’s one-flight horror story and the one rule: do not wait on the diaper situation

(03:31) The 22-minute webinar trick that stands out and secretly gives people eight minutes back

(04:18) Why “12-minute demo” beats “15” or “30” because specifics feel more honest

(05:18) TLDR as a conversion cheat code in subject lines, landing pages, and social posts right now

(06:27) Adding “read time” to emails and content to lift opens and reduce resistance

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Some days you wake up feeling like everyone else has it figured out and you're the only one barely holding it together. In this honest solo riff, Jay Schwedelson shares what has actually been running through his head lately, from self-doubt and negative self-talk to the tiny brave moves that quietly changed his career and life. He unpacks how being grateful to your past self, brave for just 10 seconds, and kind to your future self can shift how you show up this year without needing some huge reinvention.

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Best Moments:

(00:16) Jay admits he is just as full of doubts and mental noise as everyone else and calls out how invisible most people's struggles really are.

(02:18) The question that reframed everything for him: what are you grateful your past self dared to do that makes your life better today?

(04:30) The behind-the-scenes story of COVID panic, payroll stress, and the walk with his wife that pushed him to finally launch Guru Conference.

(06:45) Why you do not need a massive life overhaul, you just need to be brave for 10 seconds to send the message, start the convo, or take the next step.

(07:55) Using those 10 seconds of bravery in your personal life, from saying hi to someone you are drawn to, to opening doors to an entirely new chapter.

(09:15) Reframing the new year away from catastrophic thinking and into a quieter pact with your future self to try, stumble, and still keep going.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206