Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.

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Best Moments:

(01:45) The number one metric every business needs to add to their toolkit immediately

(02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI

(03:55) Why you must use an incognito browser when checking your AI search results

(05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process

(06:20) The specific recency signal trick to help your content surface in AI answers

(07:30) A very honest review of Love Is Blind Season 10 and the movie RIP

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates.

Best Moments:

(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama trend

(01:52) Why Deloitte predicts this bite-sized content format will generate billions this year

(02:20) How B2B marketers can use serialized storytelling on LinkedIn to boost engagement

(03:22) New data shows hero offer clicks drop by 50% when an email has three or more links

(04:50) Mondelez leans into internet culture with their hilarious "Nepo Cookie" campaign

(05:50) The problem with "nepo babies" demanding privacy while oversharing on social media

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Marketing attribution often feels like a guessing game where everyone just ends up giving credit to Google Search. Jay Schwedelson connects with Daniel Murray from The Marketing Millennials to break down why you should treat attribution data as a directional compass rather than a precise GPS. They discuss practical ways to validate your data, including the power of holdout groups and geo-testing, plus a random side conversation about whether Olympic curlers are actually the best athletes in the world.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(01:50) Why attribution should be viewed as a compass instead of a turn-by-turn GPS

(02:22) The problem with giving Google Search all the credit for last-touch conversions

(03:10) How to set up a holdout group to measure the true lift of your campaigns

(04:09) Using geo-based testing to see if specific channels are actually driving growth

(04:45) Why it is a red flag if one channel claims 100% of the credit in a multi-touch world

(05:15) The surprisingly effective "How did you hear about us?" form field strategy

(06:40) A hot take on whether curling athletes are actually the best in the world

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

If you have ever thought about quitting your agency job to start your own consultancy, Jessica Best has the blueprint on how to actually make it work. She joins Jay Schwedelson to break down why betting on yourself is less scary than staying in a job that drives you crazy. They also get into a heated debate over email marketing hot takes, including why resending to non-openers might be a waste of time and why most A/B tests fail to prove anything useful.

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Connect with Jessica on LinkedIn or visit her website at Jessica.Best

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Best Moments:

(02:00) Why getting mad at your current situation is the best fuel for starting a business

(04:23) The terrifying reality of keeping your sales pipeline full when you work for yourself

(06:30) Jessica argues that resending emails to non-openers is actually a bad strategy

(08:00) Jay reveals his aggressive subject line trick for getting people to open the second time

(10:00) Why testing every single email you send is a terrible idea that drives you crazy

(14:00) The myth of the perfect day and time to send an email campaign

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

We are seeing a massive shift in urgency with big brands launching campaigns months earlier than usual. Jay Schwedelson explains why "preseason marketing" is surging and shares a clever "first 100" registration tactic that leverages FOMO to drive immediate action. You also get the lowdown on a new Reddit ad unit that drives leads for cheap and a heated debate about which pizza chain actually tastes like pizza.

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Best Moments:

(00:36) Why preseason marketing is becoming the dominant trend for 2026

(01:40) How major brands like Salesforce are selling events a year in advance

(02:52) The specific "first 100" phrasing that increases webinar signups by 20%

(04:09) Using the concept of control to get people to register early

(05:15) Reddit's new Reminder Ads that let you test traffic for cheap

(05:56) Pizza Hut closing 250 stores and the debate over chain pizza quality

(07:58) Why the new reality show about neighbor feuds is peak television

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketing podcasts don't start with a debate about the structural integrity of nachos, but this isn't most podcasts. Jay Schwedelson and Daniel Murray team up for a "Bathroom Break" session that pivots from Super Bowl snacks to the specific AI tools actually worth using right now. They skip the doom-and-gloom headlines to share exactly what software is saving them hours on writing, slide decks, and video editing.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:39) Daniel shares his specific layering technique for making the perfect plate of nachos

(02:25) Why the Anthropic Super Bowl commercial perfectly captured the current nerd rivalry

(03:30) Claude is beating ChatGPT and Gemini for creative writing tasks

(04:05) The tool Jay uses to generate full slide presentations in seconds

(05:12) Descript remains the top choice for editing video and audio through text

(06:00) How to build a functional app in 15 minutes without writing a single line of code

(11:13) A healthier hack for the classic onion soup dip recipe

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most advice on public speaking is total garbage that makes you sound robotic. Jay Schwedelson reveals why common tips like memorizing your script or practicing in front of a mirror are actually sabotaging your success. Whether you are on a big stage or in a small conference room, learn why being perfect is boring and how to instantly connect with any audience without telling a single joke.

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Best Moments:

(01:47) Why memorizing your speech is the fastest way to bore your audience

(02:26) The reason practicing in front of a mirror is a total waste of time

(02:40) Why you should never practice in silence and how noise helps you prepare

(03:45) Stop opening with a joke and try this relatable tactic instead

(05:15) The myth of standing still and why you need to physically fill the space

(06:45) Why ending with a summary is a mistake and what you should do to drive action

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A new social network gained over a million users in a few days, but real people aren't invited to join. Jay Schwedelson breaks down the rise of Molt Book and what these AI agents are actually posting about us behind our backs. Plus, find out why a $10 million Super Bowl ad might be cheaper than you think and the new LinkedIn skill you can officially add to your profile today.

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Best Moments:

(00:43) A social network exclusively for AI bots grows to 1.5 million agents in just three days

(02:05) The minimum ad spend required to advertise on ChatGPT right now

(02:40) You can now list Vibe Coding as an official certification on your LinkedIn profile

(04:15) Why the headlines about Meghan Markle's products selling out are total marketing nonsense

(05:15) Breaking down the math that proves Super Bowl ads are actually a bargain

(06:55) The massive reality TV show is returning for its tenth season in Ohio

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketers treat automation like a "set it and forget it" task, but that is exactly how you end up with low engagement and ignored emails. Jay Schwedelson connects with Daniel Murray to break down why the best automated sequences do not look automated at all. They also detour into some surprisingly practical relationship advice just in time for Valentine's Day.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:52) Why celebrating Valentine's Day a day early might actually be the smarter move

(02:37) How to write automated DMs that actually get replies instead of eye rolls

(03:30) Using GIFs and multimedia to make welcome emails feel less robotic

(04:29) The "Over the Top" strategy of inserting manual emails into automated streams

(06:45) Why sending emails at standard times like 9:00 AM is a guaranteed way to be ignored

(07:15) The power of sending automations at odd hours like 8:07 PM to boost open rates

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect.

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Best Moments:

(01:45) Left-justified email copy beats center-justified by 12% on click-through

(02:45) Add one reassurance line under a form, and submissions lift by 18%

(03:45) About 1 in 5 email clicks hit your logo, so stop wasting that traffic on the homepage

(04:42) Every extra required form field drops submissions by around 9%

(05:15) Fridays are not dead, webinar attendance is up 75% year over year

(06:45) Remove social buttons from your landing page, and conversions rise by over 8%

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl.

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Best Moments:

(00:30) X is offering $1 million for the best long-form article on the platform this month

(01:50) New data shows Threads is actually beating X in daily mobile usage

(03:10) Using specific football terms in subject lines this week can boost opens by 15%

(03:50) The single emoji that drives a 20% lift in engagement around the Super Bowl

(04:15) You can now use paid boosting to target specific audiences for Facebook Live

(05:45) Lululemon is facing backlash over a major product failure with their new yoga pants

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206