Networking advice is usually either painfully obvious or way too vague, but this one gets refreshingly specific. Jay Schwedelson gets blunt about what it actually takes to build the right relationships before you need them, and why most people are playing the networking game way too passively. It feels less like polished career advice and more like the push you need when resumes, promotions, or outreach are going nowhere.

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Best Moments:

(01:09) LinkedIn is a long game, and 15 intentional minutes a day can change a lot.

(02:10) Want higher-level people to notice you? Comment thoughtfully on their posts for weeks before you hit connect.

(04:15) Start lower in the org chart so senior people see you already know their team.

(05:38) Stop going to business events just to hang out and decide in advance who you need to meet.

(07:44) Ask for introductions because one warm intro can shift your business or your career.

(10:12) Jay takes his first pickleball lesson and immediately decides the sport has way too many rules.

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MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Visit ZeroBounce.net to access free tools for email validation and warmup, or connect with Brian directly on LinkedIn.

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Everyone thinks they know why their emails hit the spam folder, but Brian Minick is here to prove most of us wrong. As the COO of ZeroBounce, he breaks down the real technical reasons behind deliverability without making it sound like a boring lecture. Jay Schwedelson presses him on the biggest myths in email marketing, including the truth about using the word "free" in your subject lines.

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Best Moments:

(02:30) Why hitting 100% inbox placement is actually impossible

(04:09) The truth about using trigger words like "free" in your subject lines

(04:51) Why unsubscribes actually help your sender reputation

(05:46) You should want your sales emails to land in the Promotions tab

(07:30) How to safely migrate email platforms without ruining your deliverability

(09:00) The real difference between shared and dedicated IP addresses

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Have you ever wondered whether an $11 fast-food burger is actually meant for human consumption? This week's quick update explores the bizarre viral moment at McDonald's and examines why luxury fashion brands are suddenly making smart glasses. Jay Schwedelson also breaks down a shockingly simple website pop-up trick that generates massive conversions but is ignored by almost everyone.

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Best Moments:

(01:00) The rumor of Prada smart glasses after Mark Zuckerberg was spotted at Milan Fashion Week

(01:41) How timed popups on pricing pages can generate a massive conversion rate

(03:00) The sudden rush of major retail and travel brands running ads directly on ChatGPT

(05:45) The viral disaster of the McDonald's CEO taking a tiny bite of a new massive burger

(07:43) Presale details for Jay's upcoming book and how the proceeds support cancer research

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MASSIVE thank you to our Sponsor, CallRail!

CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Join Jay Schwedelson and Daniel Murray for a quick "Bathroom Break" that starts with a cringey social dilemma involving a nose-picker and a handshake. They debate the rules of public coughing and why Daniel immediately flees restaurants upon hearing a sneeze. On the marketing side, they break down the 90-day repurposing rule and explain why your fear of being repetitive is completely unfounded.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:09) Jay recounts a horror story about a thumb up the nose right before a greeting

(01:51) Daniel reveals the fake phone call move he uses to avoid gross handshakes

(02:40) Why does hearing a sneeze at a restaurant make Daniel leave immediately

(03:45) The 90-day window where old content becomes new again

(05:32) How to reuse a winning hook without the algorithm punishing you

(07:28) The realization that nobody remembers what you posted on Tuesday

(11:00) A passionate rant about why hand sanitizer is not a substitute for soap

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Stop losing leads just because your landing page looks like work. Jay Schwedelson reveals the psychological triggers that make people click submit, including a simple image trick that bumps conversions by double digits. He also opens up about the "woo woo" morning habit that keeps him sane, even if it involves hiding in the bathroom.

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Best Moments:

(02:45) How repeating your email's hero image on the landing page subconsciously builds trust

(03:50) The exact percentage of leads you lose for every single extra field you require

(04:29) Why splitting long forms into multiple steps can skyrocket your completion rate

(05:25) The specific spot to place a testimonial that drives a 15% conversion lift

(06:45) One navigation mistake that kills focus and why you need to delete it right now

(08:50) Jay’s 10-minute morning ritual that happens before he ever looks at a phone screen

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Russell Brunson joins Jay Schwedelson to reveal why traditional websites are dead and how a simple funnel can completely change your business trajectory. Russell breaks down exactly how he used AI to pull off his biggest launch ever and shares the "webinar a week" strategy that took ClickFunnels from zero to $10 million in revenue.

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Russell encourages everyone to start with his books—DotCom Secrets for funnel basics, Expert Secrets for messaging, and Traffic Secrets for getting eyeballs—or jump straight into the ClickFunnels community.

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Best Moments:

(01:34) Why a confused mind always says no and how to fix it immediately

(04:47) Using AI to analyze competitors and build a perfect marketing campaign

(08:30) How to get $150k worth of consulting for free using simple AI tools

(09:33) The specific weekly webinar strategy that took ClickFunnels to $10M

(11:00) Real-time feedback loops that can double your sales during a live presentation

(15:19) Why you should never stop telling your core stories even if you are bored of them

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Everyone wants their content to show up in AI recommendations, but most marketers are missing a simple formatting tweak that boosts visibility by 42%. Jay Schwedelson breaks down new data from Google that proves why adding a specific month to your titles is now critical for ranking. He also discusses why the head of Instagram is actually encouraging creators to leave mistakes in their videos and how "proof of life" is the new engagement hack.

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Best Moments:

(00:45) New data from Google reveals exactly how to format dates to win in AI search

(01:03) Why adding the specific month to your titles increases visibility by 42%

(02:15) eBay buying Depop is a huge signal for where Gen Z commerce is actually happening

(03:30) Adam Mosseri confirms that background noise and stumbling are now engagement assets

(04:45) Why Gucci is facing major backlash for using AI during Milan Fashion Week

(05:55) Jay attempts to have a normal coffee with a friend and realizes he cannot stop interviewing people

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Join Daniel Murray and Jay Schwedelson for a quickfire "Bathroom Break" session packed with immediate marketing takeaways. They break down why specific phrasing in listicles is now essential for ranking in AI search results and share a counterintuitive email subject line hack that is driving open rates up. You will also hear a bizarre personal story about food safety that might make you think twice about your leftovers.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments

(01:25) Jay explains why he keeps getting food poisoning from questionable airport and takeout choices

(02:22) Daniel recounts the time he had to rescue raw salmon from the garbage for potential lab testing

(03:40) Why using "Top 3" or "Number 1" in your headlines is outperforming standard numbered lists

(05:00) The smart way to use tools like Perplexity to find high-authority sources for your content

(06:25) Testing shows that putting newsletter edition numbers in brackets is actually working right now

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Alex Cattoni is on a mission to humanize the internet, and honestly, we are here for it. She joins Jay Schwedelson to break down why the "bro marketing" era is dying and how empathy is the new currency. They also get into the messy reality of AI in copywriting, exploring why tools like ChatGPT might actually be making real writers more valuable, not obsolete.

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Check out The Copy Posse website or follow Alex on Instagram, LinkedIn, and YouTube.

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Best Moments:

(01:35) Why the future of marketing combines direct response with empathetic storytelling

(03:45) Economics 101 proves that widely available AI content is becoming less valuable

(06:15) The danger of treating ChatGPT like a GPS without entering a destination

(09:44) Why 55% of companies regret firing their writers for AI tools

(11:00) Data shows the demand for human storytelling is actually skyrocketing

(15:15) How to spot the difference between good marketing and just pushing buttons

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.

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Best Moments:

(00:53) Why document posts are seeing 278% more engagement than video right now

(02:00) The exact button you need to click to upload a carousel PDF correctly

(03:00) How getting five people to DM or share your Instagram story instantly doubles circulation

(04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day

(05:40) The shocking statistic about how many Americans buy groceries at Walmart every month

(06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New Jersey

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Need to boost your open rates while taking a quick break? Jay Schwedelson teams up with Daniel Murray from The Marketing Millennials to break down the latest email subject line tests that are actually working right now. They discuss why screaming in all caps might not be as bad as you think, how to use "accidental" reveals to hook readers, and the psychology behind telling people not to open your emails.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(02:50) Daniel reveals why writing subject lines in ALL CAPS is beating standard text by 4%

(03:20) How using a consistent emoji creates a visual anchor for your brand in the inbox

(04:30) Jay explains how pattern interruption phrases like "Wait..." stop the scroll

(06:15) The "accidental internal reveal" tactic that makes readers feel like insiders

(06:45) Using reverse psychology by telling specific audiences to skip your email

(09:00) A quick debate on why most TV show reboots are destined to fail

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206