Launched last year, the website Dare Market describes itself as "the platform where you can dare anyone to do almost anything for real cash bounties". On this episode, Marianna speaks to Isla Rose Perfito, the founder of the site inviting comparisons to Black Mirror. From the individuals putting themselves at risk for financial gain, to brands sponsoring increasingly outlandish challenges, we ask whether her vision of a flourishing attention economy which rewards small entrepreneurial creators is realistic. And, why did the Church of Scientology send her a cease and desist letter?

Also this week, a viral interview from SXSW has reignited online discourse surrounding music's so-called 'industry plants'. Revelations about fake influencer campaigns are calling into question the rapid rise of bands and artists like Geese and Oklou, who were once celebrated for growing loyal audiences independently. In an online ecosystem dominated by digital marketing, Matt considers whether the concept of discovering new music organically is now an illusion.

Plus - panic over hantavirus, and the wild JPMorgan lawsuit sending meme production into overdrive.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Jack Graysmark. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

Following an apparent assassination attempt at the White House Correspondents' Association dinner on Saturday night, dozens of high-profile conservative accounts posted almost identical reactions on X. On this episode, Matt and Marianna explain why some people think these posts are coordinated, and debunk false claims the event itself was staged.

Also this week, why are conspiracy theories surrounding the tick-borne infection Lyme disease receiving so much online attention? And, the AI songs TikTok users are creating with texts from their ex.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

For this bonus episode, Matt and Marianna are joined by producer Laurie on stage at Castfest - a live event at the BBC's Maida Vale Studios. They discuss why we're making Top Comment, the challenges of reporting on fast-moving internet culture stories, and some highlights from previous episodes.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

Haley Beck - the sister of influencer Noah Beck - has denied wrongdoing after police recommended she be charged over allegations she cultivated a sexual relationship with a student in Arizona. The case is receiving outsized attention on TikTok, from testimonies by the teacher's former students, to those dissecting the thousands of messages she exchanged with the alleged victim. As details from a police report dubbed the 'Beckstein files' continue to circulate, Marianna and Matt consider what this coverage means for the rights of those at the centre of the case, and the integrity of any potential prosecution.

Also this week, we're looking at the highly convincing fake BBC news articles being promoted on Truth social and other major sites. One example, which describes a fictional altercation on Question Time between Nigel Farage and the governor of the Bank of England, appears to be an elaborate attempt to promote a murky crypto operation.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Philip Bull. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

Ahead of Coachella's second weekend, Matt and Marianna are discussing how the festival often referred to as the 'Influencer Olympics' has become a microcosm of creator culture. They chat about people posting from their hotels without ever entering the event, the TikTokers mourning collapsed brand deals which may never have existed, and the AI influencers sharing their generated experiences in the desert.

Also this week, social media outrage appears to be fuelling protests over Surrey Police's response to the rape of a young woman by a group of men in Epsom. As online speculation grows about the racial identity of the suspects, how does this situation compare to more extreme examples of violence such as the Southport Riots?

Plus, as Johnny Somali is jailed in South Korea and Clavicular is hospitalised after an apparent overdose, we explain why streamers feel increasingly incentivised to take risks for their content.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Philip Bull. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

Lego-inspired characters depicting conflict in the Middle East. This Iranian brand of so-called slopaganda has been viewed hundreds of millions of times and it is colouring the conversation around the US and Israel's war with Iran. On this episode, we speak to a key creator behind the content - the man who calls himself Mr Explosive - and challenge him on his connection to the Iranian government.

Also this week, will a TikToker running into the Church of Scientology's LA headquarters rekindle the trend of 'trespasser content'? And how Nutella are capitalising on the historic Artemis II space mission.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

When newly-elected Green Party MP Hannah Spencer gave her maiden speech on International Women's Day, she was subject to a torrent of online abuse targeting her appearance, with one user on X prompting Grok to "smarten up" her look. The chatbot continues to be flooded with similar requests, despite a crackdown by the platform on 'undressing' content earlier this year. Marianna and Matt discuss how AI is supercharging misogyny online, and hear from Hannah Spencer about her experience.

Also on this episode, apparently it's a bad week to be a boomer (unless you're Kris Jenner). We chat about Paul McCartney's Reddit ban, the leaked photos exposing the private life of Kristi Noem's husband, and a crypto hoax wrongly announcing the death of a 194-year-old tortoise.

Plus, why an animatronic snowman is sending the internet into meltdown.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Jonny Hall. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

After a California jury found Meta and YouTube liable in a landmark social media addiction case, we explain why the platforms you use may soon be unrecognisable. Plus - an exclusive interview with an expert witness from the trial, the world-leading addiction psychiatrist Anna Lembke, about how tech companies used persuasive design techniques found in gambling to keep us hooked online. 

Also on this episode, after Instagram and OnlyFans removed the accounts of the so-called 'Maga dream girl', Matt and Marianna discuss the world of AI influencers. As an increasing number of virtual creators amass millions of followers, is this becoming a medium for political propaganda? And do regular users care if they are real or not?

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

Apply for tickets to Castfest here: https://www.bbc.co.uk/showsandtours/shows/castfest-2026

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

How has an algorithmic arms race created an environment where controversial and incendiary content is routinely amplified on our feeds? On this episode, Marianna discusses her latest investigation, which provides a paper trail showing how social media giants ignored internal warnings about the design of their platforms. She's heard from whistleblowers about problematic moderation practices, how companies deal with so-called borderline content, and the troubling reality that algorithms may now be beyond our control.

Also this week, we look at the website 'your ai slop bores me' which launched two weeks ago and is already claiming over a million unique visitors. It may look like a chatbot, but this is actually humans cosplaying as generative AI and completing mundane tasks for one another. Matt explains how this relates to what's becoming known as the 'meat layer', where humans are used to prop up the shortcomings of artificial intelligence.

Plus, how did a satirical post about a man being kidnapped by dolphins inspire a whole ecosystem of memes? And can you really make a million dollars online by selling ad space on your toilet seat?

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

Almost six weeks since the disappearance of Nancy Guthrie (the 84-year-old mother of Today show host, Savannah Guthrie) the case which has shocked America remains unsolved. It's also led to a host of online amateur sleuths broadcasting their own investigations to a mass audience on TikTok, with many descending on Guthrie's home in Tucson, Arizona. Marianna has reached out to some of the people posting to discuss their motives, the issue of misinformation and the risk of undermining an active investigation. 

And, as TikTok montages from the official account of UK Prime Minister Sir Keir Starmer attract criticism and ridicule, why do established politicians often struggle to thrive on the platform? Matt has been getting the perspective of the strategists behind some of the most successful political campaigns on social media.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Rohan Madison. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

A series of posts appearing to encourage violence between neighbouring UK schools has caused widespread moral panic, and prompted police forces to issue dispersal orders. But, with zero incidents reported, could the 'red vs blue' phenomenon be a phantom trend? Matt and Marianna discuss the knowledge gap between parents and younger people on social media, and how online frenzies can have dangerous real-world consequences.

Also, has Iran's retaliation to days of US-Israeli strikes exposed the reality of Dubai's flourishing influencer economy? As people in the UAE shelter from the threat of drones, content creators have been warned by the Emirati government about what they choose to share.

And, one of the world's biggest football journalists, Fabrizio Romano, is attracting criticism for a paid advert endorsing Saudi Arabia's humanitarian aid agency.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.