The BookTok community has erupted after creator AllieRoseCo announced she had trademarked merchandise featuring the phrase 'Hot Girls Read'. User backlash was instantaneous, with many accusing her of attacking small businesses and even betraying her own followers. On this episode, Marianna explains why BookTok is such an influential marketing demographic on TikTok, and what this controversy tells us about the fragility of influencer careers tied exclusively to a personal brand.

Also this week, a viral photo which appears to show Donald Trump meeting with a group of mysterious figures has led to a raft of theories about their identities. One of the most prominent narratives to emerge is that the men are representatives of the mythical kingdom Agartha. Matt dives deep into the lore on Agartha, and its adoption by Nazi occultists. Why has this theory seen such a resurgence among young people on TikTok, and how dangerous is the implicit ideology behind it?

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

After a second night of rioting in Belfast, social media companies are being accused of playing a role in creating disorder. Technology secretary Liz Kendall has said an update to the Online Safety Act will be brought to parliament next week, putting greater pressure on platforms to remove content which seeks to incite violence. On this episode, we explain why X is receiving particular scrutiny, and how its integrated AI chatbot Grok has fuelled misinformation surrounding cases from the murder of Henry Nowak to the deadly Bondi Beach shooting.

Also this week, with the UK government reportedly poised to announce significant restrictions for young people using social media, Matt and Marianna discuss how we got here. They examine some of the arguments for and against limits for under-16s, and ask whether a de facto ban could be reversible if companies address safety concerns.

Plus, another platform monetising dares, and the return of fake BBC crypto ads.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

When Twitch streamer Hasan Piker was denied entry into the UK this week, it rekindled a conversation around the Home Office's approach to free speech. From Kanye West to Valentina Gomez, the list of prominent names who have seen their travel plans derailed in recent months is growing, with commentators across the political spectrum accusing the government of overreaching. Piker, whose highly critical stance on Israel has led to disputed allegations of antisemitism, says he is being targeted for his position on the war in Gaza. On this episode, Matt and Marianna explain why many young people in particular are outraged by the decision, and consider whether some of his more inflammatory comments should be considered less extreme in the amplified environment of social media.

Also this week, the police officers who were falsely identified in the aftermath of Henry Nowak's murder. And, how Tung Tung Tung Sahur's recent resurgence has secured his crown as the undisputed king of brainrot.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

An inquest is set to open on Friday into the deaths of three sisters whose bodies were recovered from the sea off the coast of Brighton. The case has led to rampant speculation online, particularly after it emerged that a widely shared image provided by family members appeared to be AI-generated. From unfounded conspiracies about serial killers, to a broader debate over the handling of cases involving black people, it has captivated TikTok sleuths, some of whom are even turning on each other.

Also this week - a decade on from his death, Matt and Marianna remember Harambe, the gorilla who achieved internet immortality. Plus, an intriguing job ad from a virtual relationship site, and the Fox News interview being reposted over false claims that a featured contributor was wearing a prosthetic mask.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

The US tech giant Palantir holds contracts with some of the most influential entities in the world, from government departments and pharmaceutical companies to military contractors and banking powerhouses. Funding links to the CIA, misconceptions about how it operates, and broader concerns surrounding the use of private data, have all led to a significant protest movement online at the firm's increasing integration into major institutions. On this episode, Matt and Marianna consider why a narrative framing Palantir as a malevolent force is flourishing on social media, and ask whether this stealthy reputation actually suits its business model.

Also this week, after a former Meta AI researcher told the BBC that smart glasses are "an invasion of privacy", is being filmed covertly for content a new reality of everyday life?

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was James Piper. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

On this bonus interview episode, Matt and Marianna are joined in the studio by leading social media journalist Taylor Lorenz. They discuss the evolution of meme culture, Clavicular's enduring virality, and why Elon Musk briefly kicked her off X. Plus, as the list of countries seeking stricter regulation of social media grows, why is Taylor so resistant to the legislation being proposed in the UK and US, and what are the alternatives?

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

Foreign-based social media accounts are masquerading as patriotic Brits lamenting the UK's 'decline'. These profiles, which use AI to amplify anti-immigrant rhetoric, are being viewed and shared by vast audiences who are often unaware of the content's origin. The BBC has seen evidence that dozens of those posting from Eastern Europe to South Asia are coordinating their activity through group chats, with some even claiming to be in communication with political actors inside the UK. Marianna and Matt discuss the ideological approach of these remote creators, and explain why their tactics are reminiscent of modern state-backed influence campaigns.

Also this week, the TikTok users reclaiming fruit from AI, and why Charli XCX's latest promo campaign is splitting opinion.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.

Listeners in the UK can see Marianna's full Panorama investigation here: https://www.bbc.co.uk/programmes/m002wwqx

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

Launched last year, the website Dare Market describes itself as "the platform where you can dare anyone to do almost anything for real cash bounties". On this episode, Marianna speaks to Isla Rose Perfito, the founder of the site inviting comparisons to Black Mirror. From the individuals putting themselves at risk for financial gain, to brands sponsoring increasingly outlandish challenges, we ask whether her vision of a flourishing attention economy which rewards small entrepreneurial creators is realistic. And, why did the Church of Scientology send her a cease and desist letter?

Also this week, a viral interview from SXSW has reignited online discourse surrounding music's so-called 'industry plants'. Revelations about fake influencer campaigns are calling into question the rapid rise of bands and artists like Geese and Oklou, who were once celebrated for growing loyal audiences independently. In an online ecosystem dominated by digital marketing, Matt considers whether the concept of discovering new music organically is now an illusion.

Plus - panic over hantavirus, and the wild JPMorgan lawsuit sending meme production into overdrive.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Jack Graysmark. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

Following an apparent assassination attempt at the White House Correspondents' Association dinner on Saturday night, dozens of high-profile conservative accounts posted almost identical reactions on X. On this episode, Matt and Marianna explain why some people think these posts are coordinated, and debunk false claims the event itself was staged.

Also this week, why are conspiracy theories surrounding the tick-borne infection Lyme disease receiving so much online attention? And, the AI songs TikTok users are creating with texts from their ex.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

For this bonus episode, Matt and Marianna are joined by producer Laurie on stage at Castfest - a live event at the BBC's Maida Vale Studios. They discuss why we're making Top Comment, the challenges of reporting on fast-moving internet culture stories, and some highlights from previous episodes.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.

Haley Beck - the sister of influencer Noah Beck - has denied wrongdoing after police recommended she be charged over allegations she cultivated a sexual relationship with a student in Arizona. The case is receiving outsized attention on TikTok, from testimonies by the teacher's former students, to those dissecting the thousands of messages she exchanged with the alleged victim. As details from a police report dubbed the 'Beckstein files' continue to circulate, Marianna and Matt consider what this coverage means for the rights of those at the centre of the case, and the integrity of any potential prosecution.

Also this week, we're looking at the highly convincing fake BBC news articles being promoted on Truth social and other major sites. One example, which describes a fictional altercation on Question Time between Nigel Farage and the governor of the Bank of England, appears to be an elaborate attempt to promote a murky crypto operation.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Philip Bull. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.