Could you turn your trash into streetstyle look? 

It’s the final episode of Green Flags and the competition stakes are higher than ever. Who will be crowned the ultimate Green Flag champion? 

But before we get to the awards, the hosts have one last challenge. Andrew Burgess, one of PUMA’s Voices of a RE:GENERATION, tasks Maya, Oli, and Mo with creating a killer outfit for the awards ceremony—using only materials that would otherwise go to waste. Who will rise to the occasion with a fit that’s fit for a champion? 

While stitching their masterpieces, the hosts learn about PUMA’s RE:FIBRE initiative, which turns polyester textile waste into fresh new threads. It’s a game-changer for reducing waste and taking steps toward a circular future. 

Ever wondered how much polyester is in your wardrobe—or what happens to it once you’re done wearing it? 

This episode dives into those questions and more, offering inspiration and practical tips to make sure you’re waving your own climate Green Flag. 

Have you created an outfit from waste materials? We want to see it! Share your creations on social media using the hashtag #PUMAGREENFLAGS. 

There’s only one Forever. Let’s make it Better.  

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.  

We used the following data and sources in this episode:  

• PUMA RE:FIBER 
• The weight of adult elephants:
  WWF 
• Quantity of cardboard packaging waste in the EU and recyclability of tape:
  Eurostat
  Recycle Now
• Cardboard recycling information:
  Business Waste
• Plastic bag decomposition facts:
  WWF
• Estimate of the number of plastic bags used annually:
  The World Counts
• Petrol usage to make plastic bags:
  SPREP
• Textile waste annually
  Business Waste
• Water usage in paper production:
  Water Footprint
• PUMA’s Vision 2030 Sustainability Targets 
• PUMA’s 2023 Sustainability report 

Can you really power your phone with a potato?  

In this episode, PUMA challenges Maya, Oli, and Mo to see if they can generate their own electricity. But here’s the twist: some of their equipment is a little… unconventional. The host who generates the most watts will take home this week’s Green Flag. 

As they battle it out, the hosts also dive into the bigger picture of renewable energy. While individuals can easily switch to renewable providers at home, brands face a tougher challenge across their supply chains. PUMA, however, has taken this challenge seriously with 22% of the electricity in their supply chain now coming from renewable sources, and they aim to hit 25% by 2025. 

Do you know how long you’d have to pedal on an energy bike to charge your smartphone? Or how effective a solar panel is on a cloudy day? 

It’s time to rethink the electricity we use and where it comes from. Ready to fly your own climate Green Flag when it comes to energy? 

Have you made the switch to a 100% renewable energy provider in your home, if so — tell us about it, using the hashtag #PUMAGREENFLAGS.  

There’s only one Forever. Let’s make it Better.  

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.  

We used the following data and sources in this episode:  

• 10% of global emissions from the fashion industry 

https://www.theguardian.com/us-news/2024/sep/24/clothes-recycling-california-responsible-textile-recovery-act  

• Other reliable sources suggest this number is closer to 2%. See here

• Electricity generated and what it could power 

We partnered with Electric Pedals, a human-powered events company when making this episode. We used their database when drawing comparisons between what the amount of electricity generated could power.  

• PUMA’s Vision 2030 Sustainability Targets 

https://about.puma.com/en/sustainability/our-targets/vision-2030  

• PUMA’s 2023 Sustainability report 

https://annual-report.puma.com/2023/en/sustainability/climate/index.html  

Content Correction

• We say in this episode that renewable energy is created without CO2 being released, which isn’t strictly true. There are still some CO2 emissions created in the production of renewable energy, but the quantity is much lower than energy created using non-renewable sources. 

Do you have a favourite pair of shoes? What memories do you associate with them?

This week, Maya, Oli, and Mo open their kicks cupboard and invite you all to walk a mile in their shoes – sharing stories that span from the hallowed turf of Wembley Stadium to cherished heirlooms—and even a nod to Rihanna herself.

But it’s not all nostalgia! Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, shakes things up with a healthy dose of competitive spirit — challenging the hosts to a quiz about leather and its alternatives. The hosts discover why leather is such a hot topic, as Aishwarya dives into the questions PUMA has been exploring for years about this material and its alternatives.

Do you know how many pairs of trainers can be made from one kilogram of leather? Or what pineapples have to do with your kicks?

If not, it’s time to #KNOWYOURSTUFF! Tune in to learn more about leather, its alternatives, and why understanding the materials we wear matters.

Do you have a pair of kicks with some special memories? Tell us about them using the hashtag #PUMAGREENFLAGS.

If you want to find out more about leather and its alternatives, check out Aishwarya Sharma’s #KNOWYOURSTUFF series here https://foreverbetter.com/en/voices-regeneration/knowyourstuff

There’s only one Forever. Let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

We used the following data and sources in this episode:

• Cowhide waste
http://nothing-to-hide.org/LeatherFacts

• Piñatex
https://hozencollection.com/blogs/hozen-blog/what-is-pinatex-and-how-is-it-made#:~:text=The%20stems%20and%20leaves%20of,is%20an%20exceptionally%20natural%20textile.

• Know Your Stuff
https://foreverbetter.com/en/voices-regeneration/knowyourstuff

• PUMA’s Vision 2030 Sustainability Targets
https://about.puma.com/en/sustainability/our-targets/vision-2030

• PUMA’s 2023 Sustainability report
https://annual-report.puma.com/2023/en/sustainability/climate/index.html 

Ever wondered how to smooth out pesky creases in your favourite sneaks? Or just how long clothes takes to decompose?

This week on Green Flags, PUMA challenges Maya, Mo, and Oli to rescue an old fit or pair of kicks and bring them back into their wardrobe rotation. It’s all about making what’s old new again—and earning a green flag along the way.

As the hosts show off their rescued pieces, they dive into the concept of circularity in sportswear and fashion. Circularity means taking fewer resources from the earth and reducing waste by extending the life of what we already have. Listen in to learn why circular fashion is so vital—and why it’s one of PUMA’s core sustainability goals.

Join Maya, Oli, and Mo as they uncover the answers (and more!) and discover simple ways to wave your own climate Green Flag.

Because there’s only one Forever… let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

Have you revived or repaired an old fit or pair of kicks? Share your stories on social media using the hashtag #PUMAGREENFLAGS - we’d love to see them!
• You can find out more about PUMA’s RE:HACKS series by following this link.

We used the following data and sources in this episode:

• Information about polyester production and its decomposition:

The Guardian

University of Wollongong, Australia

Forbes

• Ghana’s second-hand clothes market:

The Guardian

The Guardian

• The decomposition timelines of cotton:

The Guardian

Close The Loop

The Slow Label

• The decomposition of trainer soles

The Guardian

• PUMA’s Vision 2030 Sustainability Targets

• PUMA’s 2023 Sustainability report

For the first Green Flags challenge, PUMA surprises Maya, Oli, and Moses by asking them to crunch the numbers on their daily greenhouse gas emissions. Spoiler alert: the results might just make you rethink your morning routine!

With help from Luke Jacque-Rodney—one of PUMA’s Voices of a RE:GENERATION—the hosts begin to uncover the real impact of their everyday choices on the planet. Along the way, they also explore the steps PUMA has already taken to reduce its own greenhouse gas emissions.

Ever wondered how much greenhouse gas two poached eggs are responsible for? Or whether taking the train is greener than riding in an electric car?

If you’re curious (or clueless!), join Maya, Oli, and Mo as they find out the answers to these questions and plenty more. Plus, get ready to pick up some easy tips and tricks to make sure you’re flying your own Green Flag and not a climate red flag.

Because there’s only one Forever… let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

Have you made any small changes to reduce your greenhouse gas emissions? We want to hear about them! Share your actions on social media using the hashtag #PUMAGREENFLAGS.

We used the following data and sources in this episode

• To estimate the greenhouse gas emissions from the host’s journeys: https://ourworldindata.org/travel-carbon-footprint 
  • Electric car emissions account for the emissions from the car's use phase. It accounts for the emissions created from generating electricity to run the vehicle.
• To estimate the greenhouse gas emissions from the host’s breakfast choices:
  https://myemissions.co/resources/food-carbon-footprint-calculator/ 
• Football match cancellations: https://www.independent.co.uk/climate-change/news/storm-babet-chris-boardman-scottish-tammy-beaumont-swansea-B2452094.html 
• Climate Refugee Figures: https://www.europarl.europa.eu/RegData/etudes/BRIE/2021/698753/EPRS_BRI(2021)698753_EN.pdf 
• PUMA’s emission reductions equivalent to cars off the road:
  https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator 
• Throughout this episode, we measure the host’s greenhouse gas emissions using CO2e (carbon dioxide equivalent.) CO2e is a unit of measurement that converts the emissions of various greenhouse gases into the equivalent amount of carbon dioxide.
• PUMA’s Vision 2030 Sustainability Targets https://about.puma.com/en/sustainability/our-targets/vision-2030 

PUMA’s 2023 Sustainability report
https://annual-report.puma.com/2023/en/sustainability/climate/index.html 

Maya Le Tissier, Man United captain and Lioness, Oli Bromfield, fashion and lifestyle Guru, and Moses Duckrell, pro-footballer turned content creator, are on a mission to become more climate-conscious – because caring for the planet is the ultimate green flag… right? 

Welcome to Green Flags, a FOREVER. BETTER podcast by PUMA. Each week, they’ll take on unexpected challenges to show you how small changes in your everyday life can add up to a big difference for the planet.

Think generating your own electricity for a day or turning trash into wearable treasure – every challenge is rooted in five key areas of sustainability inspired by PUMA’s Vision 2030 Sustainability targets. And while they’re racing to outdo each other, you’ll pick up tips and ideas to bring into your own life.

So, get ready for some friendly competition as our hosts try to score the most points and win the Green Flags trophy. 

Because there’s only one Forever… let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

In this episode, Head of Knowledge Exchange at the Centre for Sustainable Fashion Monica Buchan-Ng speaks with PUMA’s Chief Sourcing Officer, Anne-Laure Descours about factory worker’s working conditions in the textile industry. They also discuss what progress has been made since the tragic incident at Rana Plaza ten years ago.

—------

PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Health and Safety.Ensuring safe working conditions for our own employees and hundreds of thousands of indirect employees at our manufacturing partners is an ethical imperative, but also makes good business sense.

What it actually means: A safe workplace is a top priority at PUMA and we continuously carry out building safety inspections among high-risk factories in our supply chain. In 2021 we were able to conduct the structural/fire/electrical safety inspection at three suppliers from Pakistan and India. At the headquarters level, we operate an occupational health and safety committee, which includes a specialised labour physician, a health and safety technician and employee representatives.

Goal 1: Zero fatal accidents (PUMA and suppliers)

In 2022 we recorded two factory employee deaths resulting from work-related accidents in Bangladesh in two different factories. Both factories paid the legal compensation to the worker's family. PUMA collaborated with Better Work Bangladesh for joint monitoring and regular follow up on the actions taken to prevent future occurrence of such accidents. We deeply regret these tragic accidents.

Goal 2: Reduce accident rate to 0.5 (PUMA and suppliers)

As we believe that the health and safety of the people working for PUMA and in PUMA production always come first, we will continue to work with our own entities and suppliers to avoid disease and accidents.

Goal 3: Building safety policy operational in all high-risk countries

From 2015 to the end of 2022, our Building Safety Assessment Program covered Bangladesh, India, Indonesia and Pakistan.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

Malaysian-based eco-conscious Earth Day Ambassador Melissa Tan discusses how fashion’s thirst for water is impacting our changing climate with Kurt Kipka from the Apparel Impact Institute. Learn about the ins and outs of how much water goes into making our clothes and shoes and how the industry is taking steps to ensure less draughts and water scarcity.

—------

PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Water and Air. Water is really a vital ingredient used all the way through the production of what we wear. As well as being used to wash raw cotton, it’s soaked in dye using a lot of water and then washed clean. It’s also soaked in water-based chemical solutions. Water is also used in factory cooling systems, humidification systems that reduce static during weaving, the steam presses used to finish a garment and more.

What it actually means: Since 2015 we have increased the number of wastewater tests from 33 to 147 factories to ensure that hazardous chemicals are not being poured into and contaminating natural bodies of water, like lakes and oceans. This means that factories have efficient wastewater treatment plants in place.

Goal 1: 90% compliance with ZDHC Wastewater Guidelines94% of all factories with wet-processing facilities* (156 factories have wet processes) have been covered by tests, and tests show that all these factories have at least 90% compliance with the ZDHC Wastewater Guidelines (foundational level).*Wet processing is the stage where raw materials (like cotton) are treated with colourants and/or chemicals.

Goal 2: 15% water reduction per pair or piece based on 2020 baselineWe have worked with our suppliers to reduce the amount of water being used during the making of a garment or pair of sneakers by 15%.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

US based environmental justice advocate, Diandra Marizet interviews Senior Traceability Manager, Vanessa Brain from the Leather Working Group on the concept of ‘traceability’. Discover how visibility over the supply process can develop a better relationship between our ancient forests and the leather industry.

—------

PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Product. The PUMA Environmental Profit and Loss Account (EP&L) attributes more than 50% of our environmental impact to material and raw material production.

What it actually means: Reducing the environmental impact of our products is a major priority to us. Which is why we have and are continuing to move towards using recyclable and more sustainable materials at a larger scale

Goal 1: Procure 100% cotton, polyester, leather and down from certified sources

In order to reach our 100% targets for more sustainable cotton, we have required oursuppliers to source only cotton from farms which are licensed or certified as having good farming and human rights standards, or recycled cotton. We also work with the Leather Working Group certified tanneries to source our leather.

Goal 2: Increase recycled polyester use to 75% (apparel & accessories) and 90% of apparel and accessories classified as more sustainable

A significant percentage of the materials used (above 70%) to produce our apparel and accessories can be attributed to more sustainable polyester either bluesign® or OEKO-TEX®-certified or recycled polyester.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

Singapore-based founder of sustainable bag company (Peco) Yumika Hoskin is joined by PUMA’s Head of Labelling and Packaging, Jordan Eichenberger to discuss the use of plastic in the fashion industry. Discover the answers to why brands are still using plastic packaging, whether or not it’s ever ok to use it and if there are alternatives that actually work.

In the episode, Jordan quotes an article from the Washington Post. You can find that article here – https://www.washingtonpost.com/wp-dyn/content/graphic/2007/10/03/GR2007100301385.html?referrer=emaillink—------

Plastic pollution of our oceans is one of the most urgent challenges to sustainability of our time. As a company that uses polymers in alot of its products, we have a special responsibility to work on this issue.

What it actually means: Plastic shopping bags and single-use plastics aggravate the problem of plastic pollution significantly. By eliminating them from our stores and office environment, we can set a positive example for our consumers and colleagues and at the same time reduce our use of plastics by several hundred tons per year.

Goal 1: Eliminate plastic bags from owned and operated PUMA stores

In recent years we switched our shopping bags to FSC-certified paper bags or polyethylene bags with 80% recycled content. During 2020 our Retail division devised a detailed plan to completely phase out plastic bags from our owned and operated PUMA stores globally.

Goal 2: Support scientific research on microfibers

We’ve joined The Microfibre Consortium (TMC) as a member to understand and address the environmental concerns for fibre fragments (microfibre) which are generated from natural and synthetic clothing during manufacture, as well as the consumer use phase in the industry.

Goal 3: Research biodegradable plastics options for products

We piloted a fully biodegradable version of our most iconic sneaker, the PUMA SUEDE. This pilot includes the use of a fully biodegradable outsole made from thermoplastic polyurethane (TPU). The composting results will be made public so that anyone interested in biodegradability can use our lessons learnt.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

India based Environmental Activist Ripudaman Bevli is joined by Nicole Rycroft, Founder and Executive Director at Canopy Planet. An organisation working with companies like PUMA and their supply chains to protect our ancient forests and ecosystems from the impacts of industries such as fashion.

—------

PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Biodiversity. Many species, including plants, animals, bacteria and fungi are being threatened with extinction due to human activities such as deforestation, putting the earth’s magnificent biodiversity at risk.

What it actually means: The Fashion Industries supply chains are directly linked to activities that threaten our biodiversity, such as deforestation. To mitigate the risk of biodiversity loss, we address environmental pollution risk through our targets and suppliers’ programmes.

You’ll find more information on PUMA’s Biodiversity & Forest Protection Policy as a PDF here – https://cdn.about.puma.com/-/media/files/pdf/sustainability/codes-and-handbooks/forest_biodiversity-policy_260321.pdf?rev=c7c72d80f88147c3bbea608249bb0f30

Goal 1: Support setting up a biodiversity SBT

SBT stands for Science Based Target, which provides a clearly-defined pathway for companies to reduce greenhouse gas (GHG) emissions. In 2022, we changed our SBT to align with our 1.5 degree scenario. See more about this target in the Climate Action episode – “Can radical collaboration solve fashion’s renewable energy problem?” show notes.

Goal 2: Procure 100% cotton, leather, and viscose from certified sources

Both cotton farming and cattle ranching require extensive land use and have been cited to reduce biodiversity, 99.8% of cotton used in PUMA products are BCI (better cotton initiative) or recycled cotton. 100% of the leather used in our footwear is sourced from Leather Working Group medal-rated tanneries. We have committed to sourcing 100% of our viscose from suppliers committed to reducing the risk of sourcing from ancient and endangered forests

.Goal 3: Zero use of exotic skins or hides

We don’t use skins or hides that have come from exotic animals like snakes to make any of our products. PUMA has committed to phasing out K-Leather (hide from kangaroos) in 2023.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com