- 23 minutes 25 secondsBefore You Ask “What’s Wrong With Them?”, Listen To This
In this Shop Talk, Bill and Alex break down ACE scores - Adverse Childhood Experiences - and what the research says about how childhood trauma shows up decades later in our health, our relationships, and our choices. Bill shares his own score, and makes the case for why understanding this data might be the most important thing you can do before you walk into a tough neighborhood and wonder why people are the way they are.
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18 September 2026, 5:00 am - 1 hour 27 minutesWhy America Is in Better Shape Than You've Been Told | Unify USA
In this episode, Bill sits down with Teagan and Koston McCoy of Unify USA: how Teagan, 21 and fed up with the division on his phone, pulled an American flag off his truck, ran 22 miles on a whim, and turned eight million views into flag runs across seven states. He gets spit on, has cigarette butts thrown at him, and tells them he loves them anyway. That opens a bigger conversation about what actually divides Americans: the wedge inside their own family, a jar of ants blaming each other instead of the man who shook it, and 600 flags through Central Park without a single protester. Plus a leprechaun calls in to sing Bill happy birthday.
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15 September 2026, 6:00 am - 35 minutes 3 secondsHIGHLIGHTS: Why America Is in Better Shape Than You've Been Told | Unify USA
In this episode, Bill sits down with Teagan and Koston McCoy of Unify USA: how Teagan, 21 and fed up with the division on his phone, pulled an American flag off his truck, ran 22 miles on a whim, and turned eight million views into flag runs across seven states. He gets spit on, has cigarette butts thrown at him, and tells them he loves them anyway. That opens a bigger conversation about what actually divides Americans: the wedge inside their own family, a jar of ants blaming each other instead of the man who shook it, and 600 flags through Central Park without a single protester. Plus a leprechaun calls in to sing Bill happy birthday.
ARMY ACTIONS
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Join or start an ANF local service club at https://normalfolks.org/service-clubs/
Take The 10 Level Challenge, "the hero's journey for service" at https://normalfolks.org/10-level-challenge/
Follow Unify USA at https://unifyusaofficial.com
Have an idea for a Shop Talk or a guest for the show? Write Bill anytime at [email protected]
Follow us on all socials:
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15 September 2026, 5:00 am - 24 minutes 26 secondsHe Built a Confessional—But He Did the Confessing
At one of the most secular campuses in America, a group of Christians set up a confessionial booth during a wild campus party. But they weren't there to hear confessions. They were there to give them.
Tony Kriz sat in that booth and apologized to skeptical strangers for the ways Christians had failed to love people. Students who came in ready to argue left having opened up about their own struggles.
This episode is a masterclass in what humility can do that arguments never will.
ARMY ACTIONS
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11 September 2026, 5:00 am - 1 hour 27 minutesWhat a Former Heroin Addict Will Teach You About Relationships | Ariel Moore
Ariel Moore lost nearly everything - her home, her freedom, and even her child. But that's not where her story ends. In this episode, Ariel sits down with Bill to talk about how she rebuilt her life from the ground up, what it looks like to be restored rather than just recovered, and why she believes God didn't save her just for herself. If you’re at a low point in your life and looking for a little hope, this episode is for you.
Buy Ariel's book at the link below!
Divine Authenticity: Moore, Ariel: 9798997522278: Amazon.com: Books
ARMY ACTIONS
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8 September 2026, 6:00 am - 36 minutes 15 secondsHIGHLIGHTS: What a Former Heroin Addict Will Teach You About Relationships | Ariel Moore
Ariel Moore lost nearly everything - her home, her freedom, and even her child. But that's not where her story ends. In this episode, Ariel sits down with Bill to talk about how she rebuilt her life from the ground up, what it looks like to be restored rather than just recovered, and why she believes God didn't save her just for herself. If you’re at a low point in your life and looking for a little hope, this episode is for you.
Buy Ariel's book at the link below!
Divine Authenticity: Moore, Ariel: 9798997522278: Amazon.com: Books
ARMY ACTIONS
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8 September 2026, 5:00 am - 18 minutes 48 secondsWe Have A Morality Problem. And We’re The Problem
In this Shop Talk, Bill and Alex break down the speech Bill gave at the West Tennessee Faith and Community Summit in Memphis, with the governor, the mayor, and a ballroom full of faith leaders in the room. Bill's argument: crime, homelessness, kids who can't read on grade level, and young people aging out of foster care aren't our problems. They're symptoms. The real problem is a morality problem, and it isn't with the poor or the disenfranchised. It's with the rest of us, who see the need, think "somebody ought to do something about that," and keep driving.
Bill also explains what he was really trying to say to a room full of people who call themselves Christians: Jesus didn't spend his time in nice ballrooms with wealthy people, and if we're called to be Christlike, the work is elsewhere. Plus: why he walked off stage the second the speech ended (there was a fire at his lumber yard), and what happened in 1907.
ARMY ACTIONS
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4 September 2026, 5:00 am - 1 hour 35 minutes43 Million Americans Can’t Read Well Enough to Work (Here’s the Fix)
Nearly 2/3 of American kids aren't reading proficiently by 4th grade. And if they don't catch up, - they're far more likely to drop out, struggle to find work, and cycle through a lifetime of limited options. Right now in the United States, 43 million adults can't read well enough to hold a basic job.
This week, Bill sits down with Tony Kriz, co-founder of the Children's Literacy Project, who believes the solve for this crisis is normal folks like you. He wants you to give just one hour a week to sit with a struggling kid, read with them, and uplift them.
In this episode you'll learn exactly why kids fall behind, what it takes to close the gap, and how normal folks like you can walk into a local school and make a real difference starting this week.
ARMY ACTIONS
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1 September 2026, 5:00 am - 36 minutes 12 secondsHIGHLIGHTS: 43 Million Americans Can’t Read Well Enough to Work (Here’s the Fix)
Nearly 2/3 of American kids aren't reading proficiently by 4th grade. And if they don't catch up, - they're far more likely to drop out, struggle to find work, and cycle through a lifetime of limited options. Right now in the United States, 43 million adults can't read well enough to hold a basic job.
This week, Bill sits down with Tony Kriz, co-founder of the Children's Literacy Project, who believes the solve for this crisis is normal folks like you. He wants you to give just one hour a week to sit with a struggling kid, read with them, and uplift them.
In this episode you'll learn exactly why kids fall behind, what it takes to close the gap, and how normal folks like you can walk into a local school and make a real difference starting this week.
ARMY ACTIONS
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Signup to join the Army, visit NormalFolks.org
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1 September 2026, 4:00 am - 12 minutes 31 secondsWhat Jesse Itzler's $18 Office Can Teach Us About Service
When Jesse Itzler was broke and sleeping on a friend's couch, he couldn't afford an office. So he made the Beverly Hills Hotel his office - for the price of an $18 salad and four hours of iced tea refills. He sat, watched, listened, and showed up until the right people noticed him. The rest is history.
In this Shop Talk, Bill and Alex take that story and flip it toward service. Because most people who want to help their community are waiting for an invitation that's never coming. The tough neighborhoods, the kids who need mentors, the opportunities to make a real difference - they're already out there. You just have to get in the room.
This one is worth sending to someone who keeps saying they want to help but doesn't know where to start.
ARMY ACTIONS
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28 August 2026, 4:00 am - 1 hour 28 minutesHis Tool Helped 13,000 Families Out of Crisis. This is How | Restore Hope
Paul Chapman spent years doing charitable work until he finally got frustrated by this: the people trying to help were often doing great work — but they were doing it in silos and too many families still weren’t flourishing.
So he built "HopeHub” to connect nonprofits, churches, law enforcement, child welfare, treatment providers, and others around the very same family, so that they could stop making families try to find help in 10 different places and start working together to empower them. What started as an effort to help 100 families has now reached more than 13,000 and in Sebastian County, Arkansas family reunification rates have gone from a statewide average of 43% to 70% for Hope Hub clients!
This innovative leader will teach you how changing the world can start with only 100 families — and why breaking down silos just might be one of the most powerful ways to change lives.
ARMY ACTIONS
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25 August 2026, 5:00 am - More Episodes? Get the App