How much time should you spend making a decision? Two minutes? Four hours? Three weeks?

When you have ADHD, it's not always obvious which decisions deserve your attention and which ones you should just make and move on from.

In Wednesday's episode, Skye and Robbie explored the research behind ADHD, maximizing, and regret. Today, they're getting practical.

Skye shares a decision-making method she's taught for five years: **decide how wrong you can afford to be before deciding how much time to spend.**

A dinner choice might allow a 50% margin of error. A software investment might allow 25%. A major career decision might need 10%. Each gets a different amount of time, so you're not treating every choice like it could change your life.

What We Cover:

- How to decide whether a choice deserves minutes, hours, or weeks
- The margin of error method: 50%, 25%, and 10% decisions
- Why blocking time for decisions works better than thinking about them whenever you get a spare minute
- How to stop comparing options endlessly and test them instead
- Why a deadline matters just as much as the time you allow
- How to make the call with the information you have and stop second-guessing yourself

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

Someone says "we need to talk" and your ADHD brain immediately assumes you're in trouble. Even when you've done nothing wrong.

Maybe you've dealt with a boss who constantly singled you out, colleagues who excluded you, or feedback that felt more like a personal attack than a conversation about your work. You probably called it a toxic workplace. But what if there was more going on?

Brooke Schnittman is the founder of Coaching With Brooke, a bestselling author, and an ADHD coach with more than 20 years of experience. After experiencing bullying herself, she conducted an international survey to explore how adults with ADHD experience bullying at work, in relationships, and within their families.

In the first round of her Adult ADHD Bullying Survey, 63% of respondents reported experiencing workplace bullying. Brooke explains how ADHD traits can be treated as character flaws, why some adults struggle to recognize bullying when it happens, and how years of being told they're too sensitive can affect their confidence and willingness to speak up.

She also shares her own experience of being shouted at by a boss in front of colleagues, what she said the following morning, and why you don't have to find the perfect words in the moment to stand up for yourself.

What We Cover

- How to recognize workplace bullying when it looks like ordinary criticism or a difficult boss
- What Brooke's survey revealed about bullying among adults with ADHD
- Why ADHD traits can be mistaken for character flaws or unprofessional behavior
- How past experiences affect confidence, boundaries, and speaking up
- Four practical steps for responding without having to confront someone on the spot

Connect With Brooke Schnittman
- Website: coachingwithbrooke.com
- Book: Activate Your ADHD Potential https://www.coachingwithbrooke.com/activatebook
- Podcast: SuccessFULL With ADHD
- 3C Activation coach training http://3cactivation.com/

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

With ADHD, "just wait until later" can feel impossible. Buy it now. Switch to the fun thing now. Say it now. And when you give in to the impulse, it's easy to blame yourself for not trying harder.

In this special episode of the ADHD Skills Lab, Skye Waterson shares a conversation from the ADHD Channel for Women by Understood.org. Host Cate Osborn speaks with Dr. Polaris Koi, an assistant professor of practical philosophy at the University of Turku who researches ADHD, self-control, and decision-making, and has ADHD themselves.

Together, they explore why impulse control isn't just about willpower. Polaris explains how adding friction, removing temptations, and changing your environment can make impulsive actions easier to manage. They also challenge the idea that self-control works like a muscle and discuss how anxiety and self-blame can make things harder.

Cate shares her experience with compulsive shopping, while Skye reflects on the urgency of wanting something right now, even when you know waiting might be better.

No "just wait." No trying harder for the sake of it. No silver bullet.

What We Cover

• Why waiting can be so difficult with ADHD
• How adding friction can help with impulsive decisions
• What the marshmallow experiments reveal about temptation
• Why willpower isn't simply a muscle you can strengthen
• How self-blame and anxiety affect impulse control

Listen to more episodes of the ADHD Channel for Women from Understood.org:

https://lnk.to/adhdchannelforwomenFD!theadhdskillslab

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

With ADHD, you can spend three days researching a $50 purchase, finally make the decision, and still wonder if you chose wrong. Meanwhile, the important stuff isn't getting done. 

Skye and Robbie Waterson unpack a 2012 study from the Journal of Attention Disorders on ADHD, decision making, and regret. The research found that higher ADHD symptom scores were linked to more maximizing, the drive to find the best possible option, and more regret afterward. They explore why trying to avoid the wrong decision can leave you feeling worse even when you make a good one, and how that same pattern can quietly stall progress in your business.

What We Cover:

• Why ADHD can turn a simple purchase into days of research and second-guessing
• How maximizers can get better outcomes but feel less satisfied with their decisions
• Why trying to avoid regret can actually create more of it
• How overthinking small decisions steals time from the work that moves your business forward
• Why setting limits on time, money, and acceptable mistakes can make decisions easier
• What the research can and cannot tell us about ADHD and decision making

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

If you have ADHD (and especially if you run your own business), you probably know this cycle: push hard to hit a deadline, get it done, then do the same thing next week. It works often enough that you keep relying on it, until the week it doesn’t and you’re running on nothing.

Dr. Tracey Marks is a board-certified psychiatrist with more than 25 years of clinical experience. Skye and Tracey talk about why pushing through is so hard to give up and what it costs your attention and energy over time.

Tracey’s main point: recovery only works when it matches what drained you in the first place.

In this episode:

• Why pressure you put on yourself as a business owner hits differently than pressure from a boss
• How to tell whether you’re socially or cognitively drained, and what helps each one
• Tracey’s baseline for sleep, food, and movement (including her own bedtime routine)
• How to build a small set of anxiety tools that work for you and keep them within reach

Listen in if you’ve been running low for a while and keep telling yourself it’s just a busy season.

Find Tracey
 Website: https://markspsychiatry.com
YouTube: https://www.youtube.com/@drtraceymarks
Instagram: https://www.instagram.com/drtraceymarks

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

You're posting consistently, growing your audience, and putting hours into marketing your business. People are watching, liking, and following. But they're not buying.

Kyrus Keenan Westcott, known as The Vibe With Ky, has built an audience of more than two million across Facebook and TikTok while working full time as a director of paid media. Diagnosed with ADHD at 35, he's learned how to turn content into a business without making every post a sales pitch.

In this conversation, Ky and Skye unpack why a bigger audience doesn't automatically mean more revenue, why selling before building trust can backfire, and how Ky turns engaged followers into paying customers. He shares what he gives away for free, what he charges for, and why he refuses to rely entirely on brand deals or platform income.

They also explore how he manages a full-time job alongside his growing business, the systems that help him work with his ADHD, and why he's still cautious about giving up a stable income.

You'll learn what actually moves people from following to buying, and how to build income that doesn't depend entirely on someone else's platform.

What We Cover

• Why a bigger audience doesn't automatically mean more paying customers
• How Ky builds trust before selling, and what he gives away for free
• Turning engaged followers into customers without constant sales pitches
• Why relying on brand deals and platform revenue puts your income at risk
• How Ky manages ADHD, a full-time job, and a business with millions of followers

Connect With Kyrus Keenan Westcott

Ky (Kyrus Keenan Westcott) is a mental health advocate and host of The Vibe With Ky Podcast, which reaches nearly three million followers. Diagnosed with ADHD at 35, he uses humor and honesty to simplify conversations around mental health. He was named one of JCI USA's Ten Outstanding Young Americans in 2023 and keynoted Neuro Diversion 2026.

• Website: thevibewithky.com
• Social: @thevibewithky on all major platforms
• Patreon: patreon.com/thevibewithky
• Digital guidebooks: store.thevibewithky.com

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

You hired people so you wouldn't have to do everything yourself. So why are you still the one remembering every deadline, chasing every handoff, and checking whether things actually got done?

Skye Waterson and Robbie Waterson explain why delegating tasks doesn't always mean delegating the mental load, especially when you have ADHD. Research shows that working memory challenges can make tracking tasks, priorities, and deadlines harder. And when everything lives in your head or gets buried in Slack, your team ends up guessing what matters most.

Skye and Robbie share the prioritisation filter they've developed and tested over five years. It puts tasks, real deadlines, and priorities into one shared system so everyone can see what needs to happen next. They also explain why teams resist new systems, how outdated tasks keep wasting time, and how to spot when a delegation problem is actually a training or process problem.

The goal isn't another complicated productivity system. It's a business where work keeps moving without you having to remember and chase everything.

What We Cover:

• Why delegating tasks doesn't automatically remove the mental load
• Why even a great assistant needs a shared system to work from
• How Slack handoffs lose priority and turn into constant follow-ups
• Why teams resist new task systems and how shared visibility helps
• How one prioritised list shows everyone what needs to happen next
• How to spot outdated tasks, training gaps, and work that's taking too long

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

With ADHD, creative ideas are often the easy part. Starting one is harder. So is the project you were sure about, set down just short of finished, and the shame that follows.

In this special episode of the ADHD Skills Lab, Skye Waterson shares a conversation from the ADHD Channel for Women, created by Understood.org. Host Cate Osborn talks with Adam Reid, an Emmy Award-winning writer, director, filmmaker, and producer, in front of a live studio audience. Adam didn't know he had ADHD until he was around 45.

Their conversation explores ADHD and creativity, and what happens between having an idea and finishing it. Adam explains how he gives himself permission to start, to be bad at something, and to let an idea become nothing. He describes getting close to the end of a first draft and losing all interest in looking at it again. He talks about putting work away to age instead of automatically calling it a failure, and how pieces of old projects have sometimes found their way back into his creative life years later.

Cate brings the harder questions. The frustration of choosing one interest while others wait. The difference between creative potential and finished work. The reality of responsibilities, and the fact that making room for creativity is easier for some people than others. Adam also talks about understanding his strengths, finding people and environments that support how he works, and learning that his worth isn't determined by what he creates.

Skye also shares how Adam's experience reminded her of stepping away from academia after her master's degree, spending a year making art and working in a bakery, before returning to complete her PhD.

No hustle.

No pressure to turn every idea into an achievement.

No need to prove your worth through what you produce.

What We Cover

• Why starting can be the hardest part, and how Adam gives himself permission to begin
• Why Adam thinks of ideas as seeds rather than children to protect
• What happens when interest fades before a project is finished
• How strengths, supportive people, and the right environments influence creativity
• Late ADHD diagnosis, masking, and separating self-worth from creative output

Want to hear more?

Listen to more episodes of the ADHD Channel for Women from Understood.org:

https://lnk.to/adhdchannelforwomenFD!theadhdskillslab

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

With ADHD, a quick client callback runs long, you lose track of time, and the work you meant to do is still sitting there. Dr. Jessica McCarthy stopped taking those calls.

Dr. McCarthy is a licensed clinical psychologist and clinical neuropsychologist, and the founder and clinical director of Elements Psychological Services, a two-location assessment and therapy practice in New Jersey. She has ADHD and runs the practice around it.

She walks Skye through what she handed off, what she kept, and the one test she applies to every task. She also shares the automated billing mistake that told her whole practice she had changed her name before she was ready to say why.

What We Cover

• Her test for any task: if it takes too much time, it gets handed off or it does not get done
• Why call backs were one of the first things to go
• Why digital records are harder on ADHD working memory than a stack of paper
• What went wrong when an automated system ran exactly as designed
• The part of her marketing she is still not willing to hand over

Connect With Dr. Jessica McCarthy

@dr.jessica.mccarthy

@elements_psych

Dr. McCarthy is a licensed clinical psychologist and neuropsychologist, specializing in neuropsychological and psychoeducational assessments and cognitive-behavioral therapy for children through adults. She focuses on neurodivergent populations, including ADHD, autism, and learning differences, and conducts medically-driven assessments for conditions like TBI, stroke, and dementia. Dr. McCarthy uses evidence-based behavior therapies such as ACT and CBT, and enjoys working with young adults and women of all ages navigating life transitions. Her approach emphasizes understanding the brain-behavior relationship and providing actionable recommendations for patients and families. She has worked in schools, medical settings, and private practice, offering a wide range of specialty care. Dr. McCarthy is also a recognized speaker and media contributor on topics related to neuropsychology and mental health.

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

You finally hire people to get some time back. Then somehow you have even more to keep track of.

What did you delegate? Is it getting done? What did you tell them was most important? Where is everyone actually spending their time?

For ADHD business owners, growing a team can make it feel like the systems you spent years building for yourself suddenly stop working.

Skye Waterson and Robert Waterson look at why. Working memory was already carrying too much when you were managing your own tasks. Now you're trying to keep track of other people's work too, and hiring one highly organized person or adding more AI doesn't necessarily solve the problem.

This episode is about why getting tasks out of your head becomes even more important once you're leading a team, and why your personal productivity system eventually needs to become a shared one.

Next episode, Skye and Robert get into exactly how to build that shared system.

What We Cover:

• Why the systems that worked when it was just you can break down once you have a team
• Why ADHD leaders can lose track of tasks after they've delegated them
• How hiring an organized person can help without solving the underlying problem
• Why AI and automation can become more things you have to remember and monitor
• Why one shared system lets you see priorities without constantly chasing your team

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo

You are working every spare minute, and the business still is not growing the way it should.

Amy Marie Hann spent 10 years hustling in a sales business that never really scaled. She worked constantly, burned out, and eventually realized that more effort was not going to fix the way the business was built.

Amy is the creator of Master the Mundane, a book and membership community for mothers with ADHD. In this conversation, she explains why people with ADHD can stay with the wrong thing for too long, how slowing down brought back her clarity, and why she built her next business around the life she actually wanted to live.

She also shares why she grew her team and then deliberately made it smaller, how she uses numbers to keep new ideas and emotions from driving business decisions, and where AI genuinely helps her without replacing her own thinking.

You will hear what changed when Amy stopped measuring progress by how hard she was working and started building a business she could actually sustain.

What We Cover

• Why ADHD hustle can create a lot of activity without creating growth
• Why sticking with the wrong thing too long can be a bigger problem than quitting too soon
• How slowing down gave Amy more clarity and creativity
• Why Amy grew her team, then deliberately went lean again
• How tracking numbers helps separate good decisions from rejection sensitivity and new ideas

Connect With Amy Marie Hann

Website: https://www.amymariehann.com/

Instagram: @amymariehann

Want to grow your business with ADHD?

You can use my free focus filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for an ADHD business mentor who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?

Book a call and let's assess you're business to see if you're a fit: https://tinyurl.com/book-a-call-uo