00:00 End of Year Reflections and Planning 02:14 The DTC SaaS Landscape: Building to Serve 06:33 Year-End Recap and 2025 Planning 10:49 Budgeting and Forecasting for the New Year 14:33 Balancing Growth and Margins 22:37 Inventory Management and Strategic Decisions 31:23 Navigating Demand Planning and Market Share 41:02 Understanding Category Share and Market Dynamics 48:17 Identifying Growth Capacity and Leadership Challenges Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Navigating the Evolving Landscape of E-commerce

07:45 The Impact of Regulatory Challenges on Business

17:13 The Future of TikTok and Its Implications for Marketing

29:57 The Digital Reformation: A Shift in Information Control

32:44 Impact of TikTok on Marketing Strategies

37:13 Meta's Performance and Advertising Challenges

41:44 Diversification in Advertising Spend

49:56 The Future of Advertising Platforms

55:02 Regulatory Changes in Pharmaceutical Advertising

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00:00 Introduction

04:03 Growth Metrics and Business Valuation

09:59 Launching New Ventures: Trevi's Journey

18:06 The Dynamics of Consumables vs. Hard Goods

26:06 Strategizing for Market Penetration

36:02 The Potential of High Adoption Rates

39:45 Valuing Business Performance and Product Extensions

43:03 Branding Strategies and Market Positioning

49:00 The Importance of Team Focus and Structure

51:25 Navigating Market Dynamics and Consumer Preferences

56:40 The Debate on Brand Integration vs. Independence

01:00:47 Long-Term Vision and Investment in Consumables

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00:00 Introduction

03:49 Staffing Solutions and Temporary Agencies

10:13 Exploring New Marketing Channels

20:01 Comparing AppLovin with Traditional Advertising

29:53 The Future of Advertising and Data Integration

31:34 Integrating SMS and Email Marketing

32:26 Exploring the Evolving Landscape of TV Advertising

34:50 Navigating TV Ad Spend and Creative Strategies

38:23 Understanding TV Ad Targeting and Placement

43:14 The Role of Trust in TV Advertising

46:54 The Unique Dynamics of TV as a Marketing Channel

51:11 Maximizing Holiday Sales and Marketing Strategies

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00:00 Introduction

06:13 Black Friday Week: Strategies and Expectations

09:12 The Dynamics of Wholesale vs. E-commerce

12:04 The Importance of Communication and Forecasting

14:58 Managing Fulfillment and Operations Effectively

18:10 The Role of Roadshows in Brand Awareness

21:02 The Debate on All-in-One Solutions in E-commerce

35:20 Navigating Forecasting Challenges

37:41 Crisis Management: Nightmares in Business

41:02 Cash Flow Management in Wholesale

44:20 De-risking Your Business

50:30 Leveraging Data for Business Growth

52:54 Balancing Growth and Sustainability

54:09 Community and Support in E-commerce

01:00:24 Final Tips for a Successful Q4

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Curtis Matsko, Founder of Portland Leather Goods.

00:00 Introduction

05:01 The Move to Mexico and Manufacturing Growth

11:14 The Evolution of Portland Leather

16:51 Marketing Strategy and Product Development

22:32 Supply Chain Control and Efficiency

28:52 Future Plans and Business Growth

32:14 Building a Competitive Supply Chain

35:10 The Importance of Quality Leather

38:05 The Vegan Leather Debate

41:42 Marketing as a Core Strategy

46:01 Managing Growth and Operations

51:43 Innovative Marketing Tactics

57:02 The Role of Secondary Markets

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00:00 Introduction

04:23 Post-Election Implications for Business

10:57 The Future of Manufacturing

18:23 Automation and Robotics in Production

24:45 Manufacturing Shifts and Domestic Assembly

32:41 The Future of Global Supply Chains

39:34 The Balance of Globalism and Nationalism

46:43 Consumer Optimism and the Future of Building

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Mike's Tweet:

This is what the future of manufacturing looks like. Plan accordingly https://x.com/mikebeckhamsm/status/1854720690097623212

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00:00 Introduction

03:07 E-commerce Challenges and Event Insights

05:50 Principles and Personal Values in Business

09:11 The Role of Debt Financing

12:00 Understanding Debt vs. Equity

14:52 Navigating Amazon and Alternative Platforms

21:00 Debt Strategies for Growth

27:10 Debt and Business Strategy

36:29 Understanding Debt Recapitalization and Its Mechanics

39:45 Liquidity Options and Their Implications

42:30 Building Relationships with Banks for Credit

45:21 Types of Debt: From Merchant Cash Advances to Equipment Financing

52:49 The Importance of Cash Flow in Debt Management

55:30 E-commerce Trends and the Role of SMS Marketing

01:00:57 YouTube as a Marketing Channel: Challenges and Opportunities

01:07:57 The Power of LTV and Subscription Models

01:09:53 The Importance of Quality Data in MTA

01:12:44 Identifying Ideal Customers for Northbeam

01:16:28 Best Practices from Disruptive Brands

01:25:40 Understanding Customer Acquisition Costs

01:30:55 The Role of Metrics in Marketing Success

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Mike's Tweet Reference: https://x.com/waitbutwhy/status/1852749247445168523

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00:00 The Chaos of Entrepreneurship and Parenting

06:14 The Balancing Act of Family and Business

19:56 The Myth of Work-Life Balance

28:01 Creating Supportive Work Environments for Parents

30:58 Balancing Work and Family Life

35:28 The Role of Caregivers in the Workplace

38:51 Intentionality in Life Management

40:47 The Wave Model of Life Balance

44:54 Setting Boundaries at Work and Home

49:51 Empowering Others and Personal Agency

57:30 Scarcity and Focus in Life Management

01:01:41 The Complexity of Priorities

01:10:55 Teaching Kids About Money

01:19:01 Instilling Drive and Responsibility in Children

01:30:15 Real-World Experience and Entrepreneurial Education

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Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0#

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00:00 Introduction

06:01 Engagement with Sports Teams

09:49 Understanding Sports Audience Demographics

12:07 The Challenges of Sponsorships

15:49 Navigating College Sports and NIL Opportunities

19:57 The CEO Experience: Challenges and Responsibilities

23:50 The Pressure of Growth and Expectations

28:07 Managing People and Organizational Growth

31:50 The Complexity of Team Dynamics

35:05 Firing and Organizational Fit

35:35 Navigating Difficult Conversations as a CEO

39:15 The Hedonic Treadmill and Human Resilience

41:31 The Loneliness of Leadership

45:19 Understanding History and Critical Thinking

51:11 Managing Career Trajectories in a Costly Environment

01:02:27 The Cost of Living Crisis and Its Implications

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Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0#

Powered By:

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00:00 Introduction

02:57 Leadership Retreats and Team Dynamics

05:53 Traveling for Business: The China Experience

09:04 Consumer Behavior Insights from Italy

11:48 Cultural Differences in Retail and Consumer Products

15:06 The Impact of American Brands Abroad

18:12 Navigating International Markets and Localization

23:56 Conclusion: The Future of Global E-commerce

38:10 Understanding Lululemon's Unique Market Position

41:03 Challenges of International Expansion

43:54 The Complexity of Diversification

48:08 Insights from the Main Street Summit

52:05 Economic Perspectives Ahead of the Election

56:46 The Future of American Economics

01:01:10 The Value of American Citizenship

01:04:01 Reflections on Modern Society and Progress

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/