Our mission is to inspire and empower individuals to transform their lives, make a positive impact in their communities, and enhance the well-being of those they cherish most through responsible franchising and entrepreneurship. Tune in as we discuss enterprise-level solutions for local business owners and provide valuable insights for anyone looking to build their dynasty on the homefront. If you're ready to take the next step towards owning your own business and gaining back your freedom, go to podcast.homefrontbrands.com On The Homefront is brought to you by Homefront Brands and hosted by Jeff Dudan.
Grab Jeff Dudan’s book Discernment → https://podcast.homefrontbrands.com/en-us/discernment
What if the real business superpower isn’t charisma, hustle, or being “the smartest in the room”… but being coachable? In this episode, Jeff sits down with Dustin Hillis (author of Capacity) to talk about: Why coachability separates high performers from everyone else The Chick-fil-A hiring “tests” that reveal humility (and why it works) How to reverse-engineer growth: revenue → people → activity → daily execution Delegation the right way (the “99% rule”) The hidden cost of “low-value” tasks when your goals demand higher leverage Building big without losing what matters most: boundaries, family, and mission-first leadership What Dustin’s building now in AI safety + defense-tech (and why it’s purpose-driven) Want more conversations like this?
Subscribe and share this with a business owner who’s ready to scale with systems, not stress. Download Discernment here → https://podcast.homefrontbrands.com/en-us/discernment
Links (resources + guests) Learn more about Jeff Dudan: https://jeffdudan.com
Dustin Hillis: https://dustinhillis.com/
Capacity (Amazon): https://www.amazon.com/Capacity-Building-Your-Business-Bigger/dp/1637748035
Capacity book page: https://capacity.dustinhillis.com/
SafeSpace Global: https://safespaceglobal.ai/
Tough Stump Technologies: https://toughstump.com/
#Unemployable #JeffDudan #BusinessLeadership #Entrepreneurship #Scaling #Delegation #Systems #CompanyCulture #Coachability #ChickfilA #AI #SafetyTech #BusinessGrowth #LeadershipDevelopment #MissionDriven
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The CEO of Homefront Brands Jeff Dudan sits down with Matt & Alicia Heck, owners of Top Rail Fence (Tampa, FL), for "Fries with Franchisees" segment at Sparkman’s Wharf. They share what they wish they knew before buying a franchise, how they evaluated options, and why the franchise model accelerated their “speed to first dollar”—from day-one systems like a website and proven playbooks, to real support that made them feel like partners, not numbers. If you’re considering business ownership in your next season, this is the framework to hear.
Learn more about Homefront Brands
#HeroesOnTheHomefront #FriesWithFranchisees #JeffDudan #HomefrontBrands #TopRailFence #Franchise #BusinessOwnership #Entrepreneurship #SmallBusiness #Franchise #Franchising #FranchiseOwner #Franchisee #FranchiseLife #BusinessOwnership #BuyAFranchise #Entrepreneurship #SmallBusiness #SmallBusinessOwner #LocalBusiness #FamilyBusiness #Legacy #LegacyBuilding #FinancialFreedom #WealthBuilding #AssetBuilding #Diversification #DueDiligence #Leadership #HomeServices #Fencing #FenceCompany #HomeImprovement #ServiceBusiness #Systems #Support #SpeedToRevenue
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A FREE COPY OF JEFF'S Book Discernment
Visit: https://JeffDudan.com
If you run a business that lives on leads, quotes, and callbacks… this conversation could change your revenue. In this episode, I sit down with marketing and customer experience expert Jay Baer to talk about the advantage most small businesses keep missing: speed. Not just speed to close — speed to respond. We get into why “first contact” sets the tone for the entire relationship, the difference between being fast and being too fast, and how word-of-mouth actually works in the real world (hint: “competent” doesn’t create conversations). We also talk talk-triggers — the simple operational choices that turn customers into volunteer marketers — plus what AI is changing (and what it can’t replace): the human touch. If you want more leads, better close rates, and customers who actually stick… start here. Subscribe for more episodes built for business owners who want real-world tactics they can use immediately.
A FREE COPY OF JEFF'S Book Discernment
Visit: JeffDudan.com
Learn more from Jay Baer:
🔗 Official website: https://www.jaybaer.com 🔗 Talk Triggers book & strategy: https://www.talktriggers.com
🔗 YouTube channel: @JayBaer
#Entrepreneurship #SmallBusiness #BusinessGrowth #Leadership #CustomerExperience #SalesStrategy #LeadGeneration #MarketingStrategy #WordOfMouthMarketing #ReferralMarketing #RevenueGrowth #ScalingBusiness #OperationalExcellence #CustomerFirst #SpeedMatters #BusinessOwners #ModernBusiness #HumanCenteredLeadership #AIInBusiness #JayBaer #JeffDudan
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A FREE COPY OF JEFF'S Book Discernment Find Out More About Jeff Dudan at https://www.jeffdudan.com
👉 Thinking about franchising as a path to wealth? Subscribe and watch this week’s Franchise Friday—you don’t want to miss this one. We talk about franchising a lot on this channel—and for good reason. We believe franchising is one of the greatest wealth-creation vehicles in this country… maybe even the world. In this episode, I sit down with Troy Hazard, and we have an honest conversation about where franchising is headed—and what too many brands have gotten wrong over the last few years. We break down: Why relationship beats product every time in franchising How post-pandemic franchising has drifted from its roots What emerging franchisors must get right to truly support owners Why the leader you choose matters more than the sector you pick How real franchising is about outcomes—for families, not just numbers If you’re exploring franchising, already own a business, or care about building real, durable wealth—this conversation will change how you think about it. 👉 Watch now and rethink what franchising is really about. Learn more about Troy Hazard
👉 If this conversation resonates, subscribe to the channel and join us every week for Franchise Friday.
Start your own business today! Join us! Homefront Brands
#Franchising #FranchiseBusiness #FranchiseOwnership #FranchiseAdvice #BusinessOwnership #Entrepreneurship #WealthBuilding #GenerationalWealth #Leadership #SmallBusiness #JeffDudan #TroyHazard #HomefrontBrands #HazardAdvantage
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A FREE COPY OF JEFF'S Book Discernment
What if the same skills used to recruit assets, spot deception, and run covert operations could make you a sharper leader, a better negotiator, and a more dangerous competitor in business? In this episode, Jeff Dudan sits down with Andrew Bustamante — former CIA intelligence officer and founder of EverydaySpy — for a conversation that hits hard on the real mechanics of influence: how trust is built, how outcomes get shaped, why most entrepreneurs burn out building from scratch, and why a franchise model is often the smartest path for high performers who want to scale with less chaos. We get into: Why entrepreneurship can crush your family if you build alone The “outcome → plan → execute” flywheel (and how leaders apply it) Humility vs. confidence when money, pricing, and negotiation are on the table The difference between method acting and true undercover compartmentalization Why CIA hiring is a masterclass in vetting, training, and capability testing The uncomfortable truth about “manipulation,” motivation, and behavioral control How EverydaySpy skills can upgrade your relationships and business fast Andrew’s 30-day business answer: recurring repair = recurring revenue Andrew’s book: Shadow Cell (co-authored with Jihi Bustamante) Hachette Book Group Connect with Andrew / @EverydaySpy Website: EverydaySpy.com Instagram: @EverydaySpy X: @EverydaySpy X (formerly Twitter) YouTube: @Andrew-Bustamante
A FREE COPY OF JEFF'S Book Discernment
Find Out More About Jeff Dudan at www.jeffdudan.com
#Unemployable #JeffDudan #Entrepreneurship #Leadership #BusinessGrowth #Sales #Negotiation #Influence #CommunicationSkills #DecisionMaking #RiskManagement #HighPerformance #Franchising #Mindset #PersonalDevelopment #CIA
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The $50,000 Fear Test Every Business Owner Faces | Franchise Friday with Jeff Dudan #240 Fear shows up at the exact moment growth requires a decision. Last week, a newly trained franchise owner asked me a $50,000 question—one I’ve heard in different forms for decades. It wasn’t about inventory. It wasn’t about math. It was about belief. In this Franchise Friday episode, I break down: Why business is an infinite game—and why that matters How experienced operators think about risk, not avoid it The difference between reckless action and disciplined persistence How to evaluate investments when emotion meets math If you’re stuck hesitating on a decision you already understand on paper, this episode will give you a framework you’ll use for the rest of your career. 📘 A FREE COPY OF JEFF'S Book Discernment Find Out More About Jeff Dudan at www.jeffdudan.com 🌐 Learn more about our brands at homefrontbrands.com
👍 Like, subscribe, and stay educated—this is what we do here.
#FranchiseFriday #Unemployable #BusinessOwnership #EntrepreneurMindset #LeadershipDevelopment #BusinessDecisions #RiskAndReward #CapitalAllocation #BuildToLast #LongTermThinking #BusinessDiscipline #OwnerOperator #InfiniteGame #DecisionMaking #StrategicLeadership #Franchising #FranchiseOwnership #HomeServices #HomeServiceBusiness #BusinessGrowth #EntrepreneurLife #JeffDudan #HomefrontBrands #BusinessAthlete #Discernment
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Is AI going to replace service companies… or make the best ones unstoppable? In this episode of Unemployable, Jeff Dudan sits down with Matt Tait, CEO of Decimal, to talk about the real future of accounting, bookkeeping, and tax—and why “AI-only” businesses struggle without trust, accountability, and credibility. We get into: - Why the winners won’t be pure tech OR old-school firms (the hybrid model wins) - How AI is compressing software cycles from years… to months… to days - What small business owners actually need (hint: not more spreadsheets) - Outsourcing + global teams (Philippines/India/South America) and where it’s heading - Why most owners don’t even open their P&L—and what to do about it - The advisory that matters: KPIs, margin leaks, pricing, payroll, and exit readiness - Benchmarking traps: “average” doesn’t mean “good” - What Decimal is building: an AI-enabled bookkeeping + tax franchise model
CONNECT WITH MATT TAIT: LinkedIn
Matt’s podcast (After the First Million)
SUBSCRIBE for more episodes on franchising, entrepreneurship, AI, leadership, and building companies that last.
DOWNLOAD A FREE COPY OF JEFF'S Book Discernment
#Unemployable #JeffDudan #Entrepreneurship #SmallBusiness #BusinessGrowth #Accounting #Bookkeeping #TaxPlanning #FinancialOperations #CashFlow #Profitability #KPIs #BusinessAdvisory #AIinBusiness #ArtificialIntelligence #Automation #Outsourcing #Philippines #ProfessionalServices #Franchising #FranchiseBusiness #BusinessSystems #Leadership #Scaling #ExitStrategy
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The Fastest Way to Earn Trust in Business with Communication Expert Rachel DeAlto #238
Want stronger relationships, better leadership, and real influence? Watch this episode. A FREE COPY OF JEFF'S Book Discernment
In this conversation, Jeff Dudan sits down with communication + connection expert Rachel DeAlto (author of Relatable and The Relatable Leader) to talk about why modern “networks” are often wide but shallow—and what actually builds trust in business and life. They get into instant connection cues, curiosity as a skill, why respect is the foundation of leadership, how response time signals value, and how to show up online without sounding scripted or fake.
Connect with Rachel: Website: racheldealto.com Books: Relatable + The Relatable Leader LinkedIn: Rachel DeAlto Instagram: @racheldealto If you got value from this, subscribe and share it with one person you respect—then go take care of each other.
#Unemployable #JeffDudan #Leadership #RelatableLeader #CommunicationSkills #EmotionalIntelligence #Trust #Respect #TeamCulture #Management #Entrepreneurship #BusinessLeadership #Networking #RelationshipBuilding #PersonalDevelopment
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Before You Go Multi-Brand, Watch This! (Franchise Empire Rules) with Mary Kennedy Thompson #237
In this episode of Unemployable with Jeff Dudan, former multi-unit franchisee and Neighborly COO Mary Kennedy Thompson reveals the real path to building a franchise empire—multi-unit, multi-brand, or both. Mary breaks down operational excellence, brand selection, leadership structure, shared services, market penetration, funding strategy, and how to avoid the mistakes that destroy franchise expansion dreams. If you're looking to build generational wealth through franchising, this is the roadmap.
Subscribe now for more franchising wisdom and leadership insight.
BNI Global (CEO Profile + Org Website):
https://www.bni.com Mary Kennedy Thompson LinkedIn
#franchising #empirebuilding #entrepreneurship #leadership #generationalwealth #jeffdudan #bni #marykennedythompson
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You Sold the Company… Now What? The King of Exits: Eddie Wilson on Life After the Exit #236 If you think a big exit will finally make you happy, this episode might change your mind. I’m sitting down with Eddie Wilson — the “King of Exits.” He’s owned 120+ companies, built the Empire Operating System used by 3,000+ businesses, launched the Aspire Tour, and feeds and educates 5,000+ kids a day through his foundation. We talk about: The journey from operator → CEO → true owner Why most founders become the ceiling in their own business How Eddie decides which companies to buy (and why he buys successes, not turnarounds) Exits, identity, and finding purpose beyond the money If you’re building, buying, or selling businesses — and you care about what it all means as much as what it makes — this conversation is for you. A FREE COPY OF JEFF'S Book Discernment
🏠 Learn more about franchising and what we’re building at Homefront Brands
🔥 Explore Eddie Wilson’s work:
Empire Operating System: empireos.com
Eddie Wilson Official: eddiewilsonofficial.com
🎙️ More episodes of Unemployable with Jeff Dudan 👉 jeffdudan.com / your favorite podcast platform
#Unemployable #JeffDudan #EddieWilson #KingOfExits #EmpireOperatingSystem #Entrepreneurship #BusinessGrowth #BusinessLeadership #FounderLife #ScaleYourBusiness #BusinessStrategy #BusinessOwner #EntrepreneurMindset #PurposeDrivenBusiness #LeadershipDevelopment #ExitsAndAcquisitions #SmallBusinessGrowth #BuildToSell #FounderJourney
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How Emerging Trends Are Revolutionizing Business Networks in 2026 with the CEO of BNI #235 Join us on the Unemployable Podcast as we dive into the inspiring journey of Mary Kennedy Thompson, a leader in the franchising world. Discover how her experiences in the Marine Corps and various franchise roles have shaped her leadership style and vision for the future. Learn about the power of networking and the impact of the International Franchise Association. Visit Mary Kennedy Thompson's website and the IFA website for more insights. Don't miss out on this engaging conversation! Call to Action: Subscribe now to stay updated with our latest episodes and insights from industry leaders.
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