Vivian sits down with Julissa Prado, founder of Rizos Curls, for a candid conversation about what it really takes to build a beauty brand from scratch and what it costs, personally and financially, to bet on yourself as a Latina entrepreneur.

In this episode, you'll learn:

1. How Julissa's lifelong search for products that actually worked for her curls turned into a business; including how much she personally invested to get Rizos Curls off the ground, what the early bootstrapping days really looked like, and where the name came from.

2. The money lessons Julissa grew up with, the ones she had to unlearn, and how her relationship with money evolved from before she became an entrepreneur to building a brand with a loyal, growing customer base.

3. The real revenue numbers behind Rizos Curls; her best months, her worst months, how much gets reinvested in the business, the biggest financial mistake she made while building, and how she decides what to pay herself as the founder.

4. How community has always been at the heart of Rizos Curls, why uplifting immigrant and Latina communities is central to the brand's mission, and how Julissa has used her platform to fundraise and drive real impact.

Keep up with Julissa https://www.instagram.com/julissa_prado/ and Rizos Curls https://www.instagram.com/rizoscurls/

Plus use code RICHBFF to get 10% off your Rizos Curls purchase between March 11– April 11!

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Vivian takes the stage at 92NY in New York City for a live book tour celebration of her second book, Well Endowed — and Heather McMahan is there to make sure things get a little chaotic. In front of a packed crowd, the two sit down for an unfiltered, hilarious, and genuinely eye-opening conversation about money, financial honesty with your partner, real estate and so much more.

In this episode, you'll learn:

1. What Well Endowed is really about — the thesis behind the book, why Vivian wrote it, what she wished she knew before she started, and the ideas she kept coming back that made her realize this needed to be a whole second book.

2. The biggest money misconceptions people have about getting older and building wealth, why the personal finance conversation has shifted dramatically in the last few years, and the core wealth-building principles she believes are non-negotiable no matter what the economy is doing.

3. Why everyone needs to understand trusts and wills. Plus, the estate planning basics Vivian breaks down in Well Endowed, why most people put it off until it's too late, and the surprisingly simple steps you can take right now to protect your wealth, your assets, and the people you love, no matter how much (or how little) you have in your bank account.

Get your copy of WELL ENDOWED at https://www.yourrichbff.com/wellendowed

Special thanks to Heather McMahan for being an amazing moderator! Keep up with Heather on Instagram!

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Got a financial question you want answered in a future episode? Email us at [email protected]

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Vivian sits down with Tori Dunlap, founder of Her First 100K and NYT bestselling author of Financial Feminist, for a conversation about money, power, and what it really takes for women to build wealth in 2026. Tori saved $100K by 25, turned that milestone into a multi-million dollar media company, and has spent years educating women about the importance of financial independence. 

In this episode, you'll learn:

1. The actual strategy behind saving $100K by 25 — the salary, the sacrifices, the timeline, and how to realistically hit that milestone in today's economy without the privilege-blind advice that makes you want to throw your phone across the room.

2. Why financial feminism is so much more than a buzzword: how the gender wealth gap, the pressure women face around money, and the lack of representation in investing spaces make building wealth as a woman a fundamentally different — and political — act, and what Tori is doing to change that.

3. What it takes to turn a personal finance win into a business empire, from the toughest decisions Tori has had to make as a founder, to why she believes women owning companies is one of the most powerful wealth-building moves of our generation, and the one money move everyone should be making right now.

Keep up with Tori on Instagram and at https://herfirst100k.com/. Plus, listen to Financial Feminist wherever you get your podcasts! 

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Got a financial question you want answered in a future episode? Email us at [email protected]

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Vivian sits down for an honest conversation with Zarna and Zoya Garg, the hilarious mother-daughter duo redefining what it means to build wealth, legacy, and success on your own timeline. Zarna went from Mumbai to Ohio, from lawyer to matchmaking entrepreneur to selling out comedy shows at 40—proving it's never too late to reinvent yourself. Now, she's touring with comedy legends, landing Hulu specials, and her daughter Zoya is right there building her company alongside her. Together, they're breaking down the immigrant money mindset, the real cost of chasing your dreams mid-life, and why the timeline we're sold for success is complete BS.

In this episode, you'll learn:

1. The financial reality of reinvention, what it actually takes to walk away from a stable career at 40.

2. How immigrant family dynamics shape your relationship with money, risk, and ambition: from the pressure to pursue "safe" careers to navigating conversations about wealth, inheritance, and financial independence across generations.

3. What happens when you build a family business in the age of "nepo baby" discourse, how Zoya convinced her traditionally-minded mom she was the best person to grow the Garg empire, the money conversations every family should be having (but aren't), and why betting on yourself and your people might be the smartest financial move you ever make.

Keep up with Zarna and Zoya! Check out their podcast. 

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Got a financial question you want answered in a future episode? Email us at [email protected]

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Order Vivian’s second book WELL ENDOWED OUT NOW!

Vivian sits down for an honest conversation with Victoria Garrick Browne, former Division I athlete turned body positivity advocate, content creator and entrepreneur, about the "skinny girl industrial complex" and why chasing beauty standards is designed to keep us broke and insecure. Victoria breaks down the finances behind trying to look "perfect," and reveals what it actually takes to invest in yourself beyond the price tag.

In this episode, you'll learn:

1. The brutal truth about beauty economics and how multi-billion-dollar industries profit from our insecurities.

2. How to build a sustainable business around your values, from breaking down content creator income streams to choosing brand partnerships that align with your mission (and saying no to the ones that don't)

3. The real intersection of mental health and money, including how to break free from comparison culture, invest in your wellbeing without going broke, and build authentic self-worth in a world that profits from you feeling like you're never enough

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Got a financial question you want answered in a future episode? Email us at [email protected]

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Order Vivian’s second book WELL ENDOWED OUT NOW!

Vivian gets real about generational wealth and why it’s so important. In this powerful episode, she tackles what happens after you've nailed the financial fundamentals—how to build wealth that doesn't just serve you, but creates a lasting legacy for generations to come, even if you weren't born rich.

In this episode you'll learn:

1. What generational wealth actually is and why it matters for anyone trying to break cycles of financial struggle, plus the sobering statistics about wealth inequality that prove why building lasting wealth is an act of empowerment, especially for women and people of color

2. The practical steps to building generational wealth in today's economy, from leveling up your income and maxing out retirement accounts to navigating major wealth-building moments like buying a home, and why the "rent vs. buy" debate is way more nuanced than anyone admits

3. How to calculate your net worth, understand the Great Wealth Transfer that's reshaping America's financial landscape, and make sure your hard-earned money goes exactly where you want it—whether that's setting up beneficiaries on your Roth IRA or exploring trust funds to protect your legacy

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Preorder Vivian’s second book WELL ENDOWED HERE!

Vivian tackles one of the most important investments you'll ever make: your children's financial future. In this essential and empowering episode, she breaks down how to raise money-smart kids who understand the value of a dollar, from toddlerhood to young adulthood, without creating entitled or financially dependent children.

In this episode, you'll learn:

1. Age-appropriate money lessons for every stage—from teaching preschoolers about saving to helping teenagers understand credit, investing, and the real cost of college

2. How to talk openly about family finances with your kids without oversharing, plus the critical conversations about inheritance, privilege, and wealth that most parents avoid

3. Vivian's proven strategies for setting up accounts, trusts, and financial tools that give your kids a head start while still teaching them independence and financial responsibility

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Got a financial question you want answered in a future episode? Email us at [email protected]

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Preorder Vivian’s second book WELL ENDOWED HERE!

Vivian tackles one of the most important (and often avoided) conversations in relationships: money. In this honest and practical episode, she breaks down how to navigate finances with your partner, from first dates to long-term commitments, without letting money become a source of tension or resentment.

In this episode you'll learn:

1. When and how to have "the money talk" with your partner—plus the key questions you need to ask before combining finances

2. Why financial compatibility matters just as much as romantic chemistry, and how to identify red flags early

3. Vivian's proven framework for creating a money system that works for both of you, whether you're splitting everything 50/50 or taking a completely different approach

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Got a financial question you want answered in a future episode? Email us at [email protected]

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Preorder Vivian’s second book WELL ENDOWED HERE!

Vivian sits down for an eye-opening conversation with Jerry Lee, co-founder of Wonsulting, about navigating today's challenging job market and actually landing the job you want. Jerry breaks down what's really working in 2026, cuts through the noise of outdated job search advice, and shares the strategies that are getting his clients hired right now.

In this episode you'll learn: 

1. The biggest shifts in the 2026 job market and what employers are actually looking for (spoiler alert: it's not what you think!)

2. Why the traditional application process is broken and the proven strategies that help you stand out in a sea of applicants

3. Jerry's insider framework for optimizing your resume, crushing interviews, and leveraging networking to unlock hidden opportunities

Follow Jerry on Instagram and learn more about Wonsulting and how you can land your next opportunity HERE!

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Preorder Vivian’s second book WELL ENDOWED HERE!

Ready to level up your finances in 2026? Join Vivian for a special sneak peek of her upcoming book, WELL ENDOWED! Vivian goes over what to expect in her latest release, how Well Endowed can financially prepare you, and a special sneak peek reading of the intro and first chapter. In this episode, you’ll learn:

1. The difference between price and value (spoiler alert: it depends on YOU!)

2. Uncovering what you actually want to spend your money on vs. what an advertiser wants you to spend money on

3. What to expect from the rest of Well Endowed! This will include trust and will planning, retirement, investing, buying a home, buying a car, and so much more!

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Got a financial question you want answered in a future episode? Email us at [email protected]

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Preorder Vivian’s second book WELL ENDOWED HERE!

Vivian sat down with Dr. David Kim to explore the complex finances of building a dermatology career across clinical practice, entrepreneurship, and content creation. Dr. Kim breaks down where people actually waste money on skincare versus where they should invest. He answers the big questions about what doctors actually earn compared to years of training, managing ethical lines as a doctor-creator in the age of brand deals, and how to maximize a skincare budget for actual results. From Stanford Medicine to content creation, Dr. Kim proves that sometimes the best investment is understanding what's actually worth it for the skin staring back at you in the mirror.

Follow Dr. Kim on Instagram and TikTok and check out his sunscreen LIGHTSAVER!

Keep up with the podcast on Instagram and TikTok!
Got a financial question you want answered in a future episode? Email us at [email protected]

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