We’ve made over 40 episodes for season 3! To celebrate our season finale, host Paola Mardo takes you on a tour around the Proximity Media office and the IN PROXIMITY podcast studio to answer your questions about how we make the show. Paola also sits down with the podcast crew in her office to look back at our production process, behind-the-scenes memories, and favorite moments. If you head over to our video episode, you can also watch our Prox spin on some popular YouTube shows. Thank you for watching, listening, and supporting us this season! 

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SUBSTACK

(00:00) Celebrating Season 3 of IN PROXIMITY
(01:52) 7 Questions with Paola Mardo
(02:25) How she got started in podcasting
(06:18) Paola’s favorite advice from the show
(10:13) The Production Crew | Chicken Shop Speed Date
(11:24) The process of preparing for interviews
(16:42) How an episode is made, from pre- to post-production
(20:18) The show’s audio and camera equipment
(25:51) Inside the Podcast Studio | IN PROXIMITY Digest
(26:10) What the crew does behind the camera 
(27:41) Easter Eggs on set (SINNERS VHS tape) 
(31:01) Thank you for watching and listening! 

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza
Camera Operator: Joshua Joel Ortiz
Motion Graphics Designer: Apollo Baldoz
Associate Producer and Sound Recordist: Celine Mendiola
Production Coordinator: Joy Woo
Production Assistant: Ben Caloza
Social Media Coordinator: Alexandria Santana
Production Intern: Briana Tolentino

If you’re an emerging filmmaker, this episode is for you! IN PROXIMITY host and first-time filmmaker Paola Mardo sits down with Proximity Media founder Sev Ohanian and Chief Marketing & Operations Officer Terra Potts to answer your questions about navigating film festivals. Before he was a producer on SINNERS, Sev co-wrote and produced the award-winning film SEARCHING, which premiered at Sundance and was the subject of a bidding war. Other films he has produced and sold at festivals include Ryan Coogler’s FRUITVALE STATION, RESULTS, and THE INTERVENTION. Terra is a veteran film marketing executive with indie and studio film experience, leading campaigns for movies like JUDAS AND THE BLACK MESSIAH and CRAZY RICH ASIANS before coming to Proximity Media. Paola shares her learnings from her film “tour” with her debut short film VETERANO, a proof-of-concept for a crime thriller feature which she co-produced along with director/writer Patrick Epino. Together, Sev, Terra, and Paola give their take on film festival submission, strategy, networking, and selling, plus how to handle both acceptance and rejection while keeping your moviemaking dreams alive.

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(05:45) Pro tip: Don’t wait ‘til you have a film — just go!
(10:39) The importance of film festivals today
(15:38) Planning out your festival strategy
(18:57) The secret to a great distribution pitch
(20:25) Choosing which festivals to attend
(25:19) The do’s and don’ts of submitting to film festivals
(26:44) That time Sev made a FRUITVALE STATION poster
(37:37) How to network at film festivals
(41:41) The best next steps after your film premiere
(47:24) How to handle the anxiety of festival rejection
(53:55) Prox Recs 

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza
Motion Graphics Designer: Apollo Baldoz
Associate Producer and Sound Recordist: Celine Mendiola
Production Coordinator: Joy Woo
Production Assistants: Ben Caloza, Joshua Flores
Social Media Coordinator: Alexandria Santana
Production Intern: Briana Tolentino

More than 30 years after the release of TOY STORY, the Pixar franchise’s latest chapter, TOY STORY 5, premieres in theaters this week. Award-winning writer/director Andrew Stanton and co-director/writer Kenna Harris joined host Paola Mardo for a virtual conversation about why the film pits Woody (Tom Hanks), Buzz Lightyear (Tim Allen), Jessie (Joan Cusack) and their gang of toys against tech, in the form of the tablet Lilypad (Greta Lee). Andrew and Kenna also discuss how they collaborated on the film as filmmakers from different backgrounds and generations, the secrets to Pixar’s emotionally-compelling storytelling, and how they plan to continue the TOY STORY legacy to infinity and beyond.

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(00:00) Take a shot when Andrew says “Faustian bargain”
(03:27) If Labubu was in the TOY STORY universe…
(09:02) The start of the TOY STORY 5 project
(16:02) Behind the Pixar “brain trust” days
(18:57) Andrew and Kenna’s collaborative process 
(26:57) Why the toys are tackling technology
(34:30) How we emotionally connect with TOY STORY and Pixar
(45:53) Prox Recs 

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza
Motion Graphics Designer: Apollo Baldoz
Associate Producer and Sound Recordist: Celine Mendiola
Production Coordinator: Joy Woo
Production Assistant: Ben Caloza
Social Media Coordinator: Alexandria Santana
Production Intern: Briana Tolentino

We’re going back into the archives to rerun this insightful and hilarious conversation with Ryan Coogler and Jordan Peele. From GET OUT to US to NOPE, Jordan has delighted – and frightened – audiences with his mastery of horror and social satire. On this episode, he breaks down his journey from clown school to KEY AND PEELE to horror, how he made the decision to direct GET OUT, and that one time a famous Batman actor advised him to use his fear. 

CHECK OUT THE ORIGINAL EPISODE
Jordan Peele and Ryan Coogler on Genre, Fear, and Filmmaking

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(00:22) From the archives… Jordan Peele and Ryan Coogler!
(02:44) Get Reel
(14:28) From puppetry to sketch comedy
(22:34) How Jordan started writing GET OUT 
(35:26) Making genre films 
(42:49) “Your fear will guide you” 
(43:43) Prox Recs

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza, Cedric Wilson, Judybelle Camangyan 
Motion Graphics Designer: Apollo Baldoz
Producer: Caitlin Plummer
Associate Producer: Celine Mendiola
Production Coordinator: Joy Woo
Production Assistants: Isabella Miller, Ben Caloza
Social Media Coordinator: Alexandria Santana

Playwright Aleshea Harris made her feature film directorial debut with IS GOD IS, adapted from her Obie Award-winning play of the same name. On the day her film opened in theaters, Aleshea sat down with host Paola Mardo to talk about her jump from playwriting to writing and directing a film with an all-star cast including Kara Young, Mallori Johnson, Vivica A. Fox, Sterling K. Brown, Janelle Monáe, and Erika Alexander. She also talks about how she worked with producers Tessa Thompson and Janicza Bravo to bring her play to the big screen, how the story subverts genre expectations, and how her roots in spoken word poetry and theater sharpened her writing style. 

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(00:00) A revenge thriller with humor
(02:21) From theater play to feature film debut 
(11:24) Making the film with Tessa Thompson and Janicza Bravo 
(16:12) Casting and directing the twins in IS GOD IS 
(19:03) Vivica A. Fox as God and Sterling K. Brown as The Monster
(22:14) Working with the music composers
(32:37) Her origins in theater and spoken word poetry
(36:24) Aleshea’s writing process
(40:14) How Rihanna inspired IS GOD IS
(41:56) Her playwriting vs. filmmaking process
(44:48) Prox Recs

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza
Associate Producer and Sound Recordist: Celine Mendiola
Production Coordinator: Joy Woo
Production Assistant: Ben Caloza
Social Media Coordinator: Alexandria Santana
Motion Graphics Designer: Apollo Baldoz

From her Oscar-nominated work in The Daniels’ EVERYTHING, EVERYWHERE, ALL AT ONCE, to her latest project I LOVE BOOSTERS, written and directed by Boots Riley, costume designer and stylist Shirley Kurata has built her reputation on creative, colorful storytelling through fashion and clothing. Ahead of the premiere of her latest film, Shirley joined host Paola Mardo to talk about collaborating with Boots Riley and designing the maximalist costumes for the film’s ensemble cast, including Keke Palmer, Naomi Ackie, Taylour Paige, Demi Moore, Poppy Liu, LaKeith Stanfield, Eiza González, and Will Poulter. She also talks about her early days working on music videos and commercial sets, the difference between Los Angeles and Bay Area style, and how growing up in Monterey Park, California shaped her perspective on fashion and storytelling. 

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(00:00) There’s charm in the scrappiness
(03:18) How Shirley joined Boots Riley’s latest project
(08:44) Styling the I LOVE BOOSTERS cast
(15:13) Collaborating with the production designer
(18:41) Maximalism and EVERYTHING, EVERYWHERE, ALL AT ONCE
(20:42) Developing her style in Monterey Park
(25:18) Shirley’s early days as a costumer and stylist 
(32:09) Tips on finding your personal style
(33:17) Los Angeles vs. Bay Area style
(36:14) The costume design process 
(39:45) Advice for aspiring designers
(44:07) Prox Recs 

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza
Motion Graphics Designer: Apollo Baldoz
Associate Producer and Sound Recordist: Celine Mendiola
Production Coordinator: Joy Woo
Production Assistant: Ben Caloza
Social Media Coordinator: Alexandria Santana

In this 2-part series, we’re sharing gems about fandoms, creators, and marketing movies from the TikTok SINNERS Symposium. Last week, Paola Mardo sat down with Ryan Coogler, Sev Ohanian, and Jocelyn Yates (@jocwatchlist) about making SINNERS, thinking about the audience, and creating content around movies. This week, we’re diving into the SINNERS marketing campaign from the perspectives of the production company, social media platform, and studio. On this episode, Proximity Media’s Chief Marketing & Operations Officer Terra Potts sits down with Gold House CEO Bing Chen, TikTok’s Global Head of Entertainment Partnerships Dawn Yang, and Cameron Curtis, Warner Bros. Global Digital Marketing Chief. They break down how to recognize a film’s potential in becoming a cultural moment, the important role creators played, and lessons learned from the viral marketing campaign for SINNERS.

CHECK OUT THE PREVIOUS EPISODE
SINNERS Symposium: How TikTok Creators are Fueling Viral Movies

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(00:00) Creators, you bring hope!
(02:54) Recognizing SINNERS can move culture
(04:30) Engagement with the film, by the numbers
(05:34) Trusting the community to create and interpret
(08:37) Bringing creators into the process early
(11:04) How fandoms are sustained
(12:44) Lessons learned form the marketing campaign
(16:18) Hope for the future of creatives

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza
Motion Graphics Designer: Apollo Baldoz
Associate Producer: Celine Mendiola
Production Coordinator: Joy Woo
Social Media Coordinator: Alexandria Santana
Production Intern: Ben Caloza
Footage: Mirrored Media for TikTok

In this 2-part series, we’re sharing gems about fandoms, creators, and marketing movies from the TikTok SINNERS Symposium. The day before the Oscars, the Proximity Media team attended a symposium hosted by TikTok, Gold House, and Warner Bros., where panelists explored how fans and creators can help fuel the marketing of a film. In this first episode, IN PROXIMITY host Paola Mardo sits down with SINNERS writer/director/producer Ryan Coogler, producer Sev Ohanian, and TikTok creator Jocelyn Yates (@jocwatchlist) to talk about viral SINNERS moments, their unique experiences as creators and filmmakers, and how each of them think about their audience.

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(00:00) Who’s never been inside a Blockbuster?
(02:26) How Ryan, Sev, and Jocelyn think about the audience
(08:12) Viral SINNERS moments on TikTok
(14:05) Behind Ryan’s viral aspect ratio breakdown video
(17:41) Jocelyn’s decision to make SINNERS content
(19:14) Sev’s jump from YouTube to filmmaking
(23:27) Building lasting filmmaking collaborations
(27:15) The production process for @jocwatchlist TikToks
(28:51) Prox Recs
(34:04) Question #1: Surprising online takes about SINNERS
(35:58) Question #2: The importance of content creators for marketing films
(39:21) Question #3: How THE LUCK OF THE IRISH and other films influenced Ryan 
(42:43) Question #4: When they knew they made something groundbreaking

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza
Motion Graphics Designer: Apollo Baldoz
Associate Producer: Celine Mendiola
Production Coordinator: Joy Woo
Social Media Coordinator: Alexandria Santana
Production Intern: Ben Caloza
Footage: Mirrored Media for TikTok

YouTube’s daredevil Michelle Khare has tackled the world’s toughest professions and stunts in her award-winning series CHALLENGE ACCEPTED — from mastering Harry Houdini’s water torture cell escape to tackling Tom Cruise’s deadliest stunt. With over 6 million followers, Michelle made history when she successfully petitioned for her independently-produced YouTube series to join the Primetime Emmy ballot for Outstanding Hosted Nonfiction Series. On this episode of IN PROXIMITY, host Paola Mardo sits down with Michelle to talk about her origins as a Buzzfeed producer, the production process for CHALLENGE ACCEPTED, creating viral YouTube content, and her biggest takeaways from running 7 marathons on all 7 continents in 7 days. 

CHECK OUT MICHELLE’S “THE GREAT WORLD RACE” SERIES
I Ran 7 Marathons in 7 Days on 7 Continents

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(00:00) Can I borrow your military plane?
(06:16) From Louisiana girl to interdisciplinary athlete
(11:20) BuzzFeed: a crash course on Internet videos
(18:03) The creative and production process for CHALLENGE ACCEPTED
(20:02) Behind the Houdini water torture trick
(22:08) How she pulled off the MISSION IMPOSSIBLE plane stunt
(27:52) Pro tip: THIS is how you hook your viewers
(30:08) Petitioning to be on the Emmy ballot
(36:13) Michelle’s business model as a YouTube creator
(43:05) After running 7 marathons in 7 days on 7 continents…
(45:58) Prox Recs

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza, Michael Fallavollita 
Assistant Editor: Ian Schrank 
Associate Producer and Sound Recordist: Celine Mendiola
Production Coordinator: Joy Woo
Production Intern: Ben Caloza
Social Media Coordinator: Alexandria Santana
Motion Graphics Designer: Apollo Baldoz

We’re going stateside on IN PROXIMITY! Before she became a multi-platinum, Grammy-nominated musician, PinkPantheress was a film student in London who loved editing videos and watching Hitchcock movies. Now, she is the first woman and the youngest person to win the BRIT Award for Producer of the Year, and she landed at #1 on the Billboard Global 200 for “Stateside + Zara Larsson,” which was also featured in the Winter Olympics during Alysa Liu’s figure skating exhibition performance. Ahead of her world tour and Coachella debut, host Paola Mardo sat down with PinkPantheress to talk about her music production process, love of film, and advice for artists starting today. Grab your boots for that ego boost and tune into this fun conversation with a talented Gen Z artist pushing the envelope in music production.

CHECK OUT PINK’S PLAYLIST
fancy playlist for fancy people

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(00:00) Paola’s supposed to ask PinkPantheress this! 
(04:39) Casually meeting Alysa Liu
(05:50) Why her name is “PinkPantheress” 
(07:02) Her film editing origin story
(13:50) Singing for the WAKANDA FOREVER soundtrack
(16:55) Drum and bass and the PowerPuff Girls 
(18:32) What do music producers do?
(21:25) Mura Masa, Oscar Scheller, The Dare, and more! 
(28:57) How Pink found her singing voice
(32:08) Growing beyond a “TikTok artist”
(38:33) Can new artists still break out on TikTok? 
(45:03) Prox Recs

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza
Motion Graphics Designer: Apollo Baldoz
Associate Producer and Sound Recordist: Celine Mendiola
Production Coordinator: Joy Woo
Social Media Coordinator: Alexandria Santana
Production Intern: Ben Caloza

We’re celebrating the theatrical anniversary of SINNERS with a musical deep dive featuring executive music producer Serena Göransson. Alongside her creative partner Ludwig Göransson, the former violinist and concertmaster helped produce the film’s Oscar-winning score and soundtrack. Serena has collaborated with Ludwig on BLACK PANTHER, OPPENHEIMER, and the upcoming THE MANDALORIAN AND GROGU and THE ODYSSEY. On this episode of IN PROXIMITY, Serena joins host Paola Mardo to break down the role of an executive music producer – from pairing legend Bobby Rush with Delroy Lindo for Delta Slim’s harmonica performance, to shaping the film’s standout musical moments like the “I Lied to You” surreal montage and the “Rocky Road to Dublin” sequence with Jack O’Connell, Michael B. Jordan, Hailee Steinfeld, and more.

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(00:00) Production-wise, SINNERS is a musical! 
(03:12) The past and future spirits in I LIED TO YOU
(04:47) Producing 30+ musical moments in SINNERS
(07:34) Building Ryan’s world as the Executive Music Producer
(09:19) Collaborating with music consultants 
(13:37) Filming Delta Slim’s train station scene… with the legend, Bobby Rush! 
(17:08) Breaking down ROCKY ROAD TO DUBLIN
(25:22) Connecting her Korean-Irish heritage with the film
(27:11) Voice Memo from Mary herself — Hailee Steinfeld!
(29:59) Prox Recs

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Ken Nana, Ben Caloza
Associate Producer: Celine Mendiola
Production Coordinator: Joy Woo
Production Assistant: Devin Saddler
Production Intern: Ben Caloza
Social Media Coordinator: Alexandria Santana
Motion Graphics Designer: Apollo Baldoz