Sync Gems

Roy Matz

A podcast about people’s journeys to success in the sync licensing space. Top notch music composers, music supervisors, sync agents, label owners, and editors will drop gems and mindset hacks that will help you get to the next level in your sync career. Your host, Roy Matz, is a full time music composer for tv, film, ads and games. He is very passionate about decoding people’s mindsets and understanding people’s success. Say hi to roy at @roymatz

  • 1 hour 1 minute
    How West One's A&R Connects Music Across Continents

    Want to get on a free call with me?

    https://www.roymatz.com/coaching

     

    In this episode, Lister Rossel—music producer and A&R at West One Music—takes us on his journey from funk band performer in Chile to producing international music in London. Lister opens up about the emotional intensity of being a solo artist and why he transitioned from performer to producer, finding relief in creating music for others rather than constantly "squeezing his soul" for his own songwriting. We explore what A&R really means in the sync world, how he connects artists across Latin America, Asia, Africa, and the Middle East, and why genuine human connection matters more than transactional relationships in music production. Lister shares the incredible story of how a chance meeting in Granada five years ago led to his dream flamenco album project, proving that staying open to life's moments—combined with love for the craft—brings opportunities full circle. Whether you're a producer, composer, or artist navigating the music industry, this conversation reveals the power of being present, honest about your path, and surrounding yourself with people who inspire you to level up.

    30 January 2026, 3:47 am
  • 1 hour 15 minutes
    What All Music Supervisors Are Looking For w/ Trygge Toven

    In this episode, music supervisor Trygge Toven (Loki, Guardians of the Galaxy, Westworld) shares his unconventional path from interning at a hip-hop studio to supervising Marvel's biggest projects. We explore the realities of music supervision, how it differs from composition, and why building relationships through sync companies is more effective than cold-emailing supervisors directly. Trygge offers invaluable advice for composers looking to break into sync, explains how to identify the right supervisors for your music style, and discusses the collaborative nature of working with composers on major productions. Whether you're a composer, producer, or music creator trying to understand the sync landscape, this conversation provides practical insights into building a sustainable career in music for film and TV.

     

    Go to Trygge's Course: https://course.vidsyn.com/

    19 January 2026, 11:47 am
  • 15 minutes 17 seconds
    How My Royalties grew 4x in one year

    In this episode I'm pulling back the curtain on the biggest moves I've made in order to maximize my royalties. I'll walk you through how my international royalties started flowing faster and more predictably, how I simultaneously quadrupled my BMI royalties, and why consistency became the real secret to my success. If you're trying to build sustainable sync licensing income and wondering what actually works, I'm sharing exactly what I did, the mistakes I made along the way, and the strategies that finally got me on track toward full-time royalty income.

     

    want a free coaching call with me?

    https://www.roymatz.com/coaching

     

    Michael Maas Courses: 

    Sync Music Business Course

    https://roymatz.krtra.com/t/7R1Cl8hft4oQ

     

    Trailer Music Production

    https://roymatz.krtra.com/t/uYdZ26NTCfa4

    9 January 2026, 7:42 am
  • 45 minutes 53 seconds
    The most important 3 questions music composers should ask themselves

    Ehren Ebbage shares his remarkable journey through the music industry. From his early days touring with bands and getting discovered by an A&R rep in Idaho to becoming a sought-after producer working with breakout artists like Lizzie McAlpine, Ebbage offers a masterclass in career longevity and creative evolution.

    Ehren's story begins like many musicians - falling in love with Aerosmith and Guns N' Roses as a teenager - but takes unexpected turns through record deals, touring life, and eventually finding his true calling in production and composition.

     

    Want my free 11 gems PDF?? 

    https://www.roymatz.com/gemspdf

     

    18 April 2025, 5:13 am
  • 36 minutes 55 seconds
    The qualities you need to do great in sync (and in life) w/ Jesse Josefsson

    In this interview Jesse Josefsson opens up about his journey in sync licensing, from his early days as a musician to becoming an educator who is actually qualified to teach (nearly 10,000 placements). Jesse shares how he transitioned from band life to sync licensing after seeing consistent financial returns. He emphasizes transparency in an industry often filled with misleading promises and discusses how the sync landscape continues to evolve with technology. Both Jesse and Roy highlight the importance of "persistency" (persistence and consistency combined) and taking full responsibility for one's career path. Jesse also reflects on how parenthood has taught him valuable lessons about responsibility that apply to the music business.

     

    11 Gems Pdf (free): https://www.roymatz.com/gemspdf

    28 March 2025, 5:59 am
  • 10 minutes 55 seconds
    How a rejected sync track saved me in a big brief

    Download my free 11 gems pdf:

    https://www.roymatz.com/gemspdf

    6 March 2025, 3:51 pm
  • 45 minutes
    Things you must understand before pitching for sync w/ Katy Mac

    Katy Mac, founder of Dawn Patrol, shares invaluable insights from her extensive career spanning multiple facets of the music licensing world. As someone who has transitioned from musician to music supervisor to catalog owner, Katy provides a unique 360-degree perspective on how artists can successfully navigate the complex ecosystem of sync licensing.

     

    Katy’s community:

    https://www.58facets.net/about

     

    Katy’s agency:

    https://www.dawnpatrolmusic.com 

     

    Get your free 11 gems PDF:

    https://www.roymatz.com/gemspdf

    27 February 2025, 11:52 pm
  • 53 minutes 15 seconds
    you will never succeed in sync unless you ask yourself questions! Real Talk w/ Scott Reinwand

    Today we sit down with Scott Reinwand, the VP of production at Warner Chappell Production Music. He opens up about his journey from recording on a 4-track Portastudio to overseeing 60-80 albums a year. Scott shares some real gems about ego in the music industry, the power of genuine collaboration, and why success often comes from unexpected directions. Beyond his Warner Chappell role, we dive into his experience teaching film scoring at BYU, his approach to working with composers, and how letting go of ego has shaped his success in sync licensing and production music. Download my FREE 11 gems pdf: https://www.roymatz.com/gemspdf

    14 February 2025, 12:49 am
  • 9 minutes 24 seconds
    Changing directions in sync and why I do it

    Get the free 11 gems pdf here:

    https://www.roymatz.com/gemspdf

    8 February 2025, 7:39 am
  • 1 hour 15 minutes
    Creating your sonic footprint in Sync & making every track count w/ Josh Williams (XJ Will)

    In this milestone 100th episode, music producer and sync licensing expert Josh Williams shares his journey and insights on balancing creative work with business in the music industry. Josh discusses his successful Shades of Sync event, his approach to music production, and how he manages his thriving community while staying active as a composer. The conversation dives into practical tips about time management, collaboration strategies, and maintaining authenticity in an AI-driven world. Josh also reveals his unique "ear candy" production technique and his method of planning music releases around future entertainment trends.

     

    Get my free 11 gems pdf:

    https://roymatz.substack.com

     

    Connect with Josh: @xj_will

    31 January 2025, 10:09 am
  • 1 hour 17 minutes
    Understanding Music Licensing Income w/Michael Elsner

    Music industry veteran Michael Elsner shares his remarkable journey from guitar player to successful music licensing professional, revealing invaluable insights about the sync licensing business. Starting in Woodstock, NY, Elsner's path led him through Nashville's studio scene to Los Angeles, where he discovered the lucrative world of music licensing. His experience spans from American Idol to international touring, highlighting how diversification in the music industry can lead to sustainable success. The conversation explores the business of music licensing, including detailed insights about payment timelines, royalty structures, and the importance of building a quality catalog. Elsner's story demonstrates how musicians can build passive income through sync licensing while maintaining their performance careers.

    Get your free 11 gems pdf here:

    https://www.roymatz.com/gemspdf

     

    Sync Titans (Michael’s community)

    https://www.elitemusiccoaching.com/community

    24 January 2025, 10:02 am
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