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Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win.

Most people think success is only measured by first place.
Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it.

You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity.

00:00 Introduction
02:13 Training together and pushing past mental limits
04:11 Shifting from physique to full-body conditioning
08:57 Balancing intense travel schedules with fan dedication
12:43 Being overlooked and using it as lifelong fuel
16:00 Childhood trauma and the real roots of ambition
20:33 Discovering martial arts and visualisation after losing his dad
24:27 Competing from a place of pain and survival
27:46 When your life feels broken, it’s actually building
30:00 Why not winning Mr Olympia was a gift
34:46 The crushing stage that creates long-term purpose
38:24 Struggles with emotional expression and acceptance
42:03 Hitting your peak later and not fearing age
45:38 Life as a contracted pro bodybuilder in the '90s
49:17 Travel stories, rivalries and beating Ronnie Coleman
55:07 Ronnie’s willpower after all the muscle is gone
58:59 Natural lifters and ageing with strength intact
01:03:26 Why kids today need more real guidance
01:04:42 Fatherhood as the completion of your journey
01:09:02 Being a role model for the next generation
01:12:07 Perfectionism and missing life’s real moments

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Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him.

In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly.

00:00 Introduction
03:13 How the 2017 New York Times article changed everything
07:24 Declassified documents that made it impossible to look away
13:15 Belief in a non-human intelligence with its own agenda
16:07 Questioning ancient aliens with a historian’s lens
20:57 Why UFO sightings skyrocketed after the 19th century
23:22 Earth’s potential draw for advanced civilisations
25:10 Why aliens might not even be able to talk to us
29:32 How WWII possibly triggered deeper alien involvement
32:51 The logic behind the Roswell crash actually happening
36:33 Would they intervene in a nuclear war, or let us burn?
44:08 The psychological chaos true disclosure might unleash
46:05 Could public alien contact lead to totalitarian control?
50:21 Why democracy isn’t what we pretend it is
58:06 Internal battles are slowing disclosure attempts
01:03:31 The Tic Tac encounter and why no one followed up
01:13:56 Richard’s favourite UFO case from 1936
01:22:29 Why advanced propulsion breakthroughs remain hidden
01:33:43 Finding focus in a noisy, hype-driven UFO media world
01:37:30 Inside his upcoming book series on USO encounters
01:46:48 Which book to start with if you're new to Richard's work

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Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real.

After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement.

In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.

00:00 Introduction
04:20 Going viral overnight and handling sudden fame
09:35 The lonely chapter after blowing up online
13:47 Leaving old circles behind for growth and ambition
15:58 Reconnecting with faith and shifting to modesty
20:54 Deleting past content and the fear of losing it all
26:56 Finding peace through spirituality and time alone
31:11 Pressure to appear perfect and the fear of vulnerability
37:50 Creating modest fitness wear in a male-led industry
43:00 The Gymshark partnership and building true representation
48:57 Mixed gyms, filming struggles, and distractions for women
51:00 Training motivation after covering up her body
56:44 Balancing faith, modesty and showing her personality
59:53 The cost of chasing engagement over alignment
01:02:38 Leaving Dallas and New York burnout
01:06:43 Dating as a public figure and protecting relationships
01:14:39 Leana's experience giving an Oxford speech
01:23:39 Navigating modern feminism and traditional roles
01:26:37 The definition of female empowerment today

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Adam Radcliffe sailed from the US to the UK in 56 days, and he's here to show you how to live a life of freedom and adventure while staying in shape, because most people think you have to choose between the two.

After spending weeks at sea with minimal resources and unpredictable conditions, Adam proves you can chase wild goals without sacrificing your fitness or health. You'll hear why the mental game matters more than physical preparation, the daily routines that kept him sane and fit during isolation, and what happens to your body when you're stripped of comfort for over a month. Tune in for his training framework for doing hard things you can't fully prepare for, how he maintains fitness while travelling and adventuring, and why living a life of freedom doesn't mean letting your body go.

00:00 Introduction
01:45 Leaving corporate life to pursue adventure full-time
06:47 Realising he was depressed and needed drastic change
09:49 Starting with solo skydiving and pushing personal limits
13:41 Sketchy skydiving jump and learning lessons in freefall
16:42 Using adventure to prove mental and physical toughness
19:34 56 days rowing across the North Atlantic begins
21:29 Mental lows of knowing you can’t escape the boat
23:29 Getting capsized by a rogue wave and surviving it
29:05 Solitary confinement in storm during 36-hour downpour
34:31 Testing resilience in relationships and partnership dynamics
41:33 Letting go of being perfect at everything
45:49 Facing fear and respecting dangerous ocean waves
47:42 Why knowing your why beats external motivation
54:05 Disordered eating habits and building better food systems
58:32 Upcoming challenges in Kyrgyzstan and Arabian deserts
59:49 Starting a new relationship while living a nomadic life
01:04:01 Capturing raw moments without ruining the experience

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Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong.

After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster.

Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term.

0:00 Introduction
01:35 Why Dan loves Dubai’s safety and privacy
03:02 Travelling the world while raising and “world-schooling” kids
06:20 Building a team that runs with you, not behind you
11:24 How deep trust transformed company culture
17:42 The real reason most founders bottleneck their team
20:39 Dan’s framework for handling mistakes and underperformers
23:22 Separating friendship from leadership with healthy boundaries
26:15 Why insecure founders sabotage growth by hiring “yes” people
30:11 The buyback rate concept for valuing your time
33:07 Four skills that build unstoppable leverage
36:02 Learning vs shipping and what’s actually stopping you
41:23 Why doing things before you’re ready still works
43:20 Personal productivity hacks using everyday AI
46:04 How Dan uses AI to replace thinking, not just tasks
51:38 What robot-powered superintelligence could trigger globally
57:47 Why the AI creator economy will collapse old models
01:04:14 What really matters in a world of infinite content
01:13:53 Preparing your team for full AI automation
01:19:00 Living with full freedom and choosing how to serve

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Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain.

While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much.

00:00 Introduction
01:40 Gym as a daily ritual and gateway to health
04:15 Why muscle should be central to the health conversation
08:25 Cardio versus weights and why both matter
11:51 Muscle mass and erections linking fitness to performance
17:42 Fat marbling inside muscle and hidden metabolic issues
21:22 Dr Lyon's weekly training schedule and barf sessions
24:44 Maintenance versus gaining and smart training while travelling
28:59 Why beginners should start with machines over free weights
32:58 Men vs women in training and where the differences lie
36:08 Core strength, injury prevention, and the foundational five
41:10 National Muscle Health Month and starting a movement
46:40 Forget weight loss goals, focus on preserving lean mass
48:20 Muscle activates mindset shifts and builds mental strength
50:45 Building standards, not goals for lasting consistency
54:45 Growth through friction, pressure, and controlled adversity
56:52 Too much pressure and the cost of overpushing
01:00:25 Cold plunges, cortisol, and creating capacity for stress
01:05:35 This decade’s hopeful shift toward personal responsibility
01:10:10 Anchoring your mindset to stay strong into your 50s

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In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.

Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.

00:00 Introduction
01:30 Getting scouted late and breaking into male modelling
03:52 Early modelling stigma and the shift toward aspiration
07:44 Struggles with sample sizes and building a unique fit
11:36 Gym injuries, competitive edge, and learning to scale back
15:28 Training, longevity, and dedication through every era
19:20 Campaign prep, appearance tricks, and dietary tweaks
23:12 Behind launching a clothing line and early business lessons
27:04 Why fashion’s a brutal industry for newcomers
30:56 Collaborating without conflict and owning your brand image
34:48 Exiting M&S, brand evolution, and staying relevant
38:40 Modelling’s unpredictability and carving your own path
42:32 AI models, declining rates, and the future of modelling
46:24 Debunking modelling myths and why few succeed
50:16 Moments of doubt and surviving early rejection
57:59 Embracing discomfort, training consistency, and hard truths
01:01:51 Crafting a personal brand by staying selective
01:05:43 Designing legacy beyond his own image
01:09:35 Mentorship, new faces, and passing the torch
01:13:27 Aging, grey hairs, and why 30s are underrated
01:17:19 Escaping social media and the battle for attention

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Cory Richards, National Geographic photographer and professional climber for 25 years, walked away from both careers at 40 after his nervous system broke from constantly visualising his own death on mountains. After realising his value had become tied to proximity to mortality, he faced a truth: the "fuck you, watch me" energy driving his achievements stemmed from believing something was fundamentally wrong with him since his bipolar diagnosis at 14.

You'll hear his single-word framework for defining purpose, why he believes all love is self-sourced rather than received from others, and why mental health diagnoses describe behaviour patterns rather than fundamental deficits.

00:00 Introduction
01:30 Why Cory left the mountains to start over in Venice
04:17 Contrasting freedom in LA with safety in Dubai
10:20 Reducing news and social media to protect happiness
13:00 Changing your life starts with changing your story
15:06 The Everest Snapchat that sparked public vulnerability
17:02 What bipolar disorder actually is and why labels matter
20:19 Learning to manage depressive waves with self-compassion
23:20 Social isolation vs pushing yourself into connections
27:15 Confronting mortality while climbing Everest
30:53 Consciousness, nature, and the idea of energy
34:20 Psychedelics as a hard reset and mental health tool
41:02 Finding purpose and fulfilment through service
49:24 Why compassion, not performance, is Cory’s core value
54:05 Money as freedom units, not status signifiers
55:32 Replacing risky climbs with entrepreneurial adventure
58:49 Navigating authority, expectations and independence
01:00:42 Generational tension between safety and freedom
01:04:09 Online role models, influence, and bad advice
01:11:06 Cultivating a strong heart and filtering your circle
01:14:15 Heartbreak, resilience, and learning from pain
01:19:54 Is love self-sourced or something we find?
01:28:41 Cory’s career with NatGeo and letting it all go
01:33:02 Capturing moments vs being trapped in the shot
01:35:48 Tech, suicide rates, and the illusion of connection

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Sabri Suby, founder of King Kong agency and Shark Tank investor, went from making 600 cold calls daily selling Sky TV to building a marketing empire by applying one principle: take what works face-to-face and scale it to the masses.

After burning through multiple businesses and hitting rock bottom with $600 in his bank account following his wedding, Sabri rebuilt by cold-calling 150 business owners daily from his bedroom. Tune in for his specific framework for transitioning from selling one-to-one to selling one-to-many.

00:00 Introduction
01:20 Starting in LA, the energy and entrepreneurial spirit
04:36 Why Australian culture can stall ambitious people
08:26 Having three daughters and choosing to travel anyway
11:27 Cold calling ink cartridges at 16 in a shipping container
16:06 The moment of desperation that rewired his sales script
19:17 Sales lessons that can’t be taught in books or videos
24:01 Moving to London and becoming Sky’s top salesperson
29:00 How rejection taught him to embrace hard things
34:53 Dropping out of uni after building a profitable agency
39:15 Broke after his wedding, back to cold calling with $50
45:34 Building King Kong from his bedroom into a real office
51:41 Scaling with a lean team and long-time staff
56:38 From individual sales to direct response ad mastery
01:00:35 What makes his YouTube ads stand out and convert
01:05:12 Copywriting inspiration from legendary advertisers
01:10:13 Rolex sent a cease and desist over one of his videos
01:12:22 How luxury brands engineer desire and loyalty
01:14:03 Tactics he's borrowed from high-end retail brands
01:17:57 Keeping it focused: agency, SaaS, Shark Tank investments
01:19:31 Shark Tank versus YouTube for personal brand growth

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YouTube: @SabriSubyOfficial
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Website: https://selllikecrazybook.com/

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David Kipping studies exoplanets and the search for life beyond Earth, but he's grounded about what we actually know versus what we hope for. He's spent his career looking for moons around distant planets, while most astronomers thought it was a waste of time.

In this conversation, we unpack why finding microbial life on Mars would actually create more questions than answers, how the "doomsday argument" suggests humanity has less time than we think, and why competition might be both the driver of technological progress and the cause of our extinction.

00:00 Introduction
03:14 How rogue planets drift through darkness
06:09 Earth's billion-year countdown to doom
09:46 Why bigger stars blow our minds
12:21 What came before the Big Bang?
16:43 The haunting question: why does anything exist?
21:06 Life appeared fast but we can't recreate it
26:13 Could aliens hide under Jupiter's moons?
29:14 How we actually detect distant planets
34:20 The challenge of confirming alien life
39:46 The Fermi Paradox gets worse with Mars life
44:18 Accelerating toward our own extinction
50:45 Our obsession with the present over survival
56:26 What a trillion-dollar NASA could achieve
1:00:12 Ancient civilisations on Earth before us?
1:04:38 Why space hoaxes thrive
1:13:26 Debating alien spacecraft theories
1:22:38 Could we nuke a comet to survive?
1:27:28 Mars versus Moon colonisation
1:30:07 Sci-fi that gets the science right
1:38:06 How talking science improves research
1:42:21 What David wants to be remembered for
1:44:21 What finding aliens would really look like

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YouTube: @CoolWorldsLab
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Michael Franzese was pulling in $10 million a week from a gas tax scheme that made him one of America's most powerful mobsters. Then he did something almost nobody survives: he walked away alive.

In this conversation, Franzese strips away the Hollywood mythology and breaks down what real power looks like when your life depends on reading people correctly. We unpack the brutal stress of criminal operations, why most "tough guys" don't last, and how the negotiation tactics that kept him alive now close business deals.

00:00 Introduction to Michael Franzese
03:49 First arrests and early surveillance from law enforcement
06:08 Building businesses and the multimillion-dollar gas tax scam
08:00 Knowing it wouldn’t last and how the scheme eventually collapsed
11:04 What he misses about mob life and the lifestyle
12:40 Cleaning millions in cash and dealing with foreign banks
15:30 Whether the mob still operates in New York and Italy today
18:10 Reputation, respect, and fearing the people above you
19:33 Reflections on Frank Costello and doing business without violence
22:02 Applying mob skills to legitimate business and negotiation
23:31 Taking a plea deal and liquidating assets before prison
26:30 Solitary, diesel therapy, and finding faith behind bars
29:06 Rumours, witness lists, and suspicion after leaving the life
32:14 The few mobsters who actually walked away successfully
34:49 Becoming a global speaker and finding purpose in storytelling
39:20 Pizza, vending machines, and building a new empire
51:05 How the Armenian wine business unexpectedly took off
57:16 Delegation, treating people well, and earning respect
01:02:51 Missed opportunities, like skipping Starbucks stock early on
01:05:46 Wanting peace, purpose, and more freedom in his 70s
01:11:36 The weight of regret, purpose, and giving advice to youth
01:16:44 Faith, fear of hell, and the path to redemption
01:29:47 Beating the odds while nearly everyone else ends up dead or jailed

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YouTube: @michaelfranzese
Instagram: https://www.instagram.com/michaelfranzese_/?hl=en
Wine: https://franzesewine.com/
Community: https://michaelfranzese.com/family/