UNBOXED: The Creator Show

UNBOXED: The Creator Show

I’m Jordan Schwarzenberger, Forbes 30 Under 30 entrepreneur and manager of Europe’s biggest YouTubers, The Sidemen. This podcast invites you into my network of elite content creators and entrepreneurs, revealing the mindset, journey and vulnerabilities of those at the centre of the industry. I’m interested in levelling up the next generation of creators by building a blueprint for success. That blueprint is UNBOXED. Expect exclusive stories, staggering insights and real conversations. So far, Woody & Kleiny explain how it feels to hit 10 BILLION views, I hear about Joe Sugg’s wild breakout success and how he dealt with fame from Strictly, Patricia Bright reveals what makes a good manager to a creator, Gogglebox brothers Joe & George discuss their approach to branded deals and collaborating as family, plus so much more. UNBOXED: The Creator Show. A Listen production, with Arcade Media. You can find more UNBOXED content on social @unboxedwithjordan. Want to hear your brand in this show? Email: [email protected] (mailto:[email protected])

  • 14 minutes 38 seconds
    67: How Sidemen Sold 100,000 Cereal Boxes in 14 Days
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, I'll be unboxing the Sidemen’s cereal brand BEST, and how (I think) it’s been able to succeed at scale early on.

    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
    28 March 2024, 5:04 pm
  • 11 minutes 35 seconds
    66: TikTok ban: how to prepare
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, I'll be unboxing the story behind why TikTok may be banned and cover what that ban will mean for you as a creator.

    Timestamps:
    0:00 - Why is TikTok going?
    3:50 - Why you need to pivot 
    6:04 - Find your value proposition
    8:00 - Create a LinkedIn Presence 
    8:50 - Get networking 
    9:30 - Own your data 


    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
    20 March 2024, 3:33 pm
  • 12 minutes 20 seconds
    65: Amelia (Chicken Shop Date) Was The Real Oscar Winner...
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, we'll cover the following:

    How Amelia Dimoldenberg is taking over the world
    Lessons learned from Luke Littler 
    Why TikTok might be banned in the US

    1:06 - Amelia takes the Oscars 
    3:01 - Luke Littler
    5:12 - End of TikTok?
    8:20 - Why is Amelia Dimz so successful?
    9:13 - What the Oscars tells us about celebrity
    10:18 - Why is TikTok really getting banned?
    11:20 - I want to be a mainstream presenter, how do I do it?

    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
    13 March 2024, 5:53 pm
  • 15 minutes 28 seconds
    64: Raye’s Middle Finger To The Music Industry
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, we'll cover the following:

    1. Raye proves independence in music, showing labels aren't necessary.
    2. Eddie Abbew emphasizes consistency as key to success.
    3. The Sidemen's cereal launch offers insights into diversifying ventures.

    Time Stamps:

    0:00 - Intro 
    1:00 - How Raye proves you don't need a label?
    4:50 - How Eddie Abbew proves consistency wins? 
    6:55 - Sidemen Launch BEST Cereal - What I’ve learnt...
    10:40 - Do artists need record labels?
    11:30 - What does the next generation of creators look like?
    13:00 - Is YouTube the future of TV?
    14:00 - Should I become a full time content creator?

    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
    6 March 2024, 4:34 pm
  • 15 minutes 39 seconds
    63: Kai Cenat SAVED his LIFE?!?
    Hey, I'm Jordan, and I’m the manager of the Sidemen.

    Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

    In this episode, we'll cover the following:

    1. How Kai Cenat proves the audience is more powerful than cash
    2. How Shane Gillis is changing cancel culture
    3. How you can build an audience on TikTok

    Time Stamps:
    0:00 - Intro
    0:30 - Kai Cenat saves Ms. Omah Lay's Boyfriend!
    3:03 - What should the boyfriend do now?
    5:22 - Danny Aarons Retires his dad?
    7:30 - How Shane Gillis is changing comedy?
    9:58 - Working with brands: biggest myths?
    10:45 - Should I put my manager's email in my bio?
    11:27 - Most controversial take about creators today?
    12:20 - How to build an audience on TikTok?
    14:50 - Who will be the next Sidemen?

    Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
    28 February 2024, 7:06 pm
  • 18 minutes 32 seconds
    62: SNEAKO IS EXILED! Sidemen’s Netflix #1 & Zuck’s awkward brand…
    Hello, I'm Jordan Schwarzenberg, manager of the Sidemen and Co-Founder of Arcade Media. Welcome to Unboxed. In this series, I'll do my best to act as your manager, aiming to help you navigate your career and online journey. In this episode, we'll cover:

    1. Why Sneako has been outcast by the streaming community

    2. What it means for the Sidemen to reach number one on Netflix

    3. How Mark Zuckerberg demonstrates that you can't buy a personal brand

    Time Stamps:
    0:00 - Intro
    0:55 - Sneako Exiled from the Twitch Community
    6:01 - Sidemen Reach Number 1 on Netflix
    9:09 - How Mark Zuckerberg Proves You Can't Buy a Personal Brand
    12:00 - How to Handle Being Cancelled
    13:43 - Quickest Way to Earn £100,000 as a Creator
    14:50 - Difference Between a Good and Bad Manager
    15:30 - How to Sell a Documentary to Netflix
    16:52 - Is Radio Dead?

    Got questions? Want to share your thoughts? Drop a comment below! I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

    Stay tuned, and let's keep the conversation going.
    21 February 2024, 8:05 pm
  • 17 minutes 20 seconds
    61: Was Usher Scammed?!?
    This season, we're shaking things up. Our format is changing, and we’re looking to become your go to resource for everything you need as an aspiring personality brand.

    We're diving into topical stories, to unbox the biggest moments in the world of talent, all from my POV as a professional manager. 

    My aim is to share my expertise openly with you guys, and help as many people as I can to build careers with longevity.

    Time Stamps:
    0:00 - Unboxed is back
    0:30 - Usher at the Super Bowl
    4:10 - Kai Cenat 
    5:50 - Sidemen Documentary 
    8:20 - New Segment
    8:40 - What you should to get the best presenting gigs 
    11:19 - How to get more leads and fresh talent for my business
    12:30 - How to protect your brand as a streamer 
    16:22 - Outro

    Got questions? Want to share your thoughts? Drop a comment below! I'm 100% focussed on making this channel for YOU, and I'll be answering your questions every week. 

    Stay tuned, and let's keep the conversation going.
    14 February 2024, 4:37 pm
  • 33 minutes 18 seconds
    60: Meet GK Barry's Momager (Hannah Holland)
    This week on Unboxed, we are joined by the incredible Hannah Holland, founder of HLD Talent and manager of stars like Tennessee, GKBarry and many others. Don't miss this inside look at Hannah's innovative approach in the entertainment industry.

    In this episode, Hannah reveals:
    - What women creators should be doing to thrive in the industry
    - Why women often get paid more than men in the industry
    - The importance of management
    - What it's like working with GKBarry

    Time stamps:
    0:00 - Intro
    0:45 - Who is Hannah Holland & what is HLD Talent?
    6:10 - Traits of a long term plan for women talent?
    9:20 - The reality for presenters
    10:17 - Role of management
    13:45 - GKBarry
    20:20 - Lessons from GKBarry
    23:00 - Importance of audience demographics
    24:10 - Saving Grace Podcast
    26:10 - Importance of building a network
    25:55 - Why women get paid more than men
    30:00 - Value of a female based audience
    31:50 - Advice to 21 year-olds
    32:55 - Outro

    Sign up here for my weekly newsletter and get a dose of inspiration every Friday:
    https://www.jordanschwarz.com/one-last-thing

    Connect with Hannah on:
    IG

    Follow me on:
    IG
    Twitter
    LinkedIn
    TikTok

    Brought to you by Arcade Media, in collaboration with Listen.
    31 January 2024, 1:59 pm
  • 1 hour 2 seconds
    59: Navigate the Film Industry with Ben Doyle (Rvbberduck): KSI Documentary at 21, NOTWOWAYS, and Launching a Production Company
    This week on Unboxed, we welcome the exceptionally talented Ben Doyle, known as RVBBERDUCK. He's not only a creative film director but also the co-founder of AfterParty Studios. Remarkably, he made a feature film about KSI at the age of 21.

    In this episode, Ben reveals:
    - How he got courage to make a feature film for KSI at 21
    - How he makes campaigns for the likes of Sky and NOTWOWAYS
    - How he founded AfterParty Studios with Callux
    - His atypical film education

    Time stamps:
    0:00 - Intro
    0:49 - How Ben got started?
    6:25 - Meeting Callux
    9:12 - Feature film at 21
    18:40 - Disapointing KSI
    24:10 - The reality of your film career
    29:40 - Working with NOTWOWAYS
    34:40 - Working with brands (Sky)
    40:50 - What's the best film education?
    47:20 - Ben's creative process
    55:20 - How to get gigs?
    59:30 - Outro

    Sign up here for my weekly newsletter and get a dose of inspiration every Friday:
    https://www.jordanschwarz.com/one-last-thing

    Connect with Ben on:
    IG

    Follow me on:
    IG
    Twitter
    LinkedIn
    TikTok

    Brought to you by Arcade Media, in collaboration with Listen.
    24 January 2024, 12:21 pm
  • 48 minutes 59 seconds
    58: Deepfakes Are Coming... MUST Know Info!
    This week on Unboxed, we are joined by Henry Ajder, an expert deepfake and Gen AI advisor for some of the biggest companies in the world.

    In this episode, Henry reveals:

    Why deepfake technology is more dangerous than you think
    How to prepare for the future of AI
    Methods you can implement now to protect your future job from AI
    The tools you should be keeping an eye on


    Time stamps:
    0:00 - Intro
    0:55 - Goodbye interns. Hello AI
    4:15 - Education vs AI models
    7:00 - Are we forgetting to think?
    14:40 - How can I prepare for the future of AI?
    18:30 - What tools should I be using?
    21:20 - Tools for content creators
    27:20 - Why deepfakes are dangerous...
    34:07 - Unboxing 1: What the new ChatGPT updates mean?
    37:10 - Unboxing 2: How to secure your job in the world of AI?
    40:39 - Unboxing 3: Why the Elon Musk x Rishi Sunak conference was weird?
    44:15 - How entrepreneurs can navigate this space?
    48:35 - Outro

    Sign up here for my weekly newsletter and get a dose of inspiration every Friday: Jordan Schwarz Newsletter

    Connect with Henry on:
    LinkedIn

    Follow me on:
    IG
    Twitter
    LinkedIn
    TikTok
    Brought to you by Arcade Media, in collaboration with Listen.
    17 January 2024, 12:30 pm
  • 57 minutes 59 seconds
    57: Meet Diary Of A CEO’s Secret Weapon
    This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO.

    In this episode, Grace reveals:

    Why 50% of the DOAC's guests cry
    The tools the DOAC team uses to stand out
    The secret to creating good content
    The most common mistakes marketers make on social media
    The importance of social proofing yourself
    Time stamps:
    0:00 - Intro
    1:00 - How Grace Started at DOAC?
    2:30 - Story of DOAC
    3:55 - Biggest Mistakes?
    9:55 - How to build a community in 2024
    13:00 - Sustainability
    16:12 - Tools to keep ahead
    19:33 - What does good content look like?
    22:44 - Which platforms should you be using?
    26:00 - How to market a podcast?
    30:00 - How long it takes to grow to the size of DOAC?
    33:30 - What's next for DOAC?
    40:15 - Unboxing 1: Why 50% of DOAC's guests cry?
    45:25 - Unboxing 2: Why DOAC is more than just a podcast?
    47:00 - Unboxing 3: What makes DOAC trailers special?
    49:30 - Unboxing 4: The importance of social proofing
    52:20 - Unboxing 5: DOAC Book Launch
    55:55 - What you should do when starting out?
    57:40 - Outro

    Sign up here for my weekly newsletter and get a dose of inspiration every Friday: Jordan Schwarz Newsletter

    Connect with Grace on:
    LinkedIn
    IG

    Follow me on:
    IG
    Twitter
    LinkedIn
    TikTok
    Brought to you by Arcade Media, in collaboration with Listen.
    10 January 2024, 12:00 pm
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