Sold a Story

APM Reports

Millions of kids can't read well. Scientists have known for decades how children learn to read, but many schools don’t know about the research. They buy teacher training and books that are rooted in a disproven idea. In Sold a Story, Emily Hanford investigates four authors and a publishing company that have made millions selling this idea.

  • 33 minutes 53 seconds
    13: The List

    Steubenville became a model of reading success. Then a new law in Ohio put it all at risk. In this episode, we look at the "science of reading" lists some states are making, why the program Steubenville has been using for 25 years isn't getting on many of these lists, and the surprising power of one curriculum review group.


    Read: Christopher Peak on EdReports
    Read: Transcript of this episode


    Call us: (612) 888-7323
    Email us: soldastory@apmreports.org
    Donate: Support our journalism
    More: soldastory.org


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    6 March 2025, 6:05 am
  • 30 minutes 35 seconds
    12: The Evidence

    There’s a name for the program at the heart of Steubenville’s remarkable reading results. It’s called Success for All. It’s been around for decades, and numerous studies have shown it’s effective. But relatively few school districts use it. We trace the history of the program and why it’s never really caught on. 


    Read: Transcript of this episode
    Video: The Story Behind Sold a Story


    Donate: Support our journalism
    More: soldastory.org
    Email us: soldastory@apmreports.org


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit

    27 February 2025, 6:05 am
  • 31 minutes 4 seconds
    11: The Outlier

    There’s a school district in eastern Ohio where virtually all the students become good readers by the time they finish third grade. Many of the wealthiest places in the country can’t even say that. And Steubenville is a Rust Belt town where the state considers almost all the students “economically disadvantaged.” How did they do it?


    Explore: Steubenville, by the numbers 
    Read: Transcript of this episode 


    Book: Districts that Succeed 
    Book: How It's Being Done 
    Podcast: ExtraOrdinary Districts 


    Donate: Support our journalism 
    More: soldastory.org  
    Email us: soldastory@apmreports.org  


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit

    20 February 2025, 6:05 am
  • 3 minutes 14 seconds
    The podcast that's changing education

    Nationally acclaimed journalist Emily Hanford's work is changing the ways schools around the country teach reading. In this award-winning podcast, she investigates why so many schools use an approach that cognitive scientists debunked decades ago. 


    Apple Podcasts has recognized Sold a Story as a Series Essential. To celebrate, we’re making it available without ads or other announcements for a limited time. 


    Watch: The story behind Sold a Story
    Support: Donate to APM Reports 
    More: soldastory.org 


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    1 November 2024, 1:00 pm
  • 31 minutes 15 seconds
    10: The Details

    Some of the teachers, students, parents and researchers we met in Sold a Story talk about the impact the podcast has had on their lives and in schools — and share some of their hopes and concerns about the “science of reading” movement.  


    Portraits: Zoe and Lee Gaul, Christine Cronin, Reid Lyon 
    Email us: soldastory@apmreports.org 


    Video: Mark Seidenberg at Yale 
    Article: Seidenberg on translating the science 
    Article: Lyon’s most important findings


    Read: Transcript of this episode 
    Watch: The story behind Sold a Story
    Donate: Support APM Reports 
    More: soldastory.org 


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit

    11 April 2024, 5:05 am
  • 27 minutes 35 seconds
    9: The Aftermath

    Schools around the country are changing the way they teach reading. And that is having major consequences for people who sold the flawed idea we investigated in Sold a Story. But Lucy Calkins, Irene Fountas and Gay Su Pinnell are fighting back — and fighting to stay relevant. And so are organizations that promoted their work: the Reading Recovery Council of North America and the publisher Heinemann. 


    Read: Two universities stick with a discredited idea 


    Transcript of this episode 
    - The story behind Sold a Story
    Donate to APM Reports 
    soldastory.org 


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit

    4 April 2024, 5:05 am
  • 6 minutes 19 seconds
    Introducing: Sold a Story en español

    A Spanish adaptation of Sold a Story is now available. Hosted by journalist Valeria Fernández, the podcast is condensed into one 58-minute episode, plus a conversation between Fernández and Emily Hanford for Spanish-speaking parents whose children are learning to read English in American schools.


    - Listen or share: Sold a Story en español
    - Learn more: soldastory.es

    19 March 2024, 5:05 am
  • 24 minutes 33 seconds
    8: The Impact

    Across the country, school districts are dropping textbooks, state legislatures are going so far as to ban teaching methods, and everyone, it seems, is talking about "the science of reading." Things have been changing since Sold a Story was released. In this episode, we tell you about some of the changes and what we think about them.  


    Read: New reading laws sweep the nation
    Watch: The story behind Sold a Story
    More: soldastory.org 


    Donate to support Sold a Story and other journalism from APM Reports. 


    EXTENDED READING 


    Blog: Seidenberg on translating research into practice 
    Article: Goldenberg, Goldberg on premortem (paywall) | Excerpt 


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit

    18 May 2023, 5:05 am
  • 25 minutes 10 seconds
    7: Your Words

    Voicemails, emails, tweets: We got a lot of messages from people after they heard Sold a Story. In this episode, we bring you some of their voices. A 10-year-old figures out why he has struggled to read. A mom stays up late to binge the podcast. A teacher confirms what he's suspected for years — he's not really teaching kids how to read.   


    Read: Messages from our listeners 
    Watch: The story behind Sold a Story
    Call us: ‪(612) 888-7323
    More: soldastory.org 


    Donate to support Sold a Story and other journalism from APM Reports. 


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    11 May 2023, 5:05 am
  • 37 minutes 51 seconds
    Brains On: How Do We Learn to Read — and Why is It Hard?

    This week we have an episode of a show called Brains On. It’s a science podcast for kids from our colleagues at APM. In this episode, Emily joins the Brains On hosts to talk about how people learn to read. Grab the kids in your life and listen to this special episode made for kids and curious adults.


    More: brainson.org


    Support our show: Donate to APM Reports


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    11 April 2023, 5:05 am
  • 53 minutes 4 seconds
    What the Words Say

    There are kids like C.J. all over the country. Schools tell their parents they are reading at grade level, but the kids are not. And whether they ever get the help they need can depend a lot on their family income and their race. In this documentary, originally published in August 2020, host Emily Hanford shows that America’s approach to reading instruction is having an especially devastating impact on children of color.


    Read more: Children of color are far less likely to get the help they need


    Support this show: Donate to APM Reports


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    6 April 2023, 5:05 am
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