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Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

I Hear Everything

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.comProducer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com

  • 36 minutes 58 seconds
    Where Sales and Brand Marketing Intersect

    ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show Notes

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    21 January 2025, 1:00 pm
  • 17 minutes 41 seconds
    Using Brand Marketing to Grow Your Newsletter

    Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. Discover how brand marketing can be leveraged to grow newsletter subscriptions and engage audiences effectively. Show Notes

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    20 January 2025, 1:00 pm
  • 13 minutes 4 seconds
    How to Build Successful Customer Communities

    Founder and Author, Jon Davids from Influicity, a company that builds customer communities to drive revenue, delves into the strategies for creating successful customer communities in the digital age. With a focus on his new book, "Marketing Superpowers," Jon shares insights on leveraging marketing techniques to foster engagement and loyalty within brand communities. Join Jon as he explores the importance of trust, authenticity, and active participation in nurturing strong customer relationships.

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    17 January 2025, 1:00 pm
  • 15 minutes 57 seconds
    My New Book, "Marketing Superpowers"

    Founder and CEO of Influicity, Jon Davids, known for building customer communities that drive revenue, will be discussing his new book, "Marketing Superpowers," in this episode. Jon's insights into leveraging marketing strategies to create demand and connect with audiences will be the focus of the conversation. 

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    16 January 2025, 1:00 pm
  • 15 minutes 54 seconds
    Using Music As a Creative Expression of Your Brand

    VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore successful examples of brands effectively leveraging music to resonate with their target audience and strengthen brand recall. Show Notes

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    14 January 2025, 1:00 pm
  • 14 minutes 47 seconds
    Assimilating A "Hero Product" Into A Creative Brand Campaign

    VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity. Show Notes

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    13 January 2025, 1:00 pm
  • 22 minutes 51 seconds
    Why Brand Awareness is Overrated

    Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their focus from brand awareness to metrics like brand engagement and advocacy, emphasizing the importance of creating deeper emotional connections with consumers through storytelling. Amy also explores the role of data analytics in redirecting efforts towards more meaningful brand-building activities. 

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    10 January 2025, 1:00 pm
  • 27 minutes 18 seconds
    Challenging & Innovating Conventional Marketing Concepts

    Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, leading to increased brand loyalty and customer engagement over time. Join Amy as she shares insights on daring to disrupt conventional marketing principles and the benefits it brings to various industries and market segments.

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    9 January 2025, 1:00 pm
  • 17 minutes 13 seconds
    The New Era of Marketing & Content Graphing

    Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and consumers. Explore Taylor's insights on personal advertising consulting and the evolving landscape of marketing strategies in the digital age. 

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    14 December 2024, 1:00 pm
  • 26 minutes 40 seconds
    Why Legacy Brands Are Falling Behind

    Agency Partnerships Manager at TikTok, Taylor Roy, delves into the topic of agency partnerships and brand collaborations in the digital marketing landscape. In this episode, Taylor shares her perspectives on why legacy brands are falling behind and the evolution of marketing and advertising.

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    13 December 2024, 1:00 pm
  • 18 minutes 29 seconds
    The Role of Marketing in Mergers & Acquisitions

    Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merger. Ondar shares insights on mitigating risks, maintaining brand consistency, and monitoring key metrics for a successful rebranding strategy in the financial industry.

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    12 December 2024, 1:00 pm
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