I asked Linus how he built one of YT's biggest tech channels and nearly went broke. Thanks Dropbox for sponsoring, see how Dropbox can help your team create faster: https://bit.ly/jonyoushaeidropbox

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0:00 Real Talk & Declining Views

3:39 Looking at Linus' YT Earnings & Views

7:57 Handling Conflicts Of Interests

12:50 Why Nvidia Stopped Sponsoring Linus

15:58 Why Apple Hates Linus

18:26 Linus’ Advice to New Creators

20:17 Responding To Criticism

24:24 How LTT Catches Errors

28:53 More Advice For YouTubers

31:03 Income Breakdown

34:38 Tips for Brand Deals

39:22 Growing Merch To 55% Of Revenue

43:29 Turning Down $100M Offer To Sell Channel

49:51 Launching LTT…Then Almost Going Broke

55:42 Building Team from Day 11:10:57 Most Stressful Moment

1:14:23 Linus’ Prediction & Thoughts on AI

I interviewed Eric Decker aka Airrack about his wild journey to 17M subscribers. Thanks .Store for sponsoring, get your .Store domain for $0.99: https://go.store/jon125 (code: JON25)

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0:00 Pressure, Money & Mistakes
8:55 Creative Process: Then vs Now
11:46 Inside Airrack's Ideas & Pitches
19:12 How To Identify & Innovate on Trends
25:32 Creating Formats To Repeat
35:04 Budget Per Video: Then vs Now
39:46 Focus on A Plots, Not B Plots
43:29 Improving Your Intros
46:59 What Sponsors Think
48:14 Why Mack Left
57:24 Learning from Controversy
1:08:20 Overhauling Everything
1:20:45 Airrack’s Best Business Tips
1:23:25 Income Breakdown
1:27:20 Starting Smarter Creator Businesses
1:39:08 Future of Airrack

I interviewed Lucas and Curtis Nicotra (aka “Sticks”) who went from working for Mark Rober to making movies for MrBeast, Ryan Trahan & more. Thanks Shopify for sponsoring, get free trial: https://www.shopify.com/Youshaei

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00:00 First Viral Videos, Lessons & Breakthroughs

7:37 Risking It All for Airrack

12:20 Surprising Ryan Trahan in 1 Week

21:34 Negotiating with Mark Rober

33:04 Sticks Breaks Down Their Packaging

39:58 The Turning Point: Creator Commercials

44:56 Breakdown of Joyride Commercial

47:26 Filmmaking on YouTube

51:36 How Sticks Made Videos with Mark Rober

1:01:24 Leaving Mark Rober

1:05:50 Making the MrBeast Movie

1:19:45 Filmmaking Tips for YouTube

1:34:08 Building The Sticks Team

1:35:24 How Sticks Makes Money

1:36:55 Making the Feastables Movie

1:41:16 Closing Thoughts

I interviewed YouTube CEO Neal Mohan as they launch 30+ updates to ask him your biggest questions. Get our free YT Hack Pack with our best tips, tools & templates: https://www.YTHackPack.com

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(0:00) New updates to get more views

(10:21) New updates to make more money

(19:47) How Does Algo Treat AI Content?

(28:55) Truth about AI Age-Gating

(34:52) YouTube on TV

(39:01) More Big Updates from YT

Sticks breaks down their movie starring MrBeast to launch Feastables’ brand-new chocolate milk. Thanks Feastables for sponsoring: grab the new chocolate milk now at Walmart, 7-Eleven, and Speedway nationwide. Get our free YT Hack Pack with the best tools, templates, and tips to grow on YT: https://www.ythackpack.com/ Join my Discord of 6,500 creators helping each other grow: Discord  Join my newsletter for latest creator news & tips: https://created.news

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Danny Duncan and I showed 3 YouTubers how to improve their videos so you can learn too. Thanks Spotter Studio for sponsoring, get your Free Trial and Bonus Roast: https://partner.spotterstudio.com/jon Get your .Store domain for your merch store for $0.99: https://go.store/jon2025 (code: JON2025)

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(0:00) Intro

(0:58) Roast 1: Sneaking Into NHL Game

(8:15) Roast 2: I Survived Riding a Bull

(18:03) Roast 3: How To Lose 25 Pounds in 2025

I interviewed one of YouTube's smartest business minds, Codie Sanchez, who shared a ton of specific tips and tools to make it as a creator. Thanks Thinkific for sponsoring, get started here: https://try.thinkific.com/o8x1mvptypwj

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(0:00) Who is Codie Sanchez?(1:40) Why Finance Content Gets A Bad Rap(3:55) How Codie Beats Burnout(9:49) Writing Like Codie Sanchez(14:33) Codie’s Tactics To Go Viral(17:56) How Codie Runs YouTube With Notion(28:01) Turning Viewers Into Community(30:55) Want Codie's Notion Templates?(31:35) Building Process With Notion(34:45) Breaking Down Codie’s Businesses(39:30) Why Codie Says No To Brand Deals(43:57) Launching A Newsletter in 2025(49:59) 6 Ways To Structure Brand Deals(1:01:18) Codie’s Income Breakdown(1:03:16) Building Deals As A Creator(1:07:46) Earning $500K For Public Speaking(1:13:00) Why Codie Sells a $10,000 Course(1:21:44) Reality of Running A Business(1:25:35) Codie’s Biggest Regret(1:27:51) Codie’s Journalism on the US-Mexico Border

Behind the scenes with Steph Curry, MrBeast, Kevin Durant, and more. Get 2 months free of Linktree Pro for creators: http://linktr.ee/youshaei

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We went behind-the-scenes with Jimmy Donaldson (aka MrBeast) as he shot his next video in the "Beat Ronaldo, Win $1,000,000" series of Pros vs Joes except this time the video featured the Golden State Warrior's Steph Curry alongside Neymar, Giannis Antetokounmpo, Damian Lilliard, and more in a video titled "Beat Neymar, Win $1,000,000." Beyond the shoot, we also spend time with the NBA's biggest stars, podcasts like All The Smoke co-hosts Matt Barnes and Stephen Jackson and journalists like Shams Charania to find out just how much YouTube has changed the NBA culminating in MrBeast's $100,000 halftime show where a lucky fan hit a halfcourt shot.

In their 1st ever interview, the Stokes Twins talk about going from homeless to building YouTube's 2nd biggest channel and open up about everything. Get 3 months free of OpusClip, my favorite editing tool: https://opus.pro/jon

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(0:00) Who Are The Stokes Twins?

(1:51) Buying $14M Mansion to Film Videos

(4:23) Starting Out Homeless

(7:45) Stealing vs Inspiration?

(22:03) Cost Per Video

(23:57) Spending $1M on a Video

(26:46) Growing The Team

(28:33) Convincing Alan To Do YouTube

(34:13) How Do You Split Responsibilities

(36:40) Biggest Fight?

(38:51) Fake Bank Robbery: Press, Reactions & Lessons Learned

(58:28) 50M Views Per Day

(1:00:39) Earning $5M+ Per Year on AdSense

(1:02:53) Joining Brent Rivera’s crew

(1:12:13) $20M Net Worth

(1:13:08) Spending $10M Per Year On Videos

(1:16:26) Why Don’t You Take Brand Deals?

(1:20:42) 1M Subscribers from a Short

(1:23:02) Stokes Twins Break Down Their Video

(1:24:27) The Truth About Alex’s Weight Gain

(1:26:23) Writing 18 Page Scripts

(1:28:41) Closer Look at YT Analytics

(1:31:12) Collabing With MrBeast

(1:35:26) Launching Products

(1:37:00) The Average Stokes Twins Fans

(1:41:47) Impact of Losing Their Grandfather

(1:49:10) Final Words & Gift For Jon

The ultimate YouTube Masterclass. Totally free. In this video, I break down my 15 best tips to grow on YouTube after interviewing MrBeast, Marques Brownlee (MKBHD), Cleo Abram, Casey Neistat, Johnny Harris, IShowSpeed, The Hacksmith, Doctor Mike, Matthew Beem, Logan Paul, Danny Duncan, Liza Koshy, and more.

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(0:00) 15 Years in a nutshell

(1:40) Use Visual Anchors

(6:35) Make Your Intros R.A.I.N.Y.

(12:07) Bonus Tip

(12:59) Follow The 5 C's

(16:32) Test Macro, Then Micro

(18:07) Fix Your First Frame

(19:31) Bonus Tip

(21:57) Adapt Outliers

(27:44) Copy With Taste

(29:42) 3% Change: Genres, Eras, Mediums

(32:43) Solve Popular Problems

(34:45) Interested Is Interesting

(36:26) Avoid Eye Fatigue

(38:05) Paradox of Production

(40:42) The 3 B's

(42:05) Hone Your "Off Camera" Craft

(47:01) Earn The Right To Rebel

(50:13) Be More Like Mozart⁠⁠⁠⁠

I toured Dude Perfect's new HQ to learn how they built one of YouTube's biggest brands. Get free trial to Opus Clip: bit.ly/ClipYourVideos and get my free YT Thumbnail Hackpack: YTHackPack.com/Thumbnail

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(0:00) Why build a new HQ?

(3:06) Design & Tech

(6:25) Video Costs & Production

(8:56) Trick Shot

(10:39) The Idea Lab

(14:56) Thumbnail Design

(17:25) The $100M investment

(18:32) How the dudes split their equity

(23:13) Video feedback sessions

(25:17) Does Tyler like being “the face of DP”?

(27:25) Creating sports drinks

(28:01) Editing Process

(30:27) Why DP “can’t” win an Emmy

(33:10) Expanding beyond videos

(37:33) How DP designs their sets

(40:08) Creating new video formats

(43:03) Beating their own records

(45:30) Different dudes, different roles

(46:53) Training for trick shots

(48:52) Half court shot

(49:19) Little surprise