Launching a brand on Amazon in 2025 isn’t easy—but it’s far from impossible.

In this episode, Destaney and Zach Bican break down how his team scaled a brand from $0 to $3M in ordered revenue in just 12 months—earning a nomination for Most Effective Commerce Media Campaign at The Drum Awards this year.

If you think Amazon is too saturated or too expensive to launch on, this episode challenges that.

Connect with Zach on Linkedin: https://www.linkedin.com/in/zachary-bican/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

Streaming TV isn’t just a brand play anymore. In this episode, Gibby breaks down how brands should be thinking about CTV, Fire TV, and upper funnel strategy in 2026, from when to invest (earlier than you think) to why a high-intent-only approach is limiting growth. He covers how to use existing search and DSP data to inform TV targeting, where brands go wrong with audience segmentation, and why creative matters more here than anywhere else. You don’t need to reinvent your strategy, you just need to extend it. If you’ve been treating TV as optional, this episode will change your mind.

Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

There’s never been more to do on Amazon. New ad formats, tools, and ways to reach customers. And somehow, that’s the problem. In this episode, Destaney and Josh Webb discuss what it really takes to grow on Amazon right now as a challenger brand. Not in theory, but in practice. If your Amazon strategy feels scattered, this will help you refocus.

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with Josh on Linkedin: linkedin.com/in/joshuajwebb

In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the path to purchase is anything but linear, and how strong brands connect media, creative, and ecommerce to drive growth.

Connect with Isabella on Linkedin: linkedin.com/in/isabella-troia

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy.

In this episode, Destaney sits down with Josh Webb, Director of E-commerce at Duke Cannon, to unpack what it really takes to scale Amazon inside a retail-first brand. Josh shares how his team navigated the shift from a 3P model to 1P, solved major pricing and inventory challenges, and repositioned Amazon as a channel for new customer acquisition rather than just convenience purchases.

They also discuss how brands should think about channel roles across Amazon, DTC, and retail—and why success in e-commerce often comes down to navigating ambiguity and solving problems without a playbook.

Connect with Josh on Linkedin: linkedin.com/in/joshuajwebb

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Amazon’s DSP has a reputation for being powerful but complicated.

Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising.

They discuss how it works, when brands should use it, and how it can drive both new customer acquisition and incremental growth when used alongside traditional DSP strategies.

Connect with Justin on Linkedin: linkedin.com/in/justinnuckols

Connection with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

Destaney and Sage talk about Sage’s journey from scaling ecommerce at Celsius Energy Drinks to leading strategy at BTR Media and how that brand side experience shapes the way she approaches Amazon today.

They discuss what it actually looks like to build demand instead of just harvesting it, and why upper funnel initiatives like Amazon Fire TV are driving more performance than most marketers expect. They dive into how to communicate test and learn strategies to leadership teams that are only focused on short term efficiency.

They explore the shift from keyword first thinking to audience first strategy, the growing role of video, and how tools like AMC and Amazon’s AI creative solutions are helping brands move faster while staying relevant.

Connect with Sage on Linkedin: linkedin.com/in/sagegorby

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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Ads inside AI are no longer hypothetical.

In this episode, Destaney and Kiri Masters unpack what OpenAI’s ad announcements mean for retail media, discovery, and the future of advertising. From Amazon and Walmart to brands navigating uncertainty, this conversation explores why context may matter more than clicks in the next phase of retail media.

Connect with Kiri on Linkedin: linkedin.com/in/kiri-masters

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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What does it really take to go from Amazon success to physical retail shelves?

In this episode, Destaney is joined by TJ Hyland, VP of Sales at Rhino USA, to break down Rhino’s journey from marketplace growth to nationwide Walmart distribution. They discuss why social media (especially TikTok) plays a critical role in driving in-store sales, how to think about omnichannel attribution, and the biggest mistakes brands make when trying to scale too fast.

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with TJ on Linkedin: linkedin.com/in/tj-hyland-31b69940

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Destaney sits down with Laura Pattison, BTR Media’s new VP of Retail Media, to break down what’s changing across Amazon, Walmart, TikTok Shop, and beyond and what it takes to build a retail media strategy that actually scales.

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A candid 2025 recap with Destaney and Alex on what it actually took to scale BTR, from investing in A-players and internal tech to protecting culture in a fast-moving industry.

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