Former deputy leader Julie Bishop warns the Liberal Party will be "a lesser party" if the Teal Independents challenging moderate Liberal incumbents are successful on election day.

Renowned adman Russel Howcroft on why the election's most annoying ad is probably its most successful. 

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They say time flies but with one week to go in a six week campaign - where the polls haven't moved an inch - the Prime Minister must be thinking time stands still.

Nine's Political Editor Chris Uhlmann on how voters simply aren't buying what Scott Morrison is selling.

In tight contests it pays to follow the money. TAB's Gerard Middleton shares the odds in the seats where teal independents threaten to unseat liberal incumbents,

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Two weeks out from polling day and more than a third of voters are yet to make up their mind as fatigue and disillusionment sets in. AFR Political Editor Phil Coorey says these undecided voters cast doubt over the polls that say Labor has it in the bag. 

Political operatives Jinane Bou-Assi and Sally Branson on the coordination required to set up and staff polling booths across the country.

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Stepping outside in a marginal seat is like stepping into the election equivalent of Times Square. An outdoor advertising blitz of corflutes, banners, billboards, and volunteers swathed in a candidate's t-shirt. Renowned adman Russel Howcroft explains why even in this digital age, the original form of advertising still packs a punch .

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If you thought this election was already fiery, an RBA rate rise will pour petrol on the flames. You want a cost of living election? You got it. Walkley award winner Annika Smethurst on how inflation is an election issue 'on crack'.

Renowned adman Russel Howcroft on whether the original form of advertising is still the best - even in the digital age.

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The Prime Minister has a few nicknames. One he gave himself, ScoMo, while another was handed to him by others. This moniker is typically used as a sledge but renowned adman Russel Howcroft wonders if in a high stakes sales pitch like an election, does it actually help - not hurt - to be Scotty From Marketing?

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A frustrating campaign COVID curveball sidelines Anthony Albanese for a full week. The Labor leader had regathered his mojo after a strong showing in the first debate, and where did all of this happen? Where else but Queensland, the state that all roads to the lodge pass through as detailed by 4BC Breakfast host Neil Breen.

Renowned adman Russel Howcroft on why the "Scotty from Marketing" smear might really be a strength.

Political operatives Jinane Bou-Assi and Sally Branson take us behind the podium and into the greenroom for debate prep.

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The campaign is called - here come the ads!

Renowned adman and 3AW Breakfast Host Russel Howcroft says the opening ads serve as foundation stones for the six-week campaign but it's likely to be the last time we'll see this style of carefully curated set-pieces.

Also, how many positive ads must be aired to cover up a single gaffe?

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Labor hasn't won a majority of federal seats in WA since 1990 when Bob Hawke was PM. However, recent events and shifting sentiment sees the WA Liberals potentially facing a kind of existential crisis which could result in Labor getting the keys to the lodge, as detailed by 6PR Breakfast host Gareth Parker.

Election advertising allows parties to keep control of the messaging even when the campaign has other ideas. Renowned adman Russel Howcroft on the opening wave of election ads.

What's it like within the inner circle when a major gaffe jams a stick in the spokes? Hear from veteran political operatives Jinane Bou-Assi and Sally Branson.

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Renowned adman and 3AW Breakfast host Russel Howcroft reveals why the lack of a requirement for truth in political advertising is "the least worst option".

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Nine's Political editor Chris Uhlmann says Labor’s chances of winning the federal election rest largely on destroying Scott Morrison’s character, but the most devastating weapon has come from within the PM's own party.

Renowned adman Russel Howcroft on why the lack of a requirement for truth in political advertising is the "least worst" option. 

Resolve Strategic pollster Jim Reed reveals how voters are feeling on the eve of the campaign being called. 

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