Ep. 467

Are proactive AI agents about to replace your email inbox as your digital home base?

Kipp dives into the emergence of Claude Duet and how this new breed of AI assistant is changing the way marketers automate, create, and collaborate. Learn more on how proactive agents like Claude Duet can transform your workflow with automated content repurposing, scheduled marketing tasks, and real-time productivity—plus a comparison of today’s top AI assistants and what makes each one stand out.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Claude Duet https://support.claude.com/en/articles/17631495-get-started-with-claude-duet

• Grok Bot https://x.ai/bot

• Meta’s Muse https://ai.meta.com/muse/

• Instinct https://instinct.com/

• ChatGPT Dots https://chatgpt.com/dots

• Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Host Links:

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Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Copy an AI Expert’s Claude Content Factory: https://clickhubspot.com/khgo

Ep. 466

The latest Claude models are even better than you think!

Kieran and guest Saj Adib (CEO at Skill Leap AI) dive intodive into the jaw-dropping power and accessibility of the latest AI models and what most people are missing about their true capabilities. Learn more on how anyone can leverage tools like Claude and local models to build custom productivity apps, the power of live dashboards and proactive agents for business automation, and why approaching AI with creativity—not just business utility—can take your work and personal projects to a whole new level.

Mentions

• Saj Adib linkedin.com/in/sajadib

• Skill Leap AI https://skillleap.futurepedia.io/

• Futurepedia 2.0 https://www.futurepedia.io/

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Claude https://claude.ai/

• Lovable https://lovable.dev/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Kipp & Kieran's 6 marketing lessons (that actually matter): https://clickhubspot.com/wrlg

Ep. 465

What actually matters in marketing today?

Kipp and Kieran dive into the timeless lessons from classic marketing books and explore how strategies from decades ago are more relevant than ever in today’s landscape. Learn more on why verisimilitude (the appearance of truth) is the cornerstone of copy that sells, the importance of drawing inspiration from outside your industry for true originality, and why building the right audience—and making work that’s remarkable, not mediocre—will always beat chasing the latest trending tactics.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Direct Mail Copy that Sells https://a.co/d/03Q1FsbX

• The Art of Scientific Investigation https://a.co/d/0b06vEBT

• Reality in Advertising https://a.co/d/0jbp4k5o

• Tribes https://a.co/d/00qK62do

• How to Win Friends and Influence People https://a.co/d/0deaaQoR

• Obvious Adams https://a.co/d/0aOVCpdg

• Scientific Advertising https://a.co/d/0eEV7GgY

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Framework + 6 Prompts to use Claude like an AI Expert: https://clickhubspot.com/bpsv

Ep. 464

Is 95% of today’s writing influenced by AI?

Kipp, Kieran, and guest Ruben Hassid (author of “How to AI” and founder of GPC) dive into how AI is transforming marketing, the future of software, and why human connection still matters more than ever. Learn more on how to master Claude with must-have settings, why writing is thinking (and why that matters in an AI world), and how the next era of enterprise marketing will blend invisible technology with personal connection for real business growth.

Mentions

• Ruben Hassid https://www.linkedin.com/in/ruben-hassid/?isSelfProfile=false

• GPC https://www.gpc.consulting/

• How To AI https://ruben.substack.com/

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Claude https://claude.ai/

• Grok https://grok.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build your own AI Business in 3 Hours with < $500: https://clickhubspot.com/jgwf

Ep. 463

There's never been a better time for marketers to become millionaires through a simple, actionable formula.

Kieran dives into how a new generation of marketers can leverage AI, microbehaviors, and rapid prototyping to build and grow profitable businesses. Learn more on the 5-step microbehavior business formula, real-world examples of niche SaaS making $10K+ MRR, and why marketing and distribution—not building—are the new competitive moat in the AI era.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Launch Fast https://launchfastlegacyx.com/

• Cursor https://cursor.com/

• Legacy X http://legacyxfba.com/

• 1,000 True Fans https://kk.org/thetechnium/1000-true-fans/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl

Ep. 462

How different will your marketing team be in the age of AI?

Kieran dives into how the evolution of marketing teams is being shaped by AI—and why your next hires may look nothing like yesterday’s marketers. Learn more on why every team needs a growth producer to create entertaining content that drives awareness, the game-changing role of an internet comedian to make your product shareable, and the tactical power of a creator dealmaker to turn creators into your greatest advocates.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Ramp https://ramp.com/

• Alexandr Wang linkedin.com/in/alexandrwang

• Muse https://ai.meta.com/muse/

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build a Grok Bot content team w/ these 5 agent prompts + templates: https://clickhubspot.com/lwhf

Ep. 461

Can Grok Bot really build your whole content team in minutes?

Kieran dives into how to harness Grok Bot and powerful AI tools to automate content creation, from idea generation to drafting, for any platform. Learn more on automating content team structures, leveraging Monit for unlimited API access, and optimizing AI models for each step of your content process.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Grok Bot http://x.ai/news/introducing-grok-bot

• Claude https://claude.ai/

• Codex https://openai.com/codex/

• Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm

Ep. 460

“You don’t have a reach problem, you have a repeatability problem.”

Kipp dives into why Meta’s new Muse assistant is the game-changing marketing tool you’re not using to grow your audience and drive revenue from Instagram. Learn more on unlocking deep audience intelligence, turning post engagement into sales opportunities, and building a magical marketing workflow that connects your content directly to customers.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Meta’s Muse https://ai.meta.com/muse/

• Grok Bot http://x.ai/news/introducing-grok-bot

• Nano Banana https://gemini.google/overview/image-generation/

• Apollo http://apollo.io/

• Sabrina Ramonov Marketing Against the Grain episode https://www.youtube.com/watch?v=0OS4m5Kajt0

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl

Ep 459

Is your next website visitor an AI agent with a credit card? 

Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers must adapt for a world where agents—not humans—are the main customers, and what new marketing strategies you need to stay ahead in the age of delegation.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Meta’s Muse https://ai.meta.com/muse/

• Instinct https://instinct.com/

• Grok Bot http://x.ai/news/introducing-grok-bot

• Claude https://claude.ai/

• ChatGPT https://chatgpt.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh

Ep. 458

Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really changed?

Kipp and Kieran dive into the future of marketing teams, why the shape—not the size—of your team is what really matters, and how you can thrive in the new landscape. Learn more on why marketing roles aren’t disappearing, how AI is reshaping teams (not replacing them), and why pod models and zero-to-one marketers are key to the next wave of marketing success.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Claude https://claude.ai/

• ChatGPT https://chatgpt.com/

• Codex https://openai.com/codex/

• Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf

Ep. 457

AI is now a pretty good content creator—and that’s actually a problem.

Kieran dives into why today’s wave of AI-generated content is flooding the internet with sameness, and what marketers can do to stand out from the noise. Learn more on building your own Creative Context OS in just three files, how to teach AI your unique perspective and taste, and the critical difference between content that’s truly “you” versus commodity work everyone else is churning out.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Nicolas Cole, Commodity Content https://artandbiz.substack.com/p/the-right-way-to-write-with-ai

• Codex https://openai.com/codex/

• Dharmesh Shah linkedin.com/in/dharmesh

• Positioning: The Battle for Your Mind https://a.co/d/08UXJ6E1

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.