Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl

Ep. 462

How different will your marketing team be in the age of AI?

Kieran dives into how the evolution of marketing teams is being shaped by AI—and why your next hires may look nothing like yesterday’s marketers. Learn more on why every team needs a growth producer to create entertaining content that drives awareness, the game-changing role of an internet comedian to make your product shareable, and the tactical power of a creator dealmaker to turn creators into your greatest advocates.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Ramp https://ramp.com/

• Alexandr Wang linkedin.com/in/alexandrwang

• Muse https://ai.meta.com/muse/

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

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Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build a Grok Bot content team w/ these 5 agent prompts + templates: https://clickhubspot.com/lwhf

Ep. 461

Can Grok Bot really build your whole content team in minutes?

Kieran dives into how to harness Grok Bot and powerful AI tools to automate content creation, from idea generation to drafting, for any platform. Learn more on automating content team structures, leveraging Monit for unlimited API access, and optimizing AI models for each step of your content process.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Grok Bot http://x.ai/news/introducing-grok-bot

• Claude https://claude.ai/

• Codex https://openai.com/codex/

• Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm

Ep. 460

“You don’t have a reach problem, you have a repeatability problem.”

Kipp dives into why Meta’s new Muse assistant is the game-changing marketing tool you’re not using to grow your audience and drive revenue from Instagram. Learn more on unlocking deep audience intelligence, turning post engagement into sales opportunities, and building a magical marketing workflow that connects your content directly to customers.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Meta’s Muse https://ai.meta.com/muse/

• Grok Bot http://x.ai/news/introducing-grok-bot

• Nano Banana https://gemini.google/overview/image-generation/

• Apollo http://apollo.io/

• Sabrina Ramonov Marketing Against the Grain episode https://www.youtube.com/watch?v=0OS4m5Kajt0

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl

Ep 459

Is your next website visitor an AI agent with a credit card? 

Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers must adapt for a world where agents—not humans—are the main customers, and what new marketing strategies you need to stay ahead in the age of delegation.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Meta’s Muse https://ai.meta.com/muse/

• Instinct https://instinct.com/

• Grok Bot http://x.ai/news/introducing-grok-bot

• Claude https://claude.ai/

• ChatGPT https://chatgpt.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh

Ep. 458

Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really changed?

Kipp and Kieran dive into the future of marketing teams, why the shape—not the size—of your team is what really matters, and how you can thrive in the new landscape. Learn more on why marketing roles aren’t disappearing, how AI is reshaping teams (not replacing them), and why pod models and zero-to-one marketers are key to the next wave of marketing success.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Claude https://claude.ai/

• ChatGPT https://chatgpt.com/

• Codex https://openai.com/codex/

• Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf

Ep. 457

AI is now a pretty good content creator—and that’s actually a problem.

Kieran dives into why today’s wave of AI-generated content is flooding the internet with sameness, and what marketers can do to stand out from the noise. Learn more on building your own Creative Context OS in just three files, how to teach AI your unique perspective and taste, and the critical difference between content that’s truly “you” versus commodity work everyone else is churning out.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Nicolas Cole, Commodity Content https://artandbiz.substack.com/p/the-right-way-to-write-with-ai

• Codex https://openai.com/codex/

• Dharmesh Shah linkedin.com/in/dharmesh

• Positioning: The Battle for Your Mind https://a.co/d/08UXJ6E1

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

(Free) Build your first marketing AI agent: https://clickhubspot.com/lwkf

Ep. 456

Is the CMO role dead in the age of AI-driven marketing?

Kipp, Kieran, and guest Cody Schneider (Cofounder of Graphed.com) dive into how AI agents are transforming the marketing landscape, slashing the cost of creative production, and reshaping marketing teams. Learn more on scaling content with AI agents, automating paid and organic campaigns, and how the new world of “marketing engineering” is making one person as effective as a team of twenty.

Mentions

• Cody Schneider https://www.youtube.com/@codyschneiderx

• Graphed https://www.graphed.com/

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• DaVinci Resolve https://www.blackmagicdesign.com/products/davinciresolve

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build a taste profile that makes your AI output sound like you: https://clickhubspot.com/iflm

Ep 455

Did you know HubSpot lost 140 million visits in a year but still increased demand generation by 20%?

Kipp and Kieran dive into why the old rules of marketing no longer work—and what new playbooks you need to win in the AI era, at HubSpot’s Unbound. Learn more on building a living taste profile, leveraging AI for relentless content creation, optimizing paid ads through creative experimentation, and turning rapid learning into your team's ultimate advantage.

Mentions

• Unbound https://unbound.hubspot.com/

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Yamini Rangan https://www.linkedin.com/in/yaminirangan/

• Claude https://claude.ai/

• Meta Advantage+ https://www.facebook.com/business/ads/meta-advantage-plus

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free: 15 prompts to keep your brand visible in search  https://clickhubspot.com/ikub

Ep. 454

Did you know that today, 68% of all Google searches end without a single click?

Kipp, Kieran, and guest Amanda Natividad (founder of Zero Click Marketing, and co-author of the forthcoming book, Zero Click Marketing) dive into the era of zero-click marketing, covering how search behavior is changing, what it means for your company’s growth, and what you must do to thrive. Learn more on evolving beyond Google to meet your audience where they are, rethinking the purpose of SEO in a diversified search landscape, and building lasting value by focusing on the right audience—not just more traffic.

Mentions

• Amanda Natividad https://www.linkedin.com/in/amandanat/

• Zero Click Marketing https://zeroclickmarketing.co/

• Zero Click Marketing (book) https://www.damngravity.com/products/zero-click-marketing

• SparkToro https://sparktoro.com/

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

[Free guide] build your second brain with AI: https://clickhubspot.com/efeg

To get started with YouSpot, go to  https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code automatically applied on checkout.

Ep. 453

Did you know that 86% of all new companies started aren’t expected to hire any employees?

Kipp, Kieran, and guest Dharmesh Shah (Founder of HubSpot) dive into the rapidly growing world of one-person businesses and how AI is fueling a new wave of solopreneurs. Learn more on the evolution of the "second brain" for entrepreneurs, how agentic AI harnesses are changing the game, and why rethinking CRMs for solo operators is unlocking new levels of productivity.

Mentions

• Dharmesh Shah https://www.linkedin.com/in/dharmesh/

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• YouSpot https://youspot.com/

• Agent.ai agent.ai

• SecondBrain https://youspot.com/about/secondbrain

• Obsidian https://obsidian.md/

• Fable 5.1 https://www.anthropic.com/claude-fable-and-mythos-5-1

Go to YouSpot.com and use code BRAINTHEGRAIN at checkout for the special Marketing Against the Grain price.

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl

Ep. 452

Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel?

Kipp, Kieran, and guest Danny Yeung (CEO and co-founder of IM8) dive into the marketing strategy behind the explosive growth of IM8 and how Meta became their powerhouse for customer acquisition. Learn more on how to master Meta’s platform with creative-first tactics, build a high-performing marketing team for rapid scale, and leverage offline strategies to make your brand unforgettable.

Mentions

• Danny Yeung https://hk.linkedin.com/in/dyeung22

• IM8 https://im8health.com/

• Prenetics https://www.prenetics.com/

• Allianz https://www.allianzlife.com/

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Ask Kipp and Kieran a question!

https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.