The Google Ads Podcast

Solutions 8

PPC Strategies, Tutorials, Tips, Tricks, Hacks, and Best Practices

  • 20 minutes 33 seconds
    Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing

    Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities.

    Related videos:

    💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:   

     • 💰 Google Ads Strategy Using AI To Out...  

    💣 The Best ChatGPT Prompt You're Not Using:   

     • 💣 The Best ChatGPT Prompt You're Not ...  

    💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT:   

     • 💣 Google Ads Copy Hack Using Google N...  


    0:00 Intro

    0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing

    4:51 Challenging Google’s search monopoly

    6:15 Perplexity vs. ChatGPT

    7:23 What you should be aware of as an advertiser

    11:21 User profile-based targeted ads

    15:08 The possible shift into content and the legal concerns about AI

    18:01 Impact of AI on big vs. niche websites

    19:10 Monetization and shared revenue models in AI platforms



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

    17 December 2024, 10:00 am
  • 11 minutes 22 seconds
    New Strategy for Google Ads Performance Max & Standard Shopping Campaigns

    John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."

    👉 This video is from our You vs. Google Mastermind.

    Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    Related videos:

    ✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators:   

     • ✅ Google Ads and Meta Ads Management:...  

    ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:   

     • ⏳ The Importance of Analyzing Your Go...  

    💰 Why Meta Ads Is Critical for Increasing Google Ads Success:   

     • 💰 Why Meta Ads Is Critical for Increa...  


    0:00 Intro

    0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns

    3:39 Case study

    6:09 Promising initial results



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

    13 December 2024, 10:00 am
  • 18 minutes 5 seconds
    Meta Ads Black Friday and Cyber Monday Strategies to Boost Sales

    Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.

    Related videos:

    💰 Google Ads Black Friday Cyber Monday Strategies & Results:   

     • 💰 Google Ads Black Friday Cyber Monda...  

    💰 Black Friday Google Ads Preparation:   

     • 💰 Black Friday Google Ads Preparation  

    🛒 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center:   

     • 🛒 Black Friday Tips & How to Set up P...  


    0:00 Intro

    0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales

    1:59 Running email generation campaigns

    5:09 Lead generation campaign format example

    6:09 Ad budget structure

    10:04 Creative tips for Black Friday and Cyber Monday

    13:10 Strategies for evergreen ads

    17:03 Additional sales tactics for Black Friday and Cyber Monday



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

    10 December 2024, 10:00 am
  • 7 minutes 35 seconds
    Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs

    Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.


    👉 This video is from our You vs. Google Mastermind.

    Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/



    Related videos:

    💰 How to Lower Your Google Ads CPC:   

     • 💰 How to Lower Your Google Ads CPC  

    ❌ When to Avoid Running Performance Max Campaigns:   

     • ❌ When to Avoid Running Performance M...  

    ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:   

     • ⏳ The Importance of Analyzing Your Go...  

    💰 Meta Ads New Strategy: L0 Approach:   

     • 💰 Meta Ads New Strategy: L0 Approach  

    💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:   

     • 💣 Optimal Meta Ads Setup: L1, L2, & L...  

    💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:   

     • 💣 Optimal Meta Ads Setup: L1, L2, & L...  



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------

    6 December 2024, 10:00 am
  • 27 minutes 7 seconds
    Free Media Efficiency Ratio (MER) Tracker Sheet

    Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.

    Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...


    0:00 Intro

    0:16 Free Media Efficiency Ratio (MER) Tracker Sheet

    6:10 Calculating profitability using COGS

    13:38 Using Datadrew

    17:51 RFM segments on Datadrew

    22:00 Using the MER tracker for client presentations



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    29 October 2024, 10:00 am
  • 10 minutes 28 seconds
    ABO Approach for Successful Meta Ads Campaigns

    John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads.

    👉 This video is from our You vs. Google Mastermind.

    Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    Related videos:

    💰 Meta Ads New Strategy: L0 Approach:   

     • 💰 Meta Ads New Strategy: L0 Approach  

    💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:   

     • 💣 Optimal Meta Ads Setup: L1, L2, & L...  

    💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:   

     • 💣 Optimal Meta Ads Setup: L1, L2, & L...  



    0:00 Intro

    0:28 ABO Approach for Successful Meta Ads Campaigns

    5:07 Analyzing Meta Ads strategy metrics

    8:29 Growth in Amazon and Shopify sales and subscribers



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8

    25 October 2024, 10:00 am
  • 15 minutes 47 seconds
    Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators

    Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance.

    Related videos:

    🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:   

     • 🔥 Google Ads Management: Dealing with...  

    💣 The Key Performance Indicators (KPIs) You Should Share to Clients:   

     • 💣 The Key Performance Indicators (KPI...  

    ✅ To-Dos on Your First Call With a New Client:   

     • ✅ To-Dos on Your First Call With a Ne...  

    📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:   

     • 📧 Mastering Email Responses: Pro Tips...  

    🔍 PPC Talks: What to Check Before Onboarding a Client:   

     • 🔍 PPC Talks: What to Check Before Onb...  

    🤝 What We've Learned About Effective Client Management:   

     • 🤝 What We've Learned About Effective ...  

    🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:   

     • 🚀 Client Management Tips From The Pro...  



    0:00 Intro

    0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators

    5:10 Data presentation

    10:36 Google Ads and Meta Ads work together



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    22 October 2024, 10:00 am
  • 14 minutes 46 seconds
    The Key Performance Indicators (KPIs) You Should Share to Clients

    Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more.

    Related videos:

    💸 Why You Should Not Rely on In-App Metrics:   

     • 💸 Why You Should Not Rely on In-App M...  

    💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:   

     • 💸 Meta Ads Case Study: Doubling ROAS ...  

    💸 How to Run Advantage+ Shopping Campaigns for Success:   

     • 💸 How to Run Advantage+ Shopping Camp...  

    🔥 Measure Your Campaign Success Beyond ROAS:   

     • 🔥 Measure Your Campaign Success Beyon...  

    💰 Why Meta Ads Is Critical for Increasing Google Ads Success:   

     • 💰 Why Meta Ads Is Critical for Increa...  


    0:00 Intro

    0:18 The Key Performance Indicators You Should Share to Clients

    5:43 Turning off Meta Ads

    10:54 nCAC basis



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8 

    18 October 2024, 10:00 am
  • 13 minutes 58 seconds
    Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend

    Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%.

    Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.


    Related videos:

    💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months:   

     • 💰 Achieving 31% Google Ads Return On ...  

    🎯 Guide to Meta Ads Targeting | Part 1:   

     • 🎯 Guide to Meta Ads Targeting | Part 1  



    0:00 Intro

    0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend

    7:40 Audience targeting strategy

    9:04 Bottom of the funnel campaign



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8 

    15 October 2024, 10:00 am
  • 10 minutes 24 seconds
    How to Run Advantage+ Shopping Campaigns for Success

    Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers.

    Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the L1, L2, & L3 approach.


    Related videos:

    💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:   

     • 💣 Optimal Meta Ads Setup: L1, L2, & L...  

    💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:   

     • 💣 Optimal Meta Ads Setup: L1, L2, & L...  

    💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:   

     • 💸 Meta Ads Case Study: Doubling ROAS ...  


    0:00 Intro

    0:33 How to Run Advantage+ Shopping Campaigns for Success

    4:26 The truth about Advantage+ Shopping Campaigns

    6:29 L1, L2, L3 approach

    8:29 Increase in first time customers



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8 

    11 October 2024, 10:00 am
  • 11 minutes 57 seconds
    Why Meta Ads Is Critical for Increasing Google Ads Success

    Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dropped from $25,000 to zero in July. Google's performance also significantly declined.

    Once Meta Ads was recovered, the business rebounded and earned $33,000 in just the first 10 days. This indicates that Meta Ads is crucial for driving overall traffic and revenue. Nick also touches on how the advertising platforms are not always providing accurate attribution data and what you can do and what metrics to focus on instead to mitigate this issue. Watch this video to learn more.


    0:00 Intro

    0:16 Why Meta Ads Is Critical for Increasing Google Ads Success

    6:47 Surge in new customers

    10:00 Stop relying on in-app metrics and ROAS


    Related videos:

    💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:   

     • 💸 Meta Ads Case Study: Doubling ROAS ...  

    💸 How to Run Advantage+ Shopping Campaigns for Success:   

     • 💸 How to Run Advantage+ Shopping Camp...  

    🔥 Measure Your Campaign Success Beyond ROAS:   

     • 🔥 Measure Your Campaign Success Beyon...  



    👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


    👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


    👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

    Sign up for a FREE Growth Plan today: https://sol8.com/ap/


    👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/


    👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/


    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

    --------------------------------------------------


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    8 October 2024, 10:00 am
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