Black T-Shirts

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Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

  • 54 minutes 49 seconds
    Chris Yee: Eastwood & AI - Live at SXSW Sydney


    In this special edition of Black T Shirts recorded live at SXSW Sydney & presented by our friends at Adobe, we sit down with multidisciplinary artist Chris Yee for a wide-open conversation on the future of creativity.


    Chris breaks down how AI is reshaping the creative workflow, why the neighbourhoods we grow up in leave fingerprints on our art, and what “authenticity” actually means in a world where anyone can make anything.

    From early influences to the tension between tradition and technology, this episode dives into the messy, exciting intersection of culture, identity, and new tools redefining modern storytelling.

    27 November 2025, 1:19 am
  • 1 hour 14 minutes
    The Great Unlearning: Live From The B&T Breakfast

    Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move forward. With Henry Innis (Founder, Mutinex) and Clare Tsunobo (Head of Media, Lion) joining the conversation, the panel unpacks media myths, creativity clichés, and the evolving role of data in shaping marketing today. This isn’t a how-to guide, it’s a candid reflection on what they used to believe and how those shifts are now changing the way the industry thinks.

    9 September 2025, 2:01 am
  • 1 hour 1 minute
    Susan Credle - Creative Space & Brand Characters

    In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of creative environments, the art of character development, and the enduring impact of storytelling in brand building.


    The creative force behind iconic campaigns like the M&M’S "human" characters and Allstate's unforgettable "Mayhem," Susan has helped shape some of the most memorable brand voices in advertising. Her contributions to the industry have earned her numerous accolades, including being named one of Ad Age's "100 Most Influential Women."

    23 June 2025, 5:26 am
  • 48 minutes 9 seconds
    Going Rogue & Chicken Handbags: Live At Mumbrella 360

    Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their favourite guests. From hard-won lessons in creativity to surprising truths about success. Then, in front of a live audience, the hosts flip the script and put themselves to the pub test. Are they living by the wisdom they preach? Are the beers cold? Are the answers honest? Tune in for a candid, unfiltered session.

    6 June 2025, 2:41 am
  • 55 minutes 29 seconds
    Sam Rowlands: Killer Stats and Pink Chips

    This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA.

    Sam takes us back to her roots, growing up on a farm outside a small town in rural Australia, and shares how that upbringing shaped her perspective and creative grit. We trace her journey from the country to the cutting edge of global creative work and unpack the story behind Pink Chips, her bold, personal, and provocative creative project that's putting female business leaders first and turning heads for all the right reasons.

    29 May 2025, 12:41 am
  • 1 hour 43 seconds
    Luke & John McKelvey: Celebrity Culture and Ocean Views

    In this episode of Black T-Shirts, we dive into the sun-soaked world of celebrity culture, branding, and the creative chaos behind global campaigns with Luke and John McKelvey — the visionary brothers behind creative agency MIRIMAR. From ocean views to red carpets, the McKelveys unpack how they turn cultural moments into marketing magic for some of the world’s biggest stars and brands.

    21 May 2025, 1:08 am
  • 59 minutes 11 seconds
    Kim Gehrig: Singing Vaginas and The Creative Skewer

    In this episode, we sit down with director Kim Gehrig, whose work spans iconic campaigns like This Girl Can, “Play it Safe” for The Sydney Opera House and of course, “Viva la Vulva” for Libresse. Plus some of the most famous spots for Apple and Nike


    We chat about what drives her to tell the stories she does, the pressure to keep pushing creative boundaries, and why it’s worth fighting for work that actually means something and what is a creative skewer?

    15 May 2025, 1:19 am
  • 58 minutes 11 seconds
    Phill Agnew: Hard Graft and Soft Nudges

    In this episode of The Black T-Shirts Podcast, we’re joined by Phill Agnew, host of Nudge, the only podcast dedicated to consumer psychology. Phill shares his journey from hard-grafting marketer to one of the leading voices in behavioural science for brands, breaking down how tiny tweaks in messaging can create major shifts in behaviour. We dig into how behavioural science can be applied across the all business decisions, what marketers often get wrong about persuasion, and why understanding consumer psychology isn’t just helpful, it’s essential.

    6 May 2025, 4:13 am
  • 1 hour 2 minutes
    Brooke Hammerling: Pop Culture and Public Relations

    This week on The Black T-Shirts Podcast, we sit down with Brooke Hammerling legendary PR strategist, founder of boutique agency The New Thing, and the creative force behind the beloved newsletter, podcast, and meme empire Pop Culture Mondays. Brooke shares her journey from shaping the narrative for some of tech’s biggest names to becoming a go-to voice in pop culture commentary (with a little help from Baby Yoda). We dive into the evolving world of PR, what it takes to build authentic buzz today, and how staying curious (and a little bit mischievous) fuels lasting success. 

    30 April 2025, 11:05 pm
  • 1 hour 5 minutes
    Chris Beresford Hill - Big Things and Creative Details

    In this episode of Black T-Shirts, we sit down with Chris Beresford-Hill, a creative heavyweight with advanced degrees in hustle.  In his new role as Worldwide CCO, Chris has helped re-set the vision for the iconic creative house BBDO. Chris unpacks the value of creativity, how to set a creative vision, and have it flow through an organisation. After listening to this episode you'll want to go out and 'Do Big Things'.

    23 April 2025, 2:12 pm
  • 1 hour 12 minutes
    John Schoolcraft: Mind Control & Milk

    In this episode of The Black T-Shirts Podcast, we sit down with the Global Chief Creative Officer at Oatly, the brand that’s become synonymous with rebellious originality in the plant-based space. Known for leading disruptive, design-first campaigns that put authenticity over algorithms, our guest opens up about the power of exploration projects, building a culture of creative bravery, and why consumer brands should stop chasing trends and start chasing ideas.

    15 April 2025, 7:40 am
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