- 28 minutes 58 secondsWebMCP clearly explained (and how to make $$)
Vinny is back on the pod, and he explains WebMCP. WebMCP puts MCP tools inside the browser UI, so any agent that you bring can read a page and act on it. Vinny demos an espresso gear store where his agent compares two machines, checks the counter width, matches accessories, adds an item to the cart, and applies a coupon. Together we map the agent-native options, from headless APIs to in-app agents, and we place WebMCP in the middle of that map. I close the episode with two cash-flowing business ideas that a semi-technical founder can start today.
Timestamps
00:00 – Intro
02:28 – WebMCP Clearly Explained
07:22 – Demo: Conditional Tools And Browser Session Login
09:11 – The Agent-Native Paradigm
12:12 – How Agents Interact with Apps
16:05 – Demo: Accessories, Cart, And Coupons
18:42 – Where WebMCP fits
21:03 – Startup Idea 1: WebMCP Conversion Agency
24:27 – Startup Idea 2: Agent Mystery Shopper
26:11 – Closing Thoughts
Key Points
- WebMCP makes a website agent-readable and agent-actionable through a short, clear list of tools.
- The browser session carries the login, so tools stay conditional and the setup stays simple.
- The live store demo compares machines, matches accessories, adds to the cart, and applies a coupon.
- WebMCP sits between headless APIs and in-app agents, and it keeps the visual UI that most people prefer.
- Vince says WebMCP launched in February as a joint Microsoft and Google experiment in Chrome.
- The first markets: complex commerce, SaaS admin consoles, read-only flows in regulated industries, and internal tools.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND VINNY ON SOCIAL:
X/Twitter: https://x.com/hot_town
Youtube: https://www.youtube.com/channel/UCHP5Hdx0X-sM0uv2bl_OOqg
26 August 2026, 6:40 pm - 41 minutes 17 secondsScreensharing top takes in AI/startups
On this week’s SIP Live we dive deep on the X timeline to give each post a sip or a skip, and we answer questions from the chat. This episode covers AI-native operations, a baby food app that earns a million dollars a month, iMessage agents, human customer support as a brand advantage, small teams, reading habits, and sales advice for builders. Listeners get concrete first steps, business ideas they can copy today, and two clear opinions on each take.
Timestamps
00:00 – Intro
00:59 – Where an AI-Native Company Starts
04:48 – The $1M-a-Month Baby Food App
10:31 – An App Store for iMessage Agents
16:32 – Customer Support Is Eating Engineering
23:38 – RIP to the 2-Pizza Team
26:36 – Paul Graham on Reading as an Advantage
33:31 – The Worst Moves for 2026
37:01 – From Designer to Salesperson
Key Points
- Make the company legible first: keep meeting notes and SOPs in files that an LLM can read.
- Let the team explore AI tools freely, then ask one department, such as admin, to lead.
- A million-dollar-a-month app leaves room for niche copies that earn 10K to 30K a month.
- Build loops that turn daily support transcripts into prototypes and measurable goals.
- Human support works as a marketing advantage, and premium buyers pay for it.
- Sales stays part of the owner's job, so learn the frameworks and start cold calling.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.comLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
Unscheduled CEO Podcast: https://www.unscheduledceo.com/
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
25 August 2026, 6:30 pm - 44 minutes 21 secondsGrok Bot: make a 1 person company with agents
I sit down with Billy Howell for an inside look at a real business that runs on Grok Bot agent teams. Billy tests hundreds of tools for The Rundown, and he uses Grok Bot to run his local newsletter, The Arlington Bagel, which goes to 6,000 readers every Thursday. He walks me through his chief of staff bot, his research and sales agents, and the routines that move work forward while he sleeps. We cover the token math, the four-week plan he follows, and the business models that fit this tool best: newsletters, directories, and Shopify stores. You leave with a setup you can copy for one project this month.
Timestamps
00:00 – Intro
02:22 – Grok Bot Overview
03:12 – What makes GrokBot special
06:09 – Pick one project
08:09 – Creating your initial agent team
11:19 – First week sprint with Grok Bot
13:06 – Automated Routines within Grok Bot
15:51 – Agent Org Structure
17:35 – Best Practices for building Agents
19:45 – Newsletter playbook
21:12 – Plugins
22:24 – Newsletter playbook pt 2
25:43 – Sales agent
29:06 – Iterating and Improving Agents
33:34 – Grok Bot business ideas
36:45 – Site stack builder
38:36 – Directories and landing pages
41:42 – One project for a month
42:50 – Closing Thoughts
Key Points
- Keep one project per Grok Bot account, so context stays clean and tokens stay available.
- Start with a chief of staff bot, and let it audit your business and name the first three agents.
- Follow the four weeks: build the team, execute, hire and fire, then automate.
- Ask each agent for a five-line brief: what shipped, what is stuck, what needs you.
- Move repeatable steps into scripts or make com, and keep agent tokens for high value work.
- Newsletters and directories give the easiest entry, and the two models feed each other.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND BILLY ON SOCIAL:
X/Twitter: https://x.com/billyjhowell
Instagram: https://www.instagram.com/billyjhowell
21 August 2026, 8:10 pm - 32 minutes 27 secondsYou need to be skillsmaxxing (10x your Claude/Codex)
Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP
I talk with Remy, known online as AI with Remy, about agent skills and how to share them across a whole team. Remy explains that a skill is an SOP for AI: a markdown file that teaches Claude your exact way to do a task. He then shows his system. He keeps his team skills in one GitHub repository, and he installs that repository as a plugin in Claude Code and Codex. The result is one source of truth, automatic updates for everyone, version control, and company ownership of the work. Listen to this episode if you run daily tasks with agents and you want your whole team to get the same quality of output.
Remy’s prompt + skill setup: https://startup-ideas-pod.link/Remy-skills
Timestamps00:00 – Intro
02:33 – Skills as SOPs for AI
04:27 – How the agent uses skills
05:13 – AI is single player
06:21 – Example Skills: Notion, Brand Voice, Email
08:07 – How to share skills
11:40 – What is a Plugin?
14:58 – Anatomy of a Plugin
15:30 – Version Control and Rollback
16:58 – A Second Repo for Personal Skills
18:29 – The Day Claude Deleted 150 Skills
20:02 – Skills as Company Assets
21:00 – A Web App on Top of the Repo
24:46 – How Many Skills to Build
27:00 – The Self-Improvement Loop
28:15 – Skill Maxxing
30:40 – Closing Thoughts
Key Points
- A skill is a markdown SOP that teaches an agent your exact way to do a task.
- Most skills sit on one laptop, so a great process stays with one person.
- A GitHub repo plus a plugin gives the team one source of truth for every skill.
- Auto-update sends each skill edit to every teammate in Claude Code and Codex.
- A company-owned repo keeps the skills when a teammate moves on.
- Remy builds thin agents and thick skills, so any harness can run the same process.
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND REMY ON SOCIAL
Youtube: https://www.youtube.com/@aiwithremy
AI with Remy: https://www.aiwithremy.com/
19 August 2026, 8:00 pm - 48 minutes 10 secondsHow to use Claude Code better than 99% of People
Get Claude Code: https://startup-ideas-pod.link/claude-greg
In this solo episode I lay out the exact system I use to turn Claude Code into what I call an AI employee. My premise is simple: give Claude the same things you would give a person joining your company (a workspace, memory, a brief, a clear ticket, eyes, review, a schedule, and permissions). I build the whole setup live around a real idea I found on ideabrowser.com , a missed-lead responder for med spas, and I share the specific prompts I use at each step. By the end, the product, the customer feedback, the docs, the demos, the reviews, and the recurring work all live inside one operating loop. I close with a seven-day plan you can run at your own pace. And thank you to Claude and Anthropic for supporting the podcast.Setup Claude Code to be your 24/7 employee: https://startup-ideas-pod.link/Claude-code
Timestamps
00:00 – Intro: The AI Employee Map
05:47 – Step 1: Creating The Workspace In Claude Desktop
14:53 – Step 2: The Brief And Plan Mode
18:08 – Step 3: The Ticket And Defining Done
22:15 – Step 4: The Eyes And Desktop Preview
26:13 – Step 5: Review In Layers And The Diff View
29:34 – Step 6: The Schedule And Routines
34:32 – Step 7: Parallel Agents And Worktree Isolation
39:14 – Step 8: Permissions: Safe, Ask First, Human-Owned
41:15 – Step 9: Skills, Connectors, And Hooks
44:28 – The Seven-Day Plan
47:42 – Closing Thoughts
Key Points
- I treat Claude Code like a new hire: workspace, memory, brief, ticket, eyes, review, schedule, permissions.
- The repo brain teaches Claude how I work and what good looks like.
- Plan mode comes first: Claude reads the context, proposes an approach, and waits for my approval.
- One ticket at a time means one task, one finish line, and one reviewable change.
- The eyes matter: Claude opens the app in desktop preview, clicks the flow, checks the console, and reports what a buyer experiences.
- Routines and permissions turn a chat tool into a 24/7 operator with clear boundaries.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
17 August 2026, 6:00 pm - 48 minutes 28 secondsHow to Build an AI-Native Company in 2026
I sit down with Allie K. Miller to talk about the shift from managing AI agents to enabling them. Allie runs a workforce of 34 AI agents led by an AI chief of staff named Simon, plus six directors named after Friends characters. She shares her three-word prompt, her daily AI diary, her AI watchdogs, and her rule to build the factory before the product. We then debate the future of software: why enterprises still want a vendor to call, and why consumer software now rewards taste and distribution. Listeners leave with one mindset shift and a first step they can finish in under three hours.
Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP
Timestamps
00:00 – Intro
02:29 – Become a Great Agent Manager
04:49 – The Three-Word Prompt
08:12 – The Pyramid of Proactivity
12:23 – Making the Company Queryable
19:14 – How to Design an AI Workforce
22:25 – AI as a Watchdog
24:56 – Startup Opportunities
26:29 – Build the Factory, Then the Product
30:09 – The SaaS Question
34:53 – Consumer Software as Art
37:12 – High-Value Bottlenecks
44:56 – Closing Thoughts
Key Points
- Allie sits three rungs above her 34 agents. She sets the infrastructure and waits for escalations.
- Her strongest prompt runs three words on top of full business context: do smart things.
- She holds the risk tier steady and expands only the breadth and scope of agent work.
- A dictated daily diary captures the context that lives outside meetings, email, and Slack.
- AI watchdogs remain wide open: duplicate work, calendar conflicts, and meeting disagreements.
- The bigger play is a software factory. Build the primitives once, then ship each product faster.
- I see opportunity on both sides of software: enterprises want a vendor to call, and consumers reward taste.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND ALLIE ON SOCIAL
X/Twitter: https://x.com/alliekmiller
Instagram: https://www.instagram.com/alliekmiller/
12 August 2026, 9:00 pm - 34 minutes 10 secondsMaking $$$ selling to AI Agents
In this solo episode I break down Cloudflare's AI agent announcement in plain English and explain why I see it as the new business model for the internet. I walk through AI crawl control, pay per crawl, the monetization gateway, and the x402 payment rail, and I show how a single request turns into a transaction. From there I give three startup ideas built directly on top of this shift: a niche data refinery, agent readiness for businesses, and expert archives turned into agent tools. For each idea I lay out the wedge, the first customer, the first version, and how I would sell it. My core claim: the internet is moving from pages humans visit to resources agents use, and the builders who move now own the doors.
Timestamps
00:00 – Intro
01:01 – The Old Paradigm of the Internet
02:57 – The New Paradigm of the Internet
03:41 – What Cloudflare is actually doing
06:33 – An AI Index for all our customers
07:34 – The Agent Internet Stack
09:09 – Why Now Is the Best Time to Build
10:29 – Startup Idea 1: The Niche Data Refinery
17:10 – Startup Idea 2: Agent Readiness for Businesses
23:43 – Startup Idea 3: Expert Archives as Agent Tools
30:36 – The Filter for Finding Ideas
32:33 – Closing Thoughts
Key Points
- The human web monetized attention; the agent web monetizes useful resources, priced per request.
- Cloudflare's pay per crawl, monetization gateway, and x402 turn the HTTP 402 status code into a live checkout at the edge.
- Idea 1: refine one niche's messy data into clean fuel for agents, starting with 100 businesses in one city.
- Idea 2: sell agent readiness by showing a founder exactly what AI says about their company today.
- Idea 3: package an expert's archive into one job-specific agent tool the audience already wants.
- Every one of these works as a manual services business today and productizes as agent payments mature.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
10 August 2026, 6:00 pm - 43 minutes 59 secondsThese AI Marketing Agents Get You Customers
I bring Cody Schneider back on the show to build two marketing agents end to end, live. The first one monitors LinkedIn posts from creators in your category, scrapes everyone who engages, waterfalls those profiles into emails and phone numbers, and then runs cold email and LinkedIn DMs with an agent managing the replies. The second one turns internal conversations, sales calls, and podcast transcripts into a daily organic LinkedIn content engine across an entire team. Cody names every tool in the stack, shares the real infrastructure costs, and shows the actual terminal commands he runs in Claude Code. By the end you have two systems you can go set up today for your startup.
Timestamps
00:00 – Intro
02:27 – Agent Number One: Cold Outbound Agent
04:26 – Finding Creators in Your Category on LinkedIn
09:09 – Apify Explained and the API Maestro Actors
10:59 – Extracting Engagers Live in Claude Code
12:59 – Agent Versus Automation
15:45 – Waterfall Enrichment: GitLeads, Apollo, Origami
17:13 – Compliance, Data Brokers, and What Stays Legal
21:40 – Waterfall Enrichment: Million Verifier and LeadMagic
25:38 – The Cold Outbound Infrastructure
28:33 – Software Factories and Marketing as Code
31:41 – Agent Number Two: The Organic LinkedIn Engine
39:34 – Earned Media Math at $22 CPM
42:31 – Closing Thoughts
Key Points- LinkedIn engagement is a hand raise, so it beats firmographics as a targeting signal.
- Ten to twenty source accounts give you roughly 80% surface area coverage of an industry.
- Waterfall enrichment moves cheapest to most expensive: GitLeads, then Apollo, then Origami or Prospeo.
- Roughly $200 a month covers sending software plus inboxes for about 10,000 cold emails.
- An agent here is plain code on a cron job with an LLM attached where judgment is needed.
- Organic content works best when it starts from real human source material like calls, Slack, and transcripts.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL:
Cody’s startup: https://www.graphed.com/X/Twitter: https://x.com/codyschneiderxx
5 August 2026, 8:40 pm - 26 minutes 28 secondsGraph Engineering Clearly Explained
I go solo on this one to break down graph engineering, the term I keep seeing go viral on X. I define it in plain English: prompt engineering is how you ask AI a better question, context engineering is how you give AI better information, and graph engineering is how you design the work around the AI so it lives as a managed workflow instead of one giant chat. I walk through the vocabulary (jobs, arrows, state), separate knowledge graphs from agent graphs, and run a full worked example on whether to launch an AI bookkeeping product for Shopify merchants. Then I show three levels of implementation, from manual lanes on a whiteboard up to LangGraph and n8n, plus ready-made graphs for support, content, and code. You leave with a repeatable way to turn one AI workflow you already run into a map of steps, checks, handoffs, loops, and human approvals.
Timestamps
00:00 – Intro
01:24 – Prompt Engineering, Context Engineering, Graph Engineering
02:50 – Chat vs Graph
03:35 – Defining Terms and Workflows
06:44 – Knowledge Graphs vs Agent Graphs
08:47 – When to use Graph Engineering
10:01 – Example: AI Bookkeeping For Shopify Merchants
13:22 – The Diamond Pattern Graph Visualized
15:10 – Three Levels of Implementation
17:14 – Customer Support Graph
18:45 – Content Creation Graph
19:30 – Coding Graph
20:42 – The Trap Of Oversized Graphs
22:22 – Building Your First Graph
24:53 – Closing Thoughts
Key Points
- Graph engineering means designing the work around the AI: jobs connected by arrows, with shared state moving between them.
- Knowledge graphs help AI understand how information connects; agent graphs help AI understand how work should move.
- Reserve a graph for work with multiple steps, multiple sources, parallel paths, checks, risks, or approvals.
- Separate the writer from the checker, since a single model grading its own answer inflates confidence.
- Draw and run the graph manually first; add LangGraph, n8n, or Make com once the structure proves itself.
- Aim for the smallest graph that raises quality, and place the human gate where mistakes get expensive.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
3 August 2026, 6:30 pm - 38 minutes 44 secondsJack Dorsey's Buzz: The New Hermes Agent?
I sit down with Vinny for a live tour of Buzz, an open source, agent-native chat app from Block built on an open protocol. Vinny makes the case that openness is the real story here: agents arrive as first-class teammates, the harness underneath each agent swaps freely between Claude Code, Codex, Goose, and open code, and your entire chat context travels with you through every swap. He demos real output, including a CRM app built with the Wasp full stack framework and deployed to Railway, plus a tweet leaderboard that pipes daily stats back into a channel through a public API. I press him for the honest state of the software and for the setup advice he actually uses day to day. By the end I share where I land on Buzz versus Slack, and why I think anyone building right now gains from putting their hands on tools like this.
Timestamps
00:00 – Intro
02:57 – Agents as First-Class Team Members
03:49 – Swappable Harnesses Under Any Agent
06:55 – Audio Huddles With Agents
08:34 – Git, Feature Branches, and Parallel Worktrees
11:20 – Building a CRM App with Buzz and Agents
13:43 – Why This Matters
18:13 – Best way to engage with your Agents
23:53 – Shared Compute and Local Models
25:42 – Model Choice, Data Ownership, and Lock-In
27:36 – Context as the Foundation
29:39 – Setting Up Agents
31:21 – Skills and Speed
33:03 – Who Should Try Buzz Today
34:36 – My Take: Live in the Future
38:10– Closing Thoughts
Key Points
- Buzz treats agents as members of your team, so one shared chat becomes the context layer for humans and agents together.
- The harness under any agent swaps freely, and every chat, project, and decision comes along for the ride.
- Globally installed agent skills stay available inside Buzz, so an existing Claude Code setup carries straight over.
- Agents branch, work in parallel worktrees, push to Git hosting on your own relay, and ship live apps end to end.
- Shared compute lets a small team run one local model on one machine and use it from many computers.
- Buzz sits in early preview today, which makes it a strong fit for solopreneurs and small teams iterating fast.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND VINNY ON SOCIAL:
X/Twitter: https://x.com/hot_town
Youtube: https://www.youtube.com/channel/UCHP5Hdx0X-sM0uv2bl_OOqg
28 July 2026, 10:10 pm - 37 minutes 47 secondsHow I use Claude Code + MCPs to run my marketing
Cody Schneider is back on the podcast, and I ask him to lay out what a real marketing agent looks like once you get past the hype. He draws a hard line: an agent owns unified business data, runs on a cadence, and improves from the results it reads back. We use one concrete business as the sandbox — an AI-first product built on top of WordPress — and Cody walks the entire stack behind a Facebook ads agent that researches pain points, generates static and video creative, publishes through the Facebook Marketing API, kills the losers, and promotes the winners. You leave with a business idea, the exact infrastructure list, and the tools we use to run it today.
Timestamps:
00:00 – Intro
01:54 – Defining a Marketing Agent
04:00 – Startup Idea: AI for WordPress
07:27 – AI-First Plugin Ideas: Yoast, WPForms, WooCommerce, Akismet
09:55 – The current state of Meta Ads
12:48 – Bundling the Stack and Choosing Channels
15:23 – Two creative pipelines: static and video
17:25 – The Data pipeline and warehouse
24:11 – Ad strategy
25:51 – Solving for Entropy
28:01 – Let the market pick the winner
34:26 – Closing Thoughts
Key Points
- WordPress powers 43% of all indexed websites, which leaves a wide open lane for AI-first products built on that stack.
- A marketing agent earns the name when it owns live data, runs on a cadence, and learns from its own results.
- The infrastructure comes down to three pieces: a pipeline (Airbyte), a warehouse (ClickHouse), and cloud hosting (Heroku, Railway, or similar).
- Facebook's Andromeda algorithm reads your creative and your landing page, so the ad copy now carries the targeting.
- Fresh inputs — competitor ad libraries, YouTube transcripts, podcast transcripts — keep agent creative varied over time.
- Paid ads let you test a thousand angles and read the market's verdict inside 48 hours.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL:
Cody’s startup: https://www.graphed.com/
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
27 July 2026, 6:20 pm - More Episodes? Get the App