In this episode of the Branding for Impact podcast, we chat with Melizza Anievas, co-founder and executive director of Women in Web3 Hong Kong. Melissa discusses her journey in building a thriving Web3 community with over 1,500 members and forming key partnerships with industry giants like Google and The Sandbox. The conversation covers foundational aspects of Web3, including decentralization and tokenization, and explores exciting trends in the Asia Pacific region. Melissa also shares insights on how brands can leverage Web3 technology for creative solutions and the significant role Asia plays in shaping the future of the global Web3 ecosystem.

Connect with Melizza:
LinkedIn - @melizzaanievas and @WiW3
Website - https://womeninweb3hk.com/
Instagram - @MelizzaAnievas

Timestamps:
01:28 Understanding Web3: A Basic Explanation
07:15 Web3 Trends in Asia Pacific
11:18 Tokenization and Its Benefits
13:17 Web3 Applications in Various Sectors
19:52 Web3 in Asia: Opportunities and Challenges
30:55 Future of Web3 and Industry Collaborations

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of the Branding for Impact podcast, we are joined by Shivang Jhunjhunwala, Chief of Staff at Ovolo Hotels. Shivang discusses the unique journey and growth strategies of the family-owned Ovolo Hotels, which boasts a collection of boutique lifestyle hotels and service apartments across Hong Kong, Australia, and Bali. 

We discuss the integration of technology and sustainability in the hospitality industry, the impact of the COVID-19 pandemic on travel trends, and the importance of personalized guest experiences. 

Shivang also elaborates on the brand's expansion challenges and opportunities, the role of a family-owned business in fostering a distinct culture, and how local collaborations and sustainability efforts are shaping the future of Ovolo Hotels.

Connect with Shivang:
LinkedIn - @shivangjhunjhnuwala and @ovolo-hotel-group
Website - www.ovolohotels.com
Instagram - @ovolohotels

Timestamps:
01:59 Trends in the Hospitality Industry
03:18 Technology and Guest Experience
04:23 Personalized Service and Guest Preferences
05:39 Ovolo Hotels: A Family Legacy
08:25 International Expansion and Market Differences
28:11 Sustainability in the Hotel Industry
32:50 Conclusion and Final Thoughts

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Join in on our conversation with Lindsay Davis, founder of Femtech Association Asia, to discuss the significant strides being made in the Femtech industry across the region. 

Lindsay shares her journey from working in multicultural advertising to leading one of Asia's largest networks dedicated to improving women's health through technology. 

We discuss the growing market potential for FemTech, the challenges of underfunding and under-research in women's health, and the importance of collaboration and localization. 

Our conversation highlights the need for preventative care and the exciting future prospects in women's health and longevity. We also touch on the role of community, corporate partnership, and the power of inclusive development in driving change.

Connect with Lindsay:
LinkedIn - @femtechasia and @lindsaydavis
Website - https://www.femtechassociation.com
Instagram - @femtechasia

Timestamps:
00:19 Lindsay Davis' Career Journey
00:42 Founding Femtech Association Asia
01:15 Impact of Femtech Connect Asia 2024
01:46 Personal Experiences and Femtech's Importance
04:26 Challenges and Opportunities in Women's Health
09:11 Growth and Potential of Femtech in Asia
15:34 Collaboration and Localization in Femtech
30:41 Future Predictions for Femtech in APAC

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of the Branding for Impact podcast, we sit down with Florian, a French B2B entrepreneur based in Hong Kong and founder of Standard Insights. 

With extensive experience in tech and Asia, Florian discusses the evolution and importance of market research in today's digitized and fragmented media landscape. 

We delve into how market research acts as a strategic investment for growth and differentiation, especially within the diverse and rapidly changing APAC region. Florian sheds light on the journey and philosophy behind Standard Insights, highlighting how they modernize data analysis to make market research accessible, affordable, and actionable for brands of all sizes.

We also explore emerging trends, the need for local adaptability, and how the platform helps brands make informed decisions without extensive resources.

Connect with Florian and his team:
LinkedIn - @floriangaudel and @standard-insights
Website - www.standard-insights.com
Facebook - @Standard.Insights

Timestamps:
01:19 Importance of Market Research
01:58 Challenges in Modern Marketing
02:52 Consumer Trends and Specific Audiences
03:57 Founding of Standard Insights
04:58 Market Research in the APAC Region
07:42 Comparing Western and Asian Markets
10:42 Case Study: Canva's Expansion Strategy
18:14 Trends in Market Research
20:39 Modernizing Market Research

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region. 

With over 17 years of experience working with renowned brands like Chanel, L'Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia. 

She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerce, particularly in China. Allie's extensive experience living in various Asian cities equips her with a unique perspective on navigating diverse markets, making this episode a valuable resource for anyone looking to understand or expand in the beauty industry. 

Tune in for actionable tips and expert advice on growing your beauty venture in Asia!

Connect with Allie:
LinkedIn - @alexandrarooke and @cleanbeautyasia
Website - www.cleanbeautyasia.com
Instagram - @cleanbeautyasia

Timestamps
[00:02:36] Rise of local beauty brands.
[00:05:39] Chinese brands' unique identity challenge.
[00:09:20] APAC beauty market expansion opportunities.
[00:12:04] Market localization strategies.
[00:17:10] Market testing strategies for brands.
[00:22:42] Market competition between beauty retailers.
[00:27:00] Scientific beauty in Asia.
[00:31:33] Long-term approach to market entry.

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.

For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space. 

Topics we cover this month:

• How sustainable is Patagonia if no one can afford to buy it?
• Encourage Plant-Based diets with choice architecture, not bans or marketing stunts
• What are the main barriers to adopting a more sustainable lifestyle?
• Mars bars trial paper wrappers in effort to cut plastic waste
• Australian Government announces big changes in packaging regulations in historic agreement
• Lululemon partners with The Mills Fabrica and RHYS Workshop to upcycle unused stock into patchwork cushions for individuals experiencing homelessness

If you’d like to read more about the articles and reports mentioned, simply email us at studio@prismcreative.co with NEWSLETTER as the subject, and we’ll send you a copy of July’s newsletter with all the links.

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.

Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.

What we cover:

- How we need to move past RECYCLING into ELIMINATING WASTE
- The urgency for the fashion industry to reinvent itself through material innovation
- Being proactive as a leader instead of letting the industry dictate where it’s going
- Looking at other industries for inspiration and adapting it into yours
- Seeing setbacks as pivots and catapults

If you run a fashion business or a materials startup and would like to reach out to Sharon, you can contact her on www.anewstudios.com or on Instagram @anew.studios

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.

In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.

What we cover in this episode:
What is the purpose of the NFT?
How does it add value to both the brand and the audience?
How to use NFT as a tool, rather than a commodity
Understand how the NFT fits into your brand story and holistic customer experience

This episode is packed with BIG branding lessons and some new perspectives on NFTs that you need to know and apply to your own business!

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If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Welcome to Season 2 of Branding for Impact Podcast!

2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.

What we cover:
1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop. 

2:27 Shopping Local: With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops. 

3:21 Disconnect to reconnect: Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break.

4:19 Rise of preventive care: The Health and Wellness industry is getting more attention than ever.

5:28 Me first, Sustainability second: Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth.

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We’ve received such amazing feedback from our bite-sized branding and business tips and can’t wait to bring more helpful content to help you make an impact with your brand.

Aside from our quick 15 minute episodes, Season 2 will also be bring on guests from all walks of life and industries ranging from Wellness, to NGO, to Aromatherapy, to Hospitality to share their entrepreneurial journey and how their life experiences have crafted their unique perspectives on brand building.

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If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!

What we cover:
02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero)
04:52 Think beyond the physical and into the 5 senses (Case study: Joloko)
06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula)

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If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co.

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.

We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?

In this episode, we’ll share the findings to these questions:

• Which generations are taking the most action in helping social/environmental issues
• What's the MOST influential factor in making a purchase, and what’s LEAST important to consumers today
• How to get better messaging across to consumers so you get their support
• Which platforms do they most often use to find out more about your brand

And we’ll finish with 3 key actions you can take RIGHT NOW to make an impact with your consumers.

What we cover:
03:00 Boomers care more than we think. How to target your messaging to different generations
06:18 People are willing to pay! But what stops them from taking action?
08:25 How to navigate the sustainability messaging and overcome skepticism
09:58 3 actions you can take to make an impact with your consumers

The full Impact Insights Report is available FREE for download here: www.prismcreative.co/impact-insights-report-2021

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.