The Focus Group Podcast

The Focus Group Podcast

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/

  • 59 minutes 37 seconds
    S5 Ep12: Telling MAGA It's Raining (with Will Sommer)
    Donald Trump is facing some headwinds. His staff accidentally leaked war plans to a reporter, and the promised price cuts are nowhere to be found. We check in with Biden-Trump voters on Signal-gate, and talk to Trump's base about whether they want him running for a third term, how they feel about the economy (which may surprise you), and the state of the MAGA media ecosystem. The Bulwark's MAGA-knower Will Sommer joins Sarah to sift through it all.

    show notes

    By Will Sommer: 
    5 April 2025, 10:00 am
  • 1 hour 18 minutes
    S5 Ep11: The Kyrgyzstan PhD Problem (with Jen Psaki)
    We're checking in with 2024's non-voters, and Sarah has a (friendly) fight with our guest over whether Kamala Harris should have closed the 2024 campaign with Liz Cheney. They also talk to some of 2024's non-voters, who have some thoughts on how Democrats should be fighting back right now. Jen Psaki, host of MSNBC's Inside with Jen Psaki and the podcast The Blueprint with Jen Psaki, joins the show.
    29 March 2025, 10:00 am
  • 52 minutes 41 seconds
    S5 Ep10: It's Really Good and Really Bad (with Mark Leibovich)
    We're checking in on first-time Trump voters as Trump's reign of chaos continues. Some love what they're getting and think Democrats are out over their skis. Others are wondering when Trump will get around to fixing the economy. Atlantic staff writer and legendary DC chronicler Mark Leibovich joins Sarah to discuss what to make of it all.

    Show notes:
    Mark Leibovich in The Atlantic: Books by Mark Leibovich:
    22 March 2025, 10:00 am
  • 59 minutes 5 seconds
    S5 Ep9: Unresolved COVID Trauma (with Dr. Leana Wen)
    Five years ago this week, the COVID-19 pandemic came to the United States, and with it a level of suffering and distrust of authority (and each other) that we haven't fully reckoned with. Indeed, the pandemic was a major factor in what made Donald Trump's political comeback possible. Dr. Leana Wen, public health expert and author of the Washington Post newsletter The Checkup with Dr. Wen joins Sarah to discuss the lessons learned from the pandemic, how it changed Americans, and its implications for the future of public health.

    Show notes:
    The Checkup with Dr. Wen

    This show is #sponsored by OneSkin. Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ #oneskinpod


    15 March 2025, 10:00 am
  • 44 minutes 36 seconds
    S5 Ep8: Free World 'Family Meeting' (with Tommy Vietor)
    Trump shouted down Zelensky in the Oval Office last week, and many pro-Ukraine Trump voters wished it hadn't happened like that...publicly, at least. So, we wondered, what did the remaining pro-Ukraine Republicans think of America's role in the world? Pod Save America and Pod Save the World host Tommy Vietor joins Sarah to discuss the future of foreign policy in Trump 2.0.
    8 March 2025, 11:00 am
  • 50 minutes 58 seconds
    S5 Ep7: Raw Audio: Guys Being Dudes
    We're doing something a bit different this week: We're giving you nearly an hour of  audio from a recent focus group of men aged 18-29 who voted for Donald Trump in 2024. We get into everyone's media diets, what they think of Elon and Trump, and how the culture talks to young men today. You don't want to miss it.


    1 March 2025, 11:00 am
  • 57 minutes 25 seconds
    S5 Ep6: Will the Real POTUS Please Stand Up? (with Kara Swisher)
    It seems like Elon Musk is running America right now. SOME people in our focus groups don't like it all that much. Legendary tech reporter and Musk-whisperer Kara Swisher joins the show to discuss Musk's MAGA character arc and what his real motivations are with DOGE.

    Show notes:




    22 February 2025, 11:00 am
  • 57 minutes 48 seconds
    S5 Ep5: 'I'm All For Deportations, But...' (with Adrian Carrasquillo)
    Plenty of the newest Donald Trump voters wanted him to fix the border, and to deport criminals. Some are excited by what they're seeing, and some are getting more than they bargained for. Bulwark immigration correspondent Adrian Carrasquillo joins Sarah to discuss voter reactions, and the latest developments in Trump's immigration regime.

    By Adrian Carrasquillo:
    The Border Debate Is Over. Dems Lost.
    Inside Trump World’s Plans To Gloss Up Mass Deportations
    Trump’s Deportation Dragnet Widens and Puerto Ricans Are Getting Caught in It
    Trump Wants to ‘End’ Sanctuary Cities. This Mayor Has a Different Idea.
    Trump Turns Schools Into an Immigration Battleground


    15 February 2025, 11:00 am
  • 1 hour 14 seconds
    S5 Ep4: Winners Make Policy, Losers Go Home (with Adam Jentleson)
    Where do Democratic voters want the party to go next? And just as importantly, how does the party need to be thinking differently? Adam Jentleson, former chief of staff to Sen. John Fetterman and aide to Sen. Harry Reid, joins Sarah to discuss the kind of thinking hampering current Democratic elected officials and staff, and they discuss some new ways to campaign and govern as the party looks toward 2026 and 2028.

    By Adam Jentleson:


    8 February 2025, 11:00 am
  • 53 minutes 42 seconds
    S5 Ep3: At Least He's Doing Something (with Sam Stein)
    Donald Trump's approval rating is sitting around 50 percent, which is as high as he's ever been, even though he started his term by pardoning January 6 rioters, causing mass confusion across the government, and claiming that DEI caused a plane crash. The voters we talked to in our focus groups are just glad to see someone "taking action." Bulwark managing editor Sam Stein joins Sarah to talk about voters' reactions to Trump's flurry of executive orders (including the January 6 pardons), and how long Trump's "honeymoon" may last.
    1 February 2025, 11:00 am
  • 52 minutes 20 seconds
    S5 Ep2: Getting Out of Our Corners (with Amanda Carpenter)
    Anyone who opposes Donald Trump isn't feeling great this week. And where there was "resistance" when Trump took office in 2017, there was more resignation among the voters we talked to this week as he began his second term. Bulwark alum Amanda Carpenter of Protect Democracy joins Sarah to talk about what we should (and should not) be focused on over the next four years.


    25 January 2025, 11:00 am
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