The Focus Group Podcast

The Focus Group Podcast

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/

  • 59 minutes 50 seconds
    S5 Ep6: Will the Real POTUS Please Stand Up? (with Kara Swisher)
    It seems like Elon Musk is running America right now. SOME people in our focus groups don't like it all that much. Legendary tech reporter and Musk-whisperer Kara Swisher joins the show to discuss Musk's MAGA character arc and what his real motivations are with DOGE.

    Show notes:




    22 February 2025, 11:00 am
  • 57 minutes 48 seconds
    S5 Ep5: 'I'm All For Deportations, But...' (with Adrian Carrasquillo)
    Plenty of the newest Donald Trump voters wanted him to fix the border, and to deport criminals. Some are excited by what they're seeing, and some are getting more than they bargained for. Bulwark immigration correspondent Adrian Carrasquillo joins Sarah to discuss voter reactions, and the latest developments in Trump's immigration regime.

    By Adrian Carrasquillo:
    The Border Debate Is Over. Dems Lost.
    Inside Trump World’s Plans To Gloss Up Mass Deportations
    Trump’s Deportation Dragnet Widens and Puerto Ricans Are Getting Caught in It
    Trump Wants to ‘End’ Sanctuary Cities. This Mayor Has a Different Idea.
    Trump Turns Schools Into an Immigration Battleground


    15 February 2025, 11:00 am
  • 1 hour 1 minute
    S5 Ep4: Winners Make Policy, Losers Go Home (with Adam Jentleson)
    Where do Democratic voters want the party to go next? And just as importantly, how does the party need to be thinking differently? Adam Jentleson, former chief of staff to Sen. John Fetterman and aide to Sen. Harry Reid, joins Sarah to discuss the kind of thinking hampering current Democratic elected officials and staff, and they discuss some new ways to campaign and govern as the party looks toward 2026 and 2028.

    By Adam Jentleson:


    8 February 2025, 11:00 am
  • 53 minutes 42 seconds
    S5 Ep3: At Least He's Doing Something (with Sam Stein)
    Donald Trump's approval rating is sitting around 50 percent, which is as high as he's ever been, even though he started his term by pardoning January 6 rioters, causing mass confusion across the government, and claiming that DEI caused a plane crash. The voters we talked to in our focus groups are just glad to see someone "taking action." Bulwark managing editor Sam Stein joins Sarah to talk about voters' reactions to Trump's flurry of executive orders (including the January 6 pardons), and how long Trump's "honeymoon" may last.
    1 February 2025, 11:00 am
  • 52 minutes 20 seconds
    S5 Ep2: Getting Out of Our Corners (with Amanda Carpenter)
    Anyone who opposes Donald Trump isn't feeling great this week. And where there was "resistance" when Trump took office in 2017, there was more resignation among the voters we talked to this week as he began his second term. Bulwark alum Amanda Carpenter of Protect Democracy joins Sarah to talk about what we should (and should not) be focused on over the next four years.


    25 January 2025, 11:00 am
  • 1 hour 3 minutes
    S5 Ep1: The Caretaker Presidency (with Evan Osnos)
    As Joe Biden leaves office, we're taking one last look at his presidency, and what we've heard said about him since 2020. The New Yorker's Evan Osnos joins Sarah to recap his interviews with Biden over the years and discusses his legacy.

    Sponsor: Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ 

    Show notes:
    By Evan Osnos:
    Joe Biden's Last Campaign
    Joe Biden: The Life, the Presidency, and What Matters Now
    Wildland: The Making of America's Fury



    18 January 2025, 11:00 am
  • 57 minutes 17 seconds
    S4 Ep62: It's Not Like a Newscast (with Tim Miller)
    The podcast-sphere was one of the most covered stories of the 2024 election, with Joe Rogan standing above all. Podcaster extraordinaires Sarah and Tim turn over why this medium is appealing to the newest Trump voters (specifically the Rogan fans), and what our new long-form world means for the future of politics.
    21 December 2024, 11:00 am
  • 58 minutes 27 seconds
    S4 Ep61: Hate Was Up, Prices Were Down (with Marc Caputo)
    We've spent plenty of time on this show discussing what Donald Trump's newest voters found wanting about Democrats in the 2024 election. This week, we're turning our attention to their affirmative case for Trump. The Bulwark's MAGA-world correspondent, Marc Caputo joins Sarah to hear them out.

    show notes
    The NYT's DealBook summit Sarah referenced
    Harvard Kennedy School's recent election forum that Marc referenced

    14 December 2024, 11:00 am
  • 1 hour 10 minutes
    S4 Ep60: An 'Unserious' Show (with Jonathan V. Last)
    We've got (Thanksgiving) leftover focus group sound we didn't get to last week. Sarah's best friend Jonathan V. Last makes his vengeful return to the show to work through his thoughts (and the voters' thoughts) on the 2024 election, and he and Sarah parry over just how serious this country is anymore. It gets spicy.
    7 December 2024, 11:00 am
  • 1 hour 14 minutes
    S4 Ep59: "Beyoncé Ain't Paying My Bills, B*tch." (with Astead Herndon)
    The Focus Group Podcast is back for a post-election autopsy. We're starting with a deep dive on how Donald Trump's newest voters found Kamala Harris and the Democrats lacking. Astead Herndon, host of The New York Times podcast The Run-Up joins Sarah to write a first draft of how we got here.

    show notes
    The Run-Up: The Democrats' Plan to Get Skeptics on Their Side
    The Run-Up: Kamala Harris on Kamala Harris
    The Bulwark's Bleak Friday Sale


    30 November 2024, 11:00 am
  • 1 hour 3 minutes
    S4 Ep58: How [He/She] Wins (with Ron Brownstein)
    The polls are close enough that this election could go either way. But whatever happens, the focus groups over the last year-plus have given some clues about what's motivating the swing voters voting for Trump, and those voting for Harris. Atlantic senior editor Ron Brownstein joins Sarah to listen to voters and what the Trump and Harris coalitions might look like.

    show notes
    By Ron Brownstein:
    The Democratic Theory of Winning With Less
    The Improbable Coalition That Is Harris’s Best Hope
    2 November 2024, 10:00 am
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