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The Focus Group Podcast
The Focus Group Podcast
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
- 57 minutes 17 secondsS4 Ep62: It's Not Like a Newscast (with Tim Miller)The podcast-sphere was one of the most covered stories of the 2024 election, with Joe Rogan standing above all. Podcaster extraordinaires Sarah and Tim turn over why this medium is appealing to the newest Trump voters (specifically the Rogan fans), and what our new long-form world means for the future of politics.21 December 2024, 11:00 am
- 58 minutes 27 secondsS4 Ep61: Hate Was Up, Prices Were Down (with Marc Caputo)We've spent plenty of time on this show discussing what Donald Trump's newest voters found wanting about Democrats in the 2024 election. This week, we're turning our attention to their affirmative case for Trump. The Bulwark's MAGA-world correspondent, Marc Caputo joins Sarah to hear them out.
show notes
The NYT's DealBook summit Sarah referenced
Harvard Kennedy School's recent election forum that Marc referenced
14 December 2024, 11:00 am - 1 hour 10 minutesS4 Ep60: An 'Unserious' Show (with Jonathan V. Last)We've got (Thanksgiving) leftover focus group sound we didn't get to last week. Sarah's best friend Jonathan V. Last makes his vengeful return to the show to work through his thoughts (and the voters' thoughts) on the 2024 election, and he and Sarah parry over just how serious this country is anymore. It gets spicy.7 December 2024, 11:00 am
- 1 hour 14 minutesS4 Ep59: "Beyoncé Ain't Paying My Bills, B*tch." (with Astead Herndon)The Focus Group Podcast is back for a post-election autopsy. We're starting with a deep dive on how Donald Trump's newest voters found Kamala Harris and the Democrats lacking. Astead Herndon, host of The New York Times podcast The Run-Up joins Sarah to write a first draft of how we got here.
show notes
The Run-Up: The Democrats' Plan to Get Skeptics on Their Side
The Run-Up: Kamala Harris on Kamala Harris
The Bulwark's Bleak Friday Sale
30 November 2024, 11:00 am - 1 hour 3 minutesS4 Ep58: How [He/She] Wins (with Ron Brownstein)The polls are close enough that this election could go either way. But whatever happens, the focus groups over the last year-plus have given some clues about what's motivating the swing voters voting for Trump, and those voting for Harris. Atlantic senior editor Ron Brownstein joins Sarah to listen to voters and what the Trump and Harris coalitions might look like.
show notes
By Ron Brownstein:
The Democratic Theory of Winning With Less
The Improbable Coalition That Is Harris’s Best Hope2 November 2024, 10:00 am - 53 minutes 46 secondsS4 Ep57: Keystone State of the Race (with Holly Otterbein)There's one thing Republican and Democratic strategists all agree on right now: no state is more likely to decide this election than Pennsylvania. Pennsylvania-based POLITICO reporter Holly Otterbein joins Sarah to break down Pennsylvania's shift to the right in recent years, and why Democratic Sen. Bob Casey is finding himself in a surprisingly close race.
Show Notes:
Spotlight PA: Democrats in Pa. approach 2024 election with slimmest voter registration advantage in decades
By Holly Otterbein:
Harris ramps up her appeals to Republican voters in the Philly suburbs
‘Pennsylvania is such a mess’: Inside Team Harris’ unusual levels of finger-pointing
Dems see warning signs for Harris with Latino men in Pennsylvania
26 October 2024, 10:00 am - 1 hour 1 minuteS4 Ep56: Senate GOP Vote Desert (with Jon Ralston and Yvonne Wingett Sanchez)Donald Trump may well win both Arizona and Nevada, but Republican Senate candidates there are on the struggle bus. Jon Ralston of the Nevada Independent joins to break down Sarah's recent focus groups with PBS in Nevada, and Yvonne Wingett Sanchez of the Washington Post discusses Arizona's abortion rights referendum and Kari Lake's comeback attempt in the U.S. Senate race.
Editor's note: This episode was taped before the October 17 release of Ruben and Kate Gallego's divorce records.
19 October 2024, 10:00 am - 57 minutes 3 secondsS4 Ep55: Great Lakes, "Meh" Candidates (with Craig Gilbert and Craig Mauger)Michigan and Wisconsin aren't just presidential battlegrounds; their Senate races are getting more competitive down the stretch. So how are swing voters thinking about their options?
Craig Gilbert, former DC bureau chief for the Milwaukee Journal Sentinel, and Craig Mauger, political reporter for the Detroit News, join Sarah to break down the electoral landscape in the upper midwest.
Show notes:
By Craig Gilbert: What polling tells us about Wisconsin's undecided voters
The Bulwark's Swing State Swing12 October 2024, 10:00 am - 58 minutes 9 secondsS4 Ep54: The Grandpa vs. the Slimy Lawyer (with John Heilemann)The pundit class thought JD Vance performed better than Tim Walz in the vice presidential debate. Voters thought Vance was a good performer, but they couldn't quite shake their skepticism. Puck News's John Heilemann joins Sarah to review voters' reactions to the VP debate and the history of VP picks more broadly.5 October 2024, 10:00 am
- 57 minutes 8 secondsS4 Ep53: Trump Is All They Know (with Peter Hamby)Some of today's first-time voters were 10 years old when Donald Trump launched his first presidential campaign, so he's all they've known in politics. That's certainly affected how they look at politics, across the political spectrum. Puck's Peter Hamby joins Sarah to discuss the youth vote in the home stretch of the 2024 election.
show notes
September 2024 Harvard Youth Poll
By Peter:
The Left’s Trumpnesia Problem
Kamala’s Generation Gap
The Swift-Rogan Election28 September 2024, 10:00 am - 1 hour 10 minutesS4 Ep52: Bonus Episode/Crosspost: Sarah Longwell on 'Possible'Sarah recently sat down with Reid Hoffman and Aria Finger on their podcast Possible to talk about the future of politics, the origins of her focus group work, and how artificial intelligence might impact that work.
https://possible.fm/podcast23 September 2024, 10:00 am - More Episodes? Get the App
About The Focus Group Podcast
The Bulwark Podcast
Hacks On Tap
Beg to Differ with Mona Charen
The Next Level
Rick Wilson's The Enemies List
George Conway Explains It All (To Sarah Longwell)
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