The Focus Group Podcast

The Focus Group Podcast

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/

  • 57 minutes 41 seconds
    S6 Ep28: BONUS POD: Iran Fears &...Focus Groups Love The Bulwark?

    Sarah was out last week, and felt she had to bring you some timely focus group reactions to the War in Iran. We also check in on their feelings about the Trump administration (especially their handling of the Epstein Files), and talk about a growing strain of conspiracy theorizing tied to Israel (Jeffrey Epstein and Charlie Kirk are BOTH involved!)

    Finally, we’ve recently seen members of the Bulwark community pop up in the wild in our focus groups. Hear what drew THEM to The Bulwark. Sarah and Bill Kristol sift through it all.

    Pre-order Sarah’s book, How to Eat an Elephant, coming in September!

    12 March 2026, 10:00 am
  • 58 minutes 36 seconds
    S6 Ep27: What's a "Rug Pull"? (with Ed Elson)

    Rachel Janfaza sits in for Sarah on this week’s Focus Group to take a look at Gen Z’s personal finances, from their long-term outlooks to their day-to-day habits…especially their investments in crypto and how they’re engaging with sports betting and prediction markets. Ed Elson, co-host of Prof G Markets, joins Rachel.

    Pre-order Sarah’s book, How to Eat an Elephant, coming in September!

    Show notes:
    Rachel in The Up and Up: How Gen Z spends, saves, and invests
    Rachel in The Up and Up: The Kalshi election
    Ed’s interview with Kalshi founder Tarek Mansour

    7 March 2026, 11:00 am
  • 50 minutes 41 seconds
    S6 Ep26: Twitter vs. Texans (with Elaine Godfrey)

    The Texas Senate primary on March 3 between James Talarico and Rep. Jasmine Crockett is a toxic cesspool on Twitter. But Texas Democrats are practically giddy over how much they like both candidates. Atlantic staff writer Elaine Godfrey, who's profiled both candidates, joins the show to chat about the race and discuss why she was kicked out of a Jasmine Crockett campaign event.

    By Elaine Godfrey:
    Why I Got Thrown Out of a Jasmine Crockett Rally
    Audio of Elaine being kicked out: ‘Elaine From Atlantic … She Needs to Leave’
    Texas's Pete
    A Democrat for the Trump Era

    28 February 2026, 11:00 am
  • 53 minutes 10 seconds
    S6 Ep25: Texas-Sized Scandal (with Eric Benson)

    Sen. John Cornyn has been a consistent ally of President Trump. Even Trump likes him just fine...but that may not be enough to save him in Texas, because he may have just been too mild-mannered for too long. He's running against a scandal-plagued (but combative) Attorney General, and a less scandal-plagued (but also less known) newcomer. Texas Monthly writer Eric Benson joins Sarah to break down the Republican brawl in the Lone Star State.

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    Show notes:
    Eric Benson's John Cornyn profile: The Last Ride of Big Bad John

    21 February 2026, 11:00 am
  • 54 minutes 52 seconds
    S6 Ep24: Two Qual Researchers Walk Into a Bar (with Margie Omero)

    More and more Trump voters are souring on his administration. But why? Inflation, immigration, and Epstein are all in the mix, but there's a giant mosaic of disappointments. We needed a second qualitative researcher to make sense of it all. Democratic pollster Margie Omero joins the show to discuss what she's heard in her own focus groups, listen to Trump voters who are down on his job performance, and check in with the Democratic base.

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    Margie's focus groups:
    Trump’s Problems With Latinos Go Deeper Than the Economy
    14 Wellness Voters Talk Parenting, MAHA and Social Media

    14 February 2026, 11:00 am
  • 53 minutes 46 seconds
    S6 Ep23: Young Trump Voters Have Feelings (with Rachel Janfaza)

    Why are Gen Z men drifting right while Gen Z women move left? And why do right-wing zoomers think the gender gap is so wide? Sarah Longwell talks with the newest Bulwark contributor Rachel Janfaza, founder of The Up and Up, to analyze new focus groups of Gen Z Trump voters. They also get into these voters' Trump fatigue on foreign policy, why a future JD Vance presidential run isn't appealing, and whether these voters could ever date someone across the political divide.

    The Bulwark is heading to Minneapolis, and then to Texas. Get your tickets at https://TheBulwark.com/Events.

    Show notes:
    Rachel in Vox: The quiet reason why Trump is losing Gen Z
    From November 2025: Rachel Janfaza on The Focus Group Podcast

    7 February 2026, 11:00 am
  • 43 minutes 20 seconds
    S6 Ep22: Put Excuses on ICE (with Adrian Carrasquillo)

    We saw an ICE officer kill an American citizen for the second time in less than three weeks. This time, it was harder for some of the voters we talked to to make an excuse for it. Bulwark immigration correspondent Adrian Carrasquillo returns to the show to discuss his reporting and listen to voters' raw reactions to what they're seeing in the news.

    Show notes:
    The abhorrent power of the photograph of a 5-year-old held by ICE

    By Adrian Carrasquillo:
    Why a Scared 5-Year-Old Boy Shook Our National Conscience
    Portraits of the Minneapolis Resistance

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    31 January 2026, 11:00 am
  • 41 minutes 15 seconds
    S6 Ep21: The Heebie Jeebie GOP (with Will Sommer)

    Some strange, under-the-radar things are happening on the right. Marco Rubio is experiencing a strange rehabilitation with the Republican base, and some young men are excited about taxing OnlyFans. Meanwhile, JD Vance is still on the struggle bus with swing voters, especially women. Will Sommer, The Bulwark’s right-wing fever swamp correspondent, joins Sarah to break down the growing rift between the MAGA establishment and the America First wing—and what it means for 2028.

    By Will Sommer:
    MAGA Influencers Cheered Trump’s Venezuela War. Their Audience Said ‘WTF?!’
    Meet the First Groyper Politician 

    24 January 2026, 11:00 am
  • 51 minutes 43 seconds
    S6 Ep20: Playing Stupid Games, Winning Stupid Prizes (with Bill Kristol)

    There's a lot of bad news right now—so much that none of it is breaking through that much to the voters we talked to. From the ICE killing of Renee Good to the Epstein files to the criminal investigation into Jerome Powell, Bulwark editor-at-large Bill Kristol joins Sarah for a reflective conversation on the tough times we live in and how voters are processing them.

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    Previous shows discussing the Epstein Files:
    With Will Sommer (November 2025)
    With Ashley Parker (September 2025)
    With Will Sommer (July 2025)

    17 January 2026, 11:00 am
  • 52 minutes 38 seconds
    S6 Ep19: What a Difference a Year Makes (with Jonathan Chait)

    The United States just captured Venezuela's dictator, and we needed to get some quick voter reactions. Is this REALLY what the newest members of Trump's coalition voted for? We're also sensing growing discontent from them with the state of the country, and with the Trump administration governing more for its friends than for them. Atlantic staff writer Jonathan Chait joins the show to break down voter sentiment nearly a year into Trump's term.

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    10 January 2026, 11:00 am
  • 44 minutes 55 seconds
    S6 Ep18: Sarah’s First Focus Groups
    Sarah started doing focus groups in 2018 and 2019 hoping to save the Republican Party from Trump—by finding a primary challenger who wouldn’t embarrass themselves. Instead, she discovered voters who were fine with Trump, and she picked up a years-long addiction that turned into this show. We listen to audio from Sarah’s earliest focus groups with reluctant Ohio Trump voters, and not-so-reluctant New Hampshire Trump voters. Then, Sarah and producer Conor Kilgore take some listener questions and look ahead to 2026 races.

    Get free shipping and 365 day returns with Quince at https://Quince.com/THEFOCUSGROUP.
    3 January 2026, 11:00 am
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