Craft Brewing is often described as an art - however, the podcasts/blogs/sites etc. that discuss this don’t pay a ton of attention to the actual artwork and visual aspects of the industry! I love cool can art! And I want to talk about it with brewers/artists and others within the Craft Brewing space.
To round off 2021 and season 1 of The craft Brewers' Creative, Jenna is chatting to branding expert and designer of the podcast logo, Brandon Wilson. Find out about what goes into branding your favorite beers and how important the can is to telling the story of a brewery.
KEY TAKEAWAYS
BEST MOMENTS
‘I'd rather my favorite beers be designed well and be inspiring'
‘The basil wasn't for taste, it was for the aroma'
‘It's an expensive product and you're damn well right they're going to make their packaging feel great'
EPISODE RESOURCES
https://www.brandonwilsoncreative.com/
https://www.instagram.com/brandonwilsoncreative/
[email protected]
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
This week on The Craft Brewers' Creative, Jenna is joined by Kirk from Mind The Font, a black owned branding and packaging design agency. Jenna and Kirk got talking about an article titled ‘How Contract Brewing Can Help Minority- and BIPOC-Owned Breweries' so she invited him on the podcast to discuss the article, and some much less serious topics.
KEY TAKEAWAYS
BEST MOMENTS
‘I went to the store and there was like this wall of 300 different beers. It was like a kaleidoscope of color'
‘I'm pretty sure this is orange soda... but I'm not sure'
‘There's not a tonne of rules with making labels, if you understand the core, you can get creative'
EPISODE RESOURCES
https://www.hopculture.com/contract-brewing-minority-bipoc-breweries/
https://www.instagram.com/mindthefont/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
This week on The Craft Brewers' Creative, Jenna is joined by Mike from the Craft Beer Bucket List podcast. Find out all about how to market your brewery or taphouse from someone who has been there and done that. Also listen in for Jenna and Mike's opinions on social media, marketing, and what kinds of beer they just can't stand.
KEY TAKEAWAYS
BEST MOMENTS
‘The thing I like about breweries are the people'
‘Everyone thinks that social media isn't the magical solution, it's not. You have to use it appropriately'
‘Most breweries have a pretty interesting story, it's just making sure people hear it'
EPISODE RESOURCES
https://anchor.fm/craftbeerbucketlist/support
https://www.instagram.com/craftbeerbucketlist/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
It's spooky season on The Craft Brewers' Creative and Jenna is taste testing some Halloween themed beers. Does pumpkin belong in beer? Is that really Jenna's dog in the background or is her apartment haunted? And can an entire can of beer just disappear into thin air? Listen in to find out.
THE BEERS
Haunted House - Allagash Brewing Company
Dark Ale - 6.66% ABV
Doomed by a love of pitch-black Porters and our Allagash House Beer, we summoned the recipe for Haunted House. Roasted Barley and Blackprinz malt curse this beer with a gravely dark hue. Hopped with Crystal, Chinook, and Saaz hops, this beer ends with a ghost of coffee-flavored bitterness and hauntingly complex malty palate.
PSL - Pumpkin Spice Latte - 3 Sons Brewing Co.
Pumpkin / Yam Beer - 8.5% ABV
Our seasonal & infamous Pumpkin Spice Latte inspired Ale. PSL is loaded with a combination of coffee, pumpkin, cinnamon, and nutmeg.
How Now Brown Cow w/ Pumpkin Spice - Aslin Beer Company
Stout - Milk / Sweet - 6% ABV
This iteration of our delectable Milk Stout packs a punch of pumpkin & a creamy vanilla finish! Rich aromas of a fall evening ready for those cool, cozy days ahead. Afterglow Shimmer - 1 of Us Brewing Co.
Sour - Fruited Gose - 4% ABV
Beware the night prowler, he's all dolled up and ready to howl at the moon. Mango Peach marshmallow Slushy Gose, so good you'll want to join the beast.
BEST MOMENTS
‘I didn't buy it expecting to like it'
‘Oh, it's called Brown Cow and those are udders!'
‘How did I lose a beer! This apartment is empty!'
EPISODE RESOURCES
https://www.3sonsbrewingco.com/
https://crooked.com/podcast/terry-vs-trump/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
Jenna is moving soon so it's time to drink all the beers she has left in the back of her fridge. We all have those right? The super experimental flavour that has a cool can, but you can't drink more than one of them at a time and you always pick something else ahead of it. Find out what Jenna has to say about these beers and their can art.
THE BEERS
Great Notion - Cosmic Banditos Collab w/ Tripping Animals , Fruited Sour, 6% ABV
Encounter the intergalactic force of Tripping Animals Brewing Co. out of Doral, Florida with this collaboration on a tantalising tart ale with marionberry, key lime, orange, vanilla, and marshmallow.
Great Notion - Twisty, Sour - Fruited , 6% ABV
This Tart Smoothie-Style Ale was brewed with a massive amount of strawberry puree, blueberry Puree, and a touch of lemon. Twisty straw not included.
The Veil Brewing - Tootee Rebelz Tastee, Sour - Fruited, 5.5% ABV
Smoothie-style Sour Ale brewed with fruity cereal, strawberry, raspberry, mango, and orange juice, milk sugar, and vanilla soft serve ice cream. Tastes like fruity pebbles in milk and strawberry shortcake ice cream bars.
Stuffed Blueberry Cheesecake - Claim 52, Sour - Fruited, 6.5% ABV
Stuffed: Blueberry Cheesecake 6.5%. Conditioned on graham cracker crumbs, cheesecake, and blueberry puree.
TrimTab Brewing - Motel Party After Party, Sour - Fruited, 7.4% ABV
Fruited Sour Ale with sweet tropical Passionfruit and juicy tart Raspberry! There ain't no party like a motel party after party cause a motel party after party don't stop. Show Less
KEY TAKEAWAYS
BEST MOMENTS
‘Can we stop putting marshmallow in beer'
‘It's just full of puree, that's baby food'
‘From a design perspective I really like this can, but it also makes me want to drink it less'
‘Oh, she's purple, and she's thick'
‘These are large chunks of what I can only assume is cheesecake'
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
Before she leaves Georgia, Jenna talks you through her top 10 breweries from the greater Atlanta area. In no specific order, find out the best spots in town that Jenna will miss, why she loves them, her favorite beers they make, and the best can art they have to offer.
KEY TAKEAWAYS
BEST MOMENTS
‘There are like 50 cans from there that I love'
‘I just don't want the hard seltzers'
‘Grab the axe, smash it, and get your emergency beer'
‘There's so many things working against this beer but it's so good'
VALUABLE RESOURCES
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
Coming to you from Eventide Brewing in Grant Park, Atlanta. In this week's episode of The Craft Brewers' Creative, Jenna is joined by jack of all trades, Hayley Cowen and head brewer, Adam Lukey from Eventide Brewing. Find out all about their favorite beers and can art that they have created and how they go about brewing different kinds of craft ales.
KEY TAKEAWAYS
BEST MOMENTS
‘We like to have partnerships that tie us back to the community'
‘How about we make a Jenna Blonde Ale'
VALUABLE RESOURCES
https://www.eventidebrewing.com/
https://www.instagram.com/eventidebrewing/
https://www.kateburkeetc.com/eventidebrewingarborale
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
A bit of a change this week as we explore more of the brewing side of beer. In this episode of The Craft Brewers' Creative, Jenna is joined by guest Harry from Xbeerimental Brewing Co. Find out what Harry brews and how it's more creative than your average craft beer.
KEY TAKEAWAYS
BEST MOMENTS
‘Beer is everywhere. It's affected everything from culture to society'
‘A lot of the beers I create I think of them as a type of animal, a made up one'
VALUABLE RESOURCES
https://www.instagram.com/xbeer_nj/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
The dad who built a Tiki bar in his back yard, Tom Sherratt joins Jenna in this week's episode of The Craft Brewers' Creative. This podcast is all about the creative, but not in the usual way. Find out why Tom decided to create his own bar and how he went about building it. Also hear all about Jenna's geographical knowledge and feud with the postal service.
This episode is brought to you by the new book, ‘The World's Greatest Backyard Games' from Yard Games World.
Find the book at yardgamesworld.com
Follow Yard Games World on Instagram here.
KEY TAKEAWAYS
BEST MOMENTS
‘You built your own bar for under $1000!?'
‘Tiki cocktail bars are so much fun you'll never go to a regular cocktail bar again'
VALUABLE RESOURCES
https://www.instagram.com/the_tiki_junglebar/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Craft Brewers' Creative, Jenna is joined by Sabrina Rain, owner of The Hoppiest Shop, the cutest brand aimed at women who love beer. Find out all about how The Hoppiest Shop got started and the amazing designs Sabrina produces. Listen all the way to the end for a special surprise.
KEY TAKEAWAYS
BEST MOMENTS
‘There aren't enough beer things targeted towards feminine tastes.'
VALUABLE RESOURCES
https://www.instagram.com/thehoppiestshop/
https://www.instagram.com/miss.sabrinarain/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
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This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Craft Brewers' Creative, Jenna is joined by Illustrator Jen Borror of Hoot Design Studio. Jen has had her art featured on beer cans for Monument City Brewing, 1623 Brewing, and Telluride Brewing Co.
KEY TAKEAWAYS
BEST MOMENTS
‘I'm not just and artist, I'm a graphic designer too, I can do this whole label'
‘It's a visual taste for what people expect to find when the open the can'
‘Freaky Fish! That is so fun, one of my favorites, from Telluride'
VALUABLE RESOURCES
instagram.com/hootdesignstudio
instagram.com/monumentcitybrewing
instagram.com/telluridebrewing
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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