This week, Elizabeth welcomes Brad Charron, CEO and re-founder of ALOHA, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA’s culture and growth. They talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Brad opens up about his early career mistakes, his product philosophy, and why he believes when one of us wins, we all win. ALOHA is Climate Neutral Certified, employee-owned, and committed to building better-for-you foods with full transparency, and a whole lot of heart.

Episodes Here 

Brad: ALOHA | LinkedIn

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Mentioned:  Mana Up Cohort in Hawaii 

Elizabeth welcomes world renowned hormone expert, functional nutritionist and author Alisa Vitti to the show this week. You may already be familiar with Alisa’s MyFlo app, where women can use cycle syncing to balance their hormones and easily track all four phases of their cycle. There, they can choose the movement, foods, and activities that will set them best up for success to work with their body. Alisa shares how she got into biohacking the female body, and healed her own hormonal issues, why knowing your cycle gives you power and freedom, and ways to join her community of thousands of other cycle syncing women. Alisa is also the author of the best selling books WomanCode, and In the Flo: Unlock Your Hormonal Advantage and Revolutionize Your Life.

Elizabeth welcomes world renowned hormone expert, functional nutritionist and author Alisa Vitti to the show this week. You may already be familiar with Alisa’s MyFlo app, where women can use cycle syncing to balance their hormones and easily track all four phases of their cycle. There, they can choose the movement, foods, and activities that will set them best up for success to work with their body. Alisa shares how she got into biohacking the female body, and healed her own hormonal issues, why knowing your cycle gives you power and freedom, and ways to join her community of thousands of other cycle syncing women. Alisa is also the author of the best selling books WomanCode, and In the Flo: Unlock Your Hormonal Advantage and Revolutionize Your Life. 

Mentioned: 

Find All Episodes Here 

Flo Living

https://myflotracker.com/

Supplements 

Dr. Sarah Hill 

Say Hi To Elizabeth and Purely Elizabeth: 

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Alisa: 

Flo Living | Instagram

This week, Elizabeth welcomes Alysa Seeland, founder and CEO of FOND, a company reimagining bone broth as a modern wellness essential. After a difficult postpartum health journey, Alysa discovered the healing power of bone broth and turned her kitchen experiment into a thriving regenerative brand. They talk about turning pain into purpose, sourcing with integrity, and what it takes to build a values-driven company while raising a family of six. Elizabeth and Alysa also dive into the benefits of bone broth, regenerative farming, and how to bring more nourishment into everyday life.

Use code PURELY for 15% off sitewide at fondregenerative.com/purely. 

Episodes Here 

Alysa: FOND - Use code PURELY for 15% off sitewide at fondregenerative.com/purely. 

Say Hi To Elizabeth and Purely Elizabeth: 

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Mentioned:  

Nourishing Traditions

Elizabeth’s flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom’s kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You’ll hear the wins, the missteps, and the decisions that could’ve gone either way, plus why staying mission-led (and a little weird) has always been worth it.

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Liz: The Nourished Edit 

Mentioned: Institute for Integrative Nutrition 

A throwback episode of a great conversation with Casey Means, a Stanford trained physician and Co-Founder of Levels, a health technology company with the mission of reversing the world’s metabolic health crisis. Casey first talks about training as a Head and Neck Surgeon before leaving traditional medicine to devote her life to helping reverse our broken food and healthcare system. She gives a glimpse into her new book, Good Energy: The Surprising Connection Between Metabolism and Limitless Health, and shares some great tips on balanced, healthy meals on the go that can support our metabolic health.

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Casey: Levels | Website | IG | Good Energy 

Mentioned: 

Autobiography of a Yogi

Zero to One

WeNatal 

This week, Elizabeth welcomes Ariana Ferwerda, CEO and co-founder of Halfdays, the women's outdoor apparel brand that has been shaking up the industry by being approachable, inclusive, and fun. Ariana first talks about meeting her co-founder, Olympic skier Kiley McKinnon, and launching Halfdays in 2020. She shares the lessons she has learned along the way about trusting your gut, leading with vulnerability, embracing personal growth, and finding balance while growing a fast-moving business. Ariana and Elizabeth also remind all leaders that it’s okay to slow down and have fun! Ariana talks about what’s next for Halfdays, how she thinks about legacy, and why the best businesses are the ones that leave room for both meaning and magic. 

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Mentioned:   YPO | ALA | Hoka | Our Place | Caudalie  

Arianna: Halfdays | @halfdays

Elizabeth sits down with Gail Becker, the founder of Caulipower, for a fun and inspiring conversation about what led her to take the leap from corporate comms to cauliflower-based innovation. Gail shares the convergence of three life-altering moments, her father’s passing, her son’s celiac diagnosis, and a growing sense of dissatisfaction in her career, that pushed her toward entrepreneurship, despite having no food industry experience. Together, they talk about the magic and mayhem of the early Caulipower days, navigating massive growth, building a team, defining your personal success, and staying true to your “why.” 

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Mentioned:  DEVOCIÓN | Gen See Beauty 

Gail: CAULIPOWER | @caulipower 

Connie Zack is the Co-Founder and CEO of Sunlighten, a company rooted in the healing power of infrared light. What started as a personal journey, supporting her brother through chronic fatigue, vertigo, and fibromyalgia, turned into a life mission to make infrared saunas more accessible, effective, and science-backed. In her conversation with Elizabeth, Connie shares how she left a career at Procter & Gamble’s pharmaceutical division to launch Sunlighten with her husband, building a company focused on helping people feel better, heal faster, and live fuller lives. Connie opens up about the early challenges, the technology that sets Sunlighten apart, and how infrared heat can be a game changer when it comes to energy, healing, and personal wellness. 

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Mentioned:  The Let Them Theory

Connie: Sunlighten |  LinkedIn 

Alex Taylor is the co-founder of Perelel, the first and only OB/GYN-founded vitamin company offering clinically-backed nutrition for every stage of a woman’s hormonal life. Under her leadership, Perelel—backed by Unilever Ventures—has rapidly scaled, redefining the women’s health space with its innovative, stage-specific approach. Perelel was named Glossy’s 2024 Wellness Brand of the Year and recognized on Fast Company’s 2024 Brands That Matter list. Today, one Perelel capsule is swallowed every second in America.

A visionary brand builder, Alex previously served as President and Executive Editor-in-Chief at Clique Media Group (Who What Wear, Byrdie, MyDomaine), where she led the company through its strongest period of growth and global expansion. Earlier in her career, she held roles at Vogue, L’Oréal, Google, and Free People, and was named to the Forbes 30 Under 30 list.

In this conversation, Alex joins Elizabeth to talk about how a personal health crisis became the spark for creating clinically-backed supplements designed for every hormonal stage. She gets candid about the year-long journey to a diagnosis, why “no job is worth your health,” and the boundaries that keep her balanced as a founder and mom. You’ll also hear about her daily mindfulness practice, the doctor panel shaping Perelel’s formulas, and the Bruce Lee quote that inspires her team to “be like water.”

Special Discount: If you’d like to try Perelel, use code LIVEPURELY for 20% off at perelelhealth.com.

This week, Elizabeth is joined by Dr. Steven Gundry, renowned former cardiothoracic surgeon, New York Times bestselling author, and gut health pioneer. He’s back with his ninth book, The Gut-Brain Paradox, and in this episode, they dive into the surprising connection between your gut microbiome and mental health.

Dr. Gundry shares his fascinating journey from top heart surgeon to functional medicine trailblazer and opens up about what inspired his latest research. He and Elizabeth discuss how your gut bacteria may influence not just your digestion, but your cravings, your mood, and even your personality. He also breaks down his favorite foods for supporting a healthy microbiome, his take on fermented foods, and why he says everyone needs a dog.

Episodes Here 

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Steven Gundry: Website | The Gut-Brain Paradox 

Elizabeth welcomes Alec Jaffe, founder of Alec’s Ice Cream, for a deliciously insightful episode about what it really takes to build a purpose-driven consumer brand - starting with the unexpected hero: A2 regenerative dairy. Alec shares how he went from making French-style custards in elementary school to launching a company committed to sustainability, flavor, and seriously better ingredients. They chat about the challenges of sourcing regenerative dairy, why A2 milk could be the future of feel-good indulgence, and how the new Culture Cups are shaking up the freezer aisle.  

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Mentioned: 

The Way 

Ramping Your Brand 

Alec Jaffe: Alec’s Ice Cream