In this episode of the Craft to Career Podcast, I'm joined by Abby Glassenberg, founder of the Craft Industry Alliance — an organization created to help makers, designers, teachers, and creative entrepreneurs build real, sustainable businesses.

Many creatives start with a love of making, but quickly discover that success requires much more than talent. It requires education, connections, and support. Abby shares why she created the Craft Industry Alliance, what resources are available (both free and paid), and how makers can avoid common business mistakes by learning from others in the industry.

We also talk about the changing craft industry, what opportunities exist right now, and why community may be one of the most valuable business tools a creative entrepreneur can have.

Whether you want to publish quilt patterns, teach, design fabric, or grow a handmade business, this conversation will help you understand where to find support and how to move forward with confidence.

What You'll Learn

• Why Abby started the Craft Industry Alliance

• The biggest struggles creative entrepreneurs face

• Why business education matters for makers

• Free resources available to creatives

• The benefits of joining the Craft Industry Alliance

• How networking helps grow a creative business

• What the future of the craft industry looks like

About Abby

Abby Glassenberg is the founder of the Craft Industry Alliance, a professional organization for craft professionals including designers, teachers, shop owners, writers, and manufacturers. She is also a long-time craft entrepreneur and podcast host dedicated to helping makers succeed in business.

What if getting a degree in design didn't mean writing a thesis—but instead meant building a real, revenue-generating business?

In this episode, I'm joined by Carina Gardner, who is doing something truly bold: she's opened her own university.

The University of Arts and Design is unlike any traditional university experience. Think of it as a trade school for creatives, where students learn practical, real-world skills—like keeping their books with QuickBooks, pricing their work, and running a profitable business.

Instead of writing a thesis for a master's degree, students are required to create and run a business.

Carina knows both sides of the academic world. She holds a PhD from the University of Minnesota and spent years watching talented creatives hear the same discouraging messages:

• "You can't earn money as a creative."

• "Don't study art—you'll just be a starving artist."

But Carina—and many of her peers—are living proof that those statements simply aren't true.

In this conversation, Carina shares how creatives can build multiple six-figure businesses by selling their art and designs—not by teaching others how to be creative, but by doing the work themselves.

This episode is an inspiring look at what's possible when creativity and business come together—with intention, structure, and confidence.

In this episode, we talk about:

• Why Carina started the University of Arts and Design

• How this model differs from traditional art and design degrees

• What creatives actually need to learn to earn real income

• Why running a business replaces a thesis

• How artists and designers can build sustainable, profitable careers

If you've ever loved creating—but wondered how to make it financially sustainable—this episode will open your eyes to a new way forward.

🎧 Come meet Carina and learn all about the university she's built—and the future she believes creatives deserve.

In this episode, I'm joined by Dawn Jett, founder of Spruce Micro, a company I truly love and personally use.

Spruce Micro has one of the most compelling business models I've seen, and it solves a very real problem for so many people: stubborn skin concerns like dark spots, large pores, uneven skin tone, and texture issues that just don't respond to one-size-fits-all solutions.

Dawn shares why she started Spruce Micro, how the business works, and what makes it so different from traditional skincare clinics.

Here's the unique part: Spruce Micro doesn't rely on lasers or chemical peels. Instead, every client receives a fully customized skincare protocol, tailored specifically to their skin, lifestyle, and goals. No generic routines.

Everything is done virtually. Clients send in high-quality photos of their skin, Dawn and her team carefully look at your skin concerns, then they create a personalized morning and evening routine you can do entirely from home. And the results? Truly impressive.

Dawn has worked with thousands of clients across all skin tones and skin types, helping people achieve results that exceed what they thought was possible.

I've personally been working with Dawn for several months now, and I'm beyond pleased with my own results, which is why I asked her to come on the podcast. Not just to talk about skincare, but to break down the business model behind Spruce Micro.

In this conversation, we explore why Spruce Micro is such a strong, sustainable business:

• It solves a clear, specific problem

• It's membership-based, allowing flexibility while encouraging long-term loyalty

• It's highly personalized and difficult to replicate

These are the ingredients of a business built to last.

Whether you're interested in improving your complexion or you're a business owner looking for inspiration you can apply to your own work, this episode is packed with insight.

Have you ever wondered whether you could truly make a living selling quilts? In this episode of the Craft to Career podcast, Sarah LoCascio, the creative entrepreneur behind Caravan Quilts, shares her answer. And it's a big, resounding YES.

Sarah has built a quilting business that's unique in the industry. Her weekly quilt drops sell out quickly because her approach blends three powerful elements:

• Genuine product scarcity

• Deep education and storytelling

• A compelling focus on history and craftsmanship

It's a recipe that not only delights her audience, but also proves that quilters can earn real income selling quilts.

What You'll Learn in This Episode 1. How Caravan Quilts Started

Sarah shares when and why she began her business, the inspiration behind her unique model, and how it took shape over time.

2. The Power of Scarcity in Handmade Goods

Discover why having a limited number of quilts available each week actually increases demand and keeps customers excited.

3. Why Education Sets Her Business Apart

Sarah explains how teaching her audience about quilt history, construction, care, and storytelling builds trust and connection.

4. A Day in the Life of a Quilt Seller

Get an honest look at what her schedule, workflow, sourcing, and production timelines look like.

5. What Makes Her Business Different From Other Quilting Careers

From sourcing vintage quilts to curating collections, Sarah's daily work looks very different from a typical quilter or designer.

6. Tips for Anyone Who Wants to Earn Money Selling Quilts

Sarah offers advice for beginners, including what to focus on first, how to set yourself apart, and what pitfalls to avoid.

Episode Highlights

• How Sarah discovered a market willing to pay premium prices for quilts

• Why storytelling can transform your product sales

• The systems she uses to manage inventory and weekly drops

• How she built a loyal, engaged customer base

• The role social media plays in showcasing her work

• What success looks like behind the scenes of a quilt-selling business

Is Selling Quilts Actually Profitable?

According to Sarah—yes. With intention, a strong brand voice, consistent storytelling, and a thoughtful business model, quilting can be a sustainable career.

This episode is perfect for you if:

• You dream of selling quilts online or at markets

• You want to understand real-world business models in the quilting world

• You're curious how other quilters make a living

• You love hearing creative, entrepreneurial stories

• You want to learn from someone successfully doing what many assume isn't possible

In this inspiring episode, Sarah Morris, the creative behind Ruthlessly Handmade, shares the story of how she began hosting charity quilt events that have touched countless lives. What started as a single fundraiser two years ago has grown into an annual tradition, raising money each year for causes close to her heart: Isaiah 117 House and the Trevor Project.

Her passion for helping others shines through as she talks about why she started this movement, how the quilting community shows up in powerful ways, and what's ahead as she expands her charity events to happen twice a year for two different organizations.

From assembling quilt blocks to purchasing raffle tickets for the finished quilts, quilters everywhere can be part of something meaningful.

What You'll Learn in This Episode

• How Sarah began her charity quilt journey and why Isaiah 117 House is meaningful to her

• The incredible growth of her fundraising efforts over the past two years

• Why quilting has become a powerful avenue for giving back

• How you can get involved in upcoming charity quilt projects

• Details about block-making sign-ups and quilt raffles

• The future of Ruthlessly Handmade's charity events, including plans to host them twice a year

Get Involved

Quilters can support these charity events in two main ways:

1. Sign up to sew quilt blocks for upcoming charity quilts.

2. Purchase raffle tickets when the completed quilts become available, all proceeds donated directly to the chosen organizations.

👉 CLICK HERE to join the newsletter and be notified when block-making opens and when finished quilts go up for raffle.

Key Takeaways

• One person with a passion for service can spark a movement.

• Quilting isn't just a craft—it can be a powerful tool for helping others.

• The quilting community is generous, committed, and eager to give back.

• Sarah's story is a beautiful reminder of how creativity can create real change.

Meet Darrin Stern, the visionary leader behind H+H Americas and the Fiber + Fabric Craft Festival. In this episode of the Craft to Career podcast, Elizabeth Chappell sits down with Darrin to uncover how these two powerhouse events came to life, and why they are transforming the fiber, fabric, and crafting industries.

While some claim the quilting or fabric industry is "dying," Darrin shares a very different story. His work proves that creativity, community, and craft are thriving more than ever. H+H Americas has quickly become one of the most exciting annual events for makers, brands, designers, and businesses alike, drawing global attendees to Chicago each year.

At this dynamic multi-day gathering, you'll find:

• Runway shows featuring fabric and fiber artistry

• Ice-cream socials, happy hours, and community meet-ups

• Live podcast recordings

• Classes, panels, and hands-on demos

• Retail opportunities for customers (Fiber + Fabric Craft Festival)

• Wholesale and business-focused exhibits (H+H Americas)

Although the event is young, just three years old, it continues to grow rapidly as word spreads about the uniquely vibrant energy it brings to the crafting world.

Whether you're a quilt pattern designer, a shop owner, a fabric lover, or simply curious about what a major industry event looks like, this episode offers a rare behind-the-scenes look at what makes these shows so special.

What You'll Learn in This Episode

• How H+H Americas began and how Darrin Stern brought the vision to life

• Why the fiber and fabric industries are thriving, not declining

• The difference between H+H Americas and the Fiber + Fabric Craft Festival

• What attendees can expect at the Chicago event—from runways to networking

• How the show has evolved over its first three years

• Why these events are becoming must-attend gatherings for both customers and business owners

• How creators, designers, and brands can benefit from participating

• Why this is the place to be for anyone in the quilting or fiber world

Episode Highlights

• Darrin's personal journey and what led him to the craft industry

• A look at how events like these shape the future of quilting and crafting

• Behind-the-scenes stories from past H+H Americas shows

• Opportunities for business owners, educators, and influencers

• The growing excitement around the Fiber + Fabric Craft Festival (the consumer show held the day before H+H Americas)

If You've Ever Wondered…

• Should I attend H+H Americas as a business owner?

• What is the Fiber + Fabric Craft Festival and who is it for?

• Is the quilting industry shrinking—or growing?

• What happens at a major fiber and craft trade show?

• What opportunities exist for designers, makers, or shop owners?

…this episode will answer all of that and more.

Tune In

Whether you are planning to attend, dreaming of attending, or simply curious about what a world-class craft event looks like, you won't want to miss this conversation. Darrin shares the heart, strategy, and passion behind an event that is shaping the future of our industry.

If you've ever dreamed of building a thriving longarm quilting business—or you're looking to grow the one you already have—this episode is packed with valuable insight. Elizabeth Chappell sits down with longarm expert Tia Curtis, a sought-after quilter known for her artistry, efficiency, and strong client relationships.

Tia has grown her longarm business into a full and flourishing creative career. In this conversation, she shares her journey, the lessons she's learned, and the business strategies that have helped her stand out in a growing and competitive industry.

Whether you're a brand-new longarmer, a seasoned quilter, or a pattern designer looking to add longarm services, you'll walk away with practical guidance and inspiration.

What You'll Learn in This Episode 1. How Tia Got Started in Longarm Quilting

Hear how Tia first discovered longarm quilting and what drew her to the craft, and how this is the most lucrative part of her business.

2. Pricing and Profitability Tips

Tia breaks down how she prices her work, how she sets boundaries, and what it takes to run a sustainable longarm business.

3. How to Build Strong Client Relationships

Great longarmers don't just deliver beautiful quilting. They deliver a great experience. Tia shares her approach to communication to create loyal (and happy) repeat clients.

4. Mistakes New Longarmers Should Avoid

Tia offers honest, encouraging advice on what to watch out for, what to prioritize, and how to grow confidently.

Who This Episode Is For

• New longarm quilters looking for guidance

• Quilt pattern designers wanting to expand into longarm services

• Seasoned longarmers wanting to grow their client base

• Makers who want to turn quilting into a profitable business

• Anyone who is curious about the longarm quilting industry

Why You'll Love This Episode

Tia's approach to longarm quilting is both artistic and strategic. She is generous with her knowledge and transparent about what it really takes to grow a thriving business. This episode will leave you inspired, encouraged, and equipped with actionable steps you can apply immediately.

In this episode of the Craft to Career podcast, Elizabeth Chappell sits down with Cindy Cloward, owner of Riley Blake Designs, one of the largest and most influential fabric manufacturers in the world. Riley Blake is known for its high-quality quilting cottons, stunning designer collaborations, notions, patterns, and its iconic Garden of Quilts event.

Cindy shares the inspiring story behind the company's beginnings, how it has grown into a global brand, and what exciting things are on the horizon for Riley Blake. From manufacturing insights to brand-building, this conversation offers a rare, behind-the-scenes look at a powerhouse in the quilting industry.

What You'll Learn in This Episode

• How Riley Blake Designs began Hear the origin story of the company, why it was created, and how the Cloward family stepped into the world of fabric manufacturing.

• Behind-the-scenes insights into fabric manufacturing Get a peek into what it really takes to run a large-scale fabric company that serves quilters and sewists around the world.

• What makes Riley Blake unique Learn about the products, designers, and events, such as the beloved Garden of Quilts, that set the company apart.

• Exciting new things coming to Riley Blake Cindy shares upcoming launches, innovations, and future plans.

• How Cindy turned her craft into a thriving career Be inspired by Cindy's business journey and her passion for creativity, community, and quality.

Why You'll Love This Episode

If you've ever wondered who makes the fabrics you adore, how the quilting industry operates behind the scenes, or what it takes to build a company that supports thousands of makers, this episode is a must-listen. Cindy's insights into entrepreneurship, creativity, and leadership will inspire any craft-lover dreaming of growing a creative business.

In this inspiring episode of the Craft to Career podcast, Elizabeth Chappell chats with Kimberly Jolly, founder and CEO of Fat Quarter Shop, one of the most recognized quilting retailers in the world.

Kimberly shares her journey from running a small eBay fabric store out of her home to leading a thriving business that serves quilters across the globe. She opens up about how the company began, what fueled its rapid growth, and the strategies that helped it stay strong in a changing industry.

Whether you're a fabric lover, pattern designer, or entrepreneur in the creative space, this conversation is packed with wisdom, encouragement, and practical advice.

What You'll Learn in This Episode

• The Origin Story: How Fat Quarter Shop started as a small home-based business and grew into one of the world's leading online quilting retailers.

• The Evolving Quilting Industry: Kimberly's perspective on how the quilting landscape is changing—and what trends are shaping its future.

• What Fat Quarter Shop Looks For: As one of the top buyers in the quilting world, Kimberly shares what makes a product truly stand out.

• What's Missing in the Industry: Insight into the gaps Kimberly sees in today's market and opportunities for creative entrepreneurs to fill them.

• Words of Wisdom for Entrepreneurs: The key lessons Kimberly wishes she had known when she first started—and how you can apply them to your own business journey.

About Kimberly Jolly

Kimberly Jolly is the founder of Fat Quarter Shop, a leading online quilt and fabric retailer known for its vast selection, YouTube tutorials, and beloved community of quilters. With her deep love for quilting and dedication to exceptional service, Kimberly has built a brand synonymous with creativity, quality, and innovation in the quilting world.

SHOW LINKS

• FloDesk – Save 50% on your first year of using my favorite email marketing provider. Code: QUILTERSCANDY
• Kajabi – Teaching a course or starting a membership? Kajabi is THE platform I use and love! Try it for free with my affiliate link.

Meet Jessica and Aiden, the creative duo and owners of Thimtec, a company that's redefining how quilters protect their fingers! Thimtec's signature fabric thimble has quickly gained attention in the quilting world for its comfort, innovation, and thoughtful design.

Jessica and Aiden share how their year-old company came to life — from the spark of an idea to a thriving small business. You'll hear about the challenges and wins of developing a physical product, their strategies for growing an audience and boosting sales, and what they wish they'd known before starting out.

Whether you're an inventor, a creative entrepreneur, or a curious quilter, you'll love this inspiring story of perseverance, innovation, and community connection.

In This Episode, You'll Learn:

• How the idea for the Thimtec fabric thimble was born

• What it takes to bring a physical product to market

• The marketing and social media strategies that helped Thimtec grow fast

• How they handle production, fulfillment, and customer feedback

• The biggest lessons learned during their first year in business

• Jessica and Aiden's best advice and biggest warning for makers who want to sell physical products

Connect with Thimtec

• Website: Visit here

• Instagram: @thimtec

Shop the Thimtec Fabric Thimble: Click Here

SHOW LINKS

• FloDesk - Save 50% on your first year of using my favorite email marketing provider. Code: QUILTERSCANDY
• Kajabi - Teaching a course or starting a membership? Kajabi is THE platform I use and love! Try it for free with my affiliate link.

Discover how to mentor new quilt pattern designers, run a Halloween-themed sew-along, and navigate going viral on Instagram. Featuring Maggie Reno of Snug and Stitch on the Craft to Career podcast.

In this episode of the Craft to Career podcast, Elizabeth Chappell of Quilters Candy interviews Maggie Reno of Snug and Stitch, an experienced quilt pattern designer and mentor. Maggie, along with Michelle Corless of Compass and Wildflower, has led a group of alumni from the Quilt Pattern Writing Course in creating the Nocturnal Soul Stitchery Sew Along — a collaborative, Halloween-themed event for quilters.

Maggie shares valuable insights on:

• Mentoring new quilt pattern designers and helping them confidently bring their first patterns to market

• Choosing collaborators for creative projects (and why it's never an easy decision!)

• The unique challenges and joys of running a themed sew-along from concept to completion

• Going viral on Instagram — the unexpected benefits, hidden challenges, and strategies for sustainable growth

Whether you're a quilt pattern writer, a quilting enthusiast, or someone interested in growing your creative business online, this episode offers practical tips and inspiration from someone who's been there.

Links & Resources Mentioned:

• Nocturnal Soul Stitchery Sew Along

• Free 3-Day Event: Learn How to Become a Quilt Pattern Writer — happening early September 2025

• Kajabi — Create courses and memberships like a pro

• FloDesk — My favorite email marketing platform — save 50% off your first year