• 26 minutes 34 seconds
    Four Simple Steps To Gain Your First 1000 Facebook Followers

    Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers. 


    When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how I was going to get them to like my page. I spent six months spinning my wheels and not gaining a ton of followers. At the end of those six months, I took a step back and took a close look at what I was doing. And what I wasn’t doing. Then I came up with an action plan to get to 1000 followers before the end of the year. 


    Getting to 1000 followers is possible. In this episode, I’m sharing four things you can do to reach - and pass - that 1000 follower mark.


    I called these “4 Simple Steps to Gain Your First 1000 Facebook Followers.” Nothing I’ve recommended is complicated or difficult. Following these 4 steps helped me reach 1000 followers on my business Facebook page. Continuing to follow them led to reaching - and passing - 10,000 followers in less than two years. Let Facebook work for you! 


    Join me for this episode where I share a simple, 4-part action plan for gaining your first 1,000 Facebook followers. 


    Starting an audience from scratch can feel intimidating. It doesn't need to! I created an amazing resource to help you build an audience filled with your ideal customers. Grab it ⁠HERE⁠ for only $10! 


    Join me in all the places: 


    Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today! 


    8 July 2026, 7:00 am
  • 26 minutes 56 seconds
    254: Ask Sarah: Why Is No One Subscribing to My Box?

    A few weeks ago, one of our Launch Your Box members, Leslie, made a post that stopped me in my tracks: she'd been running her subscription box for three years and still had zero subscribers. Zero.


    I dug into her social media and website, because I knew there had to be a reason — and it wasn't the product. It was the offer.


    We're Too Close to Our Own Business
    When you live inside your business every day, you know what you mean — but your customers don't. Landing on Leslie's site, I was immediately confused about her subscription options and pricing. Confusion kills conversions: when people don't understand an offer, they leave.


    A Great Product Isn't Enough
    Leslie's tea subscription is genuinely lovely, built around a relaxing customer experience. The product wasn't the problem — clarity was. Her pricing felt more complicated than it needed to be, and there wasn't enough information to help someone picture the experience.

    Product Pages Don't Sell Experiences
    A subscription box isn't just a product — it's an experience. People need to picture themselves enjoying what's inside and understand why they'll look forward to it each month. I encouraged Leslie to move beyond a simple product page to a true sales page that tells the story and helps customers connect emotionally. Because people don't buy tea — they buy a quiet morning ritual, a feeling.


    The Simpler the Offer, the Better
    The more choices and explanations you force on customers, the harder it is for them to say yes. My advice: simplify, lead with one clear offer, and make it instantly obvious what they're getting and what it costs.


    What You Can Learn From This
    If your box isn't converting, don't assume it's the product — look at your offer with fresh eyes:

    • Is my pricing clear?
    • Is my messaging clear?
    • Can someone instantly understand what they're getting?
    • Am I selling products, or an experience?

    Sometimes the smallest tweaks create the biggest breakthroughs — and for Leslie, a little more clarity will make all the difference.


    In This Episode:

    • Why confusion kills conversions
    • Product page vs. sales page
    • How lifestyle imagery sells subscription boxes
    • Why simplifying your offer increases sales
    • What to review if you're not getting subscribers


    Join me for this episode to hear the full coaching session and see how a few simple changes can completely transform the way customers respond to your offer.


    Where to find Leslie: 


    Join me in all the places:    


    Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

    1 July 2026, 7:00 am
  • 26 minutes 10 seconds
    $0-$100k in 10 Months with The Crafty DIYer

    In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too. 


    Denise is an artist and a crafter. She is passionate about teaching others to enjoy crafting. Denise serves mainly women over the age of 60 and, by going LIVE six days a week for a long time, had built up a devoted following. 


    When Denise learned about me and my annual Subscription Box Week, she joined right away. During that week, Denise got to know me and my teaching style as well as what she could expect inside Launch Your Box.


    Denise was convinced a subscription box was the right next step for her. She actually launched during Subscription Box Week (remember she already had a large audience) and got 120 subscribers! 


    Denise’s subscription box grew quickly and soon she needed to rent warehouse space to handle inventory and fulfillment. But all was not well inside Denise’s business. Denise and her business reside in Canada where shipping costs are prohibitive. She simply couldn’t afford to ship to her largely US based subscribers, or even those in her own country. Shipping costs were eating up all of her profits. 


    Denise was also dealing with health issues and found herself stressed and unhappy. Her business in its current form was no longer serving her. She knew she still needed to make an income, but couldn’t go on as she was.  


    But Denise is someone who gets back up and figures things out. And during our September 2023 Mastermind Retreat, she did just that. There is power in being in a room with other smart, like-minded businesswomen who want the best for you. 

    Denise realized the way forward was with printables – no shipping required! She’d had a super successful printable lead magnet in place to grow her list and further proved the viability of her idea by selling one-off printables. When she was able to get out of her warehouse lease,


    Denise felt able to start from scratch again… even though doing so was scary. 

    Starting from scratch for Denise meant “doing everything Sarah teaches.” 

    • Building her list
    • Driving traffic to her website
    • Putting effective lead magnets out there 

    The Digital Print Clubhouse launch was a big success – 150 subscribers big. And it has continued to grow. Denise now has more than 400 subscribers and celebrated hitting 6-figures only 10 months after making this major pivot. 


    So what’s different now? 

    • Less stress
    • More joy 
    • Nothing to pack and ship
    • More time and energy to create 


    Denise talks about the importance of being around women who support and understand her – like the ones found inside Launch Your Box. She also reminds us of the importance of not worrying about what anyone else thinks and resisting the urge to compare yourself to anyone else. 


    Pivoting was necessary for Denise’s business to survive. And now she’s not only surviving, she’s thriving… and celebrating hitting six-figures in less than a year! 

    Join me for this episode as Denise and I talk about realizing when it's time to pivot, working through the fear, and coming out stronger… oh, and reaching six-figures in revenue in less than a year! 


    Find and follow Denise: 


    Join me in all the places:  


    Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!

    24 June 2026, 7:00 am
  • 27 minutes 21 seconds
    7 Steps to Turn Your Product Business Into a Subscription in 90 Days

    In this episode of the Launch Your Box Podcast, I’m walking you through the 7-step roadmap to turn your product-based business into a subscription in 90 days or less. These are the same steps I used when I launched my first subscription. And the same steps I teach inside Launch Your Box.


    Step 1: Simplify Your Subscription Box Tech


    You need:

    • A way to sell online

    • A way to collect recurring payments

    That’s it.


    Step 2: Choose What Goes in Your Subscription Box


    Start with what your customers already love. What are your top 3-4 best-selling items or categories? Those best sellers are the perfect foundation for your subscription. Think scalable, repeatable, and easy to ship. 


    Always ask yourself: Can I source this monthly? Will it ship well? Does it deliver high perceived value?


    Step 3: Price It Before You Plan It


    Don’t plan your box and then figure out what to charge. Instead, set your price first, then curate around that number.


    Use your average order value as a guide. Keep an eye on your profit every step of the way. 


    Step 4: Map Out 6 Months of Boxes


    Want to feel ahead in your business? Plan six months of boxes now.


    You don’t need every detail figured out. Just sketch out your themes or categories using customer behavior patterns and seasonal trends.


    For help doing this in just one hour, take my FREE⁠ 6 in 60 Workshop⁠.


    Step 5: Choose (and Commit to) Your Subscription Box Launch Date


    Mark your launch date on the calendar. Ideally, 45–60 days out. That becomes your anchor point. It tells you when to:

    • Finalize tech

    • Order product

    • Build your waitlist

    • Start marketing

    Tell someone your date. Accountability works.


    Step 6: Build a Waitlist + Create Launch Momentum


    Your waitlist isn’t just a place to collect emails. It’s your launch engine.


    Build a simple opt-in page that shares:

    • Who your box is for

    • What’s inside

    • Why it’s special

    Then nurture that list with weekly updates. Even a small waitlist can convert like crazy when you keep them engaged.


    Step 7: Prep, Test, and Launch


    Test your tech. Write your emails. Plan your social content. Then go LIVE and get that first box out into the world.


    Take Action


    You already have a business. You already have customers. Now it’s time to turn that into a recurring revenue stream you can count on.


    You’ve got the plan. Now go launch the dang thing.


    Want to turn your product business into recurring revenue? This episode gives you the action plan. Start listening now.

    Join me in all the places:    


    Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today! 

    17 June 2026, 7:00 am
  • 18 minutes 25 seconds
    7 Ways to Market Your Subscription Box Cost Effectively

    Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.  


    The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. 


    I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan. 


    •  Leverage social media. 
    • These accounts are FREE. 
    • Figure out where your ideal customer is and start there. 
    • Have FUN with it. Get social - serve and engage with your audience. 
    • Partner with micro-influencers in your space. 
    • Offering affiliate commissions is super cost-effective - you don’t pay them unless they sell something for you. 
    • Influencer or affiliate marketing. 
    • Very inexpensive. 
    • Still a very effective way to reach your audience. 
    • How will you get people onto your email list? 
    • How will you market to them once they’re on your list? 
    • Email marketing. 
    • Create valuable content to attract your ideal person. 
    • Blogs, videos, eBooks, etc. 
    • Content marketing.
    • Word of mouth is so powerful! 
    • Customer reviews.
    • Where does your ideal customer go? Farmers Markets, expos, shopping events, etc. 
    1. In person events. 
    • It’s not about the stuff - it’s about the people. 
    • A strong community creates raving fans - the kind that market your subscription for you!
    • Build an online community. 


    Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers. 


    You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box. 

     

    Join me in all the places: 


    Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today! 

    10 June 2026, 7:00 am
  • 27 minutes 41 seconds
    253: From Failed Launch to a Thriving Gen X Subscription Box

    What do you do when your first subscription box launch falls completely flat?


    If you’re Jennifer of Becoming Box, you go back to the drawing board, figure out what went wrong, and come back with a launch that generates a six-thousand-person waitlist in just five weeks.


    This week on the Launch Your Box podcast, I sat down with Jennifer, a twenty-year real estate broker turned subscription box owner, to talk about her incredible journey from launching to crickets ten days before Christmas to building one of the most targeted, passionate audiences I’ve seen from a brand-new box owner.


    Before Becoming Box, Jennifer had another idea entirely. She raised show goats and wanted to bring that experience to families through a subscription. She worked on it for months, then launched ten days before Christmas.


    She got crickets. But Jennifer didn’t walk away. She started researching. And that’s when she found Launch Your Box.


    The Workshop That Changed Everything


    One of the first things Jennifer did after joining Launch Your Box was go through my 6 in 60 Workshop, a free workshop you can access at 6in60workshop.com.


    She realized she had nothing in common with the ideal customer of her original box.


    Without that connection, she couldn’t truly serve them. So she started asking herself: What am I actually passionate about? What do I know inside and out because I’m living it?



    A Niche Born from Personal Experience


    Jennifer had started taking GLP-1 medication in October of 2025. What she found when she went looking for community was a lot of women struggling in silence.


    Women were joining Facebook groups to talk about their experiences because they couldn’t talk about it anywhere else. They were being shamed. They were getting inconsistent information. And many of them were also navigating perimenopause and menopause at the same time.


    Jennifer also noticed something else. These women were mostly Gen X. That insight became the foundation of everything.


    Three Boxes. One Clear Mission.


    Becoming Box launched with three distinct subscription options, each one named with intention.


    Reclaim is for women on GLP-1 who are reclaiming pieces of themselves they set aside for years.


    Reckoning is for women in perimenopause. Not a box that treats that season as just a transition to get through.


    Unfiltered is for women who are doing both, living the GLP-1 journey while navigating perimenopause at the same time. It’s about taking the filter completely off and just being yourself.


    Unfiltered turned out to be the most popular box by nearly double. And it’s also the most expensive, at eighty-nine dollars a month.


    The Content That Built a Six-Thousand-Person Waitlist in Five Weeks


    Jennifer didn’t have an existing audience. She started from scratch. She put up a simple waitlist page. No freebies. No giveaways. Just an invitation.


    Then she created a video that spoke directly to Gen X women in the language they actually use. That video resonated so strongly that people weren't just watching it, they were sharing it.


    She started with five to ten dollars a day in paid ads. The cost per waitlist signup was around forty-five cents.


    Over five weeks, her waitlist grew to six thousand people. That’s what happens when you know your customer, speak their language, and make them feel seen.


    A Launch That Actually Worked


    When Jennifer was ready to launch, she did a soft launch to her waitlist only with a seventy-two hour window.


    She finished her first launch with forty-six subscribers. These were people who invested in something entirely new, without full product photos, without a long track record. They bought because they trusted her and they believed in what she was building.


    The Details That Made the Difference


    Jennifer wanted tools that women could use every day. Things that actually supported the GLP-1 and perimenopause journey. One month she included a heat wrap for the aches and body changes that come with this season. Another item was custom lounge pants with the monthly theme printed on them.


    And Jennifer is now adding a custom magazine to each box, filled with real information about GLP-1 updates, hair shedding, hormone health, and the questions her community has been asking everywhere else but struggling to find straight answers to.


    What's Next for Becoming Box


    Jennifer has her eyes on five hundred subscribers by the end of the year.


    Jennifer’s message is simple: “Know your ideal customer. Not just who they are, but how to talk to them. Know what they need and want and look for how you can provide that. When you do that, they will come.”


    Where to find Jennifer:

    Join me in all the places:


    Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

    3 June 2026, 7:00 am
  • 27 minutes 46 seconds
    252: Growing from 47 to 1000 Subscribers By Using a Fulfillment Center

    What happens when you combine creativity, recurring revenue, and the courage to let go of control?


    You get a story like Joanne’s.


    On this episode of the Launch Your Box Podcast, I sat down with Launch Your Box and Scale Your Box member Joanne, founder of Down Memory Lane, to talk about how she grew her scrapbooking subscription box from 47 subscribers to 1,000 subscribers and the big decision that made that growth possible.


    Joanne started her business back in 2007 as a brick-and-mortar scrapbook store.


    Her customers loved scrapbooking, but many of them struggled with the same things:

    • They didn’t have enough time.

    • They didn’t feel creative.

    • They bought supplies but never used them.

    So Joanne created a solution. She designed ready-to-assemble scrapbook kits with everything customers needed to complete a two-page scrapbook layout.


    And customers loved them.


    In 2021, Joanne came across an ad for Subscription Box Week and decided to check it out.


    At the time, subscription boxes weren’t even on her radar, but one thing caught her attention immediately: Recurring revenue.


    She joined Launch Your Box during Subscription Box Week, mapped out six months of box ideas using the 6 in 60 framework, and launched her subscription in June 2021.


    Her original goal? Twenty-five subscribers.


    She sold those in two days.


    And after scrambling to increase inventory, she shipped 47 boxes her very first month.


    Over the next year and a half, Joanne steadily grew her subscription to 500 monthly subscribers.


    But growth came with challenges.


    Joanne was operating out of a small facility in Wisconsin with five employees and no loading dock. Every month, pallets of heavy scrapbook paper and supplies arrived outside the building and had to be carried in by hand, even during freezing Wisconsin winters.


    Joanne realized she had reached a capacity ceiling. She couldn’t grow any further without changing something.


    Inside Scale Your Box, Joanne heard an interview with Ryan from Lessgistics, a third-party logistics company that specializes in subscription box fulfillment.


    At first, the idea of handing over fulfillment to strangers felt scary.


    But once she ran the numbers, everything changed. She realized:

    • The cost of fulfillment was less than the combined cost of payroll, rent, and labor required to pack the boxes herself.

    • Her employees could spend more time creating products instead of unloading pallets and packing shipments.

    • Most importantly she could finally grow again.

    So she made the leap.


    In January, her fulfillment center officially began shipping her subscription boxes.


    And while there were a few small bumps in the beginning, Joanne says it was one of the best decisions she’s ever made for her business.


    And within six months she doubled her subscription from 500 subscribers to 1,000 subscribers.


    No huge launch.No complicated funnel.No massive promotion strategy.


    She focused primarily on Facebook ads and steady, intentional monthly growth.


    Her goal was simple: Add 100 subscribers each month.


    And month after month, she hit that goal.


    Joanne’s story is such a powerful reminder that growth often requires a different version of you.


    The systems that get you to 50 subscribers won’t necessarily get you to 500.And the systems that get you to 500 may not support 1,000.


    At some point, scaling requires:

    • better systems,

    • stronger support,

    • and the willingness to let go of doing everything yourself.

    And while outsourcing fulfillment felt terrifying at first, it ultimately gave Joanne:

    • more freedom,

    • more time,

    • less physical stress on her team,

    • and the ability to continue growing her business.


    Join me for this episode as Joanne shares how she turned a longtime creative business into a thriving subscription box, grew from 47 to 1,000 subscribers, and made the scary-but-game-changing decision to move to a fulfillment center so she could finally scale without burning out. 


    Where to find Joanne: 

    Join me in all the places:    

    Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today! 

    27 May 2026, 7:00 am
  • 20 minutes 46 seconds
    Generating Over $20K a Month with a Digital Subscription

    “Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins


    Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club. 


    Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through her blog and social media. Stacey is creative, energetic, and FUN! She’s also a very smart businesswoman. 


    Stacey serves her audience. She served them for a long time before selling to them. When 2020 hit and we were all stuck at home, looking for things to do and people to connect with, Stacey went online and served her audience by crafting with them a LOT. She was coming up with new ideas for crafts to meet the demand and got the idea to craft using her custom-designed printables. Her audience LOVED it and asked for more. And more. And more. 


    Stacey’s Printable Club was born. The first launch brought in 800 subscribers! And it has continued to grow. Now, two years in, Stacey has more than 2,000 monthly subscribers. And the best part - other than more than $20,000 in monthly recurring revenue - is this subscription requires no packing or shipping. It’s 100% digital. She’s not sending anything physical. Instead, her subscribers use digital items to create something physical. 


    Stacey’s subscription came out of a desire to serve her audience by offering them what they wanted in a way that saved them money. 


    Join me for this episode as we dive into digital subscriptions. We’ll talk about the ways they’re different from physical subscriptions and the ways they’re the same. You might even discover a digital subscription would work for your business! 


    Important Links: 

    Find and follow Stacey: 

     

    Join me in all the places: 

     

    Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today! 

    20 May 2026, 7:00 am
  • 32 minutes 3 seconds
    251: From Selling a Few Kits to 400+ Subscribers in Months with Kelli Blouin

    What happens when you combine creativity, consistency, and the courage to start before you feel ready?


    This week on the Launch Your Box podcast, I sat down with Kelli Blouin, founder of Minutes of Zen, to talk about her incredible journey from elementary school teacher to subscription box owner with more than 425 subscribers, all in just a few short months.


    But what makes Kelli’s story especially powerful is how she got there.


    If you’ve ever wondered whether you’re “ready” to launch your subscription box, this episode is one you need to hear.


    How a Cancer Diagnosis Changed Everything

    Kelli spent 25 years as an elementary school teacher, balancing work, family life, and all the responsibilities that come with both. But after a breast cancer diagnosis forced her to slow down and reevaluate what mattered most, she began leaning into creativity and calming activities that helped her heal and reconnect with herself.


    That journey eventually led her to become certified in the Zentangle Method, a meditative style of drawing designed to promote relaxation and mindfulness.


    Like so many people during COVID, Kelli started sharing what she loved online. She taught calming drawing sessions virtually, created YouTube videos at her audience’s request, and slowly built a community of people who connected with both her creativity and her calming presence.


    At first, she wasn’t trying to build a business.


    She was simply serving people.


    And that’s exactly where so many successful subscription box businesses begin.


    The “Accidental” Business That Wasn’t Really an Accident

    As Kelli’s audience grew, people started asking questions.


    So Kelli began putting together small seasonal kits a few times a year, selling 20 or 30 at a time to her growing audience.


    Without realizing it, Kelli was listening to her audience and creating offers based on what they were already asking for.


    The Moment Everything Shifted

    Then Kelli discovered Launch Your Box.


    After listening to this podcast, reading my book, One Box at a Time, and attending Subscription Box Week, Kelli started asking herself a question she’d never seriously considered before:

    What if this could become more than a side hustle?


    Eventually, with support from her husband, she decided to take a year and truly treat Minutes of Zen like a business instead of a hobby.


    Why “Do It Messy” Matters

    One of the biggest takeaways from this episode is Kelli’s honesty about how imperfect everything still is.


    And yet, she has over 425 subscribers.


    That’s the reminder so many aspiring subscription box owners need.


    You do not have to have everything perfectly figured out before you launch.


    Building a Subscription Box Around Experience

    Kelli intentionally wanted the box to feel calming, supportive, and immersive, not just like another box of “stuff.”


    That experience-first mindset helped her create something subscribers genuinely connect with.


    It’s also a great reminder that your subscription box doesn’t have to be complicated to be valuable.


    Sometimes the simplest ideas become the most meaningful.


    Her First Launch Brought in 300 Subscribers

    Kelli originally hoped for 100 subscribers during her first launch.


    She ended up with 300.


    She focused on:

    • Building an email list

    • Growing a waitlist

    • Showing up consistently

    • Talking about the box repeatedly

    • Serving her audience long before selling to them

    And perhaps most importantly, she stopped worrying about “bothering” people by talking about her offer too much.


    A Business That’s Changing Her Life

    Kelli shared that her early side-hustle income paid for an Alaskan cruise for her and her husband’s 30th anniversary.


    Now, her business is helping support her family even more.


    And perhaps most importantly, she’s created something that gives her freedom.


    The Advice Every Aspiring Subscription Box Owner Needs to Hear

    At the end of the episode, Kelli shares the advice she would give anyone feeling stuck or afraid to start:


    “Show up. And then show up again.”


    That consistency is what changed everything for her.


    Not perfection, expensive tools, or having it all figured out.


    Just continuing to show up, serve people, and keep going.


    Kelli’s story is proof that you don’t need a perfect website, perfect branding, or perfect confidence to begin.


    You just need the willingness to start.


    Listen to this week’s episode of the Launch Your Box podcast and get inspired by Kelli’s incredible journey from teacher to thriving subscription box owner.


    Where to find Kelli:

    Join me in all the places:

    Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist⁠ today!

    13 May 2026, 7:00 am
  • 20 minutes 18 seconds
    30 Days to Launch

    What if you were launching your subscription box in 30 days? 


    Maybe you’re launching for the first time or you could be operating under a closed model and you’re launching to new subscribers. In order to be ready to launch - and for your audience to be ready for you to launch - there are five things you need to be doing or start doing right now. 


    Before I go through those five things, I do want to say I’m recommending you launch in 30 days only if you’ve already spent time building an audience and you’ve got your tech figured out and in place. If not, you’ll need longer than 30 days. But if you’ve been audience building and you’ve got your tech ready to go, I want you to plan to launch in the next 30 days. 


    Will it be perfect? No. Will it seem messy? Yes. Will putting it off make your launch more perfect or less messy when it finally does happen? No. Putting it off will simply delay you from taking the next step toward subscription box success. 


    Back to those five things I want you to start doing right now: 

    • Set the date - be specific.
    • Email your list more frequently. 
    • Unboxings
    • Subscriber shares
    • Different ways to use items in your box
    • Sneak peeks for your upcoming launch 
    • Behind the scenes
    • Talk about your why
    • Increase video views.
    • Drive people to your waitlist and start emailing them right away. 
    • Generate leads with opt-ins.

    The truth is you should be doing all of these things all year long in order to continuously feed the top of your funnel. So even if you’re not launching in 30 days, start focusing on these five areas now. That way, the next time you plan a launch - whether it’s your first or your fifth - you’ll be ready! 


    Join me for this episode as I talk about why you should consider launching in the next 30 days and the five things you need to start doing right now to help make your launch a success. 


    Important Links: 

    Join me in all the places: 

     

    Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today! 

    6 May 2026, 9:00 am
  • 33 minutes 6 seconds
    250: How to Start a Subscription Box (8 Steps to Launch Successfully)

    If you’ve been sitting on a subscription box idea but feel overwhelmed about where to start, this episode is your roadmap.


    “I have an idea, but I don’t know what to do next.”

    “I feel stuck.”

    “I don’t want to do it wrong.”


    Most people aren’t stuck because they’re not capable. They’re stuck because they’re doing the steps out of order.


    So in this episode, I’m walking you through the exact 8 steps to go from idea to shipping your first box with clarity and confidence.


    Step 1: Start With the Person, Not the Product

    Your subscription box is not about the products inside. It’s about the person you’re serving. Instead of asking, “What should I put in my box?” Start with:


    Who is this for?

    What problem am I solving?


    Because even if it doesn’t feel like a “problem,” it is. People don’t buy products. They buy how those products make them feel: organized, relaxed, confident, seen. If you can clearly describe your ideal customer in one sentence and she immediately feels like, “That’s for me,” you’re on the right track.


    Step 2: Build Your Audience Before You Launch

    Don’t wait until your box is ready to find customers. You need people before you have something to sell. Your job right now isn’t to sell, it’s to invite people into the journey.


    Share behind-the-scenes moments

    Ask for input (polls, naming, product ideas)

    Let people watch you build


    And remember, it doesn’t have to be perfect. It just has to be real.


    Step 3: Plan Your First 3–6 Months of Boxes

    Before you buy anything, map out your themes and product ideas for the first few months. Planning ahead:

    • Makes sourcing easier

    • Simplifies your content

    • Creates a more consistent experience for your customers

    It also keeps you from scrambling every single month. When you know what’s coming next, you make better decisions and you move with more confidence.


    Step 4: Price for Profit (Not Just Sales)

    This is a business, not a hobby. Once you’ve planned your boxes, then you start sourcing and you price with intention. A good starting goal is at least a 40% profit margin, with room to grow from there.


    And don’t forget the hidden costs:

    • Shipping

    • Packaging

    • Fees

    • Replacements

    Because making sales doesn’t always mean making money. This step is about building something sustainable that supports you long-term.


    Step 5: Build a Warm, Ready-to-Buy Waitlist

    Before you launch, you need people who are already excited to buy. That’s what your waitlist is for. Think of it as warming up the room before you make the offer. Use social media to grow your list, and email to nurture it:

    • Share your story

    • Show sneak peeks

    • Reveal themes

    • Take them behind the scenes

    People don’t just buy the box, they buy into you and connection is what turns interest into action.


    Step 6: Keep Packaging Simple (At First)

    Packaging matters but not as much as you think in the beginning. Choose packaging based on what’s going inside the box, and keep it simple and cost-effective. You can always upgrade later.


    In the early days, your customers care more about what’s inside than the box it came in. Let your product lead, and let your packaging grow with your business.


    Step 7: Plan Your Launch Before Launch Day

    A successful launch doesn’t start on launch day. It starts weeks before. Give yourself 2–4 weeks to build excitement:

    • Talk about your box consistently

    • Share sneak peeks and progress

    • Repeat your message (more than you think you need to)

    Your energy and consistency are what build momentum.


    Step 8: Pack and Ship Your First Box

    This is the moment where it all becomes real. Your first shipment will likely be a mix of excitement, chaos, and pride. 


    Keep things simple:

    • Batch your packing

    • Create a basic workflow

    • Do quality checks

    And document everything. Photos, videos, behind-the-scenes moments all make up the kind of content that fuels your future marketing.


    Most importantly, celebrate it. Because this is a big deal. Success comes from doing the steps in the right order. Not skipping ahead. Not rushing. Not trying to do everything at once. Just taking the next step.


    So ask yourself, “What step am I skipping right now?” Because you don’t need everything figured out. You just need to move forward.


    If you want help mapping out your first six months of boxes, I’d love for you to join me inside my 6 in 60 Workshop.


    Join me in all the places:    


    Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

    29 April 2026, 9:00 am
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