Have you been sitting on the sidelines, listening, watching, and waiting to launch your subscription box?  You have an idea, and you’ve taken some steps toward turning those dreams into reality, but something is holding you back. 

What if you could test your subscription box idea with your target audience without committing to a full-blown launch? Now is the perfect time to validate your subscription box concept with a carefully curated one-time box. 

Retail and e-commerce businesses will see high consumer spending over the next four months. Most will bring in 50% of their total year’s revenue during the next four months. That makes now the best time to test your idea. 

During the holidays people are more likely to spend on items for others. They’re looking for something fun and unique, something special that stands out from all the other gifts under the tree. 

Your one-time holiday box can be the perfect, thoughtful gift.

The ultimate goal is to start, launch, and grow a thriving subscription box business. And a one-time box can be the perfect first step. A one-time box has a lower commitment for customers. It allows you to bring them into your business and then nurture them into being a subscriber. 

Your one-time box should be similar to your subscription box idea, appealing to the same ideal customer. 

Think about whether the recipients will receive the box before the holidays or as a holiday gift. This determines whether it can be holiday-themed or needs to be an everyday theme. 

I do a one-time holiday box every year. My audience loves it, it sells out early every year, and it brings a nice punch of revenue into my business in the 4th quarter. Since it’s intended to be given as a holiday gift (although a lot of my customers buy it as a gift to themselves), the contents of my holiday box do not have a holiday theme. Instead, it contains items similar to those found in my Monogram Box. 

A one-time box is your opportunity to get it right. To put together a curated experience that will wow your ideal customer and give them a feel for what they could expect if they became a subscriber. 

Now that you’ve curated your one-time holiday box, it’s time to sell it. 

• Continue the audience building you’ve already been working on.
• Engage your audience in the process and get their buy-in with polls, behind-the-scenes, and other interactive content. 
• Plan a launch following the Launch Strategy with socials, lives, emails, and ads.
• Go all in. To be successful, you need to market your one-time box with a launch. 
• Create urgency, scarcity, and exclusivity by selling one-time boxes as pre-orders. 
• Analyze what’s working and what isn’t and adapt. 

This process is great for new subscription box owners since you’ll go through a launch, curate a box, market the box, and fulfill the box. You’ll learn a ton about the launch process just by launching a one-time box and be ready to apply that knowledge to launch your subscription box. 

Many of my students shifted their entire businesses from successful one-time box offers to subscriptions….because they had proof of concept before turning it into a subscription box.

I’ve got a great, free new resource to help you curate a box experience for your subscribers.

Join me for this episode as I talk about validating your subscription box idea with a one-time holiday box. Now is the perfect time to get your subscription box dreams off the ground! 

Kristy’s Interview - Episode 45 - Journey from One-Time Boxes to a Thriving Monthly Subscription 

Nicole’s Interview - Episode 13 - A Passion for Animals Turns into 500 Monthly Subscribers

Curating a Box Experience for Your Subscribers 

Join me in all the places: 

• Facebook
• Instagram
• Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

It’s not too late to launch your subscription box this year.

Q4 can be a great time to launch. People are already spending money on themselves and buying gifts for others. They understand deadlines, order-by dates, and limited-time offers because those things are already part of this season.

You don’t have to create that urgency. It’s already there.

Launching later in the year can work. I’ve had a member launch in December with the plan for subscribers to receive their first box in early January. She worked with the calendar instead of letting the calendar stop her.

The thing holding most people back isn’t really the calendar. It’s that they don’t feel ready.

You Don’t Have to Feel Ready to Launch

You might be telling yourself you need a bigger audience first. Or a better website, professional packaging, a more polished brand.

But none of those things are requirements for launching your first subscription box.

The first version of your subscription box does not need to be the forever version. You’ll learn and make changes every time you launch.

But you have to start.

What Do You Really Need to Launch?

You need:

• One clear offer: If you’re going through Subscription Box Week, this is exactly what we’re working on together. 

• One waitlist or sales page

• One email CRM connected to that page

• Three to five pieces of content

That’s it.

Your goal is to launch, not to create a flawless first version.

Why Subscription Box Week Is Your Moment

One of the hardest parts of launching something on your own is that it’s easy to keep moving the date. Next week becomes next month. Next month becomes next year.

Subscription Box Week gives you a real date on the calendar.

You’ll also be doing this alongside a community of other sellers who are sharing that energy and momentum with you.

Instead of your subscription box being something you’re going to launch “someday,” there’s a specific week when you’re going to make it real.

If you’ve been thinking you missed your chance to launch this year, you haven’t. You have time. You have a plan. And you do not have to wait until you feel completely ready.

Don’t put it off until next year.

Subscription Box Week

Join me in all the places:    

• Facebook

• Instagram

• Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Q4 is coming, but preparing for it isn't about having a perfect plan. It's about creating the habits and rhythms in your business now, before the busy season hits.

If you don't have these habits in place yet, you're not behind. August, September, and even early October are still the right time to start.

In this episode, I'm sharing six habits to start building now to help you prepare for Q4 plus one bonus tip I learned the hard way during my first few busy holiday seasons.

1. Create a Consistent Content Rhythm
2. Get Consistent with Video
3. Run One List Builder
4. Increase Your Email Touch Points
5. Block Time for Inventory and Orders
6. Protect Your Peace and Your Pace

Don't Forget January and February

I've learned this one the hard way.

For two years, I was so focused on getting products and promotions ready for Q4 that I failed to plan my January and February subscription boxes.

When December arrived, I had to scramble to find products that were still available and pay extra for expedited shipping.

As you're planning for Q4, don't forget that the calendar keeps moving. Make sure you have your January and February boxes planned and products on the way so you're not scrambling at the end of December.

Start with One Habit

If you're looking at these six habits and realizing you're not doing any of them consistently, don't try to start all six at once.

Pick one.

If you're not consistent with your content, start there. Spend the first couple of weeks building that rhythm. Once it feels comfortable, start adding consistent video. Then keep working your way down the list.

Habits take time to build, and trying to change everything at once creates overwhelm. I've built my own business one habit at a time. I got consistent with my podcast before adding YouTube, and even with the podcast, it took time before I was able to start batch recording episodes a month ahead.

You don't have to be perfect or have everything figured out at once. Choose one habit, get consistent with it, and then build from there.

And if email is one of the habits you need to work on, I've got a resource to help. Grab my 5 Emails for Subscription Box Owners swipe files at the link below to help you start showing up consistently in your subscribers' inboxes.

Five Emails Subscription Box Owners Can Send Every Month

Join me in all the places:    

• Facebook

• Instagram

• Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Have you thought about adding affiliate marketing to your subscription box business but you’re not sure where to start? Are you wondering where to find good affiliates and how to manage them on the back end? This episode is for you! 

Today we’re diving into all things affiliate marketing for your subscription box business. I’ll explain how affiliate marketing can significantly boost your revenue, expand your customer base, and strengthen your subscription box brand. 

Affiliate marketing is a performance-based marketing strategy where brands reward individuals (affiliates) for marketing or driving traffic and sales to their services or products, including subscription boxes. This type of marketing is a win/win for both the brand and the affiliate. 

Wondering how affiliate marketing works? 

A subscription box owner creates an incentive (one-time or recurring) and generates specific links or codes for each affiliate to allow for accurate tracking. Each affiliate promotes that subscription box owner’s box on their own platforms to their own audiences. For every action taken (i.e., subscribing) the affiliate is paid the incentive. 

To get started: 

• Identify what makes a good affiliate for your brand
• Clearly define your ideal customer and niche and use affiliates who have the same person in their audience. 
• Make sure any potential affiliate aligns with your beliefs and morals. 
• Finding potential affiliates
• Start with your subscribers - do any of them already have a following? 
• Look at influencers who have the same ideal customer - bloggers, YouTubers, TikTokers, other content creators. 
• Follow them, like and comment on their content, start building a relationship before approaching them about being an affiliate. 
• Build an affiliate program that is a win/win for both parties
• Define your commission structure. Options include: 
• Recurring revenue share - what % of your profit? 
• One time payment upon sign up. 
• Set up affiliate software - I use Affiliately - and set up a payment schedule. 
• Create assets for affiliates - make it easy for them to promote!
• Email swipe files
• Graphics with different formats
• Social media captions
• Schedules and timelines
• Send links regularly

Affiliate marketing is an important part of my subscription box marketing strategy. In fact, in my recent launch (which happens to be my biggest launch ever), 22% of all sales came from my 5 affiliates! 

Join me for this episode as I walk you through how to use affiliate marketing in your subscription box business. Whether you’re a new subscription box entrepreneur or a seasoned pro, I have actionable takeaways for you! 

Join me in all the places: 

• Facebook
• Instagram
• Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

What happens when you take the same launch plan you’ve used year after year and just keep getting better at it?

A few weeks ago, I launched Tees 4 Teachers, one of my three subscriptions. I started the launch with 203 subscribers. Three and a half days later, I had 500 and we were completely sold out almost two days earlier than planned.

This was the biggest Tees 4 Teachers has ever been since I started it in 2020.

And the best part? I didn’t create some brand-new launch strategy to make it happen.

I followed the same launch plan I’ve been following for years. The same one I teach inside Launch Your Box.

Join me for this episode as I take you behind the scenes of the Tees for Teachers launch that added nearly 300 subscribers in just three and a half days. I’m breaking down exactly what I did, from the emails and ads to the LIVEs and the simple creative that drove most of the sales. And I’ll share the biggest lessons I’m taking into my next launch so you can use them in yours, too. 

I started Tees 4 Teachers in January 2020 after realizing how many teachers were already part of my audience. They loved my other subscriptions and kept asking for shirts specifically for teachers, so I created something just for them.

Over the years, Tees 4 Teachers became what I called my “baby subscription.” I loved it, but because I had other, larger offers, it didn’t always get much of my attention.

Eventually, I settled into launching it every July. I went into this year's launch hoping to add another 200 subscribers.

I ordered 300 bonus bracelet stacks just in case we did a little better than expected.

It turned out I needed every one of them.

One thing I do consistently is start building momentum the night before the official launch.

I turned my ads on around 5 or 6 p.m. so they could start warming up in the algorithm overnight. I also sent the first email letting people know we were opening to the public the next day and giving them a chance to jump in early and grab the bonus.

That email brought in 17 subscribers before the public launch even started.

Then we were off.

I had planned a six-day launch, but I moved my next LIVE up because I knew we weren't going to make it that long.

The six-day launch was over in three and a half days.

I spent more on ads during this launch because I knew I had a very short window. I was spending roughly $1,200–$1,300 per day and running nine different creatives across four audiences.

Two ads stood out and the biggest winner was incredibly simple. If there's one thing I want you to take from those ads, it's this: show people behind the scenes. They want to see what you're doing.

The biggest lift from email came from the announcement email.

And that email wasn't complicated.

It clearly told people what the offer was, what they would get, the timeline, and how to join.

That's it.

I sent that first announcement email to my entire list, even though I knew everyone on my list wasn't a teacher. After that, I narrowed the audience.

The remaining launch emails went specifically to the teacher segment I'd built over time from previous subscribers, teacher giveaways, teacher-specific opt-ins, and other ways people had identified themselves as teachers.

That allowed me to keep talking about the offer without burning out the rest of my list.

There are a few things I want you to think about when it comes to your own launches.

1. Repeat what works.
2. Segmenting your email list matters.
3. Give your ads enough creative to work with.
4. Start building momentum before launch day.

Here's the part I really want you to hear: none of this was built from scratch for this launch.

That's what makes a repeatable launch so powerful.

Every time you do it, you have more information. You know more about your audience. You know what worked last time and what you want to change.

Inside Launch Your Box, the launch module gives you the same plan I use. The email templates, social media plan, live schedule, and everything you need to put your own launch together.

I've used this process over and over again, and thousands of Launch Your Box members have used it, too.

So whether you have an offer you launch annually, twice a year, or quarterly, stop thinking you need to create something new every time.

Build a process you can repeat. Then keep getting better at it.

Join me in all the places:    

• Facebook

• Instagram

• Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

One of my favorite parts of coaching subscription box owners is getting to see what happens after they put a plan into action.

Earlier this year, I sat down with Launch Your Box member Beth from Small Home Comforts Book Box for a special “Ask Sarah” episode of this podcast. At the time, she was navigating one of the biggest challenges quarterly subscription box owners face - growing her business while managing cash flow.

Eight months later, Beth is back to share what's happened since our first conversation. And there's a lot to celebrate.

The Two Goals Beth Set at the Beginning of the Year

When Beth first joined me on the podcast, she had 48 subscribers and two clear goals:

• Reach 100 subscribers by the end of the third quarter.

• Start paying herself from the business instead of putting every dollar back into inventory.

Like many subscription box owners, Beth knew growth was a good problem to have, but it also created cash flow challenges. Every new subscriber meant ordering more inventory, leaving little room to take a paycheck.

So we talked through a few strategies that could help.

Adding New Revenue Between Quarterly Boxes

One of the ideas Beth decided to implement was creating additional offers between her quarterly subscription boxes.

Rather than changing her subscription model, she added seasonal, limited-time offers throughout the year. She also continues to offer a year-round "Settle In With a Story" purchase in her shop.

These smaller launches give her customers something exciting between subscription shipments while creating additional revenue throughout the year without competing with her core subscription.

The results?

Her Valentine's collection sold out in just a few days, and her Summer Reading collection nearly doubled in size, with only two boxes left by the end of the launch.

The Waitlist Strategy That Changed Everything

Instead of trying to sell subscriptions all year long, she consistently directed interested customers to her waitlist and built excitement leading up to each launch.

When launch time arrived, she followed the Launch Your Box launch plan, including opening the waitlist the night before launch.

Her initial inventory sold out in just 18 hours.

She reordered. That inventory sold out too.

Then, after a YouTube creator featured her box, she reordered again and sold through another round of inventory.

Reaching Her Goals Ahead of Schedule

Beth's original goal was to reach 100 subscribers by the end of the third quarter.

Instead, she hit that milestone during the first week of April.

Six months ahead of schedule.

Today, her subscription sits at around 117 subscribers and she's intentionally slowing her growth rather than continuing to add subscribers as quickly as possible.

Even better?

She reached her second goal, too.

By the two-year anniversary of her business, Beth was able to start paying herself while continuing to grow in a sustainable way.

Now that she's reached both of her goals, Beth isn't focused on growing as quickly as possible.

Instead, she's intentionally maintaining around 100–120 subscribers, filling any openings from her waitlist, and continuing to supplement her subscription revenue with seasonal offers throughout the year.

It's a great reminder that you don't have to grow at someone else's pace.

You get to decide what growth looks like for your business.

For Beth, success isn't about growing as fast as possible.

It's about building a business that supports the life she wants to live.

Join me for this episode as Beth shares exactly what happened after our first interview - from reaching 100 subscribers six months ahead of schedule to creating better cash flow, paying herself, and growing her business on her own terms. 

Where to find Beth: 

• Small Home Comforts on Facebook

• Small Home Comforts on Instagram

• Small Home Comforts Website 

Join me in all the places:    

• Facebook

• Instagram

• Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Have you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything. 

In this episode, I’m sharing 10 truth bombs that will have you looking at your business differently. Take the time to sit with and think about each of these to see how they might apply to you and your business. 

1. 20% of your customer base generates 80% of your revenue! 
2. Protect your peace and energy at all costs. 
3. Fad marketing strategies are like fad diets. They will not last. 
4. Companies that have heavily relied on paid traffic only will shift to more organic traffic. 
5. Systems and processes will serve you. 
6. Revenue does not mean profit. 
7. Cheap is not creating value. 
8. It’s more profitable to retain your subscribers than to constantly acquire new ones. 
9. What gets you started may not get you to scale. 
10. If you don’t challenge yourself, you won’t change yourself. 

We focused all of the training this year inside Launch Your Box on these 10 things. I’m here to help you understand these 10 things and make progress with each of them. 

Remember, you are on a subscription box journey. This journey never ends. It’s always a work in progress. Just keep making progress! 

Join me in all the places: 

• ⁠Facebook⁠
• ⁠Instagram⁠
• ⁠Launch Your Box with Sarah Website⁠ 

Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

This year, I made four of the hardest decisions I've ever made in my subscription box business. Not because I didn't know what to do. I actually knew for quite a while. They were hard because each one required letting go of something I'd worked incredibly hard to build.

1. I rebranded my subscription box.

2. I migrated to an entirely new platform.

3. I closed my warehouse.

4. I handed fulfillment over to a third-party logistics company.

Looking back now, I can tell you with complete confidence every one of those decisions made my business stronger.

If you're building a subscription box business, here's what each change taught me and why sometimes profitability requires making the hard call.

1. I Let Go of the Thing That Made My Box Famous

For years, my subscription was known as the Monogram Box. Personalization was what made it special. It was also what was keeping the business from growing.

Every personalized item had to be completed by my team before it could ship. That meant every box depended on us physically touching every order. As much as subscribers loved it, personalization created a ceiling on how efficiently we could operate.

Eventually I realized the very thing that had helped build the business had become the thing limiting its future.

Changing the brand to StyleBox wasn't about cutting corners. It was about removing a bottleneck so the business could become more profitable and scalable.

Ask yourself: Is there something in your subscription box you're holding onto because your subscribers truly value it, or because you're afraid to change it? Those aren't always the same thing.

2. I Finally Moved to the Platform I Recommend to Everyone Else

Inside Launch Your Box, I recommend Shopify and PayWhirl because I've seen how much simpler they make running a subscription business. Yet my own business was still operating on a different system. At some point I had to ask myself why.

Migrating active subscribers is intimidating. You're moving customer accounts, payment information, billing cycles. There's a lot that can go wrong.

But staying where I was meant choosing ongoing complexity.

Today, my business is running on a platform built to scale instead of one held together by plugins and workarounds. Sometimes the temporary discomfort of change is worth the long-term simplicity it creates.

3. I Closed My Warehouse

For years, the warehouse represented success. It was tangible proof that I'd built a real business. But it also came with rent, utilities, payroll, equipment, inventory carrying costs, and all the overhead that comes with maintaining a physical space.

When it came time to liquidate inventory and close the warehouse, I realized I wasn't just letting go of a building. I was letting go of an identity.

The truth is, the warehouse had served its purpose. Holding onto it wasn't helping my business anymore. It was simply expensive.

One of the hardest lessons in business is understanding sunk cost.

The money has already been spent. The only question left is whether keeping something continues to serve your business today.

4. I Handed Fulfillment to a 3PL

Removing personalization, migrating platforms, and closing the warehouse made it possible to move fulfillment to a third-party logistics company.

Was I nervous? Absolutely.

When you've packed thousands of boxes yourself, handing that responsibility to someone else feels incredibly personal. But I discovered control isn't the same thing as quality.

The right fulfillment partner doesn't lower your standards. They help you maintain them while giving you back your time, your energy, and your capacity to grow.

Today my business is leaner, more profitable, and far more sustainable because I stopped believing I had to do everything myself.

At first glance, these seem like four completely different decisions. But they all came down to one question: Was I making decisions that protected my business or decisions that protected my comfort?

Growth often requires letting go of something that worked in order to make room for something that works even better.

What's the Hard Decision You're Avoiding?

• Maybe it's changing platforms.

• Maybe it's raising prices.

• Maybe it's removing an expensive product from your box.

• Maybe it's outsourcing something you've always done yourself.

Sometimes the next level of profitability isn't about doing more. It's about finally making the decision you already know needs to be made.

Join me in all the places:    

• Facebook

• Instagram

• Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

“When you listen to your mentor, things will work.” - Cathy Schwartz

Collecting people, finding your hottest leads, building a foundation for your subscription box launch… It’s all part of the Waitlist Plan I teach inside Launch Your Box. And by following that Waitlist Plan, Cathy Schwartz of Decorator Crafts sold out the launch of her Luxury Loops subscription box in only 24 hours. 

Cathy’s subscription box journey started when she learned to make wreaths and work with ribbon as a way to deal with a stressful corporate job. She fell in love with ribbon, particularly high-end, designer ribbon. She soon realized she wasn’t alone in her love for luxury ribbon - there were a LOT of people who wanted to learn how to decorate with high-end ribbon. Soon, Cathy decided to take the passion and knowledge and launch a monthly subscription box. She also started a private Facebook Group where subscribers go to learn how to decorate with their ribbons and build community. 

Cathy is a member of Launch Your Box and Scale Your Box. She is a dream student who soaks up the training and implements it in her business. This includes the Waitlist Plan. 

The Waitlist Plan is all about consistently driving traffic to your subscription box waitlist. It’s a list of people who have said “Yes, I’m interested in what you’re selling.” They are your warmest leads. A waitlist is not only for your first launch. You need to consistently build your waitlist between launches as well. Just like Cathy does. 

Due to the quantities Cathy’s exclusive ribbons are available in, she adds new subscribers in groups of 48. When she recently launched to new subscribers, she of course started with her waitlist. Just like I teach inside Launch Your Box. But, unlike most subscription box owners, Cathy never had to move on to the next phase of her launch. She sold out her launch to her waitlist in only 24 hours! 

Cathy had a waitlist of 300 people when it was time to launch. 300 very warm leads. She grew that waitlist - and continues to grow it consistently.

Recently, Cathy posted a video of a Christmas Urn project. The response was beyond anything she could have imagined. She gained 6,000 Facebook followers in 72 hours and the video has more than 150,000 views on TikTok. Cathy realized she needed to capture all these people’s emails to bring them into her world. She quickly put together an opt-in for the project and has been busy driving people to her waitlist. 

Cathy serves her audience. She teaches them, she engages with them, and she builds excitement and FOMO with the help of her subscribers. She’s doing all the right things, especially when it comes to following the Waitlist Plan. 

I’m so proud of all Cathy has accomplished in her business. She now has over 500 subscribers and I know that number will continue to grow. 

Join me for this episode and be inspired as Cathy tells us what can happen when you get consistent, follow the plan, and curate an exclusive experience for your subscribers. 

Find and follow Cathy: 

• ⁠Decorator Crafts on Instagram⁠
• ⁠Decorator Crafts on Facebook⁠
• ⁠Luxury Loops Subscription Box ⁠ 
• ⁠Decorator Crafts Website⁠

Join me in all the places: 

• ⁠Facebook⁠
• ⁠Instagram⁠
• ⁠Launch Your Box with Sarah Website⁠ 

Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

You’ve built your audience. You’re showing up consistently, posting on social media, going live, running giveaways, and doing all the things to get more eyes on your business.

Your waitlist is growing.

It feels like it’s time to launch, right?

Not so fast.

Rushing straight from building a waitlist to launching your subscription box is one of the biggest mistakes I see new subscription box owners make.

The Missing Step in Your Subscription Box Marketing Plan

Inside Launch Your Box, I teach a 5-step subscription box marketing plan:

1. Audience building

2. Waitlist growth

3. Pre-launch

4. Launch

5. Retention

Most subscription box owners understand the importance of building an audience and growing a waitlist. And they’re definitely focused on launching.

But that third step? Pre-launch?

It gets skipped far too often.

Your pre-launch period is when you turn the people who joined your waitlist into an engaged, excited audience ready to buy when you open the doors.

Before someone subscribes, they need to believe two things:

1. You are the right person to help them. People buy from people they know and trust. They need to know your story, understand why you created your subscription box, and feel connected to the person behind the business.

2. Your subscription box solves a problem they actually have. People don’t buy products. They buy solutions.

A hobby box might solve the problem of not knowing what supplies to buy or where to find inspiration. A self-care box gives someone permission to slow down. A pet subscription box makes it easy to spoil a much-loved pet.

Get clear on the problem your box solves before you start writing your pre-launch emails.

Then, over the two to three weeks leading up to your launch, send these six emails.

What Happens After?

Get these six emails written and scheduled, and you’ll walk into launch day with a warm, ready-to-buy audience instead of a cold list.

But your email marketing doesn’t stop when you launch. It simply shifts.

Once you have subscribers, your goal changes from convincing people to buy to keeping the people you already have excited, engaged, and looking forward to their next box.

That’s why I created a free swipe file with 5 emails you can send to your subscribers every single month.

You’ll get email templates for:

• Monthly unboxings

• Subscriber shares

• Five ways to use your box

• Box sneak peeks

• Behind-the-scenes content

Click HERE  and enter your email address to have the swipe files sent straight to your inbox.

Join me for this episode as I walk you through the six emails to send before your subscription box launch, what each email needs to accomplish, and how they work together to build trust, create excitement, and get your audience ready to buy.

Join me in all the places:    

• Facebook

• Instagram

• Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers. 

When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how I was going to get them to like my page. I spent six months spinning my wheels and not gaining a ton of followers. At the end of those six months, I took a step back and took a close look at what I was doing. And what I wasn’t doing. Then I came up with an action plan to get to 1000 followers before the end of the year. 

Getting to 1000 followers is possible. In this episode, I’m sharing four things you can do to reach - and pass - that 1000 follower mark.

I called these “4 Simple Steps to Gain Your First 1000 Facebook Followers.” Nothing I’ve recommended is complicated or difficult. Following these 4 steps helped me reach 1000 followers on my business Facebook page. Continuing to follow them led to reaching - and passing - 10,000 followers in less than two years. Let Facebook work for you! 

Join me for this episode where I share a simple, 4-part action plan for gaining your first 1,000 Facebook followers. 

Starting an audience from scratch can feel intimidating. It doesn't need to! I created an amazing resource to help you build an audience filled with your ideal customers. Grab it ⁠HERE⁠ for only $10! 

Join me in all the places: 

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