- 26 minutes 56 seconds257: She Doubled Her Subscribers, Added Extra Revenue, and Finally Paid Herself
One of my favorite parts of coaching subscription box owners is getting to see what happens after they put a plan into action.
Earlier this year, I sat down with Launch Your Box member Beth from Small Home Comforts Book Box for a special “Ask Sarah” episode of this podcast. At the time, she was navigating one of the biggest challenges quarterly subscription box owners face - growing her business while managing cash flow.
Eight months later, Beth is back to share what's happened since our first conversation. And there's a lot to celebrate.
The Two Goals Beth Set at the Beginning of the Year
When Beth first joined me on the podcast, she had 48 subscribers and two clear goals:
Reach 100 subscribers by the end of the third quarter.
Start paying herself from the business instead of putting every dollar back into inventory.
Like many subscription box owners, Beth knew growth was a good problem to have, but it also created cash flow challenges. Every new subscriber meant ordering more inventory, leaving little room to take a paycheck.
So we talked through a few strategies that could help.
Adding New Revenue Between Quarterly Boxes
One of the ideas Beth decided to implement was creating additional offers between her quarterly subscription boxes.
Rather than changing her subscription model, she added seasonal, limited-time offers throughout the year. She also continues to offer a year-round "Settle In With a Story" purchase in her shop.
These smaller launches give her customers something exciting between subscription shipments while creating additional revenue throughout the year without competing with her core subscription.
The results?
Her Valentine's collection sold out in just a few days, and her Summer Reading collection nearly doubled in size, with only two boxes left by the end of the launch.
The Waitlist Strategy That Changed Everything
Instead of trying to sell subscriptions all year long, she consistently directed interested customers to her waitlist and built excitement leading up to each launch.
When launch time arrived, she followed the Launch Your Box launch plan, including opening the waitlist the night before launch.
Her initial inventory sold out in just 18 hours.
She reordered. That inventory sold out too.
Then, after a YouTube creator featured her box, she reordered again and sold through another round of inventory.
Reaching Her Goals Ahead of Schedule
Beth's original goal was to reach 100 subscribers by the end of the third quarter.
Instead, she hit that milestone during the first week of April.
Six months ahead of schedule.
Today, her subscription sits at around 117 subscribers and she's intentionally slowing her growth rather than continuing to add subscribers as quickly as possible.
Even better?
She reached her second goal, too.
By the two-year anniversary of her business, Beth was able to start paying herself while continuing to grow in a sustainable way.
Now that she's reached both of her goals, Beth isn't focused on growing as quickly as possible.
Instead, she's intentionally maintaining around 100–120 subscribers, filling any openings from her waitlist, and continuing to supplement her subscription revenue with seasonal offers throughout the year.
It's a great reminder that you don't have to grow at someone else's pace.
You get to decide what growth looks like for your business.
For Beth, success isn't about growing as fast as possible.
It's about building a business that supports the life she wants to live.
Join me for this episode as Beth shares exactly what happened after our first interview - from reaching 100 subscribers six months ahead of schedule to creating better cash flow, paying herself, and growing her business on her own terms.
Where to find Beth:
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
12 August 2026, 7:00 am - 27 minutes 24 seconds10 Truth Bombs to Understand About Your Subscription Box Business
Have you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything.
In this episode, I’m sharing 10 truth bombs that will have you looking at your business differently. Take the time to sit with and think about each of these to see how they might apply to you and your business.
- 20% of your customer base generates 80% of your revenue!
- Protect your peace and energy at all costs.
- Fad marketing strategies are like fad diets. They will not last.
- Companies that have heavily relied on paid traffic only will shift to more organic traffic.
- Systems and processes will serve you.
- Revenue does not mean profit.
- Cheap is not creating value.
- It’s more profitable to retain your subscribers than to constantly acquire new ones.
- What gets you started may not get you to scale.
- If you don’t challenge yourself, you won’t change yourself.
We focused all of the training this year inside Launch Your Box on these 10 things. I’m here to help you understand these 10 things and make progress with each of them.
Remember, you are on a subscription box journey. This journey never ends. It’s always a work in progress. Just keep making progress!
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
5 August 2026, 9:00 am - 35 minutes 19 seconds256: 4 Big Changes I Made to My Subscription Box Business in 2026
This year, I made four of the hardest decisions I've ever made in my subscription box business. Not because I didn't know what to do. I actually knew for quite a while. They were hard because each one required letting go of something I'd worked incredibly hard to build.
I rebranded my subscription box.
I migrated to an entirely new platform.
I closed my warehouse.
I handed fulfillment over to a third-party logistics company.
Looking back now, I can tell you with complete confidence every one of those decisions made my business stronger.
If you're building a subscription box business, here's what each change taught me and why sometimes profitability requires making the hard call.
1. I Let Go of the Thing That Made My Box Famous
For years, my subscription was known as the Monogram Box. Personalization was what made it special. It was also what was keeping the business from growing.
Every personalized item had to be completed by my team before it could ship. That meant every box depended on us physically touching every order. As much as subscribers loved it, personalization created a ceiling on how efficiently we could operate.
Eventually I realized the very thing that had helped build the business had become the thing limiting its future.
Changing the brand to StyleBox wasn't about cutting corners. It was about removing a bottleneck so the business could become more profitable and scalable.
Ask yourself: Is there something in your subscription box you're holding onto because your subscribers truly value it, or because you're afraid to change it? Those aren't always the same thing.
2. I Finally Moved to the Platform I Recommend to Everyone Else
Inside Launch Your Box, I recommend Shopify and PayWhirl because I've seen how much simpler they make running a subscription business. Yet my own business was still operating on a different system. At some point I had to ask myself why.
Migrating active subscribers is intimidating. You're moving customer accounts, payment information, billing cycles. There's a lot that can go wrong.
But staying where I was meant choosing ongoing complexity.
Today, my business is running on a platform built to scale instead of one held together by plugins and workarounds. Sometimes the temporary discomfort of change is worth the long-term simplicity it creates.
3. I Closed My Warehouse
For years, the warehouse represented success. It was tangible proof that I'd built a real business. But it also came with rent, utilities, payroll, equipment, inventory carrying costs, and all the overhead that comes with maintaining a physical space.
When it came time to liquidate inventory and close the warehouse, I realized I wasn't just letting go of a building. I was letting go of an identity.
The truth is, the warehouse had served its purpose. Holding onto it wasn't helping my business anymore. It was simply expensive.
One of the hardest lessons in business is understanding sunk cost.
The money has already been spent. The only question left is whether keeping something continues to serve your business today.
4. I Handed Fulfillment to a 3PL
Removing personalization, migrating platforms, and closing the warehouse made it possible to move fulfillment to a third-party logistics company.
Was I nervous? Absolutely.
When you've packed thousands of boxes yourself, handing that responsibility to someone else feels incredibly personal. But I discovered control isn't the same thing as quality.
The right fulfillment partner doesn't lower your standards. They help you maintain them while giving you back your time, your energy, and your capacity to grow.
Today my business is leaner, more profitable, and far more sustainable because I stopped believing I had to do everything myself.
At first glance, these seem like four completely different decisions. But they all came down to one question: Was I making decisions that protected my business or decisions that protected my comfort?
Growth often requires letting go of something that worked in order to make room for something that works even better.
What's the Hard Decision You're Avoiding?
Maybe it's changing platforms.
Maybe it's raising prices.
Maybe it's removing an expensive product from your box.
Maybe it's outsourcing something you've always done yourself.
Sometimes the next level of profitability isn't about doing more. It's about finally making the decision you already know needs to be made.
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
29 July 2026, 9:00 am - 39 minutes 35 secondsSelling Out in 24 Hours Using the Waitlist Plan with Luxury Loops
“When you listen to your mentor, things will work.” - Cathy Schwartz
Collecting people, finding your hottest leads, building a foundation for your subscription box launch… It’s all part of the Waitlist Plan I teach inside Launch Your Box. And by following that Waitlist Plan, Cathy Schwartz of Decorator Crafts sold out the launch of her Luxury Loops subscription box in only 24 hours.
Cathy’s subscription box journey started when she learned to make wreaths and work with ribbon as a way to deal with a stressful corporate job. She fell in love with ribbon, particularly high-end, designer ribbon. She soon realized she wasn’t alone in her love for luxury ribbon - there were a LOT of people who wanted to learn how to decorate with high-end ribbon. Soon, Cathy decided to take the passion and knowledge and launch a monthly subscription box. She also started a private Facebook Group where subscribers go to learn how to decorate with their ribbons and build community.
Cathy is a member of Launch Your Box and Scale Your Box. She is a dream student who soaks up the training and implements it in her business. This includes the Waitlist Plan.
The Waitlist Plan is all about consistently driving traffic to your subscription box waitlist. It’s a list of people who have said “Yes, I’m interested in what you’re selling.” They are your warmest leads. A waitlist is not only for your first launch. You need to consistently build your waitlist between launches as well. Just like Cathy does.
Due to the quantities Cathy’s exclusive ribbons are available in, she adds new subscribers in groups of 48. When she recently launched to new subscribers, she of course started with her waitlist. Just like I teach inside Launch Your Box. But, unlike most subscription box owners, Cathy never had to move on to the next phase of her launch. She sold out her launch to her waitlist in only 24 hours!
Cathy had a waitlist of 300 people when it was time to launch. 300 very warm leads. She grew that waitlist - and continues to grow it consistently.
Recently, Cathy posted a video of a Christmas Urn project. The response was beyond anything she could have imagined. She gained 6,000 Facebook followers in 72 hours and the video has more than 150,000 views on TikTok. Cathy realized she needed to capture all these people’s emails to bring them into her world. She quickly put together an opt-in for the project and has been busy driving people to her waitlist.
Cathy serves her audience. She teaches them, she engages with them, and she builds excitement and FOMO with the help of her subscribers. She’s doing all the right things, especially when it comes to following the Waitlist Plan.
I’m so proud of all Cathy has accomplished in her business. She now has over 500 subscribers and I know that number will continue to grow.
Join me for this episode and be inspired as Cathy tells us what can happen when you get consistent, follow the plan, and curate an exclusive experience for your subscribers.
Find and follow Cathy:
- Decorator Crafts on Instagram
- Decorator Crafts on Facebook
- Luxury Loops Subscription Box
- Decorator Crafts Website
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
22 July 2026, 7:00 am - 25 minutes 27 seconds255: 6 Emails to Send Before Your Subscription Box Launch
You’ve built your audience. You’re showing up consistently, posting on social media, going live, running giveaways, and doing all the things to get more eyes on your business.
Your waitlist is growing.
It feels like it’s time to launch, right?
Not so fast.
Rushing straight from building a waitlist to launching your subscription box is one of the biggest mistakes I see new subscription box owners make.
The Missing Step in Your Subscription Box Marketing Plan
Inside Launch Your Box, I teach a 5-step subscription box marketing plan:
Audience building
Waitlist growth
Pre-launch
Launch
Retention
Most subscription box owners understand the importance of building an audience and growing a waitlist. And they’re definitely focused on launching.
But that third step? Pre-launch?
It gets skipped far too often.
Your pre-launch period is when you turn the people who joined your waitlist into an engaged, excited audience ready to buy when you open the doors.
Before someone subscribes, they need to believe two things:
You are the right person to help them. People buy from people they know and trust. They need to know your story, understand why you created your subscription box, and feel connected to the person behind the business.
Your subscription box solves a problem they actually have. People don’t buy products. They buy solutions.
A hobby box might solve the problem of not knowing what supplies to buy or where to find inspiration. A self-care box gives someone permission to slow down. A pet subscription box makes it easy to spoil a much-loved pet.
Get clear on the problem your box solves before you start writing your pre-launch emails.
Then, over the two to three weeks leading up to your launch, send these six emails.
What Happens After?
Get these six emails written and scheduled, and you’ll walk into launch day with a warm, ready-to-buy audience instead of a cold list.
But your email marketing doesn’t stop when you launch. It simply shifts.
Once you have subscribers, your goal changes from convincing people to buy to keeping the people you already have excited, engaged, and looking forward to their next box.
That’s why I created a free swipe file with 5 emails you can send to your subscribers every single month.
You’ll get email templates for:
Monthly unboxings
Subscriber shares
Five ways to use your box
Box sneak peeks
Behind-the-scenes content
Click HERE and enter your email address to have the swipe files sent straight to your inbox.
Join me for this episode as I walk you through the six emails to send before your subscription box launch, what each email needs to accomplish, and how they work together to build trust, create excitement, and get your audience ready to buy.
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
14 July 2026, 7:00 am - 26 minutes 34 secondsFour Simple Steps To Gain Your First 1000 Facebook Followers
Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers.
When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how I was going to get them to like my page. I spent six months spinning my wheels and not gaining a ton of followers. At the end of those six months, I took a step back and took a close look at what I was doing. And what I wasn’t doing. Then I came up with an action plan to get to 1000 followers before the end of the year.
Getting to 1000 followers is possible. In this episode, I’m sharing four things you can do to reach - and pass - that 1000 follower mark.
I called these “4 Simple Steps to Gain Your First 1000 Facebook Followers.” Nothing I’ve recommended is complicated or difficult. Following these 4 steps helped me reach 1000 followers on my business Facebook page. Continuing to follow them led to reaching - and passing - 10,000 followers in less than two years. Let Facebook work for you!
Join me for this episode where I share a simple, 4-part action plan for gaining your first 1,000 Facebook followers.
Starting an audience from scratch can feel intimidating. It doesn't need to! I created an amazing resource to help you build an audience filled with your ideal customers. Grab it HERE for only $10!
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
8 July 2026, 7:00 am - 26 minutes 56 seconds254: Ask Sarah: Why Is No One Subscribing to My Box?
A few weeks ago, one of our Launch Your Box members, Leslie, made a post that stopped me in my tracks: she'd been running her subscription box for three years and still had zero subscribers. Zero.
I dug into her social media and website, because I knew there had to be a reason — and it wasn't the product. It was the offer.
We're Too Close to Our Own Business
When you live inside your business every day, you know what you mean — but your customers don't. Landing on Leslie's site, I was immediately confused about her subscription options and pricing. Confusion kills conversions: when people don't understand an offer, they leave.A Great Product Isn't Enough
Leslie's tea subscription is genuinely lovely, built around a relaxing customer experience. The product wasn't the problem — clarity was. Her pricing felt more complicated than it needed to be, and there wasn't enough information to help someone picture the experience.Product Pages Don't Sell Experiences
A subscription box isn't just a product — it's an experience. People need to picture themselves enjoying what's inside and understand why they'll look forward to it each month. I encouraged Leslie to move beyond a simple product page to a true sales page that tells the story and helps customers connect emotionally. Because people don't buy tea — they buy a quiet morning ritual, a feeling.The Simpler the Offer, the Better
The more choices and explanations you force on customers, the harder it is for them to say yes. My advice: simplify, lead with one clear offer, and make it instantly obvious what they're getting and what it costs.What You Can Learn From This
If your box isn't converting, don't assume it's the product — look at your offer with fresh eyes:- Is my pricing clear?
- Is my messaging clear?
- Can someone instantly understand what they're getting?
- Am I selling products, or an experience?
Sometimes the smallest tweaks create the biggest breakthroughs — and for Leslie, a little more clarity will make all the difference.
In This Episode:
- Why confusion kills conversions
- Product page vs. sales page
- How lifestyle imagery sells subscription boxes
- Why simplifying your offer increases sales
- What to review if you're not getting subscribers
Join me for this episode to hear the full coaching session and see how a few simple changes can completely transform the way customers respond to your offer.
Where to find Leslie:
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
1 July 2026, 7:00 am - 26 minutes 10 seconds$0-$100k in 10 Months with The Crafty DIYer
In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too.
Denise is an artist and a crafter. She is passionate about teaching others to enjoy crafting. Denise serves mainly women over the age of 60 and, by going LIVE six days a week for a long time, had built up a devoted following.
When Denise learned about me and my annual Subscription Box Week, she joined right away. During that week, Denise got to know me and my teaching style as well as what she could expect inside Launch Your Box.
Denise was convinced a subscription box was the right next step for her. She actually launched during Subscription Box Week (remember she already had a large audience) and got 120 subscribers!
Denise’s subscription box grew quickly and soon she needed to rent warehouse space to handle inventory and fulfillment. But all was not well inside Denise’s business. Denise and her business reside in Canada where shipping costs are prohibitive. She simply couldn’t afford to ship to her largely US based subscribers, or even those in her own country. Shipping costs were eating up all of her profits.
Denise was also dealing with health issues and found herself stressed and unhappy. Her business in its current form was no longer serving her. She knew she still needed to make an income, but couldn’t go on as she was.
But Denise is someone who gets back up and figures things out. And during our September 2023 Mastermind Retreat, she did just that. There is power in being in a room with other smart, like-minded businesswomen who want the best for you.
Denise realized the way forward was with printables – no shipping required! She’d had a super successful printable lead magnet in place to grow her list and further proved the viability of her idea by selling one-off printables. When she was able to get out of her warehouse lease,
Denise felt able to start from scratch again… even though doing so was scary.
Starting from scratch for Denise meant “doing everything Sarah teaches.”
- Building her list
- Driving traffic to her website
- Putting effective lead magnets out there
The Digital Print Clubhouse launch was a big success – 150 subscribers big. And it has continued to grow. Denise now has more than 400 subscribers and celebrated hitting 6-figures only 10 months after making this major pivot.
So what’s different now?
- Less stress
- More joy
- Nothing to pack and ship
- More time and energy to create
Denise talks about the importance of being around women who support and understand her – like the ones found inside Launch Your Box. She also reminds us of the importance of not worrying about what anyone else thinks and resisting the urge to compare yourself to anyone else.
Pivoting was necessary for Denise’s business to survive. And now she’s not only surviving, she’s thriving… and celebrating hitting six-figures in less than a year!
Join me for this episode as Denise and I talk about realizing when it's time to pivot, working through the fear, and coming out stronger… oh, and reaching six-figures in revenue in less than a year!
Find and follow Denise:
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
24 June 2026, 7:00 am - 27 minutes 21 seconds7 Steps to Turn Your Product Business Into a Subscription in 90 Days
In this episode of the Launch Your Box Podcast, I’m walking you through the 7-step roadmap to turn your product-based business into a subscription in 90 days or less. These are the same steps I used when I launched my first subscription. And the same steps I teach inside Launch Your Box.
Step 1: Simplify Your Subscription Box Tech
You need:
-
A way to sell online
-
A way to collect recurring payments
That’s it.
Step 2: Choose What Goes in Your Subscription Box
Start with what your customers already love. What are your top 3-4 best-selling items or categories? Those best sellers are the perfect foundation for your subscription. Think scalable, repeatable, and easy to ship.
Always ask yourself: Can I source this monthly? Will it ship well? Does it deliver high perceived value?
Step 3: Price It Before You Plan It
Don’t plan your box and then figure out what to charge. Instead, set your price first, then curate around that number.
Use your average order value as a guide. Keep an eye on your profit every step of the way.
Step 4: Map Out 6 Months of Boxes
Want to feel ahead in your business? Plan six months of boxes now.
You don’t need every detail figured out. Just sketch out your themes or categories using customer behavior patterns and seasonal trends.
For help doing this in just one hour, take my FREE 6 in 60 Workshop.
Step 5: Choose (and Commit to) Your Subscription Box Launch Date
Mark your launch date on the calendar. Ideally, 45–60 days out. That becomes your anchor point. It tells you when to:
-
Finalize tech
-
Order product
-
Build your waitlist
-
Start marketing
Tell someone your date. Accountability works.
Step 6: Build a Waitlist + Create Launch Momentum
Your waitlist isn’t just a place to collect emails. It’s your launch engine.
Build a simple opt-in page that shares:
-
Who your box is for
-
What’s inside
-
Why it’s special
Then nurture that list with weekly updates. Even a small waitlist can convert like crazy when you keep them engaged.
Step 7: Prep, Test, and Launch
Test your tech. Write your emails. Plan your social content. Then go LIVE and get that first box out into the world.
Take Action
You already have a business. You already have customers. Now it’s time to turn that into a recurring revenue stream you can count on.
You’ve got the plan. Now go launch the dang thing.
Want to turn your product business into recurring revenue? This episode gives you the action plan. Start listening now.
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
17 June 2026, 7:00 am -
- 18 minutes 25 seconds7 Ways to Market Your Subscription Box Cost Effectively
Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.
The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly.
I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan.
- Leverage social media.
- These accounts are FREE.
- Figure out where your ideal customer is and start there.
- Have FUN with it. Get social - serve and engage with your audience.
- Partner with micro-influencers in your space.
- Offering affiliate commissions is super cost-effective - you don’t pay them unless they sell something for you.
- Influencer or affiliate marketing.
- Very inexpensive.
- Still a very effective way to reach your audience.
- How will you get people onto your email list?
- How will you market to them once they’re on your list?
- Email marketing.
- Create valuable content to attract your ideal person.
- Blogs, videos, eBooks, etc.
- Content marketing.
- Word of mouth is so powerful!
- Customer reviews.
- Where does your ideal customer go? Farmers Markets, expos, shopping events, etc.
- In person events.
- It’s not about the stuff - it’s about the people.
- A strong community creates raving fans - the kind that market your subscription for you!
- Build an online community.
Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers.
You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box.
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
10 June 2026, 7:00 am - 27 minutes 41 seconds253: From Failed Launch to a Thriving Gen X Subscription Box
What do you do when your first subscription box launch falls completely flat?
If you’re Jennifer of Becoming Box, you go back to the drawing board, figure out what went wrong, and come back with a launch that generates a six-thousand-person waitlist in just five weeks.
This week on the Launch Your Box podcast, I sat down with Jennifer, a twenty-year real estate broker turned subscription box owner, to talk about her incredible journey from launching to crickets ten days before Christmas to building one of the most targeted, passionate audiences I’ve seen from a brand-new box owner.
Before Becoming Box, Jennifer had another idea entirely. She raised show goats and wanted to bring that experience to families through a subscription. She worked on it for months, then launched ten days before Christmas.
She got crickets. But Jennifer didn’t walk away. She started researching. And that’s when she found Launch Your Box.
The Workshop That Changed Everything
One of the first things Jennifer did after joining Launch Your Box was go through my 6 in 60 Workshop, a free workshop you can access at 6in60workshop.com.
She realized she had nothing in common with the ideal customer of her original box.
Without that connection, she couldn’t truly serve them. So she started asking herself: What am I actually passionate about? What do I know inside and out because I’m living it?
A Niche Born from Personal Experience
Jennifer had started taking GLP-1 medication in October of 2025. What she found when she went looking for community was a lot of women struggling in silence.
Women were joining Facebook groups to talk about their experiences because they couldn’t talk about it anywhere else. They were being shamed. They were getting inconsistent information. And many of them were also navigating perimenopause and menopause at the same time.
Jennifer also noticed something else. These women were mostly Gen X. That insight became the foundation of everything.
Three Boxes. One Clear Mission.
Becoming Box launched with three distinct subscription options, each one named with intention.
Reclaim is for women on GLP-1 who are reclaiming pieces of themselves they set aside for years.
Reckoning is for women in perimenopause. Not a box that treats that season as just a transition to get through.
Unfiltered is for women who are doing both, living the GLP-1 journey while navigating perimenopause at the same time. It’s about taking the filter completely off and just being yourself.
Unfiltered turned out to be the most popular box by nearly double. And it’s also the most expensive, at eighty-nine dollars a month.
The Content That Built a Six-Thousand-Person Waitlist in Five Weeks
Jennifer didn’t have an existing audience. She started from scratch. She put up a simple waitlist page. No freebies. No giveaways. Just an invitation.
Then she created a video that spoke directly to Gen X women in the language they actually use. That video resonated so strongly that people weren't just watching it, they were sharing it.
She started with five to ten dollars a day in paid ads. The cost per waitlist signup was around forty-five cents.
Over five weeks, her waitlist grew to six thousand people. That’s what happens when you know your customer, speak their language, and make them feel seen.
A Launch That Actually Worked
When Jennifer was ready to launch, she did a soft launch to her waitlist only with a seventy-two hour window.
She finished her first launch with forty-six subscribers. These were people who invested in something entirely new, without full product photos, without a long track record. They bought because they trusted her and they believed in what she was building.
The Details That Made the Difference
Jennifer wanted tools that women could use every day. Things that actually supported the GLP-1 and perimenopause journey. One month she included a heat wrap for the aches and body changes that come with this season. Another item was custom lounge pants with the monthly theme printed on them.
And Jennifer is now adding a custom magazine to each box, filled with real information about GLP-1 updates, hair shedding, hormone health, and the questions her community has been asking everywhere else but struggling to find straight answers to.
What's Next for Becoming Box
Jennifer has her eyes on five hundred subscribers by the end of the year.
Jennifer’s message is simple: “Know your ideal customer. Not just who they are, but how to talk to them. Know what they need and want and look for how you can provide that. When you do that, they will come.”
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