- 22 minutes 35 secondsHow Deanne Geddes Went from technophobe to building an online nurse coaching business and generating her first $6K
Deanne shares how, while completing her master’s and working as a student facilitator she loved, a difficult workplace and nervous system collapse forced her to step back, prompting her to start sharing support online and eventually create “Grad Nurse Coach.”
After moving back to Brisbane and recovering her health, she joined MPA to turn her idea into a real business despite being a “tech phobe,” building functional Facebook and Instagram pages, joining student/new grad groups, setting up email funnels and a Stan Store, and improving copywriting.
She discusses viral posts reaching 70,000+ views, emphasising impact over vanity metrics, and outlines her six-month “Thrive” program to build new grads’ capacity to navigate culture, shift work, and burnout prevention, growing from $0 calls to a $2,700 program while prioritising self-care and flexibility.
00:00 Meet Deanne
01:09 Burnout Sparks Idea
03:01 Joining NPA
03:25 Tech Setup Wins
05:30 Viral Posts Lessons
08:27 Consistency Repurposing
09:32 Thrive Program Built
11:33 Getting Clients Pricing
13:35 Proud Self Care
18:10 Advice Dream Bigger
19:17 Wrap Up Next Steps
FREE RESOURCES
🚀 Want to start your own nurse-led business with the skills you already have?
Explore more here & Join us here!
CONNECT WITH ME
📲 Follow me on Instagram: @nursepreneuracademy
📩 Got an aha moment from this episode? I’d love to hear from you!
Connect with our guests here:
Email: [email protected]
If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.
You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.
Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
Mentioned in this episode:
19 May 2026, 8:00 pm - 23 minutes 6 secondsHow Jodie Eade went from Nurse to Million Dollar Coach generating >$75K inside NPA
Jodie shares her path from returning to nursing later in life and struggling through a difficult graduate year to building her third business as a systems-focused business coach.
After realising casual nursing required years of full-time work and feeling trapped, she explored other options, then—encouraged by her partner—chose to build a coaching business instead of working for others.
Jodie explains how she helps service-based businesses improve the end-to-end client experience through operations, standard operating procedures, delegation, automation, and systems that can later integrate with AI, plus planning social content and strengthening customer service follow-up.
She describes rapidly raising prices from low-cost sessions to audits starting at $2,000 and six-month coaching packages up to $20,000, alongside results like doubling a client’s turnover in three months and reaching a planned $1M milestone early.
Jodie now works casual nursing and emphasises rest, life design, networking, and getting a coach.
00:00 Meet Jodie
00:14 Nursing to Grad Year
01:42 Breaking Point Pivot
02:53 First Million Dollar Win
03:19 Networking Over Socials
05:27 What a Systems Coach Does
06:08 Client Experience Systems
08:25 Nursing Skills in Business
09:59 Pricing Journey to 20K 15:15 Going Casual Nursing
16:33 Rest and Life Design
18:51 Advice for Nurses
19:41 Wrap Up Celebration
FREE RESOURCES
🚀 Want to start your own nurse-led business with the skills you already have?
CONNECT WITH ME
📲 Follow me on Instagram: @nursepreneuracademy
📩 Got an aha moment from this episode? I’d love to hear from you!
Connect with our guests here:
Email: [email protected]
If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.
You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.
Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
Mentioned in this episode:
17 May 2026, 8:00 pm - 18 minutes 30 secondsHow Michelle Deroubaix went from 46 Years of Nursing to Making $5K in a Week In her Online Business
Michelle, a nurse with 46+ years’ experience, shares why she joined the Nurse Entrepreneur Academy after running retreats and getting early clients but lacking a social media following.
She discusses building confidence, leveraging existing assets like a 600+ email list, a website ranking on Google, and word-of-mouth, and learning scalable systems such as freebies and email marketing to work toward replacing her nursing salary.
Michelle describes raising her prices to $3,000, recognizing the value of her expertise for new graduate nurses, and generating about $15,000 since joining, including a $5,000 week.
She highlights new opportunities like speaking to 100 people at the National Eating Disorder Collaborative and facilitating workshops, plus personal breakthroughs in prioritising health, fitness, and self-care, and encourages nurses to start side hustles for variety and fulfillment.
00:00 Michelle’s Journey Begins
00:47 Why She Needed Support
01:14 Visibility Leads to Speaking
01:54 Charging What You’re Worth
03:14 Mindset Behind Pricing
06:01 Leveraging Hidden Assets
07:17 Revenue and Leaving Nursing 08:18 Freedom and Flexibility
10:54 The $5K Week Breakthrough
12:30 Health and Fitness Upgrade
14:18 Advice for Nurse Side Hustles
14:51 Closing Thanks and Next Steps
FREE RESOURCES
🚀 Want to start your own nurse-led business with the skills you already have?
CONNECT WITH ME
📲 Follow me on Instagram: @nursepreneuracademy
📩 Got an aha moment from this episode? I’d love to hear from you!
Connect with our guests here:
Email: [email protected]
If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.
You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.
Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
Mentioned in this episode:
14 May 2026, 8:00 pm - 27 minutes 27 secondsHow Trina Pitts built a scalable online business whilst juggling life as a busy mum/wife!
Trina Pits shares how workplace bullying and long-term burnout in nursing led her to step away, set boundaries, and reflect on what lit her up, ultimately inspiring her to build a coaching business supporting nurse wellbeing and growth.
She describes feeling angry at a system that wasn’t changing, navigating an identity crisis about leaving nursing, and discovering coaching as a path after following Liam’s pivot to business coaching for nurses.
Trina outlines early business milestones—building from zero with a quiz, email list, tech stack, and sales pages—plus growing Instagram to over 4,000 followers with a post reaching 500,000 views, improved content planning efficiency, and global nurse DMs.
She discusses reframing selling as service, reducing nursing hours before earning income to create space, and her biggest personal shift: trusting and backing herself, while urging others to start and seek support to avoid burnout.
00:00 Welcome and Setup
00:19 Trina’s Catalyst Story
02:42 Burnout and Healing
05:00 Anger at the System
07:00 Finding a New Path
09:19 Instagram Confidence Wins
14:44 Building the Business Engine
15:11 Selling Without the Ick
18:33 Reducing Nursing Hours
20:17 Personal Growth and Trust
22:10 Advice and Wrap Up
FREE RESOURCES
🚀 Want to start your own nurse-led business with the skills you already have?
CONNECT WITH ME
📲 Follow me on Instagram: @nursepreneuracademy
📩 Got an aha moment from this episode? I’d love to hear from you!
Connect with our guests here:
Email: [email protected]
If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.
You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.
Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
Mentioned in this episode:
11 May 2026, 8:00 pm - 1 hour 38 minutesBeyond Bedside: Four NPA Nursepreneurs Share Their Businesses, Lessons, and What’s Possible
Liam hosts a special International Nurses Day Month episode with four Entrepreneur Academy guests—Jodie, Michelle, Trina, and Dee who share their nursing backgrounds, what they’ve built beyond bedside, and lessons learned.
00:00 Welcome And Guest Introductions
01:10 Meet Jodie Systems Coach
02:24 Meet Michelle Nurse Leader
05:50 Meet Trina Nurse Coach
10:03 Meet Dee Grad Coach
13:32 Jodie's NursePreneur Journey
33:28 Michelle's NursePreneur Journey
48:38 Deanne's NursePreneur Journey
01:08:32 Trina's NursePreneur Journey
FREE RESOURCES
🚀 Want to start your own nurse-led business with the skills you already have?
CONNECT WITH ME
📲 Follow me on Instagram: @nursepreneuracademy
📩 Got an aha moment from this episode? I’d love to hear from you!
Connect with our guests here:
Email: [email protected]
If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.
You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.
Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
Mentioned in this episode:
7 May 2026, 8:00 pm - 43 minutes 15 secondsThe Episode I Almost Didn't Share
I almost didn't share this one.
I've been sitting on this episode for a while now, telling myself it wasn't the right time.
Trigger: I talk about ADHD, Complex PTSD and Trauma.
That it was too raw.
That we were heading into launch season and this wasn't the kind of content you share when you're trying to grow a business.
And then I realised that thinking was exactly the problem I talk about in this episode.
So here it is.
Over the last six to eight months I have been through the most confronting, transformative, and ultimately liberating period of my life.
And what I found underneath all of it changed everything.
In this episode I'm talking about:
What it felt like the first day I took Vyvanse and experienced silence in my mind for the first time at 33 years old — and why I cried
Why I almost left my relationship of 12 years — and what I found when I stayed
What EMDR therapy actually is, how it works, and why I think every nurse who has worked in the healthcare system needs to understand it
The connection between adverse childhood experiences, nursing culture, nervous system dysregulation, and why your business hasn't grown the way you wanted it to
Why I believe no one can build a sustainable, profitable business from a nervous system that has never been taught it's safe to stop
What has genuinely shifted for me — in my body, my relationships, my capacity, and how I move through the world — and what it means for how I now show up inside NPA
The thing I kept coming back to throughout this entire process is that so many of us nurses came to healthcare because we were already carrying something.
And the system didn't heal that.
It layered on top of it.
And then we try to build businesses — to create freedom and income and impact — while all of that is still running silently in the background, shaping every decision, every price we set, every time we stop ourselves at the edge of the thing we most want.
You cannot strategy your way out of a nervous system problem.
This is the most honest episode I've ever recorded.
I hope it lands for whoever needs it.
Resources mentioned:
Mel Robbins Podcast — ADHD and Trauma episode
EMDR Therapy — Eye Movement Desensitization and Reprocessing
Yoga Nidra — body-based nervous system regulation practice
Vyvanse — neurostimulant medication for ADHD
If this episode brought something up for you and you're not okay, please reach out to a mental health professional or contact Beyond Blue on 1300 22 4636.
Mentioned in this episode:
30 April 2026, 8:00 pm - 15 minutes 44 secondsCan I Make $200K as a Nurse in 30 days?
I am attempting a 200K Launch in May and I would love you to come join me, backstage and to see whats possible for you as a nurse/nursepreneur.
PS: our 2026 Masterclass is happening May 6th 2026! Register Here!
Mentioned in this episode:
21 April 2026, 4:00 am - 49 minutes 2 secondsFrom Bedside to Six Figures: Your NursePreneur Roadmap (Most Valuable Episode)
If you've ever thought there has to be more than this — this episode is your turning point. We are resharing one of our most popular episodes with you this week showing you how to go from nurse to online nursepreneur in 6 easy steps!
I'm Liam Caswell, former RN turned full-time business owner, and in this value-packed episode I'm walking you through the exact six-step roadmap that transformed my life and the lives of nurses inside the NursePreneur community.
We're covering everything: finding your niche, building a CEO mindset, creating your Business Care Plan, mastering marketing and sales, and launching your offers with confidence. You'll learn how to turn the skills you already have into a freedom-based business — without needing another certificate to get started.
Inside this episode:
- The mindset shift that takes you from nurse to CEO
- How to identify your six-figure niche (and the offers that go with it)
- A holistic marketing strategy that actually feels aligned
- Why your email list is your most valuable business asset
- A trauma-informed sales framework that makes selling feel good
- How to launch, learn, and refine as you grow
Plus, grab the free Bedside to Business Roadmap to kickstart your journey today.
This isn't just about making more money — it's about making nursing optional and building a life with the freedom, flexibility, and financial security you deserve.
🎧 Hit play. Your next chapter starts here.
FREE RESOURCES
🚀 Ready to build a nurse-led business with the skills you already have?
✅ Download the Bedside to Business Roadmap – your step-by-step launch guide for building an online income stream as a nurse.
CONNECT WITH LIAM 📲 Instagram: @nursepreneuracademy 📩 [email protected]
Loved by listeners of The NursePreneurs Podcast, Gritty Nurse Podcast, Scrubs and Stocks, The Nurse Break, and more — this is the show for nurses who are done waiting and ready to lead.
Mentioned in this episode:
14 April 2026, 7:45 pm - 24 minutes 51 secondsHow to Find Your Niche Beyond Nursing - Most Valuable Episode
This is one of our most valuable past episodes, that we wanted to share again- enjoy!
Everyone tells you that you need a niche, but how do you find it, lets find yours today!
I’m walking you through how to find your 6-figure niche as a nursepreneur—one that’s profitable, purposeful, and scalable. If you’ve been spinning your wheels trying to figure out who you’re here to serve (and how to make serious income doing it), this episode is for you.
👉 If you’ve ever thought, “I just want to help everyone,” or “What if I pick the wrong niche?”—this one is a must-listen.
🔥 Niching down is the fastest way to stand out, build authority, and finally start attracting your dream clients.
FREE RESOURCES
🚀 Want to start your own nurse-led business with the skills you already got?
✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.
CONNECT WITH ME
📲 Follow me on Instagram: @nursepreneuracademy
📩 Got an aha moment from this episode? I’d love to hear from you!
Email: [email protected]
If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.
You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.
Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
Mentioned in this episode:
8 April 2026, 8:00 pm - 43 minutes 29 secondsMidwife Burnout Recovery: Building a Coaching Business Without Quitting Your Job
What happens when a high-achieving midwife with 25 years of clinical experience hits burnout, not with a dramatic breaking point, but through a slow, quiet erosion of joy?
In this powerful episode, Morwenna Williams (one of our NPA students) shares her journey from surviving burnout in 2022 to building a thriving midwifery burnout coaching practice while still working in her dream clinical role.
Morwenna opens up about the reality of burnout in healthcare, the exhaustion, disconnection, and feeling stuck in a revolving door she couldn't escape.
But more importantly, she reveals exactly how she healed, what tools actually worked, and how she transformed her lived experience into a purposeful business designed to serve midwives globally.
If you're a nurse or midwife experiencing burnout, feeling stuck in your career, or curious about building a coaching business, this episode is essential listening.
Key Takeaways:
✅ The real signs of burnout (and why it's not always a dramatic breakdown)
✅ Why healing must come before big career decisions
✅ How to give yourself permission to dream and desire again
✅ The exact steps Morwenna took to build her coaching business
✅ What's actually required to transition from clinician to entrepreneur
✅ How to create a sustainable business model while still working clinically
Key Timestamps:
- [6:46] - Morwenna's 25-year nursing and midwifery career overview
- [9:19] - The reality of burnout in 2022: What it actually looked like
- [12:27] - The turning point: Why she hired a burnout coach
- [15:39] - How Morwenna defines burnout from lived experience
- [20:24] - The 12-week coaching process that changed everything
- [26:02] - The "aha moment" at a coaching retreat that sparked her business idea
- [30:45] - Why nervous system safety must come before dreaming big
- [36:37] - The Rebirth Methodology: A 16-week burnout recovery framework
- [40:54] - The biggest surprises about building a business as a clinician
- [43:40] - The hardest parts of the entrepreneurial journey
- [47:09] - Advice for midwives currently experiencing burnout
Resources Mentioned:
- Morwenna's Free Midwifery Burnout Self-Assessment Quiz
- Free Burnout Recovery Strategy Call with Morwenna
- The Rebirth Blueprint: 16-Week Coaching Program
Connect with Morwenna Williams:
About the Guest:
Morwenna Williams is a registered nurse with 25 years of experience and a registered midwife with 22 years in the field. After experiencing burnout in 2022, she invested heavily in her own recovery through coaching and personal development. Today, she combines her clinical expertise with coaching certification to support midwives through burnout recovery using her evidence-based Rebirth Blueprint methodology, all while continuing to work in her clinical dream job.
Mentioned in this episode:
23 February 2026, 8:00 pm - 52 minutes 35 seconds5 Lessons I Learned in NursePreneurship in 2025 (And What I’m Doing Differently in 2026)
This is the final episode of the Nursepreneur Academy podcast for 2025, and we are closing the year with a honest behind the scenes debrief.
In this episode, Liam shares the five biggest lessons he learned in nursepreneurship this year, how an adult ADHD diagnosis changed everything, and what he is intentionally doing differently in 2026 to build a sustainable, multiple six figure nurse led business.
This is not a highlight reel. It is the real, messy, human truth of growing a business, getting sick six times in a year, navigating ADHD burnout, reconnecting with creativity, and learning to build a business that supports your nervous system instead of burning it out.
In this episode, Liam talks about:
- Why 2025 was his highest income year in business, even while being sick more than ever
- How managing his energy and nervous system created more growth than trying to manage time perfectly
- Getting diagnosed with ADHD and finally understanding years of burnout, crashes, and self doubt
- Why doubling down on one offer and one ecosystem worked, and where that advice was too rigid for a neurodivergent brain
- The tension between focus and novelty, and how he plans to honour both in 2026
- How having fewer clients but more support (coaches, editors, trainers, teachers) grew his income and joy
- Why simple, human content often outperforms polished, overly strategic content
- What it really takes to build a long term, personal brand based business in a nervous system informed way
- How reconnecting with creativity and play singing, piano, dance, theatre is now a non negotiable business strategy
- Why your nervous system capacity and ability to receive support will determine your success more than your niche, funnel, or offer
By the end of this episode, you will feel seen in your own 2025 journey, have language for some of the challenges you may have faced, and walk away with practical lenses to take into 2026 so you can build a business that is profitable, sustainable, and kind to your brain and body.
FREE RESOURCES
🚀 Want to start your own nurse-led business with the skills you already have?
✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.
🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).
CONNECT WITH ME
📲 Follow me on Instagram: @nursepreneuracademy
📩 Got an aha moment from this episode? I’d love to hear from you!
Email: [email protected]
If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.
You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.
Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
Mentioned in this episode:
16 December 2025, 8:00 pm - More Episodes? Get the App