The Marketing AI Show

Paul Roetzer and Mike Kaput

  • 1 hour 43 minutes
    #193: AGI Talk at Davos, Amazon Layoffs, AI for Course Creation, OpenAI Cybersecurity Warning, New Claude Constitution & Credit-Based AI Pricing

    World leaders and tech titans are debating AGI timelines at Davos, but Amazon’s latest moves suggest the disruption is already here. Paul Roetzer and Mike Kaput dissect the disconnect between the "powerful AI" promised by labs and the labor market "tsunami" warned by the IMF.

    From the White House’s "Great Divergence" report to Anthropic’s new 84-page Constitution and xAI’s "human emulators," we explore the friction between technological acceleration and human adaptation. Plus, a look behind the curtain at how SmarterX uses AI to build courses at scale.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:03:03 — AI Pulse

    00:05:10 — AGI Comes to Davos

    00:21:26 — Amazon Layoffs and the “Great Divergence”

    00:38:59 — AI for Course Creation

    00:58:55 — Google DeepMind Is Hiring a “Chief AGI Economist”

    01:02:06 — OpenAI Warns AI Is Reaching “High” Cybersecurity Threat Levels

    01:07:18 — Anthropic Publishes New “Constitution” That Governs Claude’s Behavior

    01:17:39 — New Survey Shows Big Disconnect Between Employees and Leaders on AI

    01:24:39 — xAI Wants to Automate White-Collar Workers

    01:28:29 — How Do Credit Pricing Models Work?

    01:38:22 — AI Product and Funding Updates

    Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12.

    The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation.

    There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com 

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    27 January 2026, 12:00 pm
  • 49 minutes 41 seconds
    #192: AI Answers - Responsible AI Adoption, Agency Transformation, Rethinking Workflows, Data Privacy, & Leadership in the Age of AI Agents

    No business school prepared leaders for managing humans alongside autonomous AI agents. In this AI Answers episode, Paul Roetzer and Cathy McPhillips break down the immediate strategic shifts required for 2026. They explore where marketing agencies can use AI in a post-billable-hour world, the rise of the AI Output Verification manager, and why LLM’s "alien technology" requires a new approach to risk. Plus: Practical advice on building custom GPTs and knowing when not to automate.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:03:38 — Question #1: AI Leverage for Marketing Agencies

    00:07:44 — Question #2: The "Alien" Nature of LLMs

    00:10:06 —Question #3: Responsible AI Mistakes to Avoid

    00:13:07 — Question #4: Evaluating AI Platforms

    00:16:32 — Question #5: Platform Consolidation

    00:18:32 — Question #6: Building Internal Systems vs. Third-Party Tools

    00:20:09 — Question #7: Data Privacy Concerns

    00:23:09 — Question #8:  Signaling Trust & Authenticity

    00:25:47 — Question #9: Reinventing Workflows & Org Charts

    00:30:50 — Question #10: How to Start Building AI Assistants

    00:33:34 — Question #11: What You Should Never Automate

    00:36:12 — Question #12: Scaling AI Too Fast

    00:38:36 — Question #13: New Leadership Skills

    00:41:42 — Question #14: AI Output Verification

    00:45:29 — Bonus: AI Book Recommendations

    This episode is brought to you by Google Cloud: 

    Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

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    22 January 2026, 10:00 am
  • 1 hour 24 minutes
    #191: Ads in ChatGPT, Claude Cowork, Elon Musk vs. OpenAI, Personal Intelligence from Gemini & Real-World AI Use Cases

    OpenAI turns to ads, while Anthropic puts an agent on your desktop.

    In Episode 191, Paul Roetzer and Mike Kaput analyze the arrival of "Claude Cowork," an autonomous agent that could replace entry-level tasks, and OpenAI’s decision to begin testing ads in ChatGPT.

    We also cover the explosive Elon Musk vs. OpenAI lawsuit, Apple’s choice to use Google Gemini for the next-generation Siri, and OpenAI’s rumored "AirPods killer" hardware.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:04:44 — AI Pulse

    00:08:18 — OpenAI Begins Rolling Out Ads in ChatGPT

    00:26:07 — Claude Cowork

    00:37:08 — Elon Musk vs. OpenAI Goes Nuclear

    00:49:49 — Elon Musk Walks Back Grok Undressing Capability After Backlash

    00:53:43 — OpenAI’s Real-World Growth Data

    00:56:43 — Personal Intelligence from Gemini

    01:02:46 — Apple Picks Google for Siri Upgrade

    01:05:31 — OpenAI’s AI Device May Try to Kill AirPods

    01:08:54 — This Week’s AI-Native Chronicles

    01:17:06 — Drama at Thinking Machines Lab

    01:19:15 — Deepfakes Hit a Stunning New Level of Realism

    Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12.

    The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation.

    There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com 

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    20 January 2026, 12:00 pm
  • 1 hour 15 minutes
    #190: ChatGPT Health, Audience Reactions to AGI, Claude Code Use Cases, xAI Raises $20B & Big Gmail AI Updates

    Is the AI "tipping point" already here? Paul Roetzer and Mike Kaput jump into ChatGPT Health, Claude Code, and why we don't need AGI to transform work. We also break down how AI is reshaping healthcare, the $20B xAI funding round, and real-world use cases for building apps in minutes with Lovable. Plus, a look at Google Gemini’s Gmail updates and the dark side of Grok’s latest image tools.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:04:46 — AI Pulse

    00:07:05 — ChatGPT Health

    00:21:01 — Audience Reactions to Episode 189

    00:29:33 — Real World AI Use Cases for Lovable, Claude Code, and More

    00:51:12 — xAI Raises $20B Series E

    00:56:28 — Anthropic Is Raising $10 Billion

    00:59:09 — Google DeepMind and Boston Dynamics Partner on Humanoid Robots

    01:05:10 — Google Makes Big AI Updates to Gmail

    01:08:11 — Similarweb Global AI Tracker Report

    01:10:41— xAI Draws Fire for AI That “Digitally Undresses” People



    Today’s episode is brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12.

    The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. To register, go to www.aiforagencies.com 


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    13 January 2026, 12:00 pm
  • 1 hour 24 minutes
    #189: Is Claude AGI?, AI Change Management, Nvidia-Groq Deal, Meta Acquires Manus, Yann LeCun Speaks Out & OpenAI Preps AI Device

    A Google principal engineer claims Claude Opus 4.5 completed a year's worth of work in a single hour. Now, the industry is grappling with a sudden, massive leap in coding capabilities that has experts warning that everything is about to change.

    In this week’s episode, Paul Roetzer and Mike Kaput dissect the signals that we may have entered the "singularity." They explore the fallout from Yann LeCun’s scorched-earth exit from Meta (including claims of "fudged" benchmarks), Sal Khan’s "1% Solution" for job displacement, and NVIDIA’s strategic acquisition of Groq talent.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:04:14 — AI Pulse

    00:05:41 — How Close Are We to AGI?

    00:31:48 — AI Change Management

    00:38:18 — OpenAI Is Hiring a “Head of Preparedness”

    00:41:59 — Khan Academy Creator Calls for Job Displacement Fund

    00:47:30 — Jevons Paradox in AI

    00:55:20 — The Rise of Vibe Revenue

    00:57:57 — Salesforce Says Trust in LLMs Is Declining

    01:03:25 — Nvidia Does Landmark Deal with Groq

    01:06:21 — Meta Acquires Manus

    01:08:34 — Yann LeCun Speaks Out

    01:14:14 — OpenAI Preps for Largely Audio-Based AI Device

    01:17:39— AI Predictions for 2026

    01:20:35 — OpenAI Releases Prompt Packs for ChatGPT

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai.

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    6 January 2026, 9:00 am
  • 1 hour 21 minutes
    #188: AI Trends for 2026, Google DeepMind AI Predictions, Gemini 3 Flash, AI World Models & Are AI Job Losses Overblown?

    Is 2026 the year society finally pushes back against artificial intelligence? In this year's final episode, Paul Roetzer and Mike Kaput explore the immediate future of AGI, analyzing Demis Hassabis’s warning of a shift ten times larger than the Industrial Revolution and Shane Legg’s prediction of human-level intelligence by 2028.

    The hosts break down critical developments, including Google’s Gemini 3 Flash, OpenAI’s staggering valuation talks, and the rise of world models that simulate physical reality. 

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:03:27 — AI Pulse

    00:07:05 — AI Trends to Watch in 2026

    00:31:59 — Demis Hassabis on the Future of Intelligence

    00:42:35 — DeepMind Co-Founder on the Arrival of AGI

    00:47:53 — Are AI Job Fears Overblown?

    00:56:05 — Gemini 3 Flash

    00:59:38 — OpenAI Eyes Billions in Fresh Funding

    01:02:19 — OpenAI Releases New ChatGPT Images

    01:04:18 — Karen Hao Issues AI Book Correction

    01:08:18 — AI Keeps Getting Political (Roundup)

    01:12:51 — AI World Models

    01:17:31 — US Government Launches Tech Force

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai.

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    23 December 2025, 12:00 pm
  • 48 minutes 45 seconds
    #187: AI Answers - Overcoming AI Stigma, Vibe Coding, Redefining Productivity, Building AI-Native Companies, and Finding Trusted Sources

    As we close out the year, this AI Answers episode offers a reflective look at how organizations are actually navigating AI adoption. 

    Cathy McPhillips and Paul Roetzer take a step back from tools and headlines to talk about the human side of AI: leadership behavior, workplace culture, and how long-held ideas about productivity and value are being quietly challenged as AI becomes part of everyday work.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:04:05 — What responsibility do leaders have to confront the fear of AI head-on?

    00:05:53 — Is there value in intentionally keeping some work, not just for fact-checking or “human-in-the-loop” oversight, but as a form of cognitive reset?

    00:09:18 — Should productivity still be the primary measure of an employee’s value?

    00:012:13 — What are behaviors executives should model to make AI use feel safe, normal, and expected across teams?

    00:17:16 — What are the clearest structural signs an organization is talking about AI transformation while actively resisting it?

    00:20:47 — Why do so many organizations default to treating AI as an IT initiative?

    00:22:17 — What is vibe coding?

    00:23:47 — If you could go back to the very first AI Show episode and correct one major prediction or assumption you had about AI, what would it be and why?

    00:28:04 — What is one listener question that fundamentally changed how you think about AI?

    00:30:43 — What has been the most personally challenging part of leading conversations about AI’s impact on jobs, identity, and the future?

    00:35:48 — Where do you think most companies actually over-invested in AI?

    00:39:53 — What is one thing you would refuse to automate, no matter how good the tech gets, and why?

    00:43:04 — What is your measure for adding a podcast or other medium to your trusted resources?

    00:45:03 — How can listeners think about simplifying how they’re thinking about, piloting, and scaling AI? 

    This episode is brought to you by Google Cloud: 

    Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

    Learn more about Google Cloud here: https://cloud.google.com/  

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    18 December 2025, 12:00 pm
  • 1 hour 25 minutes
    #186: GPT-5.2, Disney-OpenAI Deal, New Trump AI Executive Order, OpenAI State of Enterprise AI Report, Teen AI Usage & Data Centers in Space

    A billion-dollar check from Disney. A federal crackdown on state AI laws. And a new model from OpenAI that beats human experts 71% of the time.

    In Episode 186, Paul and Mike unpack the release of GPT-5.2, Disney’s strategic pivot to license its IP for Sora, and President Trump’s executive order designed to accelerate "American AI dominance" at all costs.

    Plus: Is the future of data centers in space? Why is Microsoft Copilot struggling in the enterprise? And a look at Time’s "Architects of AI."

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:03:46 — AI Pulse

    00:06:27 — GPT-5.2 and OpenAI Turns 10

    00:22:43 — Disney-OpenAI Deal

    00:32:41 — Trump Executive Order to Override State AI Laws

    00:44:17 — OpenAI State of Enterprise AI Report

    00:53:03 — Google Cloud ROI of AI Reports

    00:56:14 — Microsoft Lowers AI Sales Expectations

    01:02:14 — TIME Person of the Year: The “Architects” of AI

    01:06:08 — The Economics of AI and Data Centers in Space

    01:14:31 — Shopify SimGym

    01:18:37 — Research on Teen AI Usage

    01:21:11 — OpenAI Certifications

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai.

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    16 December 2025, 12:00 pm
  • 55 minutes 59 seconds
    #185: AI Answers - Getting Started with AI, Core AI Concepts, In-Demand AI Jobs, Data Cleanliness & AI Fact-Checking

    What happens when AI stops being a tool and starts reshaping every task inside your company? 

    In this AI Answers episode, Paul Roetzer and Cathy McPhillips go through audience questions on where AI jobs are really heading, how agents and “AI ops” are emerging, and what to expect as reasoning models accelerate into 2026.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:03:55 — What AI Positions are in demand for professionals who are not coders? How can skill sets be presented to hiring managers? 

    00:08:49 — What are the top AI concepts that organizational communicators need to know?

    00:10:56 — What should I focus on in AI?

    00:13:21 — What do you think would be a good area to focus on as someone trying to break into the AI industry?

    00:16:15 — Would you recommend prioritizing 'Generative' use cases or 'Predictive' use cases to achieve the quickest win?

    00:18:45 — What’s the most innovative way to get started? Do we need a certain level of data hygiene first, or can AI help clean and organize the data as we go?

    00:23:55 — Can you talk about what to be aware of and best practices for sourcing use cases?

    00:28:25 — What is the best way to introduce AI tools to a technical/industrial workforce without causing 'replacement fear'? 

    00:30:47 — What would you say to people who are trying to move beyond the mechanical use of AI and actually trust the technology enough to use it in meaningful ways?

    00:34:20 — How do you see AI-driven search tools impacting traditional search engines?

    00:36:43 — As generative AI matures, what’s the next significant shift?

    00:41:04 — Do companies understand AI well enough before reducing their human workforce?

    00:45:51 — What are the main factors that could slow down the advancements of AI?

    00:49:11 — As AI systems move toward recursive self-improvement, what guardrails are needed to ensure they aren’t learning from a distorted or incomplete view of the world?

     

    This episode is brought to you by Google Cloud: 

    Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

    Learn more about Google Cloud here: https://cloud.google.com/  

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    11 December 2025, 12:00 pm
  • 1 hour 25 minutes
    #184: OpenAI “Code Red,” Gemini 3 Deep Think, Recursive Self-Improvement, ChatGPT Ads, Apple Talent Woes & New Data on AI Job Cuts

    OpenAI has officially declared a "Code Red," reportedly delaying future product launches to frantically shore up ChatGPT against a resurgent Google. This defensive pivot comes just as Google unveils Gemini 3 Deep Think and Workspace Studio, powerful new tools that allow users to build autonomous agents without writing a single line of code.

    On this week’s episode, Paul and Mike analyze this shift in power and explore the industry's quiet preparation for "recursive self-improvement," a near-future where AI models evolve without human intervention. They also discuss the backlash over OpenAI’s ad tests, major leadership shakeups at Apple, and Anthropic’s race to the public markets.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:03:03 — AI Pulse

    00:07:54 — OpenAI Code Red

    00:16:28 — Google Releases

    00:28:59 — AI Industry Preps for “Recursive Self-Improvement”

    00:42:32 — OpenAI Slammed for Ads

    00:47:20 — Apple Talent Shakeups

    00:51:22 — Anthropic IPO and AI Interviewer

    00:59:42 — Jensen Huang Rogan Interview

    01:06:04 — Perplexity Lawsuits

    01:09:33 — Meta Acquires Limitless

    01:12:39 — Pope Weighs In on AI

    01:16:53 — Data on AI Job Cuts

    01:20:50 — Data on AI and Parenting

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai.

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    9 December 2025, 9:00 am
  • 1 hour 23 minutes
    #183: AI Job Automation, Is There an AI Bubble?, AI Political Divides, ChatGPT Turns 3, Claude Opus 4.5, Google vs. Nvidia & DeepSeek V3.2

    Is the "AI Bubble" real? We analyze "The Big Short" investor Michael Burry’s bet against the industry. Mike and Paul also break down MIT’s "Project Iceberg," which suggests 11.7% of the workforce is already exposed to replacement, and a new McKinsey report on the 7x growth in demand for AI fluency. Plus, Claude Opus 4.5, Artificial Superintelligence, political divides over AI, and more in our rapid-fire section.

    Show Notes: Access the show notes and show links here

    Click here to take this week's AI Pulse.

    Timestamps:

    00:00:00 — Intro

    00:04:19 — AI Pulse

    00:08:04 — MIT Study: AI Can Already Replace 11.7% of US Workforce

    00:23:55 — Is There an AI Bubble?

    00:33:24 — Political Divides Over AI Are Getting Worse

    00:40:27 — ChatGPT Turns 3

    00:46:59 — Claude Opus 4.5

    00:49:19 — ChatGPT Shopping Research

    00:52:30 — Google Encroaches on Nvidia’s Chip Dominance

    00:55:58 — Suno Embraces Training on Licensed Music

    00:58:48 — Insurers Retreat from Covering AI Risks

    01:02:21 — Dwarkesh Podcast with Ilya Sutskever

    01:08:41 — “AI 2027” Revises Forecasts to 2030

    01:12:26 — The Thinking Game and AlphaFold

    01:18:38 — DeepSeek V3.2

    01:20:27 — Runway Gen-4.5

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai.

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    2 December 2025, 12:00 pm
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