The Marketing AI Show

Paul Roetzer and Mike Kaput

  • 1 hour 28 minutes
    #138: Introducing GPT-4.5, Claude 3.7 Sonnet, Alexa+, Deep Research Now in ChatGPT Plus & How AI Is Disrupting Writing

    AI is getting smarter—and more emotionally aware. This week, Mike and Paul highlight the biggest AI news and releases, with a major focus on how artificial intelligence is evolving to understand emotions. They break down the latest updates on GPT-4.5 and Claude 3.7 Sonnet, Amazon’s Alexa+ revamp, the significance of deep research as a use-case, and the impact of AI on writing. Plus, don’t miss our rapid-fire roundup covering even more developments in AI.


    Access the show notes and show links here


    This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 4:30pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


    This episode is also brought to you by our 2025 State of Marketing AI Report:


    Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com.


    Timestamps:

    00:04:55 — GPT-4.5

    00:19:58 — Claude 3.7 Sonnet

    00:28:20 — Amazon’s New Alexa

    00:40:13 — Apple Siri in 2027 

    00:46:02 — ChatGPT Deep Research Now Available to All Paying Users, & Voice Mode for All

    00:52:22 — Agency > Intelligence

    01:00:22 — Meta plans standalone Meta AI app 

    01:04:33 — Robots in the Home and Workplace

    01:08:35 — Lmarena.ai Prompt-to-Leaderboard

    01:11:43 — David Perell on how writing is changing thanks to AI

    01:17:01 — AI’s Impact on the Future of HubSpot

    01:21:15 — Listener Questions

    01:23:43 — AI Text to Voice Releases

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    4 March 2025, 12:00 pm
  • 1 hour 25 minutes
    #137: GPT-4.5 and GPT-5 Release Dates, Grok 3, Forecasting New Jobs, DeepSeek Investigation, Microsoft Quantum Chip & Google AI “Co-Scientist”

    This week on The Artificial Intelligence Show, we explore the latest developments in the world of artificial intelligence. From OpenAI's anticipated release dates for GPT-4.5 and GPT-5 to Grok 3’s debut week, we’ll discuss the real-world impact on the future of work. Plus, don’t miss updates on Microsoft’s new quantum chip, DeepSeek’s latest strategies, Mira Murati’s exciting new startup, and much more in our rapid-fire segment.


    Access the show notes and show links here


    This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


    This episode is also brought to you by our 2025 State of Marketing AI Report:


    Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com.



    Timestamps:

    00:04:05 — GPT-4.5 and GPT-5 Updates, ChatGPT 400M Users

    00:17:16 — Grok 3

    00:34:03 — The Future of Work

    00:47:43 — DeepSeek Raise and Investigation

    00:50:14 — Mira Murati Announces Thinking Machines Lab

    00:53:41 — Microsoft’s New Quantum Chip

    01:00:41 — Google’s “AI Co-Scientist’

    01:05:42 — Google’s AI Efforts Marred by Turf Disputes 

    01:10:13 — AI Displays Signs of Deception

    01:15:17 — The New York Times AI Use Cases

    01:17:21 — Listener Question

    01:20:28 — AI Product and Funding Updates


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    25 February 2025, 12:00 pm
  • 1 hour 12 minutes
    #136: Elon Musk Tries to Buy OpenAI, JD Vance’s AI Speech, New GenAI Jobs Study, GPT-4o Update, OpenAI Product Roadmap & Grok 3

    Mike Kaput and Paul Roetzer analyze the ripple effects of Elon Musk's bid to acquire OpenAI, JD Vance’s keynote address at the AI Action Summit in Paris, the latest GPT-4o update from OpenAI, and the unfolding drama surrounding xAI. They also explore the growing impact of robotics, along with other pressing topics in our rapid-fire segment.


    Access the show notes and show links here


    Timestamps:

    00:05:44 — Elon Musk Bid to Buy OpenAI and Ongoing Feud

    00:15:06 — JD Vance Keynote at AI Action Summit in Paris

    00:28:23 — Effect of Generative AI on Jobs

    00:34:35 — GPT-4o Update + OpenAI Roadmap

    00:40:08 — xAI Drama

    00:45:51 — AI More Empathetic Than Humans

    00:51:22 — Results of Major AI Copyright Case in the US

    00:54:47 — OpenAI Reasoning Model Prompting Guide

    00:59:40 — Rise of the Robots

    01:04:59 — Apple’s AI for Siri Faces Issues & Delays

    01:07:51 — Listener Questions


    This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


    This episode is also brought to you by our 2025 State of Marketing AI Report:


    Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com.


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    Enroll in AI Academy for Marketers



    18 February 2025, 12:00 pm
  • 1 hour 22 minutes
    #135: Sam Altman on GPT-5, Anthropic Economic Index, ChatGPT’s Largest-Ever Deployment, Gemini 2.0, OmniHuman-1 & AI Career Advice

    This week our hosts, Paul Roetzer and Mike Kaput, unpack Sam Altman’s bold claims about the rapid pace of AI advancements, OpenAI’s latest moves in the world of reasoning models, and new safety measures from Anthropic, Google, and Meta to keep AI development in check. They also explore the California State University system's ambitious ChatGPT integration for 500,000 students and faculty, ByteDance's groundbreaking deepfake system, and the EU’s latest AI bans.


    Access the show notes and show links here


    This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


    Timestamps:

    00:04:22 — Sam Altman on GPT-5

    00:26:55 — The Anthropic Economic Index

    00:33:31 — OpenAI and the CSU system bring AI to 500,000 students & faculty

    00:41:40 — Gemini 2.0 

    00:46:34 — Meta, Google, Anthropic Safety Measures

    00:54:19 — Boom Times For ChatGPT

    00:58:42 — Omni-Human1

    01:02:13 — New EU AI Bans

    01:08:25 — Figure and OpenAI Breakup

    01:11:01 — Schulman Leaves Anthropic, Joins OpenAI Ex-CTO’s Company

    01:12:46 — Sutskever’s startup to fundraise at $20B valuation

    01:14:53 — New AI Case Studies from Google and Microsoft

    01:17:18 — Listener Questions


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    11 February 2025, 12:00 pm
  • 1 hour 16 minutes
    #134: DeepSeek Updates, OpenAI’s o3-mini and Deep Research, New AI Copyright Guidelines, OpenAI In Talks to Raise $40 Billion & Your AI Questions Answered

    One week after DeepSeek’s disruptive introduction, we are back with more news and insights about the lasting impact of this open-source model. Join Paul Roetzer and Mike Kaput as they explore the latest advancements in AI, including OpenAI’s mini-o3 and deep research developments, the U.S. Copyright Office’s pivotal report on AI-generated works, Meta’s response to DeepSeek, funding news, and more. 


    Access the show notes and show links here


    Timestamps:

    00:07:37 — DeepSeek’s Fallout

    00:17:04 — OpenAI Releases o3-mini and deep research

    00:40:37 — US Copyright Office Hints AI-Influenced Work Is Protected

    00:47:02 — OpenAI Seeks Silicon Valley’s Largest-Ever Funding Round

    00:51:43 — How Meta Is Responding to DeepSeek

    00:54:36 — Which AI Should You Use? An Answer

    01:00:23 — a16z AI Voice Agent Market Analysis

    01:03:20 — Listener Questions

    01:07:30 — AI Use Cases

    01:14:07 — AI Funding and Product Updates


    This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery


    As a special thank you to our podcast audience, you can use the code POD100 to save $100 on a membership. 


    This episode is also brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


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    4 February 2025, 12:00 pm
  • 1 hour 1 minute
    #133: DeepSeek, US vs. China AI War, Anthropic CEO: AI Could Surpass Humans by 2027, OpenAI Plans AI for Advanced Coding, & Meta’s 1.3 Million GPUs

    DeepSeek has sent shockwaves through Silicon Valley, shaking up conversations about tech companies futures, and what’s next for policies and infrastructure. Join Mike and Paul as they unpack the far-reaching implications of DeepSeek, the growing AI rivalry between the US and China, bold claims from Anthropic's CEO about AI capabilities, the potential for AI to extend human life, and much more in our rapid-fire section.


    Access the show notes and show links here

    This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery


    As a special thank you to our podcast audience, you can use the code POD100 to save $100 on a membership. 


    Timestamps:

    00:05:08 — Intro

    00:05:08 — DeepSeek

    00:18:47 — The AI War Between the US and China

    00:25:13 — Amodei Comments on AI Surpassing Human Intelligence

    00:32:24 — Humanity’s Last Exam

    00:37:56 — OpenAI Targets AGI with System That Thinks Like a Pro Engineer

    00:42:17 — Zuckerberg Says Meta Will Have 1.3M GPUs by Year’s End

    00:44:54 — Gemini 2.0 Flash Thinking

    00:48:01 — Imagen 3 Hits #1 Image Generation Model on Leaderboard

    00:50:57 — Altman Backed Retro Biosciences Raises $1B to Extend Human Life

    00:55:47 — AI for Public Speaking Prep


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    29 January 2025, 12:00 pm
  • 1 hour 22 minutes
    #132: OpenAI’s Operator, Stargate, The AI Literacy Project, Trump AI Executive Order, Perplexity Assistant & Zapier Agents

    Join Mike and Paul as they navigate through a week in tech that's too big for just one episode. They unpack Project Stargate, OpenAI's Operators program, and explore SmarterX's ambitious push to democratize AI education. Plus, Trump’s actions on AI in his first week in office, Perplexity Assistant, Zapier Agents and more in our rapid-fire section. 


    Access the show notes and show links here

    This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery


    As a special thank you to our podcast audience, you can use the code POD100 to save $100 on a membership. 



    Timestamps:

    00:05:57 — Open AI Introduces Operator

    00:18:39 — Project Stargate Announced

    00:29:00 — The AI Literacy Project

    00:40:50 — Trump Actions on AI in First Week

    00:44:47 — Perplexity Assistant

    00:48:22 — Zapier Agents

    00:52:36 — Google Invests Another $1B in Anthropic

    00:56:53 — Davos Conversations with OpenAI CPO

    01:01:45 — Demis Hassabis on AI for Scientific Progress

    01:13:35 — LeCun Predicts New AI Architecture Paradigm in 5 Years

    01:17:17 — AI Apps Saw $1B+ in Consumer Spending in 2024



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    28 January 2025, 12:00 pm
  • 1 hour 19 minutes
    #131: OpenAI’s Economic Blueprint, Ph.D-Level “Super Agents” Rumored, o3 Release, New AI Pricing from Google and Microsoft & Apple Intelligence Falls Flat

    OpenAI has just unveiled its "Economic Blueprint," outlining a bold vision for America’s AI future with a potential $175 billion investment in AI. Meanwhile, Google is offering Gemini at surprisingly accessible terms, while Microsoft shakes up the market with new Copilot pricing. Plus, Altman confirms the imminent release of OpenAI’s o3-mini model, Apple Intelligence falls flat, TikTok's shutdown drama and more in our rapid-fire section. Join Paul and Mike as they break it all down.


    Access the show notes and show links here


    This episode is brought to you by our AI Mastery Membership: 

    This 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery

    As a special thank you to our podcast audience, you can use the code POD150 to save $150 on a membership. 


    Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Thursday, March 6 from 12pm - 5pm Eastern Time.  Learn to craft compelling stories faster, boost your productivity, and build a sustainable writing strategy for the years ahead. Choose between free live access or premium tickets with on-demand replay. Don't miss this opportunity to transform your writing. Register now at aiwritersummit.com



    Timestamps:

    00:06:38 — OpenAI Releases Its Economic Blueprint

    00:19:27 — OpenAI “Super-Agent” Rumors + o3 Mini Release Date

    00:30:20 — Google AI and Microsoft Copilot Pricing

    00:40:02 — Google Releases New Research on the Potential Successor to Transformers

    00:44:11 — Google Releases Factuality Benchmark for LLMs

    00:47:49 — Apple Intelligence Falls Flat

    00:52:56 — TikTok Shutdown Drama

    00:58:43 — US Patent and Trademark Office Releases Its AI Strategy

    01:01:56 — Meta AI Copyright Lawsuit

    01:05:06 —Benchmarking the Energy Costs of Large Language Models

    01:09:00 — NotebookLM Has to Do “Friendliness” Tuning on Its AI Podcast Hosts

    01:10:59 — AI Funding and Product Updates to Watch



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    21 January 2025, 12:00 pm
  • 1 hour 19 minutes
    #130: Worrying Future of Jobs Report, Altman: “Confident We Know How to Build AGI,” Why OpenAI’s Agents Are Delayed & Trump $20B Data Center Investment

    A groundbreaking World Economic Forum report reveals massive shifts ahead in how we work, while Sam Altman drops major hints about AGI and superintelligence in a new Bloomberg interview.  Plus, surprising new data on why enterprises are choosing proprietary AI over open source, unpack a $20B investment in U.S. data centers, and examine Anthropic's massive new funding round. In this packed episode, Paul and Mike break down these developments and much more reshaping the AI landscape.


    Access the show notes and show links here


    Timestamps:

    00:04:55 — World Economic Forum Releases Future of Jobs Report

    00:17:35 — Sam Altman’s “Reflections” and Bloomberg Interview 

    00:28:31 — Prophecies of the Flood by Ethan Mollick

    00:40:17 — The Law of Uneven AI Distribution

    00:44:35 — Notes on the State of AI in the Enterprise from Box CEO Aaron Levie

    00:48:47 — Why OpenAI Is Taking So Long to Launch Agents

    00:53:11 —CES + AI

    00:58:41 — AI Startup Anthropic Raising Funds Valuing It at $60 Billion

    01:02:16 — Trump Announces $20B Foreign Investment in New US Data Centers

    01:05:52 —Grok/xAI Updates

    01:10:02 — AI Researcher François Chollet Co-Founding Nonprofit to Build AGI Benchmarks

    01:13:46 — Why Businesses Are Skipping Open-Source Models


    This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery


    As a special thank you to our podcast audience, you can use the code POD150 to save $150 on a membership. 


    Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Thursday, March 6 from 12pm - 5pm Eastern Time.  Learn to craft compelling stories faster, boost your productivity, and build a sustainable writing strategy for the years ahead. Choose between free live access or premium tickets with on-demand replay. Don't miss this opportunity to transform your writing. Register now at aiwritersummit.com


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    14 January 2025, 12:00 pm
  • 1 hour 29 minutes
    #129: OpenAI o3, Superintelligence, AGI Policy Implications, New Altman Interview on Musk Feud & GPT-5 Behind Schedule

    Paul and Mike are back to catch you up on everything you missed over the holidays. From OpenAI’s o3 model breaking human-level reasoning barriers to Sam Altman dropping cryptic hints about superintelligence, we’ve got all the updates. Plus, discover Google’s new “AI mode,” and why Microsoft is betting $80 billion on next-gen data centers. Start 2025 with a whole lot of AI.


    Access the show notes and show links here


    This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery


    As a special thank you to our podcast audience, you can use the code POD150 to save $150 on a membership. 


    Timestamps:

    00:04:37 — OpenAI Announces o3

    00:11:19 — Superintelligence

    00:23:15 — Policy Implications of AGI Post-o3

    00:31:00 — OpenAI Structure

    00:35:15 —  Sam Altman on His Feud with Elon Musk

    00:37:46 — GPT-5/Orion Is Behind Schedule and Crazy Expensive

    00:42:13 — Google Introduces Gemini 2.0 Flash Thinking

    00:46:04 — Google ‘AI Mode’ Option 

    00:49:23 — Google Publishes 321 Real-World Gen AI Use Cases

    00:52:09 —Google 2025 AI Business Trends Report

    00:54:55 — Satya Nadella on the BG2 Podcast

    00:59:16 — Claude Pretends to Have Different Views During Training

    01:05:29 —Facebook Planning to Flood Platform with AI-Powered Users

    01:09:43 — DeepSeek V3

    01:14:23 — Microsoft Outlines “The Golden Opportunity for American AI”

    01:21:08 — Here’s What We Learned About LLMs in 2024

    01:24:34 — Funding and Acquisitions


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    7 January 2025, 12:00 pm
  • 1 hour 2 minutes
    #128: 25 AI Questions for 2025

    Join our hosts, Mike Kaput and Paul Roetzer, for a special year-end episode of The Artificial Intelligence Show! In this audience-focused finale, they address your most pressing questions about AI, tackling the top 25 questions submitted directly from our audience. We're grateful for your thoughtful questions and continued support in 2025.

    Access the show notes and show links here

    This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery

    As a special thank you to our podcast audience, you can use the code POD150 to save $150 on a membership. 


    Timestamps:

    00:07:01 — Question 1: In many places, AI skills aren't taught in schools, leaving parents searching for ways to help their kids build a strong career future. What are some tips to guide them?

    00:10:08 — Question 2: What should universities be doing in 2025 to better prepare college students for AI? 

    00:11:34 — Question 3: What has AI not changed? Or what will AI not change? 

    00:14:49 — Question 4: Is the race to be first to market setting a dangerous precedent?

    00:17:41 — Question 5: What are the most valuable education tools to help further a career in AI?

    00:19:49 — Question 6: How can we gather ROI of the AI tech stack next year?

    00:21:14 — Question 7: What unintended consequences of widespread AI adoption should we be watching for?

    00:23:42 — Question 8: What is the most impactful piece of advice and/or literature you came across regarding AI in 2024?

    00:25:34 — Question 9: Which uniquely human traits are most critical for marketers to ALSO upskill and focus on alongside building their AI skills and capabilities?

    00:29:11 — Question 10: How can a company embrace AI tools in a way that fosters innovation while minimizing wasted time? 

    00:34:03 — Question 11: What is your advice for AI enthusiasts who work in industries that are slower to adopt new technology?

    00:36:52 — Question 12: What is your favorite AI tool for work and why?

    00:38:33 — Question 13: Can you share an automation or workflow that has been the most effective?

    00:39:49 — Question 14: What would you consider to be the most impactful or beneficial AI use case that you've seen or heard of?

    00:41:15 — Question 15: With the rise of AI agents that can autonomously execute complex tasks and strategies, how do you see the role of marketers evolving in the next few years? 

    00:44:24 — Question 16: HOW do you build agents? 

    00:45:43 — Question 17: How should agencies reinvest time saved with AI to drive greater value for clients?

    00:46:56 — Question 18: Any specific recommendations for language that agencies can use in their client contracts? 

    00:48:08 — Question 19: In an AI-driven world, where will firms find future Partners?

    00:51:10 — Question 20: Do you think AI will change the typical agency pricing model, particularly in areas like project-based work or retainers?

    00:52:30 — Question 21: What opportunity and challenges excite you the most, or fills you with dread, and why?

    00:54:08 — Question 22: How do you stay optimistic about the future of humanity?

    00:55:18 — Question 23: What's an industry where you think AI is currently underutilized?

    00:56:36 — Question 24: If you could have one wish granted for the future of AI in 2025, what would it be, and why?

    00:59:08 — Question 25: What is the one, most urgent piece of AI advice you’d give to any business professional as they enter the new year?


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    19 December 2024, 12:00 pm
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