The Marketing AI Show

Paul Roetzer and Mike Kaput

  • 1 hour 31 minutes
    #144: ChatGPT’s New Memory, Shopify CEO’s Leaked “AI First” Memo, Google Cloud Next Releases, o3 and o4-mini Coming Soon & Llama 4’s Rocky Launch

    Returning from Google Cloud Next, Paul and Mike are back with some major AI updates. They kick things off with ChatGPT’s new memory feature and unpack what that means for you.


    Then it’s onto Shopify’s leaked memo: no new hires until AI proves it can’t do the job. Databox takes that even further by replacing 80% of its support team with a bot, and actually boosts performance.


    Plus, Sam Altman gets grilled at TED, Apple’s AI efforts fall flat, and Paul shares what it was like inside the Sphere for Google’s Wizard of Oz AI experience. 


    Access the show notes and show links here


    Timestamps:

    00:03:38 — ChatGPT Memory

    00:13:59 — Shopify CEO’s Leaked “AI First” Memo

    00:20:20 — Databox Replaces 80% of Support Team with AI

    00:28:25 — Google Cloud Next ‘25 and Google Updates

    00:36:44 — OpenAI Will Release o3 and o4-mini After All

    00:41:07 — Sam Altman Comments at TED

    00:50:15 — OpenAI Pioneers Program

    00:53:00 — OpenAI Reduces Model Safety Testing Time

    00:57:07 — Llama 4 Release and Controversy

    01:00:45 — AI Copyright and Creator Rights

    01:05:52 — Anthropic $200 Per Month Subscription

    01:08:43 — Behind the Scenes of Apple’s AI Failures

    01:12:26 — Writer Releases AI HQ

    01:16:07 — Ex-OpenAI CTO’s Startup Making Big Moves

    01:20:29 — Deep Research’s Impact on Agencies

    01:25:41 — Listener Questions



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    15 April 2025, 11:00 am
  • 1 hour 14 minutes
    #143: ChatGPT Revenue Surge, New AGI Timelines, Amazon’s AI Agent, Claude for Education, Model Context Protocol & LLMs Pass the Turing Test

    OpenAI just raised an astounding $40B to build AGI—and it might not be as far off as you think. In this episode, Paul and Mike break down new predictions about AGI, why DeepMind and Google are bracing for impact, and how Amazon is quietly stepping into the AI agent arms race. Plus: OpenAI’s going “open,” Claude launches a full-on AI education push, debate on whether AI can pass the Turing Test, and Runway raises $300M to rewrite Hollywood norms.


    Access the show notes and show links here


    Timestamps:

    00:04:22 — ChatGPT Revenue Surge and OpenAI's Latest Fundraising

    00:13:11 — Timeline and Prep for AGI

    00:27:10 — Amazon Nova Act

    00:34:24 — OpenAI Plans to Release Open Model

    00:37:48 — Large Language Models Pass the Turing Test

    00:43:47 — Anthropic Introduces Claude for Education

    00:47:59 — Tony Blair Institute Releases Controversial AI Copyright Report

    00:52:36 — AI Masters Minecraft

    00:58:41 — Model Context Protocol (MCP)

    01:03:30 — AI Product and Funding Updates

    01:08:07 — Listener Questions



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    8 April 2025, 11:00 am
  • 1 hour 13 minutes
    #142: ChatGPT’s New Image Generator, Studio Ghibli Craze and Backlash, Gemini 2.5, OpenAI Academy, 4o Updates, Vibe Marketing & xAI Acquires X

    This week, Paul and Mike are together again, with 60+-minute podcast episode focused on another wild week in AI. From ChatGPT’s jaw-dropping new image generator and the viral Studio Ghibli craze (and controversy) to Google’s Gemini 2.5 update and the launch of OpenAI Academy—there’s no shortage of major moves. Plus: updates to GPT-4o, the rise of “vibe marketing,” xAI’s acquisition of X, and what it all means for the future of work, creativity, and coding.

    Access the show notes and show links here


    Timestamps:

    00:03:01 — ChatGPT’s New Image Generator

    00:13:59 — Backlash Against ChatGPT, Meta Copyright Violates

    00:23:49 — Google Gemini 2.5

    00:29:52 — OpenAI Academy

    00:34:07 — More OpenAI Updates (GPT-4o, New Features, and OpenAI Revenue, Funding)

    00:38:35 — Vibe Marketing

    00:44:37 — xAI Acquires X

    00:48:43 — New Anthropic Paper Traces the Thoughts of LLMs

    00:53:04 — Replit CEO: “I No Longer Think You Should Learn to Code”

    00:56:37 — McKinsey State of AI Research

    01:00:03 — Inside the Drama and Deception at OpenAI

    01:02:03 — Empire of AI Book by Karen Hao

    01:04:01 — Runway Gen-4

    01:07:07 — Microsoft Researcher and Analyst


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    1 April 2025, 11:00 am
  • 1 hour 46 minutes
    #141: Road to AGI (and Beyond) #1 — The AI Timeline is Accelerating

    The future of AI is arriving faster than most are ready for. 


    In this kickoff episode of thr Road to AGI (and Beyond), Paul Roetzer shares why Artificial General Intelligence (AGI) may be only a few years away, why the definition of AGI itself is a moving target, and how leaders can prepare for profound disruption—sooner than they think. 


    Access the show notes and show links here


    Timestamps:

    00:01:08 — Origins of the Series

    00:11:17 — The Pursuit of AGI

    00:14:51 — What is AGI?

    00:22:15 — What’s Beyond AGI? Artificial Superintelligence

    00:32:20 — Setting the Stage for AGI and Beyond

    00:40:54 — The AI Timeline v2

    00:51:25 — LLM Advancements (2025)

    00:59:26 — Multimodal AI Explosion (2025 - 2026)

    01:03:53 — AI Agents Explosion (2025 - 2027)

    01:10:46 — Robotics Explosion (2026 - 2030)

    01:14:50 — AGI Emergence (2027 - 2030)

    01:17:56 — What’s Changed?

    01:21:10 — What Accelerates AI Progress?

    01:24:53 — What Slows AI Progress?

    01:31:06 — How Can You Prepare?

    01:38:49 — What’s Next for the Series?

    01:40:17 — Closing Thoughts



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    27 March 2025, 11:00 am
  • 1 hour 29 minutes
    #140: New AGI Warnings, OpenAI Suggests Government Policy, Sam Altman Teases Creative Writing Model, Claude Web Search & Apple’s AI Woes

    This week, Paul and Mike return with a rapid-fire breakdown. From major AI companies' bold policy recommendations to the AI Action Plan to Altman’s teaser of a new creative writing model that blurs the line between human and machine—there’s a lot to unpack. Plus: Google’s AI infrastructure bets, Claude’s web search rollout, and a new study showing how AI is transforming team dynamics and boosting productivity inside companies. 


    Access the show notes and show links here


    This episode is presented by Goldcast. 


    Goldcast is a B2B video content platform that helps marketing teams easily produce, repurpose, and distribute video content. We use Goldcast for our virtual Summits, and one of the standout features for us is their AI-powered Content Lab. If you're running virtual events and want to maximize your content effortlessly, check out Goldcast.  Learn more at goldcast.io.


    This episode is also presented by our Scaling AI webinar series. 


    Register now to learn the framework Paul Roetzer has taught to thousands of corporate, education, and government leaders. Learn more at ScalingAI.com and click on “Register for our upcoming webinar”



    Timestamps:

    00:05:01 — NY Times Writer “Feeling the AGI”

    00:15:00 — AI Action Plan Proposals

    00:24:13 — Sam Altman Teases New Creative Writing Model

    00:30:21 — Claude Gets Web Search

    00:31:59 — AI’s Impact on Google Search

    00:36:35 — Anthropic’s Strong Start to the Year

    00:40:19 — It Turns Out That Gemini Can Remove Image Watermarks

    00:44:32 — Google Research on New Way to Scale AI

    00:48:42 — New Research Shows How GenAI Changes Performance in Corporate Work

    00:57:18 — The Time Horizon of Tasks AI Can Handle Is Doubling Fast

    01:05:14 — Apple Comes Clean on Siri AI Delays

    01:08:51 — OpenAI Agents May Threaten Consumer Apps

    01:14:03 — Powering the AI Revolution

    01:17:44 — Google Deep Research Tips

    01:21:14 — Other Product and Funding Updates



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    25 March 2025, 11:00 am
  • 1 hour 19 minutes
    #139: The Government Knows AGI Is Coming, Superintelligence Strategy, OpenAI’s $20,000 Per Month Agents & Top 100 Gen AI Apps

    AGI remains a major focus for government officials and AI experts alike, and this week on The Artificial Intelligence Show, Mike and Paul weigh in with their insights. Our hosts break down the latest AGI news, the strategy behind superintelligence, OpenAI’s rumored $20,000-per-month AI agents, Andreessen Horowitz’s latest Top 100 Gen AI Apps, Google’s AI overviews, and more in our rapid-fire segment.


    Access the show notes and show links here


    00:04:08 —The Government Knows AGI Is Coming

    00:26:08 — AGI and Jobs

    00:35:28 — What to Do About AGI and Beyond

    00:44:59 — This Scientist Left OpenAI Last Year. His Startup Is Already Worth $30 Billion.

    00:48:48 — Ex-DeepMind Researchers’ Aims for Superintelligence

    00:54:35 — Human-to-Machine Scale for Writers Recap

    01:00:11 — Google AI Overviews

    01:03:57 — The Top 100 Gen AI Consumer Apps

    01:07:21 — 25% of startups in YC's batch have codebases that are nearly fully AI-generated

    01:09:52 — The Humanoid 100: Mapping the Humanoid Robot Value Chain

    01:13:12 — Listener Questions


    This episode is brought to you by our 2025 State of Marketing AI Report:


    Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com.


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    11 March 2025, 11:00 am
  • 1 hour 30 minutes
    #138: Introducing GPT-4.5, Claude 3.7 Sonnet, Alexa+, Deep Research Now in ChatGPT Plus & How AI Is Disrupting Writing

    AI is getting smarter—and more emotionally aware. This week, Mike and Paul highlight the biggest AI news and releases, with a major focus on how artificial intelligence is evolving to understand emotions. They break down the latest updates on GPT-4.5 and Claude 3.7 Sonnet, Amazon’s Alexa+ revamp, the significance of deep research as a use-case, and the impact of AI on writing. Plus, don’t miss our rapid-fire roundup covering even more developments in AI.


    Access the show notes and show links here


    This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 4:30pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


    This episode is also brought to you by our 2025 State of Marketing AI Report:


    Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com.


    Timestamps:

    00:04:55 — GPT-4.5

    00:19:58 — Claude 3.7 Sonnet

    00:28:20 — Amazon’s New Alexa

    00:40:13 — Apple Siri in 2027 

    00:46:02 — ChatGPT Deep Research Now Available to All Paying Users, & Voice Mode for All

    00:52:22 — Agency > Intelligence

    01:00:22 — Meta plans standalone Meta AI app 

    01:04:33 — Robots in the Home and Workplace

    01:08:35 — Lmarena.ai Prompt-to-Leaderboard

    01:11:43 — David Perell on how writing is changing thanks to AI

    01:17:01 — AI’s Impact on the Future of HubSpot

    01:21:15 — Listener Questions

    01:23:43 — AI Text to Voice Releases

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    4 March 2025, 12:00 pm
  • 1 hour 26 minutes
    #137: GPT-4.5 and GPT-5 Release Dates, Grok 3, Forecasting New Jobs, DeepSeek Investigation, Microsoft Quantum Chip & Google AI “Co-Scientist”

    This week on The Artificial Intelligence Show, we explore the latest developments in the world of artificial intelligence. From OpenAI's anticipated release dates for GPT-4.5 and GPT-5 to Grok 3’s debut week, we’ll discuss the real-world impact on the future of work. Plus, don’t miss updates on Microsoft’s new quantum chip, DeepSeek’s latest strategies, Mira Murati’s exciting new startup, and much more in our rapid-fire segment.


    Access the show notes and show links here


    This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


    This episode is also brought to you by our 2025 State of Marketing AI Report:


    Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com.



    Timestamps:

    00:04:05 — GPT-4.5 and GPT-5 Updates, ChatGPT 400M Users

    00:17:16 — Grok 3

    00:34:03 — The Future of Work

    00:47:43 — DeepSeek Raise and Investigation

    00:50:14 — Mira Murati Announces Thinking Machines Lab

    00:53:41 — Microsoft’s New Quantum Chip

    01:00:41 — Google’s “AI Co-Scientist’

    01:05:42 — Google’s AI Efforts Marred by Turf Disputes 

    01:10:13 — AI Displays Signs of Deception

    01:15:17 — The New York Times AI Use Cases

    01:17:21 — Listener Question

    01:20:28 — AI Product and Funding Updates


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    25 February 2025, 12:00 pm
  • 1 hour 14 minutes
    #136: Elon Musk Tries to Buy OpenAI, JD Vance’s AI Speech, New GenAI Jobs Study, GPT-4o Update, OpenAI Product Roadmap & Grok 3

    Mike Kaput and Paul Roetzer analyze the ripple effects of Elon Musk's bid to acquire OpenAI, JD Vance’s keynote address at the AI Action Summit in Paris, the latest GPT-4o update from OpenAI, and the unfolding drama surrounding xAI. They also explore the growing impact of robotics, along with other pressing topics in our rapid-fire segment.


    Access the show notes and show links here


    Timestamps:

    00:05:44 — Elon Musk Bid to Buy OpenAI and Ongoing Feud

    00:15:06 — JD Vance Keynote at AI Action Summit in Paris

    00:28:23 — Effect of Generative AI on Jobs

    00:34:35 — GPT-4o Update + OpenAI Roadmap

    00:40:08 — xAI Drama

    00:45:51 — AI More Empathetic Than Humans

    00:51:22 — Results of Major AI Copyright Case in the US

    00:54:47 — OpenAI Reasoning Model Prompting Guide

    00:59:40 — Rise of the Robots

    01:04:59 — Apple’s AI for Siri Faces Issues & Delays

    01:07:51 — Listener Questions


    This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


    This episode is also brought to you by our 2025 State of Marketing AI Report:


    Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com.


    Visit our website

    Receive our weekly newsletter

    Join our community:

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    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in AI Academy for Marketers



    18 February 2025, 12:00 pm
  • 1 hour 24 minutes
    #135: Sam Altman on GPT-5, Anthropic Economic Index, ChatGPT’s Largest-Ever Deployment, Gemini 2.0, OmniHuman-1 & AI Career Advice

    This week our hosts, Paul Roetzer and Mike Kaput, unpack Sam Altman’s bold claims about the rapid pace of AI advancements, OpenAI’s latest moves in the world of reasoning models, and new safety measures from Anthropic, Google, and Meta to keep AI development in check. They also explore the California State University system's ambitious ChatGPT integration for 500,000 students and faculty, ByteDance's groundbreaking deepfake system, and the EU’s latest AI bans.


    Access the show notes and show links here


    This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


    Timestamps:

    00:04:22 — Sam Altman on GPT-5

    00:26:55 — The Anthropic Economic Index

    00:33:31 — OpenAI and the CSU system bring AI to 500,000 students & faculty

    00:41:40 — Gemini 2.0 

    00:46:34 — Meta, Google, Anthropic Safety Measures

    00:54:19 — Boom Times For ChatGPT

    00:58:42 — Omni-Human1

    01:02:13 — New EU AI Bans

    01:08:25 — Figure and OpenAI Breakup

    01:11:01 — Schulman Leaves Anthropic, Joins OpenAI Ex-CTO’s Company

    01:12:46 — Sutskever’s startup to fundraise at $20B valuation

    01:14:53 — New AI Case Studies from Google and Microsoft

    01:17:18 — Listener Questions


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    11 February 2025, 12:00 pm
  • 1 hour 18 minutes
    #134: DeepSeek Updates, OpenAI’s o3-mini and Deep Research, New AI Copyright Guidelines, OpenAI In Talks to Raise $40 Billion & Your AI Questions Answered

    One week after DeepSeek’s disruptive introduction, we are back with more news and insights about the lasting impact of this open-source model. Join Paul Roetzer and Mike Kaput as they explore the latest advancements in AI, including OpenAI’s mini-o3 and deep research developments, the U.S. Copyright Office’s pivotal report on AI-generated works, Meta’s response to DeepSeek, funding news, and more. 


    Access the show notes and show links here


    Timestamps:

    00:07:37 — DeepSeek’s Fallout

    00:17:04 — OpenAI Releases o3-mini and deep research

    00:40:37 — US Copyright Office Hints AI-Influenced Work Is Protected

    00:47:02 — OpenAI Seeks Silicon Valley’s Largest-Ever Funding Round

    00:51:43 — How Meta Is Responding to DeepSeek

    00:54:36 — Which AI Should You Use? An Answer

    01:00:23 — a16z AI Voice Agent Market Analysis

    01:03:20 — Listener Questions

    01:07:30 — AI Use Cases

    01:14:07 — AI Funding and Product Updates


    This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery


    As a special thank you to our podcast audience, you can use the code POD100 to save $100 on a membership. 


    This episode is also brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event.


    To register, go to www.aiwritersummit.com 


    Visit our website

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    4 February 2025, 12:00 pm
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