All It Takes Is A Goal

Jon Acuff

The future belongs to finishers. Join New York Times Bestselling author and speaker Jon Acuff as he explores the best tips, tricks and techniques to getting from where you are today to where you want to be tomorrow. All it takes is a goal.

  • 18 minutes 39 seconds
    ATG 259: 5 Lessons It Took Me 50 Years to Learn (And You Can Steal Right Now)

    I'm turning 50 on December 19 (presents welcome), and as I approach the half-century mark, I've been reflecting on the lessons that have meant the most to me. When you're in your 20s, you don't have hard-fought wisdom, but at 50, there's no denying you've been around the block a few times. In this episode, I'm sharing the first five of ten life-changing lessons: how your thought life becomes your life life, why you reap what you sow (and how that's made me write 12 books), why a naturally negative person like me discovered that positivity has a better ROI, why you are the cavalry you've been waiting for, and the truth about having enough time. These aren't just philosophical musings—they're the practical principles that turned my life around at 34 and have shaped everything since. If you only steal one lesson from this list, make it the first one about soundtracks. Stay tuned for the final four lessons next week.

    You can pre-order my NEWEST book, Procrastination Proof, right now!

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    You can grab a copy of my book All It Takes Is a Goal from your favorite bookstore or at my website!

    Episode Artwork Photo by Jacek Dylag on Unsplash

    Have me speak at your next event!

    8 December 2025, 6:00 am
  • 20 minutes 18 seconds
    ATG 258: Gift Guide 2025: 11 Hidden Gems You Won't Find Anywhere Else

    Don't know what to get for that person who has it all? I've got you covered. This year's Try This Gift Guide features 11 items the Acuff house absolutely loved or made in 2025—from the card game that teaches you everything about a person (SkyJo) to the weighted backpack that's making me look ridiculously in shape (GoRuck), to the brand-new Soundtracks Card Decks that are the perfect stocking stuffer. You'll also discover the best calendar ever made (yes, I'm biased), customized luggage tags that will save you at the airport, a book about bookstores that will restore your faith in humanity, and the greatest running shoes I've ever owned. Most of these are pulled straight from our Amazon order list, so they're easy to get and quick to ship. Get ready to surprise and delight everyone you know—from travelers to runners to book lovers to that spunky aunt in Santa Fe. Merry Christmas!

    My Gift Guide:

    SkyJo Card Game

    GoRuck Backpack

    Soundtracks Card Deck

    The Heart Aroused by David Whyte

    Galaga Handheld Arcade

    150 Bookstores You Need To Visit Before You Die by Elizabeth Stamp

    Tom Bihn Bags, I personally use the Pilot bag, our family has loved the Large Tote bag this year 

    The Greatest Year Ever Calendar

    Brooks Hyperion Max 2 running shoes

    Pomodoro Timer

    Customized luggage tags

    As a bonus gift to yourself, you can pre-order my NEWEST book, Procrastination Proof, right now!

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    You can grab a copy of my book All It Takes Is a Goal from your favorite bookstore or at my website!

    Episode Photo by Nathan Lemon on Unsplash

    Have me speak at your next event!

    1 December 2025, 6:00 am
  • 14 minutes 40 seconds
    ATG 257: Politicians Are Temporary, Family Is Forever: Your Thanksgiving Survival Guide

    I am my niece and nephew's favorite uncle—mostly because I'm their only uncle, but a win is a win. Election years turn every family gathering into "squirrely uncle season," and Thanksgiving is ground zero. You've got relatives who think differently, believe differently, and this year, vote differently. Before you get into a political argument that could cost you a decades-long relationship, here's one soundtrack to remember: "Politicians are temporary, family is forever." In this episode, I'm breaking down why you shouldn't do long-term damage over short-term politicians, how to set boundaries with difficult relatives, and what Andy Stanley said about winning arguments but losing relationships. This will be the 8th or 9th president of my lifetime—I've only had one dad and one mom. Do the math before you flip the table. And whatever you do, don't grab the pecan pie on your way out. Nuts ruin dessert.

    You can pre-order my NEWEST book, Procrastination Proof, right now!

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    You can grab a copy of my book All It Takes Is a Goal from your favorite bookstore or at my website!

    Episode Artwork Photo by Libby Penner on Unsplash

    Have me speak at your next event!

    24 November 2025, 6:00 am
  • 19 minutes 35 seconds
    ATG 256: The 4 Books That Changed My Year (And Why I Read 75 Fewer Books)

    Last year, I read more than 100 books. This year, I cut that goal down to 25—and actually got more out of them. After realizing I was flying through books without retaining much, I slowed down and found four that earned a permanent spot on my bookshelf. In this episode, I'm sharing my favorite reads of 2024: a cutthroat business memoir from the cofounder of CAA (with an amazing 10-minute meeting trick), a beautifully illustrated book about overthinking, a faith book that pulled me beyond my standard understanding, and a weird poet's guide to courting your wild twin back from the forest. Whether you're a business builder, an overthinker, a person of faith, or someone who's played it too safe, there's something here for you. Plus, I'll tell you which of my own books to start with if you're new to my work.

    You can pre-order my NEWEST book, Procrastination Proof, right now!

    You can find the 4 books right here:

    Who is Michael Ovitz? by Michael Ovitz

    (Bonus) Powerhouse by James Andrew Miller

    Experience Jesus. Really. by John Eldredge

    Thinking About Thinking by Grant Snider

    Courting the Wild Twin by Martin Shaw

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.

    Grab my books, Soundtracks and Finish, today!

    Have me speak at your next event!

    17 November 2025, 6:00 am
  • 14 minutes 52 seconds
    ATG 255: Stop Being a Success Voyeur

    Have you ever noticed how easy it is to binge on other people’s success stories? Podcasts, books, courses—it all feels productive, but sometimes it’s just procrastination in disguise. I call it being a success voyeur. You’re peering through the glass, watching other people build remarkable lives, while your own goals collect dust. I know, because I did it too. In 2024, I read 100 books and didn’t change my life one bit. It wasn’t learning—it was hiding. In this episode, I’ll share how I stopped watching success and started creating it again. If you’ve been stuck in research mode, this one’s for you. It’s time to get out of the stands and back into the game.

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.

    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Viviana Rishe on Unsplash

    Have me speak at your next event!

    10 November 2025, 6:00 am
  • 13 minutes 9 seconds
    ATG 254: Throw Your Bottles: Why the World Needs What You're Afraid to Create

    I've written 11 books, but I didn't have a 10-year plan. I just got tired of my fearful mindset dictating my entire life. In my mid-30s, I threw my first bottle into the ocean—and it changed everything. In this episode, I'm sharing why you need to throw yours too. Here's the metaphor: You're on an island called "My Life," and the things you create are tiny notes you shove into bottles. When you throw them with courage and conviction, they float away to shores you've never seen—bookshelf, Spotify, Etsy, Amazon, maybe even Estonia. Someone opens that bottle and says, "This was made for me." You've never met them. You've never been to their city or country. That's the magic. When we make things, we change. When we share them, other people change. I don't know what your bottle is—a book, album, business, podcast, painting, or something else entirely—but I know it's time to throw it. We're all waiting.

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.

    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by A R on Unsplash

    Have me speak at your next event!

    3 November 2025, 6:00 am
  • 15 minutes 36 seconds
    ATG 253: Be a Rebel: Why Hope is an Act of Open Rebellion in a World Addicted to Fear

    A viral tweet recently claimed that 30-year-olds today can't afford what previous generations could—a house they like, a decent car, a $100K salary, and a stay-at-home spouse. Here's the truth: I was 30 in 2006 and only achieved half of that list. We had seafoam green carpet, a purple bedroom, squirrels living in our roof, a 2-door Camry with 150,000 miles, and a two-hour commute. But we were building something. In this episode, I'm breaking down why people procrastinate when they create impossible-to-achieve dreams, why you shouldn't be discouraged if you can't have all of it right now, and why trying anyway is an act of rebellion. Instagram tells you everyone else has it all. The media tells you you'll never get it. Don't fall into that procrastination trap. Pick the parts you want first and give a little on the others. In a world addicted to fear, hope is an act of open rebellion. Be a rebel.

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.

    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by 愚木混株 Yumu on Unsplash

    Have me speak at your next event!

    27 October 2025, 5:00 am
  • 16 minutes 57 seconds
    ATG 252: The One Word That Will Sextuple Your Success (It's Not What You Think)

    81% of Americans want to write a book. Only 2% actually do. What's the difference between wanting and doing? One word: deadline. In this episode, I'm breaking down why deadlines are the secret weapon for finishing any goal—whether you're writing a book, getting in shape, or finally decluttering that garage. Your Peloton is collecting dust, your planner has cobwebs, and that Ninja Creami is just an expensive paperweight because you're missing this crucial element. I'll show you how to create real deadlines (not fake ones) for any goal, why a goal is actually a promise you make to yourself, and how to join the 2% who actually finish what they start. Because books don't finish themselves, weight doesn't lose itself, and garages don't clean themselves. That's not how this works. That's not how any of this works.

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.

    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photos Photo by Jeremy Bishop and Photo by Road Ahead on Unsplash

    Have me speak at your next event!

    20 October 2025, 5:00 am
  • 18 minutes 40 seconds
    ATG 251: Marriage, Kids, and Snacks: 3 Soundtracks That Keep Us Sane

    Building a business and building a family both require one thing: being brave enough to be bad at something new. In this episode, Jenny and I talk about the soundtracks that have helped us stay sane through marriage, parenting, and every learning curve in between. From why the honeymoon should come six months in, to how we’ve learned to “not buy tickets” for each other’s anxious train rides, to the soundtrack that reminds us we’re raising adults, not just kids. We also unpack the logic trap of arguing with toddlers (spoiler: snacks solve more than you think) and why drawing hard lines out of frustration never works. These mindsets have kept our home peaceful, our marriage strong, and our family grounded - even in airport meltdowns.

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.

    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Christophe Meyer on Unsplash

    Have me speak at your next event!

    13 October 2025, 5:00 am
  • 21 minutes 35 seconds
    ATG 250: Hit the Squirrel: 4 More Marriage Secrets That Built Our 7-Figure Life

    Building a 7-figure business while staying married for 25 years doesn't happen by accident. In this follow-up episode, I'm sharing four more marriage secrets that have helped Jenny and me not just survive but thrive together. You'll discover why "I wouldn't bet against us" became our rallying cry when people doubted our dreams, how playing to our strengths means I handle parking while she handles money (and why we always go to bed at the same time), and what "hit the squirrel" really means when you're trying to see the big picture. Plus, I'll tell you why the best way to learn about someone isn't dinner—it's card games. These aren't just relationship tips; they're the soundtracks that helped us build a business, raise kids, and create a life we never thought possible.

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.

    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Vincent van Zalinge on Unsplash

    Have me speak at your next event!

    6 October 2025, 5:00 am
  • 24 minutes 50 seconds
    ATG 249: 4 Marriage Secrets That Actually Work (And Changed Our Family)

    After almost 25 years of marriage, my wife Jenny and I have learned a few things that actually work—not just the clichés you hear everywhere. In this episode, I'm sharing four practical "soundtracks" we use in our marriage and parenting that have made all the difference. From knowing when to pause an argument (hint: we do better with coffee) to understanding that winners actually quit all the time—just the wrong things—these aren't your typical relationship tips. You'll also discover why "everything is always working out for us" isn't toxic positivity but a powerful mindset shift, and how "family shows up" became our guide for being present when it matters most. These secrets work so well, our kids have started saying them too.

    In This Episode:

    Make sure to follow me on Instagram and share with your friends!

    Keep up with my book list on GoodReads!

    Sign up for my newsletter, Try This!

    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.

    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photos by Christopher Jolly and Katie Harp on Unsplash

    Have me speak at your next event!

    29 September 2025, 5:00 am
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