What are we discussing in this episode?:

• Google's CEO Sundar Pichai says in an interview that search will change 'profoundly' in 2025; what does that mean? 🤔
• 2025 is fast approaching; what will the the SEO landscape look like for the upcoming year?
• The AI Revolution has been making major waves with OpenAI's ChatGPT Pro and the O1 model. How different is it going to be?

View the topics and sources here.

In this episode, we’ll dive into:

👉🏼 OpenAI launched ChatGPT Search; is this true competition for Google?

👉🏼 Google rolled out AI Overviews to 100+ new countries; will this influence the search results?

👉🏼 The November Core Update is here; how will the impact be on websites?

... and more!

Topics and sources

You can find the topics & sources here.

It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉

We’ll dive into:

👀 AI Overview’s impact on search results

🔥 Yelp vs Google

🔎 The rise of SearchGPT

... and more!

Topics and sources

You can find the topics & sources here.

Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀

Topics and sources

You can find the topics & sources here.

Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before!

Topics & sources

You can find the topics & sources here.

Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more.

Topics & sources

You can find the topics & sources here.

Get ready to dive into the freshest insights with #SEOUpdateByYoast! Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before!

Topics & sources

You can find the topics & sources here.

Topics & sources

SEO news

Google core and spam updates roll out

Bing Webmaster Tools adds features

Google Unleashes Manual Actions Galore After Search Spam Policy Updates

AI-content websites deindexed?!

Goodbye FID! INP now part of CWV metrics

Liz Reid announced as new Head of Search

AI news

The AI Act: first-ever legal framework on AI

Sam Altman chats with Lex Friedman

SGE being tested in search interface

WordPress news

WordPress 6.5: The features you want to know about

Yoast news

Yoast SEO 22.3: Introducing AI for category and tag pages

Bluehost announces WP Cloud hosting

Topics & sources

SEO news

• INP coming to CWV on March 12
• Does Structured Data Markup influence EEAT?
• The SEO Starter Guide got a makeover
• Google: We Don't Say Core Web Vitals Are A Ranking Factor
• Updated the availability of Web Stories
• Timings on HCU recovery?
• New Search experiences in EEA
• Google adds Product Variants support
• Reddit and Google expand partnership

AI news

• OpenAI introduces Sora
• Bard is now Gemini, 1.5 released
• OpenAI developing AI web search?
• Search volume at risk by AI?
• Gemma: laptop-friendly open model AI

WordPress news

• WordPress 6.5 Beta 1 ready for testing

Yoast news

• Yoast SEO 22.1: AI update and better language support

Topics & sources

2024: SEO predictions and trends

• Google: new ways to search in 2024
• Growth of voice and visual search
• Semantic search and intent optimization
• Building helpful content and topical authority
• SGE’s wider adoption

SEO news

• Google has started phasing out third-party cookies
• Google clarifies primary source of snippets
• Goodbye Google Websites
• Google Perspectives dominated By Twitter, YouTube & Reddit
• Large SEO Reddit Community Taken Over By New Moderators
• Google Drops Thousands Of Search Quality Raters In Latests Cuts
• Google Search are getting worse (report)
• Google to change European search results to show comparison sites

AI news

• 94% of Google SGE links are different from organic search results, study finds
• New York Times Lawsuit Against OpenAI
• Bing Gained Less Than 1% Market Share Since Adding Bing Chat
• SGE not happening after all?
• 3 new generative AI features for Chrome

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:08 - Who is Mike King?
• 4:15 - Importance of talking at conference for business
• 5:49 - Technical SEO renaissance
• 10:54 - The future of natural language generation
• 15:15 - Should SEO starters use tools or not?
• 17:47 - The power of internal linking
• 21:46 - Increase CTR by using personas in SEO
• 27:35 - An example of the iPullrank personas
• 31:15 - Mike’s rapper career, and more of his future plans

Resources of this podcast episode:

Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021

iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie

iPullrank - https://ipullrank.com/

Botify - https://www.botify.com/

Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/

Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/