James and Sam predict the podcast industry's 2025.

We're back with our normal show next week; Podnews has been producing updated news throughout the holiday period - you can read that over at https://podnews.net/

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Sam and James look at our predictions for last year; and look back at how 2024 went.

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This episode features predictions and reflections from podcast industry leaders about 2024 and 2025. Multiple speakers address the evolving role of video in podcasting, with some arguing it will become essential while others caution against treating it as a silver bullet. Rachel Corbett notes that video shouldn't be considered mandatory for success, while Neal Veglio suggests a return to audio focus in 2025.

The speakers discuss how Donald Trump's appearance on Joe Rogan's podcast influenced the election, highlighting podcasting's growing mainstream impact. Several contributors, including Cameron Moll from Buzzsprout, predict AI will become more seamlessly integrated into podcast production workflows, moving from a highlighted feature to a behind-the-scenes tool.

The future of podcast monetization and distribution platforms emerges as a key theme. Rockie Thomas predicts publishers will need to combine traditional baked-in ads with dynamic insertion to optimize revenue across platforms. Multiple speakers address the ongoing competition between Spotify, Apple, and YouTube, with James Burt suggesting Spotify might finally overtake Apple as the dominant platform in 2025.

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This week, we've an interview with Jessica Cordova Cramer from Lemonada Media, who shares insights about working with Meghan Markle and David Duchovny. She reveals how their shows have exceeded expectations, with Duchovny's podcast expanding from 20 planned episodes to 31 due to its success, and discusses the company's strategy for selecting talent who have a clear purpose for their podcasts.

A new approach to podcast comments is proposed, using existing RSS technology. James and Sam explain how this could simplify the process for both developers and users, while allowing podcasters to maintain control over their comment sections and aggregate feedback from multiple platforms.

We also hear about Podthon, secure RSS, and Claire Waite Brown who has produced a new show explaining Podcasting 2.0.

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Acast's acquisition of Wonder Media Network for $7.8 million. Ross Adams and Shira Atkins discus how this strategic move enhances Acast's creative capabilities and expands their presence in the US market, while also revealing plans for video content and live streaming initiatives in 2025.

The Podcast Hall of Fame's evolution, with chairperson Rob Greenlee explaining efforts to transform it from a US-centric institution into a truly global recognition platform. The discussion highlights challenges in diversifying nominations and voters to better represent international podcast pioneers.

Daniel J Lewis shares insights about Podgagement, a platform designed to replace Chartable's analytics features, revealing that he has been tracking 34,000 podcast charts hourly for five years across multiple regions and genres. The tool offers unique features for podcasters to monitor their rankings and engage with their audience through voice messages and feedback systems.

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We listen to a recent interview with Daniel Ek; and discuss video on open RSS and why it's not, really, the best solution.

See our Spotify Wrapped data: https://wrappedforcreators.byspotify.com/en/?id=7fa285233876bf77d3224c08aa829c06fb31f084c123746f3a1b4c13390453be#!/1

Me and my Tiny Human, from PWR Supporter Rachel Corbett, is here: https://podnews.net/podcast/iuveg

The Colin and Samir Show, which we quote from, is here: https://podnews.net/podcast/i498j

We support chapters!

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a) a lot of impenetrable technical stuff about how streaming payments will change for those of us using "streaming sats" or "boosts".

b) Nick Dunkerley from Hindenburg on a year of Hindenburg Pro 2.

c) Jon Thoday from Avalon on how his talent management company sees podcasting

We have chapters! Use them if impenetrable technical stuff is not your thing!

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Can Amazon Music's latest move to integrate Audible shake up the streaming landscape? We explore this  strategy offering subscribers in the US, UK, and Canada a free Audible title each month and ponder if this could elevate Amazon Music's stance amidst stiff competition.

Gain insights from Neil Mody, CEO of Headliner, as he reveals how innovative tools are shaping the podcasting world. 

Learn from Alberto Betella about RSS.com's new GOST.ai tool.

And James goes off on one about whether we should welcome YouTube or, instead, recognise it as a threat.

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In this episode, James Cridland reports from West Hollywood about Spotify's major "Now Playing" event, where the company announced significant changes including rebranding Spotify for Podcasters to Spotify for Creators. The platform unveiled a new partner program allowing creators to earn money from both audio and video content, with specific eligibility requirements that appear more stringent than YouTube's criteria.

The show features an insightful interview with Matt Campion from Spirit Studios about their IP 360 strategy, which focuses on creating multi-platform content across podcasting, video, and television. Campion discusses how the industry's shift away from traditional TV commissioning has led them to focus on building digital-first projects that can later be developed into data-led TV series.

The hosts also explore Samsung's decision to shut down its podcast app, Chris Wallace's departure from CNN to pursue opportunities in streaming and podcasting, and interesting developments in podcast technology, including new tools for audience surveys and changes in how platforms label the subscribe/follow button. The episode concludes with a discussion about the shifting social media landscape as creators move away from Twitter/X toward platforms like Bluesky and Mastodon.

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Full interviews with Justin Jackson, Mike Parkinson and Jamie Anderson are over at https://extra.podnews.net - what you hear here is about ten minutes of a 30+ minute interview.

We speak to Jamie Anderson and Mike Parkinson about "Virtually Parkinson", the new podcast hosted by an AI Sir Michael Parkinson.

And, Justin Jackson, from Transistor.

NB: We haven't uploaded a transcript this week, because transcription tools appear to have replaced "Parky" with a racial slur, and we don't trust the tool enough to allow it to produce a transcript this time. (Apple Podcasts users - you get whatever Apple has created).

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We chat with Jamie East about the Daily Mail's podcasts, and the company's expansion into Europe; and with the winner of the Independent Podcast Awards, It's A Continent.

https://podnews.net/podcast/i9e1m

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