Sounds Profitable: Adtech Applied

Sounds Profitable: Adtech Applied

Bryan Barletta

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

7 minutes 13 seconds

Podcasting 🤝 OOH, Spotify Launches Partnership, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

15 November 2024, 12:00 pm
4 minutes 49 seconds

New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

14 November 2024, 9:00 pm
6 minutes

The Offline World
This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
14 November 2024, 7:19 pm
4 minutes 45 seconds

Spotify 📈 Q3, Influencer Blackouts are Over, & More

Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025.

Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST.

Catch the full write-up of today's episode on Sounds Profitable.

13 November 2024, 8:30 pm
4 minutes 49 seconds

New Media Growth During Election, Podpage Debuts Survey Tool, & More

Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

12 November 2024, 9:00 pm
8 minutes 32 seconds

Audience Data on Podcast Discovery, Industry Tracking Changes, & More

Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

8 November 2024, 12:00 pm
3 minutes 3 seconds

Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

7 November 2024, 9:00 pm
4 minutes 38 seconds

Tracking Podcast Tracking, Super Bowl is Sold Out, & More

Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

5 November 2024, 9:00 pm
3 minutes 30 seconds

Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More

Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

4 November 2024, 9:00 pm
7 minutes 52 seconds

Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More

Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

1 November 2024, 11:00 am
4 minutes 34 seconds

New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More

Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

31 October 2024, 8:00 pm
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