Sounds Profitable: Adtech Applied
Bryan Barletta
The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
- 9 minutes 23 secondsIAB AI Scraping Legislation, Audio is Found Time, & More
This week in the business of podcasting: How to run a fulfilling conference panel, audio works on shared time, IAB releases draft of AI scraping legislation, and problems facing the middle class of podcasting.
Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
6 February 2026, 12:00 pm - 5 minutesTriton Digital Upgrades Metrics, BBC Funding Digital-First Content, & More
Today in the business of podcasting: YouTube's TV status, Adelicious becomes Audioboom, the BBC is closer to enriching four content creation companies, and Triton Digital has upgraded their podcast metrics offerings.
Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
5 February 2026, 9:00 pm - 7 minutes 40 secondsA Few Notes About Fixing Conference Panels
Tom has hosted a lot of panels, here’s his strategy to make them valuable and engaging for all involved.
- Written by Tom Webster
- Edited by Gavin Gaddis
- Audio narration and editing by Gavin Gaddis
5 February 2026, 12:00 pm - 7 minutes 1 secondSuper Bowl 2026 Budgeting, Hulu's First Podcast License, & More
Today in the business of podcasting: what Super Bowl budgets could do with podcasting, NPR on smarter media allocation, Hulu signs their first video podcast licensing deal with Headgum, Sony patents AI-generated "podcasts," and The Golden Lobes are open for entries.
4 February 2026, 9:00 pm - 5 minutes 24 secondsIAB to Address AI Scraping, Podcasting's January Growth, & More
Today in the business of podcasting: The IAB proposes new legislation protecting publishers from AI scraping, audio is not as visible in MMM as expected, January industry performance from Podscribe, indie podcasters are headed to the Radio France app, and the CBC is taking pitches for documentary podcast series ideas.
3 February 2026, 9:00 pm - 7 minutes 1 secondTimbre Awards Announced, Measuring YouTube, & More
Today in the business of podcasting: Nick Cicero talks about how audio fills existing time instead of fighting other hobbies, a look at a middle-class podcaster returning after seven years away, Google has C&D'd a company trying to measure them like TV, and Voxtopica has launched The Timbre Awards.
Click here to read all the stories in full and find links to every article covered.
2 February 2026, 9:00 pm - 8 minutes 7 secondsThe State of Podcast Agencies, Evolutions Guests Announced, & More
This week in the business of podcasting: CoHost's new State of Podcast Agencies, Podcast Movement Evolutions talent announced, podcasting's surprising "age of acquisition" potential, and The Ambies voting is live until February 5th.
Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.
30 January 2026, 1:00 pm - 6 minutes 39 secondsPodcast Movement SXSW Speakers Announced, Mid-Tier Influencer Potential, & More
Today in the business of podcasting: why mid-tier creators are the industry's next big growth option, equity at podcast conferences, Podcast Movement SXSW talent announced, podcast growth health checks with Bumper, and the IAB has a 2026 outlook for US ad spend.
Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.
29 January 2026, 9:00 pm - 5 minutes 18 secondsGoalhanger's Video Journey, Podcasting's Demographic Powerhouse, & More
Today in the business of podcasting: Signal Hill Insights points to podcasting's next big demographic to target, a look inside Goalhanger's video strategy, and 1 in 3 podcast creators have quit over time, let's talk about why (and how to help).
Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.
28 January 2026, 9:00 pm - 7 minutes 31 secondsThe Microphone Is Democratized. The Platforms Are Not
Dr. Byron Green-Calisch gives and overview of changes being made behind the scenes at Podcast Movement and Sounds Profitable to build equity in the industry event space.
Written by Dr. Byron Green-Calisch
Edited by Gavin Gaddis
Audio narration and editing by Gavin Gaddis
28 January 2026, 12:00 pm - 6 minutes 40 secondsGen Alpha Buying Power, State of Podcast Agencies, & More
Today in the business of podcasting: The Podcast Show London announces open submissions for panels and speakers, Podscribe discusses incrementality in their latest PPB, about half of UK and US consumer spending is driven by Gen Alpha, and CoHost published their annual State of Podcast Agencies report.
Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
27 January 2026, 9:00 pm - More Episodes? Get the App