Sounds Profitable: Adtech Applied

Bryan Barletta

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

  • 10 minutes 26 seconds
    Keeping Podcasts Mobile, Patreon's Public RSS Feeds, & More
    Today in the business of podcasting: "creator fade" is a problem for podcasting, avoiding video super-serving, Acast and Little Dot Studios team up for YouTube managed campaigns, and iHeartMedia launches a "guarenteed human" core branding message. 


    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    5 December 2025, 12:00 pm
  • 5 minutes 22 seconds
    Global Podcast Advertising Report, Creators Leaving Podcasting, & More
    Today in the business of podcasting: 1/3rd of creators who try making podcasts leave the medium entirely, new Global Podcast Advertising Compass study, and the advertising industry looks forward to 2026. 


    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    4 December 2025, 9:00 pm
  • 7 minutes 11 seconds
    Gen Z's News Problem, Advantages of Audio Podcasting, & More
    Today in the business of podcasting: Gen Z has a news trust problem, video podcasters might be missing the advantages of audio, and podcast ad loads.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    3 December 2025, 9:00 pm
  • 5 minutes 29 seconds
    Forget Podfade - Let’s Talk About Creator Fade
    Sign up for How (and Why) to Budget for Podcast Awards in 2026

    Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.

    Written and narrated by Tom Webster
    Edited by Bryan Barletta and Gavin Gaddis
    Audio editing by Gavin Gaddis


    Find the full article here on Sounds Profitable.
    3 December 2025, 3:51 pm
  • 7 minutes 25 seconds
    Acast UK Launches YouTube Program, Audio's Long Tail, & More
    Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for podcasting in 2026, and how podcast ads can best take advantage of big sale dates like Cyber Monday. 


    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    2 December 2025, 9:00 pm
  • 7 minutes 11 seconds
    Public RSS on Patreon, LATAM Podcasting Report, & More
    Today in the business of podcasting: the Podglomerate x Sounds Profitable webinar about budgeting for podcast awards submissions is next Wednesday, Triton Digital announces their 2025 LATAM Audio Insights report, Spotify is reportedly going to raise Premium prices next year, Patreon users can now host free open RSS podcasts, iHeartMedia makes a "guaranteed human" promise, and Derek Thompson reflects on how everything is "television" now.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    1 December 2025, 9:00 pm
  • 7 minutes 26 seconds
    Podcasting's No Longer a Side Gig, Premium Merch Possibilities, & More
    Today in the business of podcasting: upcoming webinars from Sounds Profitable, an influencer is ending her 5-figures-a-year podcast, a Bloomberg report on the companies advertising on conservative podcasts, and GQ interviews Bill Nighy for his new advice podcast. 
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    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    25 November 2025, 9:00 pm
  • 5 minutes 27 seconds
    Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More 
    Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.
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    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    24 November 2025, 9:00 pm
  • 10 minutes 41 seconds
    Building Brands With Podcasts, Industry 2025 Reflections, & More
    Today in the business of podcasting: today is the last day to submit to the Podscape winter update, Tom Webster discusses building a brand to sell with your podcast, IAB Australia announces first 2026 event dates and survey, The Podglomerate presents 22 industry leaders looking back at the year and forward to the next, tracking how loyal your podcast audience is, and Eventbrite partners with Listener.com. 
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    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    21 November 2025, 12:00 pm
  • 7 minutes 50 seconds
    Two Different Kinds of Podcasting, Industry 2026 Predictions, & More
    Today in the business of podcasting: the Podscape deadline is fast approaching, a look at Happy Dad seltzer and what it means for podcast branding, is video creating two different types of podcasting, podcasts are a highlight of Defector's annual income report, and what to do when a podcast reaches critical advertising mass. 
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    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    20 November 2025, 9:00 pm
  • 14 minutes 9 seconds
    Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads
    Submit to the Podscape (Deadline is end-of-day November 21st)

    A look at what happens when the creators themselves are the brand.

    Written and narrated by Tom Webster
    Edited by Bryan Barletta and Gavin Gaddis
    Audio editing by Gavin Gaddis


    Find the full article here on Sounds Profitable.
    20 November 2025, 3:26 pm
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