Sounds Profitable: Adtech Applied

Sounds Profitable: Adtech Applied

Bryan Barletta

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

7 minutes 39 seconds

The $1,000 Podcast Listing, Podcasting's 2025 Predictions, & More

Here's what you need to know for this week in the business of podcasting: The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasting in The New Year.

Find links to every article mentioned at Sounds Profitable.

20 December 2024, 1:00 pm
5 minutes 9 seconds

Preserving Spoken Word, Canadian Podcasting Charts, & More

For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker.

Find links to every article mentioned today at Sounds Profitable.

19 December 2024, 9:08 pm
5 minutes 53 seconds

IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular.

Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “PSA” in place of an ad. More info here!

For links to every article covered, catch the newsletter version of the episode here on Sounds Profitable.

18 December 2024, 9:01 pm
4 minutes 43 seconds

Influencer Agencies Managing Talent, Podcast Listing Invoices, & More

Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are dipping their toes into talent management.

Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “PSA” in place of an ad. More info here!

Find links to every article mentioned and subscribe for the newsletter version at Sounds Proftiable.

17 December 2024, 9:00 pm
5 minutes

Podcast Expert 2025 Predictions, ANA 🔎 Programmatic Transparency, & More

Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We Feast and what that means for M&A, IAB Tech Lab rebrands Seller Defined Audiences, the ANA finds programmatic sinks are slowly being fixed, and EV TV spend is down and it's because of Gen Z preferring digital.

Find links to every article mentioned and full coverage here on Sounds Profitable.

16 December 2024, 9:01 pm
8 minutes 19 seconds

Amazon Auto’s Potential, True Crime Podcast Audiences, & More

Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history of Kiwi podcasting.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

13 December 2024, 12:00 pm
4 minutes 13 seconds

True Crime Listener Research, YouTube's Video Podcast Milestone, & More

Here's what you need to know for today in the business of podcasting: true crime listeners, new features in iOS 18, and streaming plans for 2025.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

12 December 2024, 9:00 pm
5 minutes 41 seconds

Meme Marketing Perils, New Zealand's Podcasting Pedigree, & More

Here's what you need to know for today in the business of podcasting: an online car dealership from Amazon, the history of podcasting in New Zealand, and the shrinking podcast middle class.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

11 December 2024, 9:00 pm
5 minutes 59 seconds

Reflections on a Podcasting Career
Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting.
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
11 December 2024, 12:00 pm
3 minutes 15 seconds

Podcaster Launches Beverage, BetterHelp Top AU Podcast Advertiser, & More

Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydration, and BetterHelp holds their spot as top podcast advertiser in Australia.

Register now for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable!

Find links to every article mentioned and the full write-up here on Sounds Profitable.

10 December 2024, 9:00 pm
5 minutes 15 seconds

Ad-Friendly True Crime, A Trillion Dollar Year, & More

Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellness ad restrictions.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

9 December 2024, 9:01 pm
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