Sounds Profitable: Adtech Applied

Sounds Profitable: Adtech Applied

Bryan Barletta

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

9 minutes 55 seconds

Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More

Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

26 July 2024, 11:00 am
4 minutes 38 seconds

New IDs in Podcasting, Micro-Influencer Rates 📈, & More

Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

25 July 2024, 8:00 pm
3 minutes 55 seconds

Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More

Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

24 July 2024, 8:00 pm
7 minutes 52 seconds

Educational Opportunities for the Podcast Industry
Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media.
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
24 July 2024, 11:00 am
2 minutes 51 seconds

Google Keeps 🍪(Kinda), Spotify's Q2, & More

Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM?

Find links to every article mentioned and the full write-up here on Sounds Profitable.

23 July 2024, 8:00 pm
4 minutes 57 seconds

AI Ethics for Ads, Podcasting's Olympic Potential, & More

Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

22 July 2024, 8:00 pm
8 minutes 50 seconds

Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More

Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

19 July 2024, 11:00 am
3 minutes 30 seconds

What Your Podcast Can ✂️, From Athlete to Influencer, and More

Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

18 July 2024, 8:00 pm
3 minutes 33 seconds

Podcasting Gets Global, Programmatic Tempts CTV, and More

Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

17 July 2024, 8:00 pm
6 minutes 43 seconds

What Has Your Podcast Got To Lose?
This week Tom Webster provides an exercise in trimming the fat from your podcast.
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
17 July 2024, 11:00 am
3 minutes 12 seconds

Rapid Misinformation, Audio's Prime Advantage, and More

Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

16 July 2024, 8:00 pm
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