Sounds Profitable: Adtech Applied

Bryan Barletta

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

  • 9 minutes 22 seconds
    Politics in Podcast Ads, Spotify Removes Ad Floor, & More
    Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirrors podcasting, and advertisers are under-investing in Hispanic audiences. 

    Find links to every article mentioned and the full write-up on Sounds Profitable.
    17 May 2024, 6:00 am
  • 3 minutes 11 seconds
    1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More
    Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
    16 May 2024, 8:28 pm
  • 4 minutes 49 seconds
    Spotify Removing Price Floor, New Hub for Podcast IP, & More
    Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations.

    Find links to every article covered and the full write-up here on Sounds Profitable.
    15 May 2024, 9:15 pm
  • 3 minutes 13 seconds
    Podcast Upfront Recap, Audio Announcements, & More
    Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studios, Horizon Next partners with Claritas' ArtsAI on proprietary cross-platform measurement framework, and Adelaide is expanding their AFP platform to include audio attention measurement and activation capabilities. 

    Find links to every story mentioned and the full write-up here on Sounds Profitable.
    13 May 2024, 7:30 pm
  • 8 minutes 12 seconds
    IAB Podcast Revenue Report, Global Podcasting Grown, & More
    Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, and a roundup of podcasting’s Q1 reports. 

    Find links to every article mentioned and the full write-up at Sounds Profitable.
    10 May 2024, 7:15 am
  • 4 minutes 52 seconds
    New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More
    Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to incldue 55+ consumers, Eric Nuzum writes on the importance of making one's audience the foremost concern from the beginning, programmers hope lower ad volumes will earn more viewer time, and what to expect from this year's TV upfronts (according to buyers).

    Find links to every article mentioned as well as the full write-up here on Sounds Profitable.
    9 May 2024, 8:33 pm
  • 4 minutes 38 seconds
    Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More
    Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about advertising budgets, Nickelodeon releasing slate of preschool-targeting kid's podcasts, and You Didn't See Nothin' wins Pulitzer Prize. 

    Find links to all articles mentioned and the full write-up here at Sounds Profitable. 
    8 May 2024, 7:33 pm
  • 9 minutes 41 seconds
    The Wilford Brimley Podcast
    While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up. 



    • Written by Tom Webster
    • Edited by Gavin Gaddis
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    8 May 2024, 3:05 pm
  • 4 minutes 16 seconds
    Upcoming Podcast Upfront, Audio Creating Demand, & More
    Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's brand-building capabilities, and how walled gardens make buying ads harder for both retail media and podcasting. 

    Find links to every article mentioned and find the full write-up here at Sounds Profitable.
    7 May 2024, 7:56 pm
  • 4 minutes 15 seconds
    Podcasting Prime Minister, Global Weekly Listeners, & More
    Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijuana still keeps it off limits for radio and TV (but not podcasts), pharmaceutical companies dip their toes into influencer marketing, and incumbent prime mnister Justin Trudeau is incorporating podcast appearances into his political strategy. 

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
    6 May 2024, 8:17 pm
  • 8 minutes 2 seconds
    Podcast Advertising's Q1, The Safest Advertising Bet, & More
    Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares a bounty of useful research to show podcasting is the safe bet. 

    Find links to every article discussed and read the full write-up at Sounds Profitable.com
    3 May 2024, 7:00 am
  • More Episodes? Get the App
© MoonFM 2024. All rights reserved.