Lisa Carmen Wang interviews Heidi Zak, co-founder and CEO of ThirdLove on how she built a billion‑dollar lingerie brand by centering women’s real needs and refusing to follow the old Victoria’s Secret playbook.

Key Takeaways:

• From annoyance to empire: Heidi turned her own frustration with bra shopping into ThirdLove, an online, fit‑first lingerie brand that solved a real problem women had simply learned to tolerate.
• Redefining “sexy” and “normal”: ThirdLove built its brand around inclusivity and comfort, using real bodies, half‑cup sizes, and diverse imagery long before it was industry standard.
• Calling out the old guard: Heidi publicly challenged Victoria’s Secret with a bold open letter and “To Each, Her Own” campaign, using advocacy and brand storytelling to push the industry toward representation and respect.
• Leading with calm, data, and intuition: She shares how she makes big decisions by balancing numbers with gut instinct—and why staying calm, clear, and authentically feminine is her leadership superpower.
• Owning your narrative as a woman founder: Heidi talks candidly about fundraising in a male‑dominated space, being underestimated, and why women must introduce themselves with their full power and accomplishments—no shrinking.

Follow on Instagram @lisacarmewang @thebadbitchempire @heidi @thirdlove

Warning: This episode will give you the courage and audacity to become the woman you were always meant to be.

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What happens when you decide to rewrite you entire identity and step boldly into your creative dreams and most unapologetic era?

In this powerful conversation, Lisa Carmen Wang, artistically known as Baddie Li, sits down with her friend Aurora to talk about what it really takes to reinvent yourself from the inside out. They dive into the transition from business to artistry, embracing the dark feminine, trusting intuition over logic, and breaking the mold as a powerful woman and icon.

Baddie Li opens up about finding her inner rap artist, dropping her debut single, defining her unique style, reclaiming her voice as an Asian female artist in a male-dominated industry, and having the courage to finally claim her artist era.

• Listening to your heart & intuition over logic
• The transition from business to artistry
• Embracing your dark feminine power
• How to thrive as a highly sensitive person
• Money, power, and feminine confidence
• Rewriting your identity, and seeing yourself in a completely new way
• How to create your own reality and overcome fear of being seen

Links:

• Listen to “New Money” debut song by Baddie Li:
• Listen to “Hot Like Wasabi” song by Baddie Li:
• Follow Baddie Li on Instagram
• Follow Baddie Li on Spotify:
• Follow Aurora and Sensey Living

What if everything you were taught to be — polite, perfect, and pleasing — is the very thing holding you back?

In this episode of Bad Bitch Empire, Lisa Carmen Wang shares how she broke free from good girl brainwashing and used her pain, power, and truth to build an empire, attract a secure, healthy relationship, and step fully into her divine feminine power.

We discuss:

• Breaking free from people-pleasing conditioning to become your most powerful self
• The 4 pillars of divine feminine power — emotional, sexual, financial, and spiritual — and how to reclaim them
• Healing from narcissistic abuse and the spiritual awakening that followed
• Raising your standards in dating and calling in a healthy, secure partner
• Overcoming trolls, criticism, and online hate with self-love as your armor
• Reprogramming your mind to replace self-doubt with unshakable confidence
• How self-expression, rage, and truth-telling become creative fuel
• How mothers can raise powerful, confident daughters
• The “witch wound” and why women still fear being punished for speaking out

This episode is a blueprint for radical freedom, feminine power, and unapologetic self-love. 

Timestamps:

00:00 Intro

02:25 Breaking free from good girl brainwashing

09:32 Visualizing the most powerful version of yourself

12:01 Healing from an abusive relationship

15:55 Trolls, criticism, and learning to deflect hate

20:27 Weaponized shame & reclaiming sexual power

22:32 Healing from abuse & spiritual awakening

27:21 New love after trauma: raising standards

35:38 Four pillars of divine feminine power

43:25 Why financial power matters

47:56 Spiritual intelligence & feminine intuition

52:11 How mothers can raise powerful badass daughters

57:25 How to stop competing & start embracing sisterhood

How do you become the woman who effortlessly attracts abundance, wealth, and aligned opportunities? Lisa shares how she manifested everything and the identity shift and embodiment, required to create magnetic success.

• Why your results are a reflection of the standards you hold for yourself

• How to embody wealth, power, and magnetism before the money and success come
• The #1 mindset shift that separates struggling entrepreneurs from effortless empresses
• How to be a magnetic leader
• How to break free from conditional identity—so your confidence isn’t tied to external validation

Loved this episode? Leave a review and tag Lisa Carmen Wang on Instagram or linkedin.

Get in the Bad Bitch Empire

This episode covers:

• My reflections on marriage and how it’s shifted my perspective on independence, love, and partnership.
• The 7 Jungian feminine archetypes and how they can help you understand your personal evolution.
• Why overindexing on power and ambition can lead to imbalance—and how to integrate feminine flow and ease.
• How my brand is evolving to focus on feminine embodiment, healing, and creating a life of love, wealth, and joy.

Ready to step into your Empress Era? Apply to The Empress Ascension: A transformational business coaching program for female entrepreneurs to step fully into your feminine power and build your soul-aligned business and brand. Apply now: www.LisaCarmenWang.com/Ascend

Save Your Spot in Your Empress Era Masterclass: http://lisacarmenwang.com/masterclass

Your Empress Era Masterclass: https://www.lisacarmenwang.com/masterclass

Your Empress Era Masterclass: http://lisacarmenwang.com/masterclass

We're evolving from The Bad Bitch Empire into Your Empress Era. Why? Because this isn’t just about rebellion anymore—it’s about rising into alignment, love, abundance, and unapologetic power and creating an empire that serves you.

What's inside this episode:

• How I healed from a toxic relationship that challenged my sense of self and purpose.
• The journey of rediscovering my worth, stepping into alignment, and attracting a truly supportive and loving partner.
• Why creating abundance in your life starts with healing and aligning with your authentic self.
• The magic of stepping into your Empress Era: living with ease, freedom, joy, and purpose.

Alena Demina, Founder of System Skin shares the life-changing transformation she had after joining the BBE Membership from breaking free of good girl brainwashing, releasing limiting beliefs around being a CEO and leader, increasing her self-belief and value, and how she took audacious action that resulted in a multi-million-dollar contract for her business.

Join BBE Membership: https://www.badbitchempire.com/membership

Apply for the Empress Accelerator: https://www.lisawang.co/empress

Invest in the next billion-dollar female-led businesses. Join the BBE Fund: https://www.badbitchempire.com/fund

Hear from Megan Swan, investor and limited partner in the BBE Venture Fund. 

Megan Swan is a Wellness Coach & Consultant specializing in working with female founders, leaders, and companies to enable more sustainable energy, focus, and confidence to achieve their goals without burnout. She has a decade of wellness experience as an 8x certified Coach, Educator and Entrepreneur. In particular she supports Female Founders who need to strategically optimize their physical, mental, emotional and spiritual wellness. She has helped dozens of women establish wellness as a way of life with her less is more approach.