Perfectionism can feel like “high standards,” but most of the time it’s just procrastination wearing a nicer outfit. If you’ve been stuck tweaking your lead magnet, researching cameras and platforms, or waiting for the perfect plan before you post, I’m walking you through a faster, calmer way to build momentum and land dream clients from Instagram.

We start by calling out the most common perfectionism traps I see with health and fitness experts: inconsistent content, doom scrolling instead of creating, and needing every piece of the puzzle before taking the first step. Then we zoom out and map what perfectionism is weighing down in your online coaching business, and we dig into what’s actually attached to it: fear of choosing wrong, fear of wasting time, and the past experiences that keep whispering “what if it doesn’t work?”

From there, I share how I use MVP thinking to break the pattern and ship version 1.0 without making it a “beta” apology tour. You’ll learn how to separate money-making activities from perfectionist busywork, use imperfect action like exposure therapy, and track the inputs that drive real outputs like leads, opt-ins, sales conversations, and clients. We also talk accountability, including coaching, body doubling, deadline windows, and when social accountability helps you follow through.

If you want simpler execution, more consistent posting, and a business that grows because you publish, not because you perfect, press play. Subscribe, share this with a coach friend who’s stuck polishing, and leave a review so more fitness entrepreneurs can find the show.

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

It's been 3 long years, but we are officially back! 5 Episodes already recorded, Expert Guests lined up, and tons of actionable value.

• More quick and actionable solo episodes
• More heart felt storytelling
• Interviewing Health & Fitness experts to learn their perosnal strategy for social media
• Expert content creators, storytellers, AI experts, and people I think can add value to your life.
• And some more surprises I have in store for you ;)

Upcoming Episodes include topics around:

• How to book more sales calls from IG
• How to find Stories worth Telling
• ADHD Survival Guide for Business Owners
• Perfectionism and Procrastination
• How you Talk makes people Buy

See you soon!

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

The 5 most common mistakes and the 5 Solution swap outs.

I break down the small Instagram booking mistakes that quietly drain your leads and cost you sales calls. We share a simple, low-friction flow that captures intent fast and turns DMs into scheduled calls without sounding pushy. 

• reducing link-in-bio options to one to three choices 
• removing blank coaching application boxes that confuse prospects 
• using Google Forms as a second step after scheduling 
• avoiding generic Calendly links in DM sales chats 
• offering two specific time slots to lock commitment 
• sending the intake form after the call is confirmed 
• using a one to two word keyword CTA that’s easy to spell 
• writing CTA context that invites a conversation, not a purchase 

If this was helpful, feel free to DM me on Instagram and just let me know what you liked about the podcast. 

And if you have someone in your life that could benefit from getting more clients online and growing their business, feel free to share this episode with them.

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

Storytelling to Grow your Brand on Social Media.

👉 Click Here to listen to Part 2.

👉 Click Here to check out Matt Allyn's IG.

👉 Click Here for Freebie: Steal Like an Artist.

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🚀 Click Here to join Class #12 of the Dream Client Blueprint.

(Launches 03.01.25)

👉 CLICK HERE to register for the FREE MasterClass on Saturday 1/18/25 @12.00pm EST.

@ryanxcarroll & @clayton.moves 

We are BACK after a full Year break. Powerful episode with one of my Clients (Matthew Paetz).

He helps men break through Self Sabotage and become the highest performing versions of themselves.

I got TONS of value from this episode....and I know you will too.

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@clayton.moves
@matthewpaetz

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Click Here to join Make Moves Nation.

Click Here to join The Good Man Project.

This is the Daily System I use to land Dream Clients from IG. These 4 things take me less than 2 hours/day to do. You will LOVE this episode. Now go #MakeMoves ❤️

This will be the most important 3 minutes of your day.  The #1 Sales Tip + the #1 Marketing Tip.

Follow along more on IG at @clayton.moves

This beautiful episode with @docfromthefuture will inspire you to take control of you health and your life in simple (yet powerful) ways <3

Enjoy. Go Outside. #MakeMoves

@iammorgangillis has changed my life forever. Hiring her as my business coach has completely changed the way I view my coaching, marketing, and value offer.

Coaches need Coaches.
Full stop.

There are so many gems and actionable tips in this episode.

If you dig it, please DM us on IG and let us know, and we'll do a Part #2 for you <3

Now go #MakeMoves !!!
- @clayton.moves

This life-changing episode with @tyler.being discusses how Ice Baths can change your life forever. Stress is ever present in our lives. How is your relationship with it?

Find out why this practice is so powerful, and hear personal stories on the growth and change we've experienced from doing regular ice baths.

Special shout out to @tubclubpgh for hosting weekly ice baths in Pittsburgh. We love you all so much <3