Welcome to my collaboration with Fear and Greed - the #1 business podcast in Australia.

Ever wondered how a simple routine can transform your professional and personal life? This episode features the extraordinary Tory Archbold, who shares her powerful ritual of three weekly coffee dates that foster connection, energy exchange, and potential partnerships. She explains how meeting with someone from her tribe, a potential partner, and an individual outside her comfort zone has been a game changer. Tory also discusses the importance of starting the day with a positive mindset and a self-care routine that includes a morning walk and a purposeful shower, setting the tone for success and growth.

Midway through our six-part series, we celebrate the resilience and strength of women. Tory and I reflect on the power of collective support and the significance of uplifting one another. We encourage our listeners to stay tuned for more compelling stories and lessons in leadership. Remember, by following our podcast and sharing your thoughts on social media, you're helping to spread the message of empowerment and connection. Tag Tory for a special shoutout! Let's continue to build a community where we champion each other's successes and learn from each other's journeys.

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Welcome to my collaboration with fear and greed - the #1 business podcast in Australia 

In Episode 2 Unlock the secrets to personal and professional growth through the power of personal branding with the inspiring Tory Archbold. You’ll walk away with actionable insights on how to own and share your story to build a compelling brand and become an effective leader. Journey with us through Tory's life, from her childhood and early career to her significant achievements and transformative moments, including a life-changing health crisis. Discover how embracing authenticity and vulnerability can help you identify your superpowers and craft a brand that truly represents who you are.

Learn how to elevate your visibility and influence by leveraging platforms like LinkedIn, and gain practical tips for creating an impactful profile. We tackle common barriers such as imposter syndrome and fear of judgment, emphasizing that everyone has the potential to unleash a powerful brand. This episode also underscores the importance of women supporting each other in leadership roles. Tory shares stories of incredible female achievements and mutual encouragement, highlighting our collective strength. Join us and be inspired by the amazing stories of female leadership that can propel you to new heights.

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In this 6 part collab with Fear + Greed, Sean Aylmer interviews Tory.

Ever been underestimated? Tory Archbold certainly has. From her early struggles as an average student on Sydney's North Shore to her meteoric rise as a PR and brand communications powerhouse, Tory's story is nothing short of inspiring. At just 24, she founded her own agency, driven by an unrelenting passion for storytelling and a clear vision sparked by her time working with media giants in London. This episode takes you through the highs and lows of that journey, illustrating how Tory’s steadfast belief in her values of passion, integrity, and delivery led to her success.

Balancing a high-powered career with personal struggles is no easy feat, and Tory knows this firsthand. She opens up about the challenges of working with iconic brands like Amazon Shopbop, Missguided, Adidas, and Mulberry, all while navigating relationship breakdowns and health issues. These experiences reshaped her priorities and led to the creation of Powerful Steps, her new venture focused on personal and professional transformation. Listen as Tory discusses the vital importance of trusting your instincts, choosing the right people to surround yourself with, and making the bold decision to close her PR agency, Torstar, for a fresh start. Join us for a compelling conversation filled with invaluable insights on balancing ambition with well-being.

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In this Powerful Stories episode, we have chosen to share an interview with Nicola Dale and Di Edwards, who interviewed Tory on their podcast Over the Back Fence to discuss how she embarked on a journey of empowerment and self-belief. Our community wants more of these interviews where dynamic women ask Tory about her 'story' and how she used this to empower women around the world. We trust this inspires you on your own powerful journey, as rock bottom is the best place to start at any stage of your life.

Key Takeaways:

- Tory's "coffee date" strategy for networking and building her first business

- Embracing rejection as a catalyst for growth and self-discovery

- The transformative power of living in alignment with one's values

- Recognizing pivotal moments for personal and professional reinvention

- Empowering women to step into their power and achieve their full potential through Powerful Steps

Memorable Quote:

"In the moments when we are clear on our vision, passion, and purpose - anchored in our values - that's when incredible opportunities and doors will open up for us."

Favorite Moment:

A life-changing realization inspired by Drew Barrymore's talk about reinventing her career led to the creation of Powerful Steps.

Tune in to this insightful and inspiring conversation with Nicole, Di, and Tory Archbold, and join the journey of empowerment and self-belief.

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In this Powerful Stories episode, we have the pleasure of speaking with pioneering businesswoman and skin care expert D'Andra Simmons in Dallas, Texas.  You may know her from the hit Bravo series, The Real Housewives of Dallas. With over 25 years of experience in the nutritional and beauty industry, D'Andra is the founder and CEO of the renowned skincare line Hard Night Good Morning and the CEO and owner of Ultimate Living International Inc.

D'Andra shares her perspective on navigating the business world, offering valuable insights into entrepreneurship, leadership, and success. As a public figure and actress who has starred in TV shows, films, and theater productions, she provides candid reflections on being in the public eye and managing both personal and professional expectations.

D'Andra discusses the importance of intuition in decision-making and how trusting her instincts has been pivotal in her journey. Her experience and wisdom will empower you to take your own powerful steps to create impact in the business you represnet or may be building.

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Alice Clark, the founder of OOMF Recruitment, shares her journey as an entrepreneur and the power of building relationships in business. She discusses the importance of delivering value, curiosity, and building trust with clients and candidates. Alice also talks about her experience in bodybuilding and how it has helped her become a better leader. She advises female entrepreneurs to believe in themselves, be patient, and set goals. Alice shares her upcoming projects, including hosting events and preparing for a bodybuilding competition.

Alice has been on a powerful journey with Tory and the Powerful Steps Community through the Business Attraction Program, Executive Mastermind, and VIP Power Zone.

Key Takeaways:

• Building relationships is fundamental in business and requires curiosity and genuine interest in others.
• Delivering value and authenticity are crucial to building trust with clients and candidates.
• Believing in oneself, setting goals, and being patient are essential for the success of female entrepreneurs.
• Bodybuilding can provide discipline, focus, and personal growth to impact leadership skills positively.
• Setting goals and investing in personal growth can lead to business success and happiness.

You can connect with Alice Clark: www.oomf-recruit.com

You can connect with Tory Archbold : www.powerful-steps.com

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Jeanniey Walden went from an elementary school teacher in the early 90s to a Digital Marketing pioneer in the early 2000s to Global Marketing and Growth Leader for Fortune 1000 companies. Now she is the founder and CEO of Liftoff Enterprises, a leading workplace expert, and host of the nationally syndicated TV show “Liftoff with Jeanniey Walden” and podcast “Liftoff Journeys.”

In this episode, Tory and Jeanniey talk about the importance of authenticity and relatability in marketing. Jeanniey discusses her experience in transforming brands and the role of customer relationships in driving success. Emphasizing the need for data-driven marketing strategies and the importance of measuring success based on brand strength and bottom-line results. She also highlights the significance of building a personal brand and shares insights from her TV show, Lift Off with Jeannie.

Key Takeaways

• Authenticity and relatability are key in marketing to build strong customer relationships.
• Data-driven marketing strategies are essential for measuring success and driving results.
• Building a personal brand requires being authentic and sharing both professional and personal aspects of your life.
• Transforming a brand involves understanding the customer and finding ways to differentiate and resonate with them.
• Measuring success should consider both brand strength and bottom-line results.
• Sharing wisdom and inspiring others can have a profound impact on their lives and careers.

Contact with Jeanniey: www.jeannieywalden.com

Connect with Tory: www.powerful-steps.com

Find out more about the Business Attraction Program: www.powerful-steps.com/business-attraction-program

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Gina Anstee, is the retail director for Aje Athletic and has a reputation for building and leading iconic luxury brands to unprecedented growth.

In this episode, Tory and Gina, highlight insights on retail leadership and customer experience. Gina fell into sales after starting her career in marketing and communications, and discovered the importance of building relationships with customers. Gina emphasizes the need for authenticity and genuine connections in retail, as well as empowering and celebrating her team. She discusses the use of data and analytics to drive growth and improve the customer experience, and the implementation of click and collect and same-day delivery.

Key Takeaways

• Building relationships and making genuine connections with customers is crucial in retail.
• Empowering and celebrating the team leads to better customer experiences and retention of talent.
• Data and analytics can be leveraged to drive growth and improve the customer experience.
• Click and collect and same-day delivery are important services in the retail industry.
• Global trends can be used to improve local retail experiences.
• Women in their 50s bring valuable wisdom and resilience to leadership roles.
• Personal growth and stepping into one's power are important for career advancement.

Contact with Gina: www.linkedin.com/in/gina-anstee-58b5194a

Connect with Tory: www.powerful-steps.com

Find out more about the Business Attraction Program: www.powerful-steps.com/business-attraction-program

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Hilary Decesare is an award-winning business expert, 3x International author, and pioneer of female powerhouses in Silicon Valley. As a sought-after speaker, founder of The Relaunch Co., and one of the first women to contribute to almost a quarter of a billion in sales for tech giant, Oracle and others, Hilary brings a fresh energy to industry leaders, CEOs, and entrepreneurs.

In this episode, Tory and Hilary discuss their partnership in creating Her World International, a platform and series of events for female entrepreneurs.

Key Takeaways

• The importance of heart-led leadership in entrepreneurship
• The need for a supportive community in midlife entrepreneurship
• The three-year runway for growth and collaboration offered by Her World International

Contact with Hilary: www.therelaunchco.com

Connect with Tory: www.powerful-steps.com

Find out more about Her World International: www.herworldinternational.com

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Catherine Fitzpatrick is the Founder and Director of Flequity Ventures, an independent consultancy that helps businesses improve outcomes for their customers experiencing vulnerability, delivering social impact at scale.

With more than two decades of experience in diverse roles across ASX-listed companies, the not-for-profit sector, government, and journalism, Catherine has helped to transform bank responses to domestic and financial abuse. As an author, adviser, and advocate, she inspires fresh thinking to stop financial and essential services from being used as weapons of coercive control.

Catherine believes products can be redesigned to disrupt financial abuse and to address gender bias and inequality - helping to close the economic gap for women.

In this episode, Tory and Catherine Fitzpatrick discuss the topic of financial abuse, which is often overlooked or misunderstood, and share personal insights. They explore what financial abuse is, the warning signs, and the impact it has on victims. Catherine shares her personal motivation for advocating for systematic change and disrupting financial abuse. They also discuss the role of banks and institutions in supporting victims and preventing financial abuse. 

Key takeaways

• Financial abuse is a form of domestic and family violence where one person controls another through their access to money.
• Warning signs of financial abuse include limited access to money, being given an allowance, or having to perform certain tasks to receive money.
• It can be difficult for victims to recognize financial abuse, but friends, family, and colleagues may notice changes in behavior or financial patterns.
• Seeking help is crucial for victims of financial abuse, and there are organizations like 1800RESPECT that provide support and guidance.
• Banks and institutions can help prevent financial abuse by offering safe products and services and providing support to victims.
• It can take multiple attempts for victims to leave abusive relationships, and support from friends, family, and professionals is essential.
• Raising awareness and taking action can contribute to ending financial abuse and supporting victims in their journey to safety and empowerment.

Connect with Catherine: www.flequity.au

Connect with Tory: powerful-steps.com 

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Sarah Beale is one of Australia’s most respected real estate leaders who chooses to lead with integrity and heart.  We met when she joined our Powerful Steps Business Attraction Program and I have had great pleasure in watching her step up and into her power after a sudden family loss which empowered her to take bold moves to discover her true life purpose. She co-founded Mouve 12 months ago and has led the way in which female real estate agents are seen and heard.  In this podcast episode she shares how her grief created her purpose to build a company culture that works in terms of credibility and growth.

Key Takeaways:

Grief can cause a loss of identity, but it's important to save yourself and be a leader for your children.

Giving back to the community can be a healing experience and a way to find purpose and power.

Surround yourself with people who know more than you and share your values.

Stay focused on your vision and don't get distracted by outside noise.

Building a strong culture anchored in values is key to creating a successful business.

Take care of your physical and mental health, as they are essential for running a business.

Raising your vibration and lifting others up can create a ripple effect of positive impact.

Trust your inner voice and be willing to walk away from opportunities that don't align with your values.

Seek a tribe of like-minded individuals who can support and elevate you on your entrepreneurial journey.

Expansion and growth require taking risks and stepping out of your comfort zone.

You can connect with Sarah Beale: https://mouve.au/

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