Sales and marketing leaders, we get it. You're busier than ever, and your job is getting harder and harder. That's why we're launching Pipeline, a weekly podcast hosted by Dave Gerhardt. Tune in every Monday for no-fluff conversations with CROs, CMOs, and other leaders across B2B sales and marketing.

In this short episode I'm talking about why I don't like when subject lines turn into gimmicks and how to *actually* improve your email open rates.

Get more marketing knowledge at davegerhardt.com or submit future questions to [email protected]

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Hey it's me with a mailbag episode, taking some questions from DGMG Community members and answering on the podcast this week on creating content for multiple personas, working with subject matter experts and how to get content out of them, what to do as the first marketing hire.

Get more marketing knowledge at davegerhardt.com or submit future questions to [email protected]

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency. On this episode we talk about Venmo, Jack Dorsey & Jay-Z, Marc Benioff, the power of staying top of mind, why you need to replay the hits, PGA Tour advertising, commenting as a strategy, is Clubhouse dead? ranking our top social media channels, why Building an audience on social media is a cheat code for business, and more.

Get more marketing knowledge at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Asia Orangio (@asiaorangio) is the CEO of DemandMaven & helps founders of early-stage startups get their first 100 customers. We talk about the role of demand gen, the difference between lead generation and demand generation, the five stages of awareness, how to be more strategic, how to generate sales ready leads, and why you need to stay curious if you want to get ahead.

Get more marketing knowledge at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Scott Holden is CMO at ThoughtSpot and previously VP Marketing at Salesforce. Scott joined ThoughtSpot when the team was just three marketers and helped grow the team to 36 marketers today and from 0 to $100M in ARR. We talk about that journey, how the team has changed and evolved, guerilla marketing in the early days, why you need to build an analytics foundation, why he doesn't believe in having a demand gen team, his team structure, direct reports, weekly meetings, how his CEO thinks about marketing, and why marketing should always be proving it's worth.

Get more good stuff at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Guillaume Cabane (@guillaumecabane) is Co-Founder and GP @ HyperGrowth Partners & Ex VP Growth at Segment and VP Growth at Drift. We talk about what the B2B SaaS playbook looks like for 2021, what investors are expecting out of SaaS companies today, product-led growth, spending $150,000/month on B2B lead gen, how to manage skyrocketing CAC, how to generate free leads to your sales people, and more.

Get more good stuff at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

On this quick episode of the DGMG podcast I'm sharing a few thoughts on the power of branding, how to build yours, why reputation matters, and why it pays to be an expert.

Get more content at davegerhardt.com

Martin Gontovnikas (@mgonto) is Co-Founder and GP @ HyperGrowth Partners & Ex SVP, Marketing & Growth at Auth0.

Autho0 was acquired by Okta for $6.5B in March 2021.

We talk about the differences between a growth team vs. marketing team (he managed both at Auth0), when to bring on growth, why buyer personas matter for your marketing strategy, how to market to developers, why he hired engineers to write for the Auth0 blog, product-led growth, why demand gen. is just about tapping into habits, where brand and PR fit in the puzzle, why his first two hires where a data person and a content person, growing to $25M ARR through inbound, multi-touch vs. first-touch and more.

Get more good stuff at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Kyle Lacy (@kyleplacy) is CMO at Lessonly. Prior to this he served as VP of Marketing at OpenView Venture Partners, Director, Global Content Marketing at Salesforce, and Senior Manager, Content Marketing at ExactTarget. We talk about his 40 person team at Lessonly, breakdown of inbound and outbound marketing strategy, SDR vs BDR, career paths in marketing or sales, the role of customer marketing, why community always wins, splitting the budget 70/30 demand and brand, lessons growing the team from 8 to 40, hiring for product marketing, what great product marketing looks like, the importance of finding business outcomes, and more.

Get more good stuff at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.