Everyone's talking about AI slop. But is it really an AI problem, or is it a tool problem?

Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta's video feed to the social media managers creating content on the fly for major brands. And their take is refreshingly honest: most tools right now just aren't built for professionals who actually care about quality.

And they break down the 80/20 framework for AI content creation, why AI should handle the tedious 80% so you can spend more time perfecting the last 20% that actually makes content stand out.

Plus, why brand guardrails in AI aren't about limiting creativity, they're more like a GPS that lets you take the scenic route and still find your way back.

If you're a Marketer who wants to use AI to create better content without sacrificing your brand voice, this is the episode for you.

Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. 

Follow Michael:

LinkedIn: https://www.linkedin.com/in/michaelhorton1/

Follow Adam:

LinkedIn: https://www.linkedin.com/in/adamcreeger/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data.

Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top just to measure how much bot activity is happening, and why clicks should never be the end goal anyway.

They also make the case for zero click content and no agenda Marketing: giving your audience real value without asking for anything in return, so when they are finally ready to buy, you are the first brand they think of.

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LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Don’t listen to everything you hear…in the AI age, SEO is NOT dead. It’s just expanding. 

Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to new search rules, plus AEO and GEO capabilities. 

What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives on keywords. You have to make sure you’re optimizing for that to drive traffic. Should you ask AI for sources? And if you do, will it provide credible ones?

Plus, we’re in the age of chatbots and relevancy. What are some good tools to make sure your chatbots are not only giving relevant information, but accurate information, too?

If you’re looking to level up your SEO knowledge and anticipate what’s going on with AI, AEO/GEO, this is the episode for YOU. 

Follow Mike:

LinkedIn: https://www.linkedin.com/in/michael-o-witham/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if the best AI tools in the world still can't replace a great Marketer?

Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don't hear enough: the goal isn't to let AI find your edge. It's to eliminate the tech advantage so the best Marketers win.

And, he breaks down how Motion is building AI infrastructure that does all the heavy lifting behind the scenes, from pre-watching thousands of ad creatives to giving every customer their own dedicated virtual machine, so Marketers can stop tinkering with tools and get back to the thing that actually drives results.

Plus, Reza explains why the creative strategist role is quietly becoming the most important role in Marketing, and how the best ones aren't just running ads…they're influencing the direction of the entire business.

If you're a Marketer who wants to understand where creative strategy is headed in the age of AI, this is the episode for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Reza:

LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s actually breaking through on social right now?

Daniel sits down with Samantha Yehle, who has spent years helping brands navigate the ever changing world of content, social media, and Digital Marketing. As a Brand and Social Media Consultant, she has seen firsthand what separates brands that get ignored from brands that earn attention.

She shares why social media has become the new homepage for brands, how Marketers can build better content instincts, and why creativity and taste matter more than ever in a world flooded with AI generated content.

She also breaks down the biggest mistakes companies make when building social teams…and how your personal content could be a brand indicator. 

Whether you're building a brand, growing a career in Marketing, or trying to figure out what actually works online today, this episode offers a practical look at the skills and strategies that matter most.

Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. 

Follow Samantha:

LinkedIn: https://www.linkedin.com/in/samanthabensimonyehle/

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you leaving conversions on the table by playing it too safe with email?

Jay makes the case for sending two emails in a single day - he backs it up with data showing conversion and sign up rates jump over 35% when you pair an urgency send in the morning with a scarcity send in the afternoon or evening. 

Daniel adds why text message reminders are a massively underused tool for getting people to actually show up, and why the right people staying on your list matters way more than keeping your unsubscribe rate pretty.

They also get into one of the most important mindset shifts in Marketing: your audience is not paying as much attention to you as you think.

If you’re a Marketer looking to change up your strategy right away, this is the episode for you. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

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Sign up for The Marketing Millennials newsletter:

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a skincare brand founded before social media becomes one of TikTok’s biggest beauty success stories?

Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine that turned viral moments into lasting growth. 

From a TikTok video that saved a product from discontinuation to launching one of the brand’s fastest-growing channels through TikTok Shop, Ryan shares how social media transformed a 30-year-old skincare company.

He also reveals why his 101-year-old grandmother became one of the brand’s most beloved creators and why the most successful campaigns often come from the people you least expect.

Whether you’re new to influencer Marketing or looking to change your strategy, this episode is for YOU. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/ryan-roth-7b4820146/

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you market the biggest sporting event on Earth?

For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It’s about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest of their lives.

After more than two decades leading global campaigns for brands like P&G, Unilever, Pfizer, and Gillette, Bettina stepped into what she calls a once-in-a-lifetime opportunity: helping bring the FIFA World Cup to North America.

She shares how marketing sits at the center of everything, from fan engagement and city storytelling to transportation, public safety, tourism, and local business participation. She also reveals why the best marketing often happens behind the scenes, long before fans ever arrive at the stadium.

Whether you're a Marketer, sports fan, business leader, this episode is for YOU. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Bettina:

LinkedIn: https://www.linkedin.com/in/bettina-garibaldi/

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it actually look like to build a personal brand when you're just someone who works in Marketing and wants to show up online?

In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in today's marketing landscape. Carmen shares her journey from spending more than a decade in the beer industry to making a leap into tech, why she views personal branding as career insurance rather than self-promotion, and how Marketers can start creating content without feeling like influencers.

Plus, Carmen breaks down how she's using AI to streamline content creation, analyze performance, and even stress-test posts before they go live.

This episode is about the flywheel of trust: how posting creates credibility, credibility creates reach, and reach creates opportunity for the brand you work for.

Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. 

Follow Carmen:

LinkedIn: https://www.linkedin.com/in/carmen-vicente/

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You already have VIPs in your database. You're just not treating them that way.

Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed. 

Jay lays out the behaviors that should automatically flag someone as a VIP: repeat website visits, multiple email clicks, product video views. None of that is accidental, and none of it should be treated like a regular contact. 

Daniel makes the case for pain point segmentation and why lifetime value of your audience deserves just as much attention as lifetime value of your customers. 

If you’re a Marketer looking to work smarter, not harder, this is the episode for you. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand.

Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet.

She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the heartbeat of the brand and why “fear is the most expensive mistake” in Marketing.

You’ll learn:

-The wild origin story behind Death by Duo, the campaign that hit 1.7 billion impressions with no paid ads.

-How Zaria uses improv comedy principles to fuel creativity, collaboration, and confidence.

-Why giving social teams approval power and autonomy is the key to moving at the speed of culture.

Whether you’re a Marketer, creator, or someone who just loves a good brand story, this episode will change the way you think about creativity online.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Zaria:

LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials