Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.
Val got into Marketing because her writing set her apart, and she was an Unbounce customer at her last 3 companies before she ever worked there.
She and Daniel get into what Google's ad quality updates mean for your landing pages, and why changing even a single word per channel can pay off more than a full rebuild would.
Plus, the hill Val is willing to die on for every Marketing team (and why most companies won't pay for it).
If you're a Marketer who wants landing pages that convert, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/
This episode originally aired October 29, 2025.
If this one saves you from running one more bad homepage ad, hit follow and leave a rating. It helps more Marketers find the show.
Follow Val:
LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/
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Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing.

Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform where users spend almost 3 hours a day playing, building, and hanging out with friends.

She breaks down the 3 smartest ways brands can show up on Roblox, which 1 to test first, and why teams willing to hand creators the keys tend to win (surprise, surprise).

Plus, she tackles the safety question every Marketer (and parent) asks 1st, and how Fenty Beauty turned a Roblox experience into a product you can literally buy at Sephora.

If you’re a Marketer who wants to reach Gen Z where they’re spending their free time, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoying the pod? Hit follow and leave us a rating. It helps more Marketers find the show.

Follow Stephanie: LinkedIn: https://www.linkedin.com/in/stephanielatham/

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featured

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.)

Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands blend art & science to make audio ads and sonic identities that stick.

Today on the pod, he shares what an audio ad has to nail in the first few seconds, and the most underused brand asset in Marketing.
Plus, how the music playing in a store can change what shoppers buy, and why Steve wants you eating dinner with earplugs in.

If you're a Marketer who wants audio ads and a brand sound people remember, this episode is for YOU.

If this one has you rethinking your brand's sound, hit follow and leave a rating. It helps more Marketers find the show.

Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel

Follow Steve:
 LinkedIn: https://www.linkedin.com/in/stevekeller1/

Follow Daniel:
 YouTube: https://www.youtube.com/@themarketingmillennials/featured
 Twitter: https://www.twitter.com/Dmurr68
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Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

From now through January, four words decide whether people open your email: outlook, trends, prediction and forecast. Jay explains why everyone wants to know what’s coming and why these words belong in every subject line, webinar title and offer right now. He also shares the content format that pairs with them: an AI-built 2027 calendar for your industry, gated to grow your list, which sees over a 75% lift from October through January. Daniel adds year-end roundups of your best content and your own 2027 predictions.

Then they get into the AI tools they actually use. Daniel quietly had Lovable reverse engineer a prompt so he could rebuild a website section in Claude. Jay swears by Wispr Flow for dictation and Gamma for building decks in seconds. They also explain why being scared to share your data with AI is the real risk, and how Meta’s Muse caught Jay paying for NBA League Pass twice without being asked.

If you’re a Marketer who wants to own Q4 content, this is the episode for YOU.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got.

This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Mars before bringing his measurement obsession to PepsiCo. He also literally wrote the book on it.
He and Daniel get into why measurement should never start with your data (what??) and what testing hundreds of ads on real brains will reveal about your creative.

Plus, why Sorin doesn't trust surveys and the one metric he'd track over engagement.

If you're a Marketer who wants to prove your Marketing actually drives sales, this episode is for YOU.

If this one changes how you look at your dashboard, hit follow and leave a rating. It helps more Marketers find the show.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

This episode originally aired November 14, 2025.

Follow Sorin:
LinkedIn: https://www.linkedin.com/in/patilinet/
Website: https://marketing-effectiveness.com/

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out.

She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the very intentional story behind the name Saucy Noods. Plus, why they send a small team everywhere from Coachella to Comic-Con, what fans tell you IRL that they'd never post online, and the one thing Maruchan will NEVER use AI for.

If you're a Marketer who wants to turn social chatter into products people actually buy, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

If this 1 hit, follow the show and leave a quick rating. It's the easiest way to help more Marketers find us.

Follow Katelyn:

LinkedIn: https://www.linkedin.com/in/katelynstokes/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines, and he mixes lowercase with a single all-caps word. Jay capitalizes the entire first word, like NEW, and opens with the offer in brackets. He also moves emojis to the middle or end of the subject line, or bookends them in the preheader, because a leading emoji causes problems for screen readers.

They also break down LinkedIn's new collaborative posts, which push one post into up to five feeds (including company pages) without counting as sponsored. Then they get into why Instagram's new AI agents in Edits are worth using now but could turn everyone's feed into a wall of sameness later. Daniel's workaround is to test new hooks with trial reels so they reach non-followers first. The bigger lesson is that when a platform launches a new feature, you should lean in early, because that's when it gets the most distribution. If you're a Marketer who wants more opens and more reach heading into Q4, this is the episode for YOU.

Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
https://workweek.com/

Is it really alllll about follower count when it comes to B2B influencer marketing?

It’s not. It’s more about who’s following you, than how many. 

Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale. 

Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you. 

Whether you’re a Marketer at a B2B company or someone who wants to know more about B2B influencer marketing, this is the episode for you. 

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Follow Vin:

LinkedIn: ⁠https://www.linkedin.com/in/vinmatano/⁠

Follow Daniel:

YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket, figured it out...2 weeks before kickoff.

After his time at Airbnb and the agency Crispin Porter + Bogusky, Peter helped Rocket stop selling mortgage rates and start selling homeownership, and he and Daniel get into why that idea was just sitting there for the taking in the first place.

Plus, a live TV risk that could have fallen completely flat, what happened when Rocket listed an NBA arena on Redfin (and a tornado rolled in), and why a great ad doesn't need a blockbuster budget.

And his Marketing hill to die on? Let's just say AI won't love it.
If you're a Marketer who wants to build brand campaigns people actually feel, this episode is for YOU.

Hit follow and leave a rating if this one has you humming Country Roads. It helps more Marketers find the show.
--

Own every listening moment with SiriusXM Media.

As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results.

Learn more about the largest addressable audio ecosystem at ⁠⁠https://www.siriusxmmedia.com/daniel⁠⁠ --
Follow Peter:
 LinkedIn: https://www.linkedin.com/in/petergiorgi/

Follow Daniel:
 YouTube: https://www.youtube.com/@themarketingmillennials/featured
 Twitter: https://www.twitter.com/Dmurr68
 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
 www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com

Marketers are quietly sleeping on one of the biggest data sets out there: prediction markets. Jay explains how Kalshi and Polymarket work like a giant survey on almost any topic, except people are putting real money behind their answers, which makes the results unusually accurate. He also shares the exact prompt to use in ChatGPT, Claude, or Gemini. Tell it your audience, have it search Kalshi and Polymarket for five active, non-political, non-sports markets that signal what that audience will care about in the next 3 to 12 months, then ask for content ideas. He also explains why you should never try to dig through those sites yourself.

Daniel explains why now is the perfect time to publish forward-looking 2027 content, and how prediction data lets you pair thought leadership with real numbers you can link out to. The bigger idea is that surveys capture what people say, while money shows what they actually think, so always follow the money. If you're a Marketer who wants to get ahead of what your audience cares about next, this episode is for YOU.

Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: https://workweek.com/

Should your AI agents have job titles? Today, Daniel, Kris Rudeegraap, Co-CEO of Sendoso, and Jessica Vose, Head of Marketing at Kana, debate the best way to build AI Marketing agents: role-based digital colleagues or one Marketing operating layer that connects everything. Kris shares how Sendoso went from hundreds of invisible automations to agents with managers and performance reviews, and why building them was actually the easiest part.

Plus, Jessica breaks down where the Marketer stays in the loop, the 2 use cases CMOs, AI leaders, and data leaders all agree on, and why Marketing needs a seat at the table before someone else picks your AI stack.
If you're a Marketer who wants to build AI agents that actually work, this episode is for YOU.

Enjoyed this one? Follow the show and leave a rating. It helps more Marketers find us (and honestly makes my whole week).

--

Own every listening moment with SiriusXM Media.

As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results.

Learn more about the largest addressable audio ecosystem at ⁠⁠https://www.siriusxmmedia.com/daniel⁠⁠ --
Follow Kris:
 LinkedIn: https://www.linkedin.com/in/rudeegraap/

Follow Jessica:
 LinkedIn: https://www.linkedin.com/in/jessicapettusvose/

Follow Daniel:
 YouTube: https://www.youtube.com/@themarketingmillennials/featured
 Twitter: https://www.twitter.com/Dmurr68
 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit:
www.workweek.com