Every school is on social media. Almost none of them have built anything like what MIT has.

Daniel sits down with Jenny Fowler, Director of Social Media Strategy at MIT and author of a book on organic social media, to break down the playbook behind growing the university's following to more than 7 million people across platforms, entirely organic, in a category most brands would consider one of the hardest to win.

Jenny walks through her six M framework (mission, message, medium, management, metrics, monitoring) and why "medium," picking the one platform you can actually dominate, is the piece most brands skip first. She also explains why she refuses to chase algorithm changes, staying the course on strategy even when the numbers dip, because reacting to every shift means the algorithm never actually learns your audience.

Plus, Jenny breaks down her "dream team" structure for a social department (a director, a manager, and specialist creators instead of platform experts), why social needs to sit at director or VP level to survive internal pressure, and how she stress tests every post for how it could get misread or trolled before it ever goes live.

If you're a Marketer who wants a real playbook for building community instead of just a following, this is the episode for you.

Follow Jenny:
LinkedIn: https://www.linkedin.com/in/jennylifowler/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We moved on to Instagram, TikTok, and LinkedIn. Meanwhile, the original mother of all social media platforms is low-key turning into one of the best, cheapest channels to reach your audience.
Yep, we're talking about FACEBOOK.
Jay and Daniel break down why Facebook is worth another look, and what's working there right now. They get into Facebook groups as the 1 community play that still delivers (and why Meta's new Forums app signals where the platform is headed), how brands like Dad Gang use groups for launches and product testing, and why Facebook gives them the lowest cost per registration and the highest show-up rate for B2B events.
If you're a Marketer who wants underpriced attention and a channel your competitors are skipping, this episode is for YOU.

Hit play, then follow the show and drop a rating. It helps more than you'd think.

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 Podcast: Do This, Not That

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.
Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless agent from an outstanding one. And finally, the AI hill Eric will die on (spoiler: it comes down to your data).
If you're a Marketer who wants to understand how AI agents actually fit into your team, this episode is for YOU.
Do me a favor: follow The Marketing Millennials and leave a rating. Takes ten seconds and helps more Marketers find the show.

Follow Eric:
 LinkedIn: https://linkedin.com/in/ericzenz/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you make plain water feel like a $300 fragrance?
Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped selling zero sugar and zero calories and started selling to emotions.
Plus the brand's first OnlyFans page, placements from Love Island to Esther Perel, and why building future demand beats chasing the sale in front of you. If you're a Marketer who wants to take a bolder brand swing, this episode is for YOU.
Do yourself a favor and hit follow so you never miss an episode, and drop us a rating while you're at it. It genuinely helps.
Follow Allison:
 LinkedIn: https://www.linkedin.com/in/allison-cullman-03829731/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Your best content ideas and warmest leads are already sitting in data you forgot you had.

Jay and Daniel break down "AI ingestion": feeding transcripts, LinkedIn exports, and CRM data into tools like Claude so your AI actually knows your business and stays up-to-date.

Daniel shares his exact prompt for turning one podcast transcript into clips, hooks, and subject lines that get watched past three seconds. Jay reveals the LinkedIn data trick that exports every connection, DM, and comment, then ranks who to reach out to first. Plus why your tools need an API connection or you'll fall behind.

If you're a Marketer who wants to squeeze more content and more leads out of data you already own, this episode is for YOU.

Enjoying Bathroom Break? Follow the show and drop us a rating, it genuinely helps more Marketers find us. Now go follow The Marketing Millennials.

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Follow Jay:
 LinkedIn: https://www.linkedin.com/in/schwedelson/
 Podcast: Do This, Not That

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What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly that.
Brandon talks to Daniel about how he treats AI agents like new hires, names and job descriptions included. Plus: the human SDR who got so good at managing an agent he got promoted to AE and closed 11 deals his first month. And how Asymbl hired 100 people in 100 days, out of 17,000 applications...with one single human recruiter.
If you're a Marketer who wants to understand how AI agents and humans actually work together, this episode is for YOU.
Enjoying the pod? Give us a follow and drop a rating, it helps more Marketers find the show.
Follow Brandon:
 LinkedIn: https://www.linkedin.com/in/metcalf/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't exist yet.

Daniel sits down with Lindsey McFadden, CMO of Stretch Zone, to break down how she grew the brand from 60 locations to 425, with zero closures, ever. Lindsey walks through why "your first stretch is free" became the backbone of the entire acquisition strategy, and how you educate a market into a habit that didn't exist before you built it.

Lindsey shares how Stretch Zone keeps hundreds of franchise owners rowing in the same direction with playbooks so simple she calls them "Fisher Price easy," one page campaign briefs, and a real estate team that heat maps every territory before a franchise agreement is ever signed.

Plus, Lindsey explains why AI front desk agents are quietly failing her franchisees (one generated an ad with a leg bent completely backwards), and why her Marketing hill to die on is simple: AI's not gonna run your business for you.

If you want to understand how to scale a brand across hundreds of locations without losing what makes it work, this is the episode for you.

Follow Lindsey:
LinkedIn: linkedin.com/in/lindsey-mcfadden-mba

Follow Daniel:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

Your subject lines might be too clean, too correct, and too polished to actually get opened.

Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trail off with ellipses, and odd numbers like 7, 9, or 13 instead of round ones. He also calls out his audience directly in the subject line ("For Marketers who...") and says it crushes every time he uses it.

Jay counters with what he calls "un-AI" subject lines: intentionally long subject lines (100+ characters) that fill the whole line and get cut off on purpose, ellipses at the start of a subject line instead of the end (a 15% lift in open rates), and skipping capitalization entirely. His logic: if AI would never suggest it, it probably stands out.

They also get into serialized numbering (numbering your newsletter editions so people notice when they miss one and go back to read it) and "vault content," repackaging your best existing content as a locked offer people have to unlock.

The bigger idea: the goal isn't to write a "correct" subject line, it's to write one that doesn't look like everyone else's. If it looks like AI could've written it, it probably won't get opened.

If you want subject line tactics that actually move open rates instead of just following best practices, this is the episode for YOU.

Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed.

So how do you dial up your human-ness…and build trust in the process?

Phil and Daniel talk about why people trust people and not brands, how to turn your own team into your highest-performing Marketing channel, and the 1 metric he says matters most even though you can't actually measure it. Plus, how boring Marketing is secretly the riskiest.

If you're a Marketer who wants to cut through the AI noise and keep people at the center, this episode is for YOU.

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Follow Phil: https://uk.linkedin.com/in/phil-treagus-evans & check out his book, Human First Marketing

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Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. 🎧

Follow Daniel:

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• Newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years.

His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver.

Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says every product has to answer before you scale it.

If you're a Marketer or founder who wants to know when to market and when to wait, this episode is for YOU!

Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show.

Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠

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Follow Paul on LinkedIn: https://www.linkedin.com/in/paul-reiss-7060381b7/

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Most of what you're measuring in email Marketing is noise, and the signals that actually predict pipeline are hiding in places you're probably not even looking.

Daniel breaks down why every email needs a honeypot link, an invisible link that only bots click, so you can strip out fake engagement before you ever look at your real numbers. He also makes the case for tracking every CTA separately, since the people who click a button at the bottom of an email are reading more of it and often move faster to pipeline than people who click the first thing at the top. He also talks about using AI to track reply rates and pull specific language out of replies to build first party data, and points out that replies quietly boost your email deliverability too.

Jay adds a list of intent signals most teams ignore completely: an emoji reaction during a webinar, any interaction with a chatbot no matter what someone types, and more than 10 seconds spent on a pricing page. He says shoppers who click a bottom CTA show a noticeably higher lifetime value, and that these small, easy to miss actions should put someone on a VIP list because they predict who actually buys faster than a standard open or click ever will.

The bigger idea here is a shift from counting activity to counting intent. Opens and clicks only tell you someone showed up. Replies, chatbot use, and CTA position tell you who is actually paying attention and close to buying.

If you're a Marketer who is done guessing which leads are real, this is the episode for you.

Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com