How does a 125-year-old brand still manage to feel fresh? 

Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying relevant.

From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change. She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement. 

Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign.

If you’ve ever wondered how to build brands with good bases and a great mission, this episode is for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Dawn:

LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is your LinkedIn content getting buried in the feed? 

Jay and Daniel are breaking down the sneaky, low-key tactics that are actually moving the needle on LinkedIn right now.

Jay shares the embarrassingly simple trick he's been using for months: saving his own posts and sending them to a handful of people right after publishing. Daniel breaks down why the 800x999 image ratio is the secret weapon for dominating the LinkedIn feed and why your scroll time (and engagement) skyrockets when you use it.

They also get into why LinkedIn automation tools are a hard no, why the platform will blacklist you without warning, and why Instagram is a completely different story when it comes to tools like ManyChat.

If you’re posting on LinkedIn and need a boost, this episode is for you. 

If you want quick wins in social and paid right now, this episode is all about spotting the signals and moving before everyone else does.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Influencer marketing isn’t just for DTC anymore, and Sarah Adam is here to prove it. 

As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more.

And, there’s something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules. 

Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting.

Whether you’re an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Sarah:

LinkedIn: https://www.linkedin.com/in/1sarahadam/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The playbook for building a sports team just changed…and most brands aren’t thinking big enough.

Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played.

Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from selling out season tickets pre-launch to turning a team into a full-fledged lifestyle brand. She explains why women’s sports fans behave differently, how merch becomes a leading indicator of demand, and why culture, community, and storytelling matter more than ever.

They dive into what most brands get wrong when entering women’s sports: relying on outdated playbooks instead of building authentic connections. Kimberly also breaks down real examples about how the best teams create moments that fans actually care about.

If you want to understand the future of Sports Marketing, community-driven brands, and why “social followers” might be the most overrated metric in marketing, this episode is for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm

Follow Kimberly:

LinkedIn: https://www.linkedin.com/in/kimberlyveale/

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The platforms just told you exactly what they care about…are you paying attention?

In this episode of Bathroom Break, Jay and Daniel break down two major updates from LinkedIn and Instagram that Marketers should be jumping on immediately.

Jay explains why LinkedIn’s new off-platform event ads are a game changer for driving webinar registrations and lowering costs, especially if you adopt early before competition increases. Daniel dives into Instagram’s latest shift toward shareability and skip rate, and why the first two seconds of your content now matter more than ever.

They walk through how to audit your content for skip rate, improve hooks, and optimize for shares so your posts get more distribution. They also explain a key insight most marketers miss: when platforms roll out new features, they reward early adopters, giving you a temporary advantage if you act fast.

If you want quick wins in social and paid right now, this episode is all about spotting the signals and moving before everyone else does.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn? 

Viral growth, 35K+ followers, and a whole new playbook for B2B content.

Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring.

Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights.

You’ll hear:

- Why low-fidelity, authentic content often outperforms polished, high-budget productions.

- How to bring humor and personality into B2B without losing credibility.

 The step-by-step playbook for individuals who want to build their personal brand on LinkedIn.

If you’re planning on scaling your B2B brand through social content, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk.

Learn more at⁠ wrike.com/tmm

Follow Heike:

LinkedIn: https://www.linkedin.com/in/heikeyoung/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The bar for good content just got higher…and most brands aren’t ready.

Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what’s actually changing in social media AND what still separates great brands from everyone else.

With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early days of “figuring it out” to today’s AI-powered content explosion - and why most brands are getting strategy completely wrong.

They dive into the biggest misconception in social right now: confusing content with strategy. While everyone is chasing trends and pumping out posts, the brands that win are the ones building real emotional connections, original ideas, and repeatable creative systems. Jack also shares real campaign breakdowns (including ones from Dunkin and Adobe) to show how the best brands turn simple ideas into viral, high-impact content.

If you want to build a brand that actually stands out on social in 2026, this episode gives you the blueprint.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk.

Learn more at wrike.com/tmm

Follow Jack:

LinkedIn: https://www.linkedin.com/in/jackappleby/

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you’re only using one AI tool, you’re already behind.

Jay and Daniel break down how Marketers should actually be using AI right now and why relying on just ChatGPT isn’t enough anymore.

They dive into new capabilities across platforms, including ChatGPT’s updated image generation, and why Claude’s “skills” feature can save hours by acting like a reusable prompt system for your brand voice, paid media, and more.

They also explain how different tools dominate in different areas, from Gemini’s deep integration with Google Ads and Workspace to Claude’s superior writing and connectors. What’s the real advantage of using AI tools? The real advantage comes from using tools together, not picking sides.

If you want to stay competitive in marketing, this episode is a guide to building your AI stack and actually using it day to day.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Most people think LinkedIn growth comes from posting more. They’re wrong.

Daniel joins Marketing, Demystified with Jenn Mancusi to break down the real playbook for growing on LinkedIn in 2026 and why most founders and brands are missing the biggest opportunity sitting right in front of them.

From why comments might be more powerful than posts, to how the algorithm actually decides what gets seen, this conversation goes deep into the tactics that drive real reach, engagement, and business results, not just vanity metrics.

Daniel also shares how to use LinkedIn as a true growth channel by focusing on audience-first content, repeatable ideas, and shareability, plus why most people fail because they treat LinkedIn like a “post and ghost” platform instead of actually being social.

If you’re trying to grow a personal brand, drive B2B demand, or turn LinkedIn into a real acquisition channel, this episode is for YOU. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm

Follow Jenn:

LinkedIn: https://www.linkedin.com/in/jennifer-mancusi/

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall?

In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing.

Plus, why isn’t a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words. 

Whether you’re new to Marketing or a seasoned vet, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm

Follow Erik:

LinkedIn: https://www.linkedin.com/in/erikhuberman/

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers track clicks…but almost nobody is using them correctly.

Jay and Daniel break down how to turn click data into one of the most powerful tools in your marketing stack. From building high-intent audiences to improving segmentation, they explain why clicks should be treated as a signal, not just a metric.

They cover how to create retargeting audiences from click activity, why tagging clicks by topic unlocks smarter campaigns, and how to filter out low-quality or misleading clicks so you’re not optimizing based on bad data. 

Jay also shares a simple (and slightly controversial) way to estimate bot click inflation and why your reported metrics might not be as accurate as you think.

If you want to get more value out of the traffic you already have, this episode shows you how to make your clicks actually count.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/