Growing an audience is easy. Turning that audience into a real business is the part most marketers completely miss. And if you don’t understand the difference, you’re already behind.

In this episode, Daniel sits down with Marc Sirkin, former CEO of Third Door Media and longtime builder behind brands like MarTech.org and Search Engine Land, to unpack what it really takes to grow a media company….and why eyeballs don’t automatically equal revenue.

From why viral reach doesn’t guarantee conversions, to the danger of chasing new revenue streams too early, Marc shares lessons from decades of building audiences across nonprofits, publishing, and modern B2B marketing.

They also dive into why performance marketing has warped how we measure success, how brand is becoming the last true moat in an AI-driven world, and why consistency beats chasing the next shiny tactic.

If you’re a marketer trying to build trust, create sustainable growth, and avoid optimizing for the wrong metrics, this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Marc:

LinkedIn: https://www.linkedin.com/in/marcsirkin/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

TV isn’t just for billion-dollar brands anymore. And if you still think it is, you’re already behind.

In this new mini-series brought to you by Tatari, Daniel sits down with Donna Lazaro (Senior Director of Brand Media at Gabb) and Anna O’Neill (Customer Success Team Lead, Platform at Tatari), to break down how modern brands are using linear and connected TV to drive real, measurable growth.

From why Gabb added TV in 2023 to scale awareness and credibility, to treating TV like a performance channel instead of just a brand play, they unpack what TV actually looks like in 2026 and beyond.

They dive into creative testing, halo impact across Meta and Google, measuring incrementality, scaling during moments like back-to-school and holiday, and why consistent brand presence wins long-term.

If you’re a marketer wondering whether TV is still out of reach (or how to make it measurable and performance-driven) this is the episode for YOU.

Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at http://bit.ly/40kwEAQ

Follow Donna:

LinkedIn: https://www.linkedin.com/in/donna-lazaro-1a1173192/

Follow Anna:

LinkedIn: https://www.linkedin.com/in/anna-oneil/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Attribution is one of the most talked-about topics in marketing…and also one of the most misleading.

Jay and Daniel explain why most attribution models are basically garbage, especially last-touch attribution, and why marketers keep over-investing in channels like Google Search simply because they get the final click.

Jay walks through one of the most underused measurement tactics in marketing: holdout groups, where you intentionally exclude part of your audience from campaigns to measure real lift. Daniel adds the simplest attribution hack of all: just asking customers where they heard about you.

If you’re tired of dashboards that tell you what you want to hear instead of what’s real, this episode

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Community isn’t a buzzword, it’s one of the most powerful growth engines in Marketing. And if you’re not building one, you’re already behind.

Daniel sits down with Chanel Clark, founder of The Marketing Club, to unpack how she accidentally turned one LinkedIn post into a community of over 15,000 Marketers across Australia and New Zealand.

From growing a Slack group into real-life events, to keeping engagement high as the community scales, to figuring out when (and how) to start charging, Chanel shares the behind-the-scenes playbook for building something people genuinely want to belong to.

They also dive into why community is an owned channel, what makes events actually valuable, and why the future of Marketing is human connection - both online and IRL.

If you’re a marketer who wants to build deeper relationships, stronger networks, and a brand people rally around, this is the episode for YOU.

https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Chanel:

LinkedIn: https://www.linkedin.com/in/chanel-clark/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The Super Bowl isn’t the finish line. It’s the starting point.

Daniel sits down with Doug VandeVelde, Chief Growth Officer at WK Kellogg, to break down why Raisin Bran is making a Super Bowl appearance and why fiber is the next big cultural and consumer shift in health.

From spotting early consumer signals, to turning a Super Bowl ad into a year-long growth strategy, to choosing William Shatner as the face of the campaign, Doug unpacks how legacy brands stay relevant at the biggest stage in marketing.

They also dive into what success actually looks like beyond the Big Game, how Kellogg integrates marketing, product, and distribution under a growth lens, and why transparency is the marketing hill Doug would die on.

If you’re a marketer curious how iconic brands evolve, spot trends early, and turn attention into long-term growth, this is the episode for YOU. 

⁠https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠

Follow Doug:

LinkedIn: https://www.linkedin.com/in/doug-vandevelde/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

AI is everywhere, but most Marketers still don’t know what to actually do with it beyond asking for subject lines.

Jay and Daniel break down the real AI tools they’re using day to day to write faster, create decks, edit video, spin up ad creative, and even build entire business ideas without knowing how to code.

They explain why Claude is the best for writing and tone, how Gamma can generate stunning presentations in minutes, why Descript is a cheat code for video and podcast editing, and how Replit makes “vibe coding” a real superpower for marketers.

And, how is Google moving in the AI age? Get ready because Gemini and Nano Banana are about to be in your toolkit. 

If you want the real marketing AI stack for 2026, this is the episode for you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Some of the hardest marketing problems aren’t about selling, they’re about changing behavior and building trust. And very few brands get that right.

Daniel talks with Meiling Tan (former founding Head of Marketing at Waymo and now VP of Brand and Go-To-Market at Care.com) to break down how to market products people are initially afraid of, including self-driving cars to caregiving.

From challenging the status quo of human driving, to reframing safety as the core problem, to building trust before talking about features, Meiling shares how Waymo helped people go from “That’s scary” to “How did we ever live without this?”

They also break down:

- What it really takes to build a brand from scratch

- How to lead a successful rebrand

- Why brand must be deeply tied to product experience

- How marketers need to think like business leaders to drive real impact

If you’re a Marketer working on adoption, trust, or category creation, this is the episode for YOU.

Follow Meiling:

LinkedIn: https://www.linkedin.com/in/meilingt/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

B2B Marketing shouldn’t be boring. And if your brand isn’t building a world people want to step into, you’re already falling behind.

Daniel talks with Marissa Kraines, VP and Head of Marketing at Webflow, about how world building, humor, and human-first storytelling are reshaping modern B2B Marketing.

From creating Webflow’s breakout “AI Guy” character, to why brand matters more than ever in an AI-powered search world, Marissa shares how B2B brands can stand out in feeds dominated by cats, babies, and memes.

They also dive into measuring brand beyond clicks, using AI as a creative partner (not a shortcut), and why human-to-human Marketing is the hill Marissa would die on.

If you’re a Marketer who wants to push B2B beyond features and funnels (and actually make people care) this is the episode for YOU.

Follow Marissa:

LinkedIn: https://www.linkedin.com/in/marissakraines/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketing automations technically work…and still quietly fail.

Jay and Daniel break down why set-it-and-forget-it automations no longer cut it and what actually makes automated marketing feel personal, timely, and human.

They cover how to write automations that sound like a real person, why unexpected send times outperform “best practices,” and how layering one-off human messages on top of automation boosts results. 

Plus, what’s the difference between schedule sending at 10:00 vs. 10:14? Turns out, it’s the difference between background noise and getting noticed. 

If your automations feel invisible, ignored, or robotic, this episode shows how to make them feel alive again.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Behavioral science holds the keys to some of the most effective (yet overlooked) marketing strategies. And if you’re not thinking about it, you’re already behind. 

In this throwback episode, Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell. 

From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today.

And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there’s 5 to avoid. 

If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU.

Follow Phill:

LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk

Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

B2B Influencer Marketing isn’t broken, it’s just misunderstood.

Author and CEO Brianna Doe joins Daniel on The Marketing Millennials to explain why most B2B influencer programs fail before they even start. 

From unrealistic expectations to poor internal alignment, Brianna walks through what actually makes Influencer Marketing work, especially in B2B. They cover how to set the right goals, choose the right creators, write effective briefs, track the right metrics, and avoid the trap of one-off campaigns. 

And, what does it mean to be authentic? They explore personal branding and how Marketers can stop letting job titles and imposter syndrome define their careers.

If you’re a B2B Marketer looking to refine your influencer program, set realistic goals, and even build your personal brand, this episode is for you. 

Follow Brianna:

LinkedIn: https://www.linkedin.com/in/brianna-doe/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com