I am so incredibly excited to introduce you to Nici Sweaney — AI powerhouse and my incredible client. Nici is Australia's Female AI Leader of the Year, was featured on the Forbes Women list, and in June 2023 launched the first round of AI Her Way. Within six months — while still working a full-time job and raising four kids — she'd hit six figures. Today, she's tracking past $2 million a year with no full-time employees and a four-day workweek.

Nici and I started working together six months ago, and during that first six-month period, she went on to have a $1.5 million launch from her membership program. I wanted to bring her onto the podcast to talk you through that entire process — her mindset, the strategy, the messaging, the marketing — and the very real, very human story behind how she got here. 

This is part one of a two-part series, and I know you're going to love it.

We covered:

— How Nici went from earning $33K a year in academia to building a 7-figure AI business
— Why she nearly abandoned the idea before it even started
— The scarcity "yes" trap and what saying yes to the wrong things actually costs you
— Quitting her job on a phone call and what happened immediately after
— The moment she had to choose one business model and fully commit
— Why she chose a coach based on values, not just results
— How she used AI to build her own personal coaching council
— What a coach's real job actually is (hint: it's not what most people think)
— The membership model she almost talked herself out of — and why she's glad she didn't

Join Nici’s FREE MASTERCLASS — How AI Ran Nici's $1.5M Launch: 
https://go.aiherway.com.au/masterclass-june-2026 

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this episode, I'm sharing the three money beliefs that have genuinely supported me to generate $100K+ months inside my business — and honestly, these are conversations I find myself having with clients constantly right now.

Whether you've been feeling the noise of budget changes, market shifts, or collective fear around the economy — this episode is your reset. I want to take you back to what actually drives income in your business, and it's not the market.

We covered:

00:00 Why I recorded this episode (and what triggered it)
 01:32 The free resource I'm sharing at the end — don't skip it
 03:30 Money Belief #1 — My income is set by my beliefs, not the market
 05:00 Why tapping into market fear gives your power away
 05:51 How recessions are fuelled by the fear of recession
 06:41 Radical responsibility and what it actually feels like
 07:41 Money Belief #2 — There is so much money in the world
 08:44 Why more money in the hands of women changes everything
 10:30 The gap between what you say you want and what you actually believe
 11:16 How I had to realign my money beliefs at every stage of growth
 12:32 Money Belief #3 — Scarcity is a story, abundance is a choice
 13:05 The money stories I grew up with and how I broke free from them
 14:46 How to act as though you are already in overflow
 16:14 The $9,990 first course launch that made me feel like the wealthiest person alive
 17:35 Scarcity vs abundance through the lens of a first launch
 18:55 Tuning out the noise and coming back to your centre
 19:16 The free revenue calculator — how to run your numbers

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this episode, I'm taking you inside a 7 and 8-figure business retreat I attended in Malibu — inside a $20M house owned by Skrillex — where I walked away with six game-changing takeaways that are reshaping how I think about AI, originality, nervous system health, and community in 2026.

If you've been feeling behind on AI, burnt out from over-caring about your clients' results, or wondering how to stay original in a world full of copy-paste businesses — this episode is exactly what you need to hear.

I covered:
00:00 Why Ellie attended a 7 & 8-figure retreat in Malibu 
00:35 Who hosted the retreat and why Danielle Canty 
04:23 Takeaway 1 — The AI opportunity nobody is talking about 
08:05 Takeaway 2 — The real reason coaches are stressed (Aggie's mic-drop moment) 
10:31 The 50/50 coach-client dynamic that will change how you coach 
11:44 Takeaway 3 — The best biohacking tool isn't what you think 15:52 Takeaway 4 — Your originality has never mattered more 
18:05 The ChatGPT story that proves your framework alone isn't enough 
20:08 The Uncomfortable Code workshop 
20:51 Takeaway 5 — Why workshop funnels are still winning in 2026 
23:43 Takeaway 6 — Community is the ultimate differentiator 
25:57 The in-person retreat CTA + waitlist

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm taking you behind the scenes of Swift Ventures in 2026 — the wins, the honest shortfalls, what's next for the business, and a personal life update that's closer to my heart than anything else.

If you've ever wanted to sit on the couch with a 7-figure coach and hear exactly what's working, what isn't, and what trade-offs are actually required to build a business and a life you love — this is that episode.

We covered:
00:00 Welcome back — why solo episodes matter 01:06 Word of the year: Leverage and what it really means 
03:53 What's working in 2026 so far 
04:39 $600K in 5 months & 95% mastermind retention 
05:03 The in-person retreat that sold out in 30 minutes 
06:34 Workshop funnels converting at 10–20% 
08:23 Roasting herself — what hasn't worked this year 09:20 The podcast production reality check 
10:13 Visibility on email and Instagram: the honest truth 11:31 The next 90 days inside the business 13:30 The real trade-offs of being a mum and a business owner 
16:36 Sunny update — 23 months and blowing Ellie's mind daily 
18:31 The US road trip to Napa (yes, with a toddler) 
20:09 Post-breastfeeding & finally feeling like herself again 
21:55 A message for anyone walking through the fire right now

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Fi Mims is a seasoned personal branding photographer and business coach who’s passionate about helping women step into their authority and build powerful, profitable businesses. 

You’ll hear practical visibility hacks, insights on building deeper connections both online and in-person, and how Fi transitioned her business by blending personal brand expertise with smart systems.

We covered:

00:00 Defining visibility for clients
04:04 Navigating social media challenges
07:05 Social media mindset and strategies
12:24 Challenges with social media engagement
14:45 Helping clients invest in themselves
18:32 Why we love coaching
20:27 Adapting photography career with age
23:33 Building a supportive team
26:25 Building self-belief in business

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I sat down with a special guest, Janelle Wehsack, to dive deep into the world of masterminds for corporate women.

We explore the unique dynamics of marketing to corporate professionals, the nuanced challenges women face in group environments, and how to create safe, transformational spaces within masterminds. We unpacked proven strategies for fostering trust, the importance of referrals and confidentiality, and why more women are choosing to invest in mastermind experiences out of their own pockets. Plus, you’ll hear their top tips for anyone wanting to launch or grow group programs for ambitious corporate clients.

00:00 Finding value in masterminds
05:43 Sharing personal stories online
08:26 Ensuring confidentiality in groups
09:36 Opening up about personal struggles
13:18 Using the term mastermind
17:11 Coaching high-performing women
20:53 Importance of follow-up in networking
25:08 Encouraging women to join masterminds

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I sat down with Portfolio Career Mentor and future of work commentator, Julie Fedele, for a grounded conversation about the future of work - especially for women entrepreneurs.

We explore why the traditional doom-and-gloom narrative about the future of work misses the mark, and how technological change and AI are opening up new opportunities for flexible careers and personal agency, without getting stuck in gig economy traps. We spoke to how to monetise your expertise, why your value goes far beyond trading time for money, and the powerful role of personal branding and community in an evolving business landscape.

00:00 Future of flexible work trends
04:14 Future of work and AI impact
08:12 Balancing AI and human presence
13:18 Using new tech for efficiency
16:33 AI and historical parallels
20:06 Understanding personal energy patterns
21:14 Introduction to human design
25:44 Integrating new community roles
29:40 Multiple income streams overview
33:30 Inspiring future of work discussion

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

We’re diving into the all-important topic of role clarity within your business - especially when you’re collaborating closely with an Online Business Manager (OBM). Joining me is Nivek Harrison, who has been a driving force in my business as both OBM and co-coach inside our mastermind for the past seven years.

Together, we’re breaking down the exact division of responsibilities and exploring how we seamlessly co-coach to support our clients inside the Scalable Freedom Mastermind. We’ll share our systems, communication strategies, and the boundaries that allow us to work efficiently, move quickly, and deliver exceptional results for our clients.

You’ll learn:
00:00 Clarifying roles for project success
03:32 How we work together on funnels and launches
07:02 Working with a support coach effectively
11:17 Planning projects and setting timelines
12:33 How we organise and assign tasks
20:13 Managing client communications
26:45 Building trust in co-coaches
28:45 Practical advice on role delineation

If you’ve ever wondered how to effectively lead your team or want actionable insights into creating clearer roles in your business, this episode is for you!

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I interviewed online business veteran Kate Jefferies, a true expert with two decades of experience in digital entrepreneurship. We dove deep into the strategies behind creating profitable, sustainable businesses - focusing specifically on the dynamic relationship between low ticket offers and high ticket masterminds.

00:00 Introducing Kate Jefferies, and juggling parenthood and business
05:05 Balancing client interactions and personalised support
07:16 Importance of consistent revenue
10:55 Using low ticket offers for leads
14:25 Building authority for low ticket offers
19:05 Changing ad strategies over time
21:53 Ready-to-go customer strategy
24:07 Discussing high-ticket sales strategies
27:14 Using tech to identify buyers
31:20 Choosing and sticking with one strategy
33:07 The challenges of low ticket offers

If you’ve ever wondered how to design offers that not only attract buyers but also guide them naturally toward your most premium programs, this episode is packed with practical advice. Kate pulls back the curtain on her journey to launching a high ticket mastermind, shares what it takes to engineer effective low ticket funnels, and discusses how refining your offers can set the foundation for long-term business success.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I sat down with my Online Business Manager, Nivek Harrison, for an honest and practical conversation about setting up the most effective relationship with an Online Business Manager (OBM), a role that becomes absolutely essential as your business scales to six, multi-six, or even seven figures. We talked about our own seven-year journey together - sharing the lessons we’ve learned, the mistakes we’ve made, and what we would do differently if we were starting our partnership today.

00:00 The importance of a strong integrator role
04:20 The importance of clear job descriptions
06:55 Hiring and collaboration insights
11:10 Onboarding new clients and communication
14:47 Discussing the importance of relationships
17:59 Personal growth over seven years
20:36 The importance of relationships

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I sat down in Melbourne with my longtime Online Business Manager and co-coach, Nivek Harrison, for an intimate, behind-the-scenes conversation that feels more like a candid dinner chat than a formal interview. Together, we revealed what really goes on inside my mastermind-first coaching business - from hilarious calendar overshares to the power of boundaries, trust, and direct communication.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom