Playing it safe is out. This year, I’m challenging the old 'nice girl' persona and making space for honest, unapologetic thought leadership. Today, we kick off 2026 by talking about why being bold and clear is the only way to cut through the noise, especially as AI floods our feeds with more content than ever. It is time to stop people-pleasing and start saying what you really mean.

In this episode, I share why softening your opinions and diluting your message just to keep everyone happy is a thing of the past. I talk about the power of showing up as your true self, even if it means not everyone agrees. When you speak with authenticity and conviction, you attract the right people who genuinely connect with your message.

I also dive into what it really takes to stand out now. It is not just about sharing facts, but about offering your unique take and having the courage to say what others will not. I share a few questions to help you find your voice and encourage you to step into stronger thought leadership this year. 



If you’re ready to stop blending in and start leading with your real voice, this episode will give you the spark you need to make 2026 your boldest year yet.

LINKS

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

2026 is here, and we’re not just making resolutions. We’re making moves. In this episode, I share the three big priorities guiding our business this year and why we’re focusing on execution with real energy and intention. If you want a behind-the-scenes look at what’s shaping our strategy, you’re in the right place.

First, we’re leveling up our content game. After years of playing it safe and being mostly reactive, this is the year for high-quality, attention-grabbing content that balances polish with real, relatable moments. I’m also bringing in extra help to make sure we don’t just keep up, but truly stand out.



We’re also making evergreen funnels effortless and putting a spotlight on in-person magic. That means refining every step of the client journey so it’s easy to buy from us, and creating more opportunities for genuine connection through live events. If you’re thinking about where to focus your own energy in 2026, this episode will give you plenty of inspiration and a peek at what’s ahead for us.

LINKS

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

As the year winds down, I’ve been reflecting on what I want next year to truly feel like. I’ve landed on one word that will shape everything I do in 2026. After a whirlwind 2025, where staying connected to my intentions was a challenge, I’m entering the new year with a clear and purposeful vision.

In this episode, I share why I’m focusing on making the most of what I already have, both in life and business. It’s not about adding more or pushing harder, but about using my existing resources, relationships and ideas in a way that multiplies their impact and creates more space for growth.



I talk about how I’m shifting from constant hustle to building on a strong foundation, refining our systems and protecting my creative energy. I also share what this looks like day to day, from repurposing content to bringing in more support, all with the goal of making what we have work harder for us. If you’re craving a more intentional and spacious year ahead, this episode is for you.

LINKS

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Everywhere you look, people are talking about strategic planning and prepping for the new year. My approach this Christmas is the complete opposite. In this episode, I share why shutting down my business for two full weeks and stepping away from emails, Slack, and content creation is the smartest move I make for both my business and my sanity. After ten years in business, I know these breaks are absolutely essential.

I talk about the power of embracing white space and why doing less is sometimes exactly what we need. Between Christmas and New Year, I focus on real downtime. No planning, no batching, just intentional rest and letting my mind wander. I share how this space away from work is when my best ideas surface, inspired by Liz Gilbert’s thoughts on creativity and the magic that comes when we unplug.



I hope this episode encourages you to find what truly replenishes you and reminds you that sometimes, stepping back is the wisest thing you can do for your business and your creativity.

LINKS

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

As the year wraps up, I’m pulling back the curtain on what’s really been going on behind the scenes in my life and business. On the outside, life might look like a highlight reel. My daughter Sunny is thriving, my marriage with Che is stronger than ever and our home feels like a sanctuary. But beneath the surface, this year has tested me in ways I never saw coming, and I want to share the real, messy middle with you.

In this episode, I open up about the duality of motherhood and ambition, and how navigating ADHD, sleepless nights and shifting identity made every win feel a little harder earnt. I talk about what it took to let go of the pressure to do it all and how narrowing my focus to what mattered most, my family and keeping the business steady, helped me show up where I was truly needed. I also share how honest conversations with my inner circle have been a lifeline, and why embracing self-awareness became my anchor through the chaos.

If you’ve found yourself in the thick of it this year, you’re not alone. I hope this episode gives you permission to lower the bar when needed, be real about your struggles and find peace in the season you’re in. Here’s to meeting the waves of life and business with grit and grace, heading into 2026 with a little more perspective and a lot more heart.

LINKS

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I asked my OBM, Nivek Harrison, why she thinks our business is successful, and her answers shocked me. As the festive season rolls in and I'm deep into planning for 2026, I figured it was the perfect time to pause and reflect on what's already working. I've been trying to identify our strengths so we can really leverage them in the new year, and Nivek's perspective gave me three insights that I think will shift how you think about your own business too.

In this episode, I break down the three things Nivek said so quickly, straight off the cuff, as though she'd been sitting on the answers. First, we talk about moving fast with intention and why smart speed is completely different from reckless rush. I share how we know when to hit the gas on ideas that align with our strategy and when to park shiny distractions. Second, we explore decisiveness and why trusting your gut while filtering advice through what feels right for your business changes everything. The secret isn't to overthink or freeze with indecision, but to execute thoughtful actions quickly.



The third insight was about embracing the chaos and handling the many moving parts that come with running a business without making a fuss about it. I share the trick to knowing which issue is the top priority while accepting some messiness along the way, because business, much like life, isn't always tidy. This episode is about sharing what's worked for us so maybe it can help you too as you plan and dream big for the next year.

LINKS

Previous episode mentioned: BTS of my decision making process, taking action and being in the liminal space

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

The reason your mastermind isn't selling has nothing to do with your offer. You're targeting the wrong buyer. As we step into December, I want to share insights on something crucial for anyone selling a mastermind: understanding the right kind of buyer to target. So many people struggle because they're going after the wrong clientele, and it completely undermines their ability to sell effectively.

In this episode, I break down what I call the "high standard buyer" and why the premium buyer is often misrepresented in the online world. I explore the three key characteristics that make high standard buyers different: they make decisions from certainty rather than needing constant reassurance, they're investing in your leadership and vision rather than just outcomes, and they prioritise ROI and identity over emotional gratification. Understanding these distinctions changes how you communicate and market your mastermind entirely.



I also share practical strategies for converting the high standard buyer, including how to develop a tailored authority marketing and content strategy that grabs the attention of those already in your network who are ready to make a move. This isn't about having endless testimonials or being famous. It's about speaking clearly to the results you can achieve and evolving your approach as your ideal client evolves. If you've been struggling to fill your mastermind, this episode will shift how you think about who you're actually selling to.

LINKS

Workshop: 5 New Mastermind Clients by Christmas

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

You're doing all the right things to market your mastermind, but the sign-ups just aren't coming. The problem might not be your offer at all. If you're marketing your mastermind right now, whether it's launching in December or further ahead, this conversation is for you. Through my journey of building a sustainable business model, I've observed certain sneaky pitfalls that can inadvertently discourage potential clients, and today I'm bringing these nuances under the microscope.

In this episode, I break down four subtle ways you might be repelling people from your mastermind without even realising it. From blurry messaging that says everything and nothing all at once, to showing up with the voice of a coach rather than a leader, these patterns can make it harder for the right people to see the value you're bringing. I share what I've learnt about the importance of clear frameworks, confident presence and why leadership needs to take centre stage.



We also dive into the power of authentic thought leadership and why relying too heavily on the wisdom of others can make your message blend into the sea of existing ideas. I explore the tricky tightrope of needing clients without broadcasting desperation, and how shifting from urgency to exclusivity can completely transform your energy and the response you receive. When you address these subtle patterns, you naturally enhance your offering's allure and make it so much easier for the right people to join your mastermind.

LINKS

Workshop: 5 New Mastermind Clients by Christmas

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Building audacious wealth in the online world requires more than just strategy. It demands vision, energy and an unapologetic commitment to authenticity. I'm so excited to introduce you to Nic Beegee, a woman who has completely redefined what's possible in online business. From food stamps and a $5,000 loan at 21 to building a multimillion-dollar media empire, Nic's journey is one of resilience, grit and unwavering belief in herself.

Today, Nic is a sober powerhouse, 14-times published author, founder and CEO of a multimillion-dollar media company, and the visionary behind Auralis, the world's only hardcover publication entirely dedicated to women in business. She's been featured in Forbes and Entrepreneur and is a leading voice in wealth energetics and feminine legacy. In our conversation, we explore how to harness authentic energy in your work, navigate the unknown with confidence and elevate your leadership to attract the clients and opportunities you truly desire.

We dive into Nic's approach to authenticity with intention, discussing how to discern which aspects of your story to publicly highlight and which to keep private in a digital age where oversharing is often confused with authenticity. Nic shares the distinct energetic shift between low-ticket offerings and high-ticket experiences, revealing how she creates spaces where transformation is genuinely felt, not just taught. We also explore what fuels her every day, which isn't a rigid blueprint but the endless potential that the unknown holds.



The conversation turns to the current landscape of online branding and why true leadership and authority shine through authenticity, a currency that simply can't be faked. Nic shares her advice for coaches and mentors looking to move beyond basic content strategies and elevate their leadership through personal mastery and genuine experience. This episode will challenge you to carve out your bold path to wealth and step into the unknown with bravery and authenticity.

Connect with Nic:

Website: https://www.auralismediaco.com/  

Instagram: @nicbeegeeofficial

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

You're hitting those consistent 10K to 20K months and the business is humming along, but then a question creeps in: what next? Just because your revenue is steady doesn't mean you've achieved real financial security. Today, I sit down with Elise Aricheta, a certified financial planner who's spent over two decades guiding business owners towards creating true wealth beyond their businesses, to talk about what it actually takes to make your money work as hard as you do.

Elise shares her refreshingly honest take on building real financial security beyond just hitting revenue milestones. We discuss the fundamental need to separate personal and business finances, creating proper systems that support your growth as you scale and the clear roadmap for financial empowerment that starts with emergency funds and protection before moving into strategic investing. Elise also tackles when it's the right time to seek financial guidance and spoiler alert, it's probably earlier than you think.

We dive into managing the income rollercoaster that comes with entrepreneurship and how nailing down your minimum monthly needs changes everything. This conversation is about laying down financial roots that support both your personal and professional aspirations so you're not just accumulating wealth, but crafting a legacy that extends beyond your business revenue.

Key Takeaways: 



• The difference between steady revenue and real financial security 

• Elise's roadmap for building wealth beyond your business 

• How to manage income fluctuations as an entrepreneur 

• When to seek financial guidance and why it matters

Connect with Elise:

Website: https://elisearicheta.com/ 

Instagram: @elisearicheta

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I just got back from a retreat with some incredible seven-figure business owners, and I'm still buzzing from the experience. You'd think we spent the weekend dissecting groundbreaking strategies and the latest marketing tactics, but what truly struck me were the conversations we didn't have. Sometimes what's missing from the conversation tells you more than what's actually being said.

In this episode, I'm sharing three major topics that never came up at this retreat and why that matters for your business. From how these entrepreneurs think about the economy to their approach to strategy and revenue planning, the absence of certain conversations revealed a completely different mindset than what you typically hear in online business spaces.

This episode will challenge you to think about which conversations you're engaging in and whether they're actually serving the version of you that you're becoming. If you're ready to shift your thinking and surround yourself with the right kind of energy as you scale, this one's for you.

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model 

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/