Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.

No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confident across all of your platforms. 

In this episode, I cover: 

• Getting into character before you write
• Planning out your messages
• Copy non-negotiables for a strong website 
• Writing emails confidently 
• Shy words to leave out of your emails 
• How to plan + write attention-grabbing captions

Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.

If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.

If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactly what I've done with Bossy. By doing this, your dream clients will be drawn to you, your business will feel authentic and your content will reflect the experience of working with you. Pen's at the ready; here's how it's done.

In this episode, I cover: 

• How to unpack your personality, including fun questions to ask yourself
• How to dial up your personality for the sake of your brand
• How to inject more of your personality into your copy + content 

Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.

Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.

If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. 

Now, you know your girl loves to talk about personal brand, confidence, and standing out in your space. This is not because I just love attention (lol) but because over the past 6 years I’ve discovered you NEED confidence (in yourself and your business) if you want to kick ass. So today, I’m taking you through a bunch of things that I did in order to build a brand with Bossy.-level confidence.

In this episode, I cover: 

• Why you should care about building a 'confident' brand
• Finding your niche 
• Developing your own brand voice
• Scaling your business in an 'on-brand' way
• Being consistent on your platforms
• Ignoring what everyone else is doing
• Speaking with conviction
• Business-related mindset traps 

Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.

Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.

If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Love what you hear in this episode? Make sure you enrol in Caption Coach!  It's my workshop mini-course that will help you confidently create Instagram content that saves you time, stands out from the sea of same, and scored crazy high engagement. Enrol for instant access: https://www.bossycopycollege.com/caption-coach

In 2023, I'm planning to shake up Bossy.'s content — big time. The first item on my list? Instagram. ICYMI, we introduced a shiny new second account. In this episode, I break down why I've done it, how they'll differ and the exact content creation process I use for max engagement. 

In this episode, I cover: 

• How I'm viewing Instagram in 2023 
• Why I've introduced a new Insta account
• My content pillars for each account 
• How I plan on brainstorming creative ideas and writing engaging captions 
• Why repurposing content is a game-changer for your to-do list

Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.

Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.

If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Tuesday 28 February
Come along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bossy.'s content, and give you an idea-to-caption breakdown of the posts that have received over 100 saves! To come along live or catch the replay, make sure you're registered: https://www.bossycopycollege.com/caption-coach-masterclass.

As business owners, our own social media channels always fall to the bottom of the list. It doesn't help that content creation is SO time-consuming, and it's always impossible to think of a caption. But before you give up, let me explain five reasons why your captions have never been so important. 

In this episode, I cover: 

• How to grab a scroller's attention
• Examples of raw + relatable content that works 
• Competing with TikTok and why you don't need to introduce yet another platform 
• Using your captions to convey your brand personality 
• How captions can help you tick off every marketing goal 

Enrol in Caption Coach — my workshop mini-course — and learn to confidently create Instagram content that saves time, stands out in a sea of same and scores crazy high engagement. The best bit? It only takes half a day to complete. Enrol here!

Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.

If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Launching a course, program or service? You might not realise just how important your copy is. Learn from my recent launch to write super creative, highly converting copy across your platforms so you can stand out and make sales. 

In this episode, I cover: 

• Why you should care about launch copy 
• Improving click + open rates 
• The Instagram content that performs best 
• The DM strategy you need to start using
• What to include in your sales page 

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Bossy. Copy College is officially taking enrolments for the Class of 2023! 

This self-paced course is for product + service based businesses and freelancers who want to *confidently* DIY a killer tone of voice and write every word needed for a brand that makes a serious punch — all without spending hours staring at the f***ing blinking cursor, or $15k+ with an agency. 
 
The college doors close at 11:59pm on Tuesday 13 December — no exceptions.

In this episode I cover: 

• Why BCC is so much more than a copywriting course 
• How it will help you level up your biz in 2023 
• What you'll achieve in every module and lesson
• What's included in your enrolment
• Payment plan options available 
• All the enrolment info you need 

If you're ready to make 2023 your biggest year of business ever, and become super confident with your brand, copy and content, ENROL NOW!
https://www.bossycopycollege.com/enrol

• Pay in Full 
• 12 Month Payment Plan

Got a Q or not sure it's suitable for you? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.
I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.

Are you a service provider, freelancer or creative? Your tone of voice + copy is going to be a lot different than your product business counterparts. For starters, it's all about you. In this ep, we go over how to weave your personality through your copy, so it actually sounds and feels like you. 

In this episode, I cover: 

• Why you should harness your personality 
• The difference between creative and natural brand voices
• Questions we ask to distill our client's personality 
• How to weave your findings through the copy 
• Real examples of personal brand copy we've written!

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.
I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.

Introducing my favourite copy hack of all time: the word + phrase bank — think of it as a shortcut to engaging, creative, easy and effective copy! The best bit? You don't need to be an expert; it takes just 4 steps to totally level up your words. Here's how. 

In this episode, I cover: 

• What a word bank is, and why you need one
• Creating a theme or creative angle 
• Building your own word + phrase bank 
• Where to weave the theme in your copy 
• Real Bossy. client examples!

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.
I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.

Ever wondered how to sell — without actually selling? As a business owner, it's your MOST important job, but it doesn't always come naturally. Today I'm sharing my best tips for selling naturally, honestly and authentically.

In this episode, I cover: 

• Why sales is your most important job!
• Marketing tricks to watch out for 
• How to sell to people naturally + authentically  
• The right language to use
• Using pain points, frustrations, dreams + desires
• Creating high value content 
• Why you should focus on your own brand
• Whether you should talk about yourself
• Psychological tools to use — or not use
• To discount, or not to discount

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.
I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. 

In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, plus 3 of my favourite take-home exercises for boosting your confidence and authenticity instantly. 

In this episode, I cover:

• Why you should aim for a confident brand 
• How its (positively) impacted Bossy. 
• How you can build a more confident brand 
• Finding your niche 
• Leveraging your own personality 
• Dealing with mindset blocks 

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! 

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.